Apptoto
Apptoto is a cloud-based SaaS platform that automates appointment reminders, confirmations, two-way messaging, online scheduling, reputation requests, and payments for appointment-based SMBs across legal, healthcare, financial, education, and service verticals. It integrates natively with Google, Microsoft, Salesforce, Clio, and Redtail workflows.
- Company typePrivate
- Founded2010
- HeadquartersBend, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Apptoto does
Apptoto, operated by Go-Cort, Inc. and headquartered in Bend, Oregon, is a cloud-based appointment management SaaS platform founded in 2010 by Frank Cort, a software programmer previously at Yahoo via Xobni. The platform is hosted entirely on Amazon Web Services and centers on a six-module product suite: Reminders (automated SMS/email/voice confirmations with one-tap respond), Online Scheduling (24/7 real-time availability booking), Messaging (two-way business texting), Campaigns (calendar-driven rebook and promotional outreach), Reputation Management (automated review requests to Google, Yelp, Facebook), and Payments (Stripe/Braintree/Authorize.net-backed deposit, co-pay, partial/full, and refund collection). Underlying capabilities include customizable templates with custom-field variables, location-keyword logic, auto-reply and action triggers, refusal cutoffs, and mobile/landline detection to suppress failed SMS sends; AI features are limited to multilingual message translation and enhanced voicemail detection.
The platform is delivered through web, iOS, and Android apps, a Google Calendar Add-on in the Google Workspace Marketplace, a public Developer API with webhooks, and a Zapier integration exposing the product to 5,000+ third-party apps. Native integrations with Google Calendar, Microsoft Outlook/Exchange/Office 365, Salesforce, Clio, and Redtail CRM allow Apptoto to layer onto existing calendar and CRM workflows rather than replace them, and compliance posture includes SOC 2 Type 1 (February 2023) and Type 2 (April 2025), HIPAA Business Associate Agreement support, PCI DSS-aligned payment handling, and GDPR data-subject rights.
Commercially, Apptoto combines a product-led growth motion (free 14-day trial, no credit card required, self-serve signup) with an enterprise inside-sales path via "Talk to an Expert" and a reseller program for business consultants. Revenue is generated through subscription software fees, usage-based pricing for reminder volume (SMS, email, voice), and transaction fees on payments processed. The customer base spans appointment-based verticals — legal services, healthcare, financial advisory, education, real estate, home improvement, sales, counseling/therapy, and beauty/personal care — with over 3,000 companies served. The company is privately held and appears bootstrapped with no disclosed external funding and a 1–10 employee headcount.
Apptoto firmographics
Firmographics- Name
- Apptoto
- Legal name
- Go-Cort, Inc.
- Website
- https://www.apptoto.com/
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apptoto is a cloud-based SaaS platform that automates appointment reminders, confirmations, two-way messaging, online scheduling, reputation requests, and payments for appointment-based SMBs across legal, healthcare, financial, education, and service verticals. It integrates natively with Google, Microsoft, Salesforce, Clio, and Redtail workflows.
- Ownership category
- akta.pro rank
Apptoto industry classification
Industry- Product category
- Appointment management software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
Keywords
Where Apptoto is headquartered
LocationHeadquarters
- HQ city
- Bend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apptoto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Software: Monthly or annual subscription for access to the Apptoto appointment management platform including reminders, scheduling, messaging, and campaign features.
- Usage-Based Reminders: Pay-per-reminder or usage-based pricing for SMS, email, and voice message delivery based on volume.
- Payment Processing: Transaction fees for collecting deposits, co-pays, and payments through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free 14-day trial available for new users |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels12 records
Apptoto product offering
Product offeringCore offering
Apptoto is a cloud-based appointment management platform that automates SMS, email, and voice reminders for appointment-based businesses, built on top of existing calendars (Google, Outlook, Exchange). It bundles six integrated modules — Reminders, Online Scheduling, two-way Messaging, Campaigns, Reputation Management, and Payments — that sync with the user's calendar to reduce no-shows, capture client responses, and handle deposits. The product is delivered as a web app, iOS/Android mobile apps, a Google Calendar add-on, and a Developer API, and is sold primarily via self-serve trial with a 14-day free period.
Product overview
Apptoto is a unified appointment management platform designed for appointment-based businesses. The core offering consists of six integrated modules: Reminders (automated SMS/email/voice appointment reminders), Online Scheduling (24/7 client booking), Messaging (two-way business texting), Campaigns (automated outreach based on calendar/address book), Reputation Management (automated review generation), and Payments (online payment processing for appointments). These modules share a common calendar-first workflow and integrate natively with leading calendars (Google Calendar, Outlook, Microsoft Exchange), CRMs (Salesforce, Clio, Redtail), and automation platforms (Zapier). The platform is accessible via web app, iOS/Android mobile apps, Google Calendar add-on, and a public Developer API with webhook support.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 3,000 companies trust Apptoto for appointment management
- +5 more outcomes
Companies that use Apptoto
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles4 records
Apptoto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature18 records
Apptoto partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, secondary and infrastructure.
- Google CalendarcoreNative integration with Google Calendar for appointment synchronization and reminder delivery. Available as Google Workspace Marketplace add-on.
- Microsoft OutlookcoreIntegration with Microsoft Outlook calendar for two-way calendar sync and automated reminders.
- Microsoft ExchangecoreIntegration with Microsoft Exchange server for calendar synchronization and appointment management.
- SalesforcecoreDeep integration with Salesforce CRM for appointment reminders, Salesforce Scheduler support, and HIPAA-compliant patient messaging.
- CliocoreIntegration with Clio legal practice management software for law firm appointment scheduling and client communication.
- ZapiercoreZapier integration allowing connection to 5,000+ apps for workflow automation including Google Sheets, Slack, and other business tools.
- iCloud / Apple CalendarsecondaryIntegration with iCloud calendar and Apple ecosystem for appointment reminders.
- Office 365coreIntegration with Microsoft Office 365 calendar suite for calendar sync and scheduling.
- Redtail CRMcoreIntegration with Redtail CRM for financial advisors to automatically send SMS, email, and voice reminders for calendar appointments. Financial advisors see 25-40% drop in no-shows.
- Google MeetsecondaryAutomatically adds Google Meet links to booked appointments for virtual meetings.
- Microsoft TeamssecondaryIntegration with Microsoft Teams for scheduling and meeting management capabilities.
- StripecorePayment gateway integration for processing appointment deposits, co-pays, and full payments.
- BraintreecorePayment gateway integration for payment processing alongside Stripe and Authorize.net.
- Authorize.netcorePayment gateway integration for accepting online payments for appointments.
- Amazon Web Services (AWS)infrastructure100% hosted on AWS with cloud infrastructure supporting security certifications and compliance requirements including SOC 2, HIPAA, and PCI DSS.
- MailchimpsecondaryNewsletter subscription and email marketing integration for customer communications.
- ZendesksecondaryCustomer support case management system for email support and ticket tracking.
- IntercomsecondaryIn-application support and email marketing communications platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Apptoto competitors and assessment
Company assessmentDirect peers
- Doodle: Doodle is a scheduling and meeting coordination platform offering booking pages, group polls, and 1:1 scheduling. It overlaps with Apptoto on calendar-driven scheduling workflows, particularly for SMB and professional services customers.
- Calendly: Calendly is a leading scheduling automation platform used by individuals and businesses to eliminate back-and-forth booking. It is a direct peer of Apptoto in appointment scheduling, sharing overlap in calendar integrations, self-serve booking pages, and SMB/enterprise customer segments.
- Setmore: Setmore is a cloud-based appointment scheduling platform offering online booking, automated reminders, and staff management for service businesses. It directly competes with Apptoto in calendar-integrated scheduling and multi-channel appointment reminders.
- Square Appointments: Square Appointments (Block) is a free appointment scheduling software integrated with Square's payments and POS ecosystem, popular with salons, spas, and service-based SMBs. It directly overlaps with Apptoto on online scheduling, automated reminders, and integrated payments for appointment-based businesses.
- Acuity Scheduling: Acuity Scheduling (owned by Squarespace) is an online appointment scheduling app for SMBs offering self-service booking, reminders, and payments. It competes head-to-head with Apptoto in calendar-based scheduling, automated reminders, and customizable intake forms.
- SimplyBook.me: SimplyBook.me is a customizable online booking system for service-based businesses with built-in reminders, payments, and CRM features. It is comparable to Apptoto in offering integrated scheduling, automated SMS/email reminders, and payment collection for appointments.
Emerging players
- Booksy: Booksy is a vertical-focused appointment and management platform primarily for beauty, wellness, and barbering businesses. It overlaps with Apptoto's beauty/personal care segment on online booking, automated reminders, and integrated payments.
Broad incumbents
- HubSpot Meetings: HubSpot Meetings is the scheduling tool within HubSpot's CRM and Marketing Hub, offering meeting links, round-robin, and CRM-synced booking. It competes with Apptoto in calendar-driven booking for sales and customer-facing teams, with broader CRM/marketing breadth.
- Salesforce Scheduler: Salesforce Scheduler (formerly Lightning Scheduler) is Salesforce's enterprise appointment scheduling add-on for Service Cloud. Apptoto already integrates with Salesforce; Salesforce Scheduler represents the broader incumbent path for CRM-embedded scheduling at enterprise scale.
- Mindbody: Mindbody (Gympass) is a broader SaaS platform for fitness, wellness, and beauty appointment-based businesses, offering scheduling, payments, and marketing tools. It overlaps with Apptoto on the scheduling/reminder capability set but addresses a much larger portfolio of verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Apptoto social profiles
Digital presenceApptoto compliance and trust
Trust signalCompliance5 records
Apptoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apptoto leadership team
Management profileNumber of profiles
Profiles1 record
Apptoto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apptoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apptoto
What does Apptoto do?
Apptoto is a cloud-based appointment management platform that automates SMS, email, and voice reminders for appointment-based businesses, built on top of existing calendars (Google, Outlook, Exchange). It bundles six integrated modules — Reminders, Online Scheduling, two-way Messaging, Campaigns, Reputation Management, and Payments — that sync with the user's calendar to reduce no-shows, capture client responses, and handle deposits. The product is delivered as a web app, iOS/Android mobile apps, a Google Calendar add-on, and a Developer API, and is sold primarily via self-serve trial with a 14-day free period.
Is Apptoto a public or private company?
Apptoto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apptoto founded?
Apptoto was founded in 2010. It employs 1 to 10 people.
Where is Apptoto based?
Apptoto is headquartered in Bend, United States, in the North America region.
How does Apptoto make money?
Three revenue lines are on record. Subscription Software is the primary driver. The others are usage-Based Reminders and payment Processing.
Who are Apptoto's main competitors?
Direct peers on record are Doodle, Calendly, Setmore, Square Appointments, Acuity Scheduling and SimplyBook.me. Booksy is listed as an emerging player. Broad incumbents are HubSpot Meetings, Salesforce Scheduler and Mindbody.
Does Apptoto have an API?
Yes. Apptoto provides a Developer API for integrating appointment messaging and scheduling capabilities into third-party applications. The API supports webhook functionality for triggering actions based on events in Apptoto (e.g., when someone books, cancels, or confirms an appointment). Developer documentation is at apidocs.apptoto.com/reference/introduction.
What industry is Apptoto in?
Apptoto's product category is Appointment management software. Its primary akta.pro industry code is HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its SIC code is 7372.