Name

Funnelytics

Legal name

Funnelytics Inc.

Website

https://funnelytics.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Self-Serve Platform Subscription: Monthly subscription at $349/month for the Self-Serve Platform tier. Includes 14-day free trial, unlimited pageviews & events tracked, auto-track across multiple domains, visualize conversion & purchase paths, advanced segmentation & reporting, and integrations with Shopify, HubSpot, GoHighLevel, Meta Ads, and Google Ads.
2. Done For You Services: Managed service at $2,500/month providing dedicated onboarding, success manager, conversion optimization expert, custom tracking setup, weekly performance reports, and bi-weekly optimization calls.
3. Affiliate Referrals: Commission-based revenue through affiliate program managed via FirstPromoter. Affiliates earn commissions on Performance License Sales they refer.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Funnelytics sells a visual funnel analytics SaaS platform that maps and tracks the complete customer journey from first click to final sale, overlaying real-time tracking data onto a drag-and-drop Journey Canvas. The company also offers a Done For You managed service at $2,500/month that pairs customers with a dedicated conversion optimization expert for custom tracking setup, journey mapping, and bi-weekly optimization calls. Both tiers enable cross-channel attribution, AI-powered insights, KPI monitoring, and CRM-integrated pipeline tracking for marketers, DTC eCommerce brands, and agencies.

Product overview

Funnelytics is a visual funnel analytics platform designed for marketers to track, map, and optimize the full customer journey from first click to final sale. The core product is the Journey Canvas, a drag-and-drop visual mapping tool that overlays real-time tracking data onto journey maps. The platform offers integrated modules including Vision AI (AI-powered journey analyst for anomaly detection and insights), Ad Attribution (cross-channel marketing attribution), Funnel Forecasting (predictive performance modeling), Conversion & Engagement Tracking (behavior analytics), Pipeline Tracking (CRM-to-journey integration), KPI Monitoring (real-time metric alerts), and Path Explorer (user path analysis). The platform integrates natively with Shopify, HubSpot, GoHighLevel, Meta Ads, Google Ads, and Salesforce, with extended connectivity via Zapier. Pricing is available via Self-Serve Platform ($349/month with 14-day free trial) or Done For You managed services ($2,500/month).

Differentiator

Problem solved

Functional benefit

Products and services

• Self-Serve Platform DIY subscription plan priced at $349/month that gives marketers independent access to the Funnelytics visual funnel analytics platform, including unlimited pageviews and events, auto-tracking across multiple domains, advanced segmentation, conversion and purchase path visualization, and native integrations with Shopify, HubSpot, GoHighLevel, Meta Ads, and Google Ads. Targeted at SMB and mid-market marketers who want self-service journey analytics.
• Done For You Services Managed service plan priced at $2,500/month that pairs the customer with a dedicated success manager and conversion optimization expert for 1-on-1 onboarding, detailed customer journey mapping, custom tracking setup across all key platforms, weekly performance reports, and bi-weekly optimization calls. Targeted at enterprise and growth-focused marketers who need hands-on support.

Quantifiable outcome

• 20% conversion rate improvement within weeks for VIIA after identifying and fixing checkout drop-off issues
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered core, supporting and infrastructure.

• ShopifycoreTechnology or IntegrationNative integration with Shopify allows merchants to connect their store and access order data, customer information, and product details for lifetime value reporting and marketing attribution analytics. The connection is read-only; Funnelytics never modifies store data.
• HubSpotcoreTechnology or IntegrationIntegration with HubSpot CRM enables pipeline tracking, connecting customer journey data with sales pipeline stages from lead to closed-won.
• GoHighLevelcoreTechnology or IntegrationIntegration with GoHighLevel allows users to connect their marketing and sales platform for unified journey tracking and attribution.
• Meta Ads (Facebook/Instagram)coreTechnology or IntegrationDirect integration with Meta advertising platforms enables ad attribution tracking, connecting Facebook and Instagram ad performance to customer journey outcomes.
• Google AdscoreTechnology or IntegrationIntegration with Google Ads enables cross-channel attribution, tracking how Google advertising contributes to customer journeys and conversions.
• ZapiersupportingTechnology or IntegrationZapier integration extends Funnelytics connectivity to hundreds of other platforms via webhooks, enabling tracking data to flow between Funnelytics and thousands of apps.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS provides cloud hosting and infrastructure for Funnelytics. Data is stored in US East (N. Virginia) and Canada Central regions. ClickHouse Cloud analytics database also runs on AWS infrastructure.
• ClickHouseinfrastructureTechnology or IntegrationClickHouse Cloud provides managed analytics database for e-commerce and order analytics data, enabling high-performance data processing at scale.
• StripeinfrastructureTechnology or IntegrationStripe handles payment processing and subscription billing for Funnelytics customer accounts.
• IntercomsupportingTechnology or IntegrationIntercom provides customer support communications. Receives account identity data (name and email) only; does not receive analytics, behavioral data, or connected-store customer data.
• FirstPromotersupportingTechnology or IntegrationThird-party affiliate tracking and payment platform that handles all affiliate commission tracking and payments via PayPal.
• GitHubsupportingTechnology or IntegrationGitHub is used for computer programming code repository and management, supporting Funnelytics software development operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hyros: Hyros is an ad attribution and tracking platform for direct-response marketers and DTC brands. It is a direct peer of Funnelytics because Funnelytics explicitly runs comparison pages targeting 'Funnelytics vs Hyros,' competing for the same attribution-buying persona.
• Segmetrics: Segmetrics is a conversion and revenue attribution platform focused on funnels, email, and ad tracking. It is a direct peer as Funnelytics runs SEO comparisons ('Funnelytics vs Segmetrics') and both target the same persona of performance marketers running cross-channel paid campaigns.
• Triple Whale: Triple Whale is a DTC e-commerce analytics and attribution platform built for Shopify brands. It is a direct peer because both target the same primary DTC eCommerce customer segment with cross-channel ad-to-purchase journey analytics.
• Northbeam: Northbeam is a marketing attribution and analytics platform for DTC e-commerce brands. It is a direct peer of Funnelytics because both provide multi-touch ad attribution and journey analytics aimed at Shopify/DTC marketers.
• Wicked Reports: Wicked Reports is an attribution platform for DTC brands and info-product sellers, emphasizing cross-channel attribution and ROAS analytics. It is directly comparable to Funnelytics in serving infoproduct and agency customers requiring funnel-level attribution.
• Rockerbox: Rockerbox is a marketing measurement and attribution platform connecting media spend to revenue outcomes. It is a direct peer because both platforms aggregate ad-platform, e-commerce, and CRM data into unified journey-level attribution views.

Broad incumbents

• Google Analytics 4 (GA4): Google Analytics 4 is Google's free web and app analytics product. It is a broad incumbent competitor explicitly cited by Funnelytics in its comparison SEO strategy (Funnelytics vs GA4) — competing for the same journey and conversion analysis use case as a free baseline.
• Mixpanel: Mixpanel is a product analytics platform tracking user events, funnels, and retention. It overlaps with Funnelytics on funnel and conversion tracking for digital products, but offers a much broader product analytics portfolio beyond marketing attribution.
• Amplitude: Amplitude is a digital analytics platform focused on product, funnel, and cohort analysis. It competes broadly with Funnelytics on the conversion-funnel and journey analysis use case but targets larger product teams and enterprises.

Emerging players

• Polar Analytics: Polar Analytics is a multi-channel analytics platform for Shopify brands aggregating ad spend, revenue, and attribution data. It is an emerging peer with partial overlap to Funnelytics in DTC eCommerce attribution and cross-channel journey analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funnelytics