Fit City Adventures

What Fit City Adventures does

Fit City Adventures is a privately-held LLC, founded in 2018 and headquartered in Encinitas, California, that operates as a corporate wellness and lifestyle events concierge. The company curates and delivers 100+ on-site event experiences across three categories — wellness (yoga, meditation, sound baths, breathwork, boxing bootcamp, puppy yoga, massage, nutrition), team building (scavenger hunts, e-bike tours, beach games, pickleball, cooking challenges, paint parties), and community service (beach cleanups, bike builds, mural painting, pet care kits) — for corporate clients in 50+ US cities. The underlying technology is light: there is no proprietary platform disclosed; operations rely on standard booking, proposal, and contract management tools, plus a mobile app that supports photo/video capture for the Fit Quest scavenger hunt product.

The business model is event-based professional services revenue. Pricing follows a unit economics structure of per-person fees ($140-$300), group rates ($2,500-$7,500 per 50), or large-scale event fees ($10,000-$15,000 for 5K/Music Madness), with consistent $500 onsite staffing and $2,000 management fee add-ons, plus pass-through charges for permits, food and beverage, equipment, and charitable donations. Go-to-market is hybrid: enterprise field sales triggered by website quote requests (with 24-business-hour response SLAs) layered with event-driven channel presence at PCMA/MPI conferences and referral pipelines through hotel convention services (MGM Resorts, Hyatt), tourism boards (Visit San Diego, Visit Phoenix, Visit Denver, LA Tourism, Experience Scottsdale, Visit Anaheim, Visit Tucson), and event-tech platforms (Conference Direct Preferred Supplier, CVent Associate Alliance). A separate corporate gifting line extends the relationship beyond live events.

Customer concentration skews heavily enterprise, with named logos spanning MGM Resorts, Hyatt, HOKA, Netflix, HP, AbbVie, United Airlines, Taco Bell Foundation, Morrison Foerster, Maritz, PRA, HPN Global, Cohera, Platinum XP, and The Offsite Co. The company is founder-led by CEO Angela Minardi, women-owned certified, and bootstrapped with no disclosed institutional funding, parent company, or M&A activity; corporate gifting and the 2024 national MGM Mindful Matters partnership are the most recent material commercial moves.

Name

Fit City Adventures

Legal name

Fit City Adventures, LLC

Website

https://fitcityadventures.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit City Adventures is a corporate wellness and team building events concierge offering 100+ curated events across 50+ US cities. The company serves enterprise clients including MGM Resorts, Netflix, HP, and AbbVie through on-site event design and execution.

Ownership category

akta.pro rank

Product category

Corporate Team Building and Wellness Events

NAICS

Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wellness, Spa & Retreat Tour Operators (THAKADAI)

akta.pro secondary industries

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG)

Keywords

• Corporate team building
• Wellness event services
• Community service events
• Corporate fitness programs
• Event planning concierge

Headquarters

HQ city

Encinitas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Event Services: One-time event fees for team building, wellness, and community service activities. Pricing varies by event type, group size, and add-ons. Base per-person pricing plus fixed fees for staffing and management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fit City Adventures is a corporate wellness and lifestyle events concierge that plans and executes 100+ team building, wellness, and community service events for corporate clients across 50+ US cities. Services include yoga and sound baths, scavenger hunts (Fit Quest), e-bike tours, beach games, pickleball tournaments, charity bike builds, beach cleanups, and mural painting—delivered as fully managed turnkey experiences with on-site staff, equipment, permits, and vendor coordination.

Product overview

Fit City Adventures is a corporate wellness and lifestyle events concierge offering 100+ team building events across 50+ US cities. The portfolio is organized into three core service categories: Wellness Events (yoga, sound baths, breathwork, bootcamps, puppy yoga, nutrition classes), Team Building Activities (scavenger hunts, e-bike tours, cooking challenges, field day games, volleyball, kayaking, hiking), and Community Service Events (beach cleanups, bike builds, mural painting, pet care kits). Featured products include the Fit Quest Scavenger Hunt with a proprietary mobile app for photo/video capture, Ebike Tours, Yoga & Meditation sessions, Aqua Sound Baths, Bike Build + Tricycle Race, Beach Volleyball, Puppy Yoga, Zen Den wellness zones, E-bike and Bites food tours, Mural Painting, and Pickleball events. Services are available nationwide through regional operations in coastal cities (San Diego, Los Angeles, Tampa, Boston), hot zones (Phoenix/Scottsdale, Las Vegas), and mountain regions (Portland, Denver).

Differentiator

Problem solved

Functional benefit

Products and services

• Fit Quest Scavenger Hunt A 2-hour team competition in which teams use a mobile app to complete missions, capture photos and videos, and compete for points and prizes, blending Amazing Race–style challenges with fitness-based activities for corporate groups.
• Ebike Tour Guided electric bike tour along coasts, parks, and scenic areas led by professional guides, including helmets, water, sunscreen, and pre-event coordination for corporate groups of 20 or more.
• Yoga & Meditation One-hour slow-flow vinyasa yoga session suitable for all fitness levels, incorporating deep breathing, basic yoga poses, guided meditation, and a sound bowl experience led by professional instructors.
• Aqua Sound Bath 30-minute pool-based sound bath using crystal bowls and multiple instruments, with participants floating in pools or relaxing on lounge chairs, complemented by reiki and acupressure ear seed treatments.
• Bike Build + Tricycle Race Team competition in which groups build bikes and race tricycles, with the completed bikes donated to local charities through coordinated delivery arrangements.
• Beach Volleyball Beach volleyball team building event with professional coaching, drills and skills training followed by round-robin tournaments with prizes, including equipment, tent registration, and music.
• Puppy Yoga 45-minute yoga session combined with puppy interaction, including 30 minutes of photos and cuddling, coordinated with local pet shelters with potential adoption opportunities.
• Zen Den On-site meditation retreat zone equipped with headsets for meditation sounds, diffusers, essential oils, mandala coloring books, leg compressors, hand massagers, breathing globes, and collagen eye masks, available as 10-minute breaks or full-hour sessions.
• E-bike and Bites E-bike food tour combining guided cycling through scenic city routes with food and beverage tastings from two local eateries and markets, designed for all fitness levels.
• Mural Painting Group paint-by-number mural activity led by artists in which completed murals are donated to charity, featuring pre-printed vinyl walls, professional brushes, and numbered acrylic paints.
• Pickleball Two-hour pickleball team building event with professional instruction covering drills and skills, followed by round-robin tournaments, including all equipment, sunscreen, and prizes.
• Wellness Events Service Category Corporate wellness activities including yoga and meditation, sound baths, breathwork and ice baths, boxing bootcamp, tai chi, 5K runs, puppy yoga, massage, and nutrition classes designed to promote employee health and well-being at conferences and corporate events.
• Team Building Activities Service Category Active team building events such as field day games, scavenger hunts, beach games, volleyball, e-bike tours, kayaking, hiking, cooking challenges, pickleball, silent disco, graffiti art, and paint parties that foster collaboration and camaraderie.
• Community Service Events Service Category Charity-driven team building events including beach cleanups, bike builds, mural painting, pet care kit assembly, skateboard decorating for kids, surfboard art challenges, golf and give programs, and superhero kit making that enable corporate groups to give back to local communities.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• MGM ResortsflagshipStrategic or Co-development PartnerNational partnership for Mindful Matters event series across MGM properties. Fit City provides wellness programming including yoga, sound bath, and mindfulness activities at MGM convention events. Top Las Vegas hotel partner.
• Hyatt HotelscoreStrategic or Co-development PartnerLongtime corporate events partner providing hotel-based wellness and team building activities. Multiple Hyatt properties across the US offer Fit City programming.
• HOKAminorGTM or Marketing PartnerAthletic footwear brand partnership for running and outdoor events.
• Conference DirectcoreChannel Partner/ Reseller/ DistributorCD Preferred Supplier status. Conference Direct connects corporate groups with Fit City for meeting and event planning.
• CVentminorChannel Partner/ Reseller/ DistributorAssociate Alliance Partner providing event management platform integration and referrals.
• City of ScottsdalecoreStrategic or Co-development PartnerCo-created EBikes and Bites tour in partnership with the city tourism department.
• City of San DiegocoreStrategic or Co-development PartnerPartnership to offer Beach Volleyball experience at South Mission Beach, coordinated with city beaches.
• HPN GlobalcoreChannel Partner/ Reseller/ DistributorEvents and travel management company partner providing corporate wellness and team building referrals.
• Visit San DiegocoreGTM or Marketing PartnerOfficial tourism board partner promoting Fit City experiences to corporate groups visiting San Diego.
• Visit PhoenixcoreGTM or Marketing PartnerTourism board partnership for Phoenix/Scottsdale wellness experiences.
• Visit DenverminorGTM or Marketing PartnerTourism board partnership for Denver corporate events.
• Los Angeles Tourism BoardcoreGTM or Marketing PartnerOfficial tourism partner for LA corporate team building events.
• Experience ScottsdalecoreGTM or Marketing PartnerTourism partner for Scottsdale wellness experiences.
• Visit AnaheimminorGTM or Marketing PartnerTourism board partnership for Anaheim/Orange County corporate events.
• MPI (Meeting Professionals International)minorGTM or Marketing PartnerIndustry association partnership for meeting and event professional community.
• Visit TucsonminorGTM or Marketing PartnerTourism board partnership for Tucson corporate events.
• WTA (Wilderness Travel Association)minorGTM or Marketing PartnerIndustry association partnership for outdoor and adventure travel.
• CAF (Catch a Fire)minorOthersCommunity partner for outdoor and adventure programming.
• Operation AmpedminorOthersCommunity partner for military/veteran support events.
• Shelter to SoldierminorOthersCommunity partner for pet therapy and shelter animal programs.
• Team RWB (Team Red, White & Blue)minorOthersCommunity partner for veteran wellness programs.
• Boys & Girls Clubs of AmericaminorOthersCommunity partner for youth-focused community service events.
• Feeding AmericaminorOthersCommunity partner for food bank donation events like Golf & Give.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outback Team Building: Canada-based but US-active corporate team building provider with a large event catalog including cooking challenges, scavenger hunts, and CSR events. Closely comparable menu structure and B2B go-to-market.
• The Go Game: Tech-enabled corporate team building company specializing in scavenger hunts, game shows, and custom group events for Fortune 500 clients. Most direct competitor to Fit City's Fit Quest and team building categories, serving the same corporate meeting-planner buyer.
• Wildly Different: Outdoor and adventure-based corporate team building provider offering hiking, kayaking, scavenger hunts, and CSR events across multiple US regions — closely mirrors Fit City's outdoor adventure and CSR categories.
• TeamBonding: Corporate team building event provider offering 100+ in-person and virtual programs nationwide. Closest direct competitor in scope, content library breadth, and enterprise customer base.
• CityHunt: Urban scavenger hunt and team building operator running app-based interactive events in multiple US cities for corporate groups. Directly comparable to Fit City's Fit Quest scavenger hunt offering.
• The Offsite Co: Corporate offsite and retreat planning company serving enterprise clients — listed as an existing Fit City customer and channel partner, representing a peer in the broader corporate offsite event category.
• HPN Global: Corporate events and travel management company that both uses Fit City as a vendor and competes in adjacent corporate wellness programming. Comparable enterprise buyer base and event concierge model.

Emerging players

• Wellable: Corporate wellness platform providing wellness programming, challenges, and content to employers. Adjacent category — Wellable focuses on digital wellness while Fit City focuses on in-person events — but both serve the same corporate wellness buyer.

Broad incumbents

• Eventbrite: Large-scale event ticketing and management platform that includes corporate wellness and team building event listings. Not a direct competitor in delivery, but an incumbent in the corporate event sourcing workflow.
• Cvent: Enterprise event management platform and sourcing marketplace where Fit City is an Associate Alliance Partner. Cvent sits between Fit City and corporate buyers, giving it incumbent power that could constrain Fit City's direct enterprise relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCB64nDig2kUIAdDISP6MupQ
• Facebookfacebook.com/fitcityadventures
• LinkedInlinkedin.com/company/fit-city-adventures
• Instagraminstagram.com/fitcityadventures

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit City Adventures