ADVault
ADVault (MyDirectives, Inc.) is a Richardson, Texas–based digital advance care planning platform whose A|D Vault Exchange registry stores advance directives and POLST forms, processing 5 million weekly queries across all 50 U.S. states for healthcare providers, Medicare Advantage payers, HIEs, state governments, and consumers.
- Company typePrivate
- Founded2007
- HeadquartersRichardson, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ADVault does
ADVault, operating as MyDirectives, Inc., is a Richardson, Texas–based private healthcare software company founded in 2007 that provides a digital advance care planning (ACP) platform connecting healthcare providers, payers, health information exchanges, state governments, and consumers. The company's product suite is anchored by the A|D Vault Exchange, a cloud-based registry and repository for advance directives and POLST forms that processes approximately 5 million secure queries per week and contains records representing all 50 U.S. states. Complementary products include the consumer-facing MyDirectives platform (free to individuals), MyDirectives for Clinicians (a clinical decision support tool for ACP conversations), MyDirectives Reports & Analytics (a quality-measurement and CMS compliance dashboard), and a Statewide ACP Ecosystems deployment program.
The technical architecture centers on HL7 FHIR interoperability, native Epic EHR integration, and participation in all major U.S. health information networks (eHealth Exchange, CommonWell Health Alliance, CareQuality). The platform also integrates with Meditech, PointClickCare, MatrixCare, RapidSOS, and Beyond Lucid for post-acute and emergency response use cases. ADVault holds HITRUST certification, SOC 2 Type II attestation, and full HIPAA compliance, positioning it as the only fully interoperable digital ACP platform per its own market positioning.
Revenue is generated primarily through enterprise subscription licensing to healthcare providers (hospitals, health systems, skilled nursing facilities, hospice agencies, accountable care organizations) and healthcare payers (Medicare Advantage, D-SNP, I-SNP, and VBID plans), with named customers including United Healthcare, Humana, Elevance Health, Ochsner Health, Baylor Scott & White, MedStar Health, and Massachusetts and Maryland state governments. An adjacent HIE channel distributes through CRISP, MiHIN, and C3HIE. A free individual tier serves as demand generation for the enterprise funnel rather than a meaningful revenue stream. The company operates with an 11–50 employee headcount, has not disclosed external funding, and lists Scott Brown as President.
ADVault firmographics
Firmographics- Name
- ADVault
- Legal name
- MyDirectives, Inc.
- Website
- https://advaultinc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADVault (MyDirectives, Inc.) is a Richardson, Texas–based digital advance care planning platform whose A|D Vault Exchange registry stores advance directives and POLST forms, processing 5 million weekly queries across all 50 U.S. states for healthcare providers, Medicare Advantage payers, HIEs, state governments, and consumers.
- Ownership category
- akta.pro rank
ADVault industry classification
Industry- Product category
- Advance Care Planning Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cross-Organization Care Coordination & Referral Interoperability (ADT, eReferrals, transitions of care) (HLACABAO)
- akta.pro secondary industries
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Payer-Provider Data Exchange (X12, prior auth, claims/clinical attachment) (HLACABAK)
Keywords
Where ADVault is headquartered
LocationHeadquarters
- HQ city
- Richardson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ADVault business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Healthcare Provider Licensing: Subscription-based licensing to hospitals, health systems, skilled nursing facilities, and other healthcare providers for the MyDirectives platform, including clinician tools, analytics, and system-wide deployment.
- Healthcare Payer ACP Solutions: Tailored ACP solutions for Medicare Advantage plans, D-SNP and I-SNP plans, and health plan navigators, supporting quality measure achievement and CMS regulatory compliance.
- Free Individual Platform: Free consumer platform for individuals to create, upload, and manage ACP documents. Serves as demand generation for enterprise adoption through consumer onboarding and word-of-mouth.
- Health Information Exchange Services: Services to HIEs enabling statewide or regional ACP ecosystems, including integration support and data exchange infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free individual accounts for consumers to create or upload ACP documents |
| Subscription | Annual | Enterprise licensing for healthcare providers and payers |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
ADVault product offering
Product offeringCore offering
ADVault operates the MyDirectives digital advance care planning platform, which allows individuals to create, store, update, and share advance directives, living wills, healthcare powers of attorney, and POLST forms, and provides clinicians, hospitals, Medicare Advantage payers, and health information exchanges with an interoperable exchange (A|D Vault Exchange), clinician workflow tools, and analytics to surface those documents at the point of care.
Product overview
ADVault operates MyDirectives as a unified digital advance care planning platform comprising a consumer-facing product for individuals (MyDirectives), a clinical tool for providers (MyDirectives for Clinicians), and the underlying A|D Vault Exchange registry and repository that powers interoperability. Add-on modules include Reports & Analytics for payer and provider data insights and Statewide ACP Ecosystems for regional implementations. The platform serves healthcare payers (Medicare Advantage, VBID, D-SNP, I-SNP plans), healthcare providers (hospitals, skilled nursing, hospice, accountable care organizations), health information exchanges, and community partners, enabling secure storage and nationwide access to advance directives and POLST forms.
Differentiator
Problem solved
Functional benefit
Brands
- MyDirectives for Clinicians: Platform helping care teams and providers navigate discussions about patient treatment preferences
- A|D Vault Exchange
- MyDirectives Reports & Analytics
Products and services
- MyDirectives (Consumer Platform)
- MyDirectives for Clinicians
- A|D Vault Exchange
- MyDirectives Reports & Analytics
- Statewide ACP Ecosystems
Quantifiable outcome
- Patient Net Promoter Score of 77
- +3 more outcomes
Companies that use ADVault
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
ADVault technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
ADVault partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- EpiccoreNative integration partnership enabling Epic EHR users to access patient ACP documents directly within their clinical workflows. MyDirectives is the only ACP platform with this Epic integration, allowing real-time retrieval of advance care planning documents during patient encounters.
- eHealth ExchangecoreParticipation in the eHealth Exchange national health information network, enabling secure exchange of ACP documents across participating healthcare organizations nationwide.
- CommonWell Health AlliancecoreMember of CommonWell Health Alliance, providing cross-network ACP document accessibility through the CommonWell network of participating health systems and EHR platforms.
- CareQualitycoreParticipation in CareQuality interoperability framework enabling query-based access to ACP documents across CareQuality-connected health information networks.
- HL7minorCollaboration with HL7 on healthcare data standards development for advance care planning documentation and interoperability specifications.
- HIMSSminorPartnership with HIMSS (Healthcare Information and Management Systems Society) for industry engagement, education, and marketing to healthcare IT professionals.
- Oregon Health & Science UniversityminorAcademic partnership with OHSU for advance care planning research, POLST registry development, and statewide ACP ecosystem implementation.
- National POLSTminorPartnership with National POLST to advance POLST form interoperability and integration with digital ACP platforms nationwide.
- Five WishesminorPartnership with Five Wishes, a widely-used advance directive program, enabling users to import and digitize Five Wishes documents into the MyDirectives platform.
- United HealthcarecoreHealthcare payer partnership providing ACP solutions to United Healthcare members, supporting quality measure achievement and member engagement.
- HumanacoreHealth plan partnership offering MyDirectives ACP tools to Humana Medicare members, with focus on Medicare Advantage Star Ratings improvement.
- Elevance HealthminorPartnership with Elevance Health (formerly Anthem) for providing ACP solutions to health plan members.
- CRISP Shared ServicescoreHealth information exchange partnership in Maryland enabling CRISP to access and share ACP documents across Maryland healthcare facilities.
- MiHIN (Michigan Health Information Network)coreMichigan HIE partnership enabling statewide ACP document accessibility through MiHIN's health information exchange infrastructure.
- Commonwealth of MassachusettscoreState government partnership implementing statewide ACP ecosystem, providing digital advance care planning tools to Massachusetts residents.
- Maryland Department of HealthcoreState health department partnership for statewide ACP adoption, integrated with CRISP HIE and Maryland Healthcare Commission programs.
- The National Alliance for Care at Home (the Alliance)minorPartnership with the National Alliance for Care at Home (formerly NAHC) to promote ACP adoption among home health and hospice providers.
- LeadingAgeminorPartnership with LeadingAge to provide ACP solutions to aging services providers and their clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
ADVault competitors and assessment
Company assessmentBroad incumbents
- Oracle Health (Cerner): Oracle Health is a broad incumbent EHR and healthcare data platform that competes for the same health-system IT budgets and could potentially offer first-party ACP capabilities that overlap with ADVault's clinician and registry products.
- Epic Systems: Epic is both a core integration partner and the dominant EHR ADVault embeds into; any first-party Epic ACP feature would represent a major competitive threat and sets the strategic context for ADVault's interoperability positioning.
Emerging players
- Caregility: Caregility is an emerging virtual care platform with hospital bedside telehealth solutions; while its core product is virtual nursing, it operates in adjacent care-coordination workflows that touch ACP and clinician-patient communication.
- GetWellNetwork: GetWellNetwork provides patient engagement and digital care journey tools inside health systems, overlapping with ADVault's patient engagement, education, and EHR-integrated workflow positioning.
- Icario: Icario is a health action platform used by Medicare Advantage plans to drive member engagement and quality measure performance; it competes for the same payer quality-improvement wallet that ADVault targets with its Star Ratings-focused ACP offering.
Direct peers
- WiserCare: WiserCare provides digital shared decision-making and advance care planning tools for patients and providers, overlapping directly with ADVault's clinical workflow and consumer-facing ACP offerings.
- Vynca: Vynca is a direct competitor offering digital advance care planning software and POLST registry integration for health systems, payers, and state programs — the closest head-to-head to ADVault in the ACP interoperability space.
- Iris Plans: Iris Plans offers ACP solutions tailored to Medicare Advantage and provider organizations, overlapping with ADVault's payer and provider segments and competing for Star Ratings-related quality improvement budgets.
- ACP Decisions: ACP Decisions delivers video-based advance care planning programs and patient decision aids to health systems, directly competing for the same clinician-facing ACP conversation use case that MyDirectives for Clinicians addresses.
Others
- Aging with Dignity (Five Wishes): Five Wishes is a widely adopted advance directive program; ADVault already integrates with Five Wishes for document digitization, making it a complementary ecosystem participant and indirect alternative source of ACP documents.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ADVault social profiles
Digital presenceADVault compliance and trust
Trust signalCompliance3 records
ADVault financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADVault leadership team
Management profileNumber of profiles
Profiles1 record
ADVault funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADVault M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADVault
What does ADVault do?
ADVault operates the MyDirectives digital advance care planning platform, which allows individuals to create, store, update, and share advance directives, living wills, healthcare powers of attorney, and POLST forms, and provides clinicians, hospitals, Medicare Advantage payers, and health information exchanges with an interoperable exchange (A|D Vault Exchange), clinician workflow tools, and analytics to surface those documents at the point of care.
Is ADVault a public or private company?
ADVault is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADVault founded?
ADVault was founded in 2007. It employs 11 to 50 people.
Where is ADVault based?
ADVault is headquartered in Richardson, United States, in the North America region.
How does ADVault make money?
Four revenue lines are on record. Enterprise Healthcare Provider Licensing is the primary driver. The others are healthcare Payer ACP Solutions, free Individual Platform and health Information Exchange Services.
Who are ADVault's main competitors?
Broad incumbents on record are Oracle Health (Cerner) and Epic Systems. Emerging players are Caregility, GetWellNetwork and Icario. Direct peers are WiserCare, Vynca, Iris Plans and ACP Decisions. Aging with Dignity (Five Wishes) is listed as an others.
Does ADVault have an API?
No public API is recorded for ADVault.
What industry is ADVault in?
ADVault's product category is Advance Care Planning Software. Its primary akta.pro industry code is HLACABAO, Cross-Organization Care Coordination & Referral Interoperability (ADT, eReferrals, transitions of care), with a secondary code of HLALABAH, Care Navigation, Referral & Digital Front Door Platforms. Its NAICS code is 518 and its SIC code is 7372.