Workforce Management Agency Corporation

What Workforce Management Agency Corporation does

Workforce Management Agency Corporation (WMA) is a privately-held Managing General Agency operating as a wholesale broker and intermediary in the U.S. Professional Employer Organization (PEO) industry. Founded in 2016 and headquartered in Boca Raton, Florida with a secondary office in Garden City, New York, the firm earns revenue through affiliate referral commissions paid by PEO partners when clients are placed. WMA maintains claimed access to 980+ PEOs operating in the United States and positions itself as an unbiased marketplace evaluating PEOs across industry, risk factors, medical carriers, service model, client size, and geography.

WMA's core products are PEO Broker Services and PEO Selection and Comparison, supported by functional modules covering Payroll Administration, Employee Benefits (Fortune 500-tier packages including medical, dental, vision, retirement, FSA/HRA, life, AD&D, LTC, EAP, and telemedicine), Human Resources Management (full hire-to-retire lifecycle support), and Risk Management (workers' compensation, EPLI, compliance). Add-on services include Contract Renegotiation & Facilitation, Expense Reduction through Group Purchasing Organization access, and Rebate Funding. The technology stack is built on partner PEO platforms (HRIS, payroll, time and attendance, benefits administration) rather than proprietary software.

WMA serves three primary segments: multi-location mid-market businesses with operations across multiple states, small-to-medium-sized businesses with 10+ employees, and broker-partners (insurance brokers, benefits consultants, financial advisors) who refer clients for higher commissions. The 1-10 employee firm operates under CEO Mark Steiger with direct sales and consultative marketing channels, no disclosed external funding, and no public pricing model. Named mid-market customers include Levine Planning (employee benefits consulting), Beacon Building Group (construction), Savoy Associates (insurance/benefits), Sentinel Benefits & Financial Group, and Edwards and Company. The company is a NAPEO Associate Member and references ESAC accreditation standards.

Name

Workforce Management Agency Corporation

Legal name

Workforce Management Agency Corporation

Website

https://workforcemanagementagency.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Workforce Management Agency Corporation is a privately-held Managing General Agency that brokers Professional Employer Organization (PEO) services for U.S. mid-market businesses and broker-partners, earning affiliate referral commissions from a network of 980+ PEOs.

Ownership category

akta.pro rank

Product category

PEO Brokerage and Workforce Management Services

NAICS

Professional Employer Organizations (56133), Employment Placement Agencies (561311), Management Consulting Services (54161)

SIC

Insurance Agents, Brokers & Service (6411), Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Workers’ Compensation Insurance for Staffing/PEO & Contingent Workforce (FSAJAEAE), Labor Relations & Employment Practice Advisory (BPAHAGAK)

Keywords

• PEO brokerage services
• Professional employer organization
• Workforce management consulting
• Employee benefits administration
• Payroll services broker

Headquarters

HQ city

Garden City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PEO Broker Commissions and Referral Fees: WMA operates as a wholesale marketplace/general agency for PEOs, earning commissions from PEO partners when clients are matched and onboarded. The company helps brokers and end-user clients compare and select PEOs, earning referral fees or commission payouts from PEO providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Workforce Management Agency operates as a Managing General Agency and wholesale broker for Professional Employer Organization (PEO) services. The company helps insurance brokers, benefits consultants, and end-user businesses navigate the PEO marketplace by comparing quotes, analyzing proposals, and matching clients with suitable PEOs from a network of approximately 980 U.S. PEOs. Services extend across PEO selection, implementation support, contract renegotiation, and ongoing relationship facilitation, supplemented by expense reduction and rebate funding offerings.

Product overview

Workforce Management Agency Corporation operates as a wholesale marketplace and advisory service for Professional Employer Organizations (PEOs), connecting businesses with a network of PEO providers. The core offering consists of PEO Broker Services and PEO Selection and Comparison tools, which help companies evaluate and select from approximately 980 PEOs operating in the United States. These primary services integrate specialized modules including Payroll Administration, Employee Benefits (offering Fortune 500-type packages), Human Resources Management, Risk Management (including EPLI and worker's compensation), Contract Renegotiation & Facilitation Services, Expense Reduction through Group Purchasing Organization access, and Rebate Funding. The company acts as a general agency intermediary, providing business needs analysis, proposal demystification, and ongoing implementation support throughout the co-employment relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• PEO Broker Services

Quantifiable outcome

• Companies leveraging PEOs grow faster while saving time and money on Payroll, Worker's Compensation, Employee Benefits, and Human Resources
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• NAPEO (National Association of Professional Employer Organizations)coreOthersWMA holds NAPEO Associate Membership. NAPEO is the primary industry association for PEOs and their membership validates WMA's position in the PEO broker ecosystem.
• ESAC (Employers Services Assurance Corporation)coreOthersWMA references ESAC accreditation as an important certification PEOs should maintain. ESAC provides assurance similar to FDIC for banking, certifying PEOs have audited financials and comply with service agreements.
• AetnaminorChannel Partner/ Reseller/ DistributorMajor health insurance carrier whose logo appears on WMA's website, indicating partnership for providing employee benefits options to PEO clients.
• United HealthcareminorChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner providing employee benefits options through WMA's PEO network.
• TriNetminorChannel Partner/ Reseller/ DistributorLarge PEO provider partner whose logo appears on WMA's website as part of their PEO network offering.
• InsperityminorChannel Partner/ Reseller/ DistributorMajor PEO provider partner in WMA's network, logo displayed on website.
• EmblemHealthminorChannel Partner/ Reseller/ DistributorHealth insurance carrier partner for employee benefits offerings.
• Empire Blue Cross Blue ShieldminorChannel Partner/ Reseller/ DistributorMajor health insurance carrier partner for employee benefits.
• Kaiser PermanenteminorChannel Partner/ Reseller/ DistributorHealth insurance carrier partner for employee benefits offerings.
• AlcottHRminorChannel Partner/ Reseller/ DistributorPEO provider partner in WMA's network.
• CoAdvantageminorChannel Partner/ Reseller/ DistributorPEO provider partner in WMA's network.
• Frank CrumminorChannel Partner/ Reseller/ DistributorPEO provider partner in WMA's network.
• Trion HRminorChannel Partner/ Reseller/ DistributorPEO provider partner in WMA's network.
• VENSURE HRminorChannel Partner/ Reseller/ DistributorPEO provider partner in WMA's network.
• TeladocminorChannel Partner/ Reseller/ DistributorTelemedicine/Employee Assistance Program provider partner for employee benefits.
• MetLifeminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for employee benefits including life, AD&D, LTC.
• UnumminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for employee benefits offerings.
• ZurichminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for risk management and workers compensation.
• MercerminorChannel Partner/ Reseller/ DistributorBenefits consulting and insurance partner.
• Morgan StanleyminorChannel Partner/ Reseller/ DistributorFinancial services partner for employee benefits.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NetPEO: NetPEO is a PEO comparison and brokerage firm that matches businesses with PEO providers across the U.S. It directly competes with WMA in the PEO intermediary/wholesale-broker space using a similar quote-and-compare model.
• PEO Compass: PEO Compass is a PEO brokerage and consulting firm that compares PEO solutions for businesses and brokers. It is a small-scale direct peer operating an essentially identical PEO intermediation model to WMA.

Broad incumbents

• OneDigital: OneDigital is a large U.S. insurance, benefits, and HR consulting brokerage that includes PEO advisory and placement within a much broader employer-services portfolio. It competes with WMA on broker-channel PEO matching while bringing scale, technology, and cross-sell capabilities.
• USI Insurance Services: USI is a large U.S. insurance brokerage and benefits consulting firm with a dedicated HR/PEO advisory practice. Its broad broker network and benefits capabilities overlap materially with WMA's broker-partner PEO matching model.
• Higginbotham: Higginbotham is a national insurance and benefits brokerage firm offering HR solutions and PEO advisory within its broader commercial insurance portfolio. It competes with WMA for mid-market clients and broker partnerships.
• Brown & Brown: Brown & Brown is a large U.S. insurance brokerage with an Employee Benefits division that includes HR outsourcing and PEO advisory. It is comparable to WMA as a broad incumbent in the broker-driven employee benefits distribution channel.
• Mercer: Mercer is a global benefits consulting and brokerage firm that advises employers on health, benefits, and HR solutions including PEO selection. Comparable as an incumbent benefits advisor that overlaps with WMA's consulting and broker-partner value proposition.
• Hub International: Hub International is a large North American insurance brokerage with significant employee benefits and HR consulting capabilities. It competes with WMA for mid-market clients seeking PEO and benefits solutions through broker relationships.
• Acrisure: Acrisure is a large U.S. insurance brokerage with an Employee Benefits practice that includes HR services and PEO advisory. It is comparable as a broad incumbent insurance broker operating in the same broker-partner distribution channel as WMA.

Regional players

• Frank Crum (FRANKCRUM): Frank Crum is a PEO operating primarily in regional U.S. markets and listed as a PEO partner in WMA's network. It represents the PEO side of the value chain that WMA brokers into, making it a relevant adjacent peer for understanding WMA's supply-side dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/workforcemanagementagency
• LinkedInlinkedin.com/company/workforce-management-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workforce Management Agency Corporation