Betty's Co

What Betty's Co does

Betty's Co is a private, founder-led women's+ healthcare provider headquartered in San Antonio, Texas, founded in 2020/2021 and operating with fewer than 10 employees. The company serves individuals assigned female at birth from adolescence through pre-pregnancy, including LGBTQ+ patients, across three integrated service lines: gynecology (annual visits, STI testing and treatment, birth control including IUD and Nexplanon, period issues, endometriosis, PCOS), mental health (medication consults and 50-minute CBT counseling), and wellness (nutrition education, weight management including GLP-1/Semaglutide programs). Patient segments are explicitly inclusive and body-positive, targeting women+ who are underserved or uncomfortable in conventional clinical settings, with particular emphasis on college-age patients via UTSA partnerships.

The company's core technology is a mobile-first delivery platform combining a boutique mobile clinic, statewide Texas telehealth, and a patient-facing iOS/Android app used for appointment booking, intake, and care management. The flagship physical asset is a mobile clinic with a permanent home at Armadillo Boulders at the Pearl in San Antonio, supplemented by rotating pop-up locations in Austin. The app serves as the primary booking and engagement channel, and the company also operates a Square-powered e-commerce shop for period care and wellness products. There is no disclosed AI/ML capability; the technology stack is operational rather than AI-native.

Betty's Co operates a hybrid revenue model combining insurance billing (in-network with Aetna, Ambetter, Blue Cross Blue Shield, Cigna, Community Health Plans, Humana, Oscar, United Healthcare, Tricare, and Wellfleet) with transparent self-pay pricing ($129 GYN annual visit, $69 follow-up). It also generates ancillary revenue from product sales. The go-to-market motion is product-led and community-driven, leveraging Instagram and TikTok content, university and community partnerships, and event-driven pop-ups to drive app downloads and bookings. The company has cumulatively delivered 5,000+ visits since launch and has no disclosed external funding.

Name

Betty's Co

Legal name

Betty's Co.

Website

https://bettysco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Betty's Co is a private San Antonio-based women's+ healthcare provider delivering gynecology, mental health, and wellness services (including GLP-1 weight management) through a mobile clinic, Texas-wide telehealth, and a patient-facing mobile app serving individual consumers.

Ownership category

akta.pro rank

Product category

Women's Healthcare Services

NAICS

Ambulatory Health Care Services (621), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)

Keywords

• Women's healthcare services
• Gynecology care
• Mental health counseling
• Mobile clinic
• Telehealth services

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Billing: Betty's Co operates as an in-network provider with most major insurance companies including Aetna, Ambetter, Blue Cross Blue Shield, Cigna, Community Health Plans, Humana, Oscar, United Healthcare, Tricare, and Wellfleet. Patients are billed according to their specific insurance plan coverage after the insurance company processes the claim.
2. Self-Pay / Out-of-Pocket: Affordable self-pay options for uninsured or underinsured patients. Prices are transparently listed: GYN Annual visit $129, Follow-up visits $69. The clinic is cashless, accepting credit/debit cards and HSA/FSA cards. Payment plans are available for those who cannot afford care upfront.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Betty's Co is a women's+ healthcare provider delivering gynecology, mental health, and wellness services through a boutique mobile clinic in San Antonio/Austin, Texas and a state-wide telehealth platform. Services include annual visits, STI testing and treatment, birth control (IUD, Nexplanon), PMS/PCOS/endometriosis care, CBT counseling, medicated weight management (including GLP-1/Semaglutide), and nutrition education, all accessed via a dedicated mobile app.

Product overview

Betty's Co is a women's+ healthcare company operating as a mobile clinic model combined with a patient-facing mobile application. The company offers integrated healthcare services across three specialties: Gynecology (annual visits, STI testing/treatment, birth control including IUD and Nexplanon, period issues, PCOS, endometriosis), Mental Health (medication consultations, CBT counseling sessions), and Wellness (medicated weight management, nutrition education, GLP-1/Semaglutide programs). Services are delivered through a mobile clinic with in-person appointments in San Antonio and Austin, Texas, as well as telehealth options. The company also operates an e-commerce shop for wellness and period care products. The core patient experience is facilitated through their mobile app which enables appointment booking, paperwork completion, and team communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology Care Services Comprehensive gynecological healthcare including annual visits, period issues, STI testing and treatment, pelvic pain, vaginal infections, PMS/PMDD, endometriosis, PCOS management, birth control (IUD, Nexplanon), and sexual wellness for women+ patients.
• Mental Health Services Mental health support including medication consultations, 50-minute cognitive behavioral therapy (CBT) counseling sessions, and treatment for anxiety, depression, disordered eating, trauma, body image, and gender identity concerns.
• Wellness Services Balanced wellness approach including medicated weight management, nutrition education, physical assessments, and lifestyle recommendations including GLP-1 medications and Semaglutide options.
• Mobile Clinic (In-Person Care) Boutique mobile clinic delivering in-person gynecology, mental health, and wellness care with a comfortable, non-clinical atmosphere at rotating and full-time locations in San Antonio and Austin, Texas.
• Telehealth / Virtual Visits Virtual appointments available statewide in Texas for mental health (medication consults, counseling, follow-ups), wellness consultations, and select GYN services, booked through the mobile app.
• Betty's Co Shop An online retail shop selling wellness and period care products through a Square-powered storefront.
• GYN Annual Visit Routine check-up supporting reproductive and overall health, including pelvic exam, Pap smear (if needed), breast exam, and discussion of menstrual cycle, birth control, and sexual health; priced at $129 self-pay.
• First Period Consult Virtual consultation for adolescents experiencing their first period, covering hygiene, period products, and understanding body changes.
• Pre-Sex Ed Consult Clinical consultation with a provider to discuss sexual health basics and need-to-knows before becoming sexually active, tailored for age appropriateness.
• Medication Consult (Mental Health) Consultation to assess mental health concerns and discuss if medication could be a helpful tool for emotional well-being treatment.
• Counseling Session Virtual 50-minute cognitive behavioral therapy (CBT) session connecting patients with a licensed counselor for mental well-being support.
• Weight Management Program Sustainable weight management program pairing patients with dedicated providers, focusing on overall health and well-being, including GLP-1 and Semaglutide medication options.

Quantifiable outcome

• 5,000+ visits delivered since launch
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Armadillo Boulders at the PearlcoreStrategic or Co-development Partner · 19 May 2024Armadillo Boulders at the Pearl provides the physical location for Betty's Co's full-time mobile clinic. Starting May 19, Betty's moved from rotating locations to a consistent home at this venue, simplifying the patient experience and ensuring reliable access to care.
• UTSA Public Health SocietyminorGTM or Marketing PartnerBetty's Co partners with UTSA Public Health Society for campus events, sharing their story and educating students about women's health services available through their mobile clinic and telehealth platform.
• UTSA Womxn in MedicineminorGTM or Marketing PartnerVirtual workshop partnership with UTSA Womxn in Medicine student organization focused on navigating healthcare, patient advocacy, and ensuring women's voices are heard in medical settings.
• Community Table FoundationminorGTM or Marketing PartnerCollaboration for community events including 'Periods Aren't Spooky' - a Halloween-themed event for pre-teens and teens providing period care education and resources.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Nurx: Nurx is a telehealth platform focused on women's reproductive and sexual health (birth control, STI testing, HPV) — directly comparable to Betty's Co's contraception, STI testing, and reproductive telehealth services.
• Tia: Tia operates women's health clinics integrated with virtual care, offering gynecology, mental health, and primary care in a hybrid in-person + app model — directly comparable to Betty's Co in target population, service mix, and care experience philosophy.
• Caraway Health: Caraway provides integrated women's+ physical and mental healthcare for college-age and young-adult women — directly comparable to Betty's Co's college-age (UTSA) segment and its combined GYN + mental health offering.
• Wisp: Wisp provides sexual and reproductive telehealth including UTIs, STIs, birth control, and vaginal health — overlapping with Betty's Co's gynecology and sexual wellness service catalog.
• Maven Clinic: Maven is a virtual women's and family health platform covering fertility, pregnancy, postpartum, and mental health — directly comparable to Betty's Co's telehealth channel for women's health and mental health counseling.
• Twentyeight Health: Twentyeight Health is a women's reproductive and sexual health telehealth provider serving uninsured and Medicaid populations — comparable to Betty's Co's contraception/STI focus and its affordable self-pay pricing model.

Emerging players

• Cerebral: Cerebral provides outpatient mental health services including therapy and medication management — comparable to Betty's Co's mental health medication consults and CBT counseling, though without the integrated GYN component.
• Oula Health: Oula operates a hybrid clinic + midwifery model for pregnancy and women's health — adjacent emerging player in the integrated women's health space, partially overlapping with Betty's Co's fertility and GYN services.

Broad incumbents

• Hims & Hers (Hers): Hers (part of Hims & Hers) is a scaled telehealth platform offering women's primary care, mental health, dermatology, and weight loss (including GLP-1) — a broad incumbent that overlaps with Betty's Co's GYN, mental health, and wellness services.
• Planned Parenthood: Planned Parenthood provides broad women's reproductive and sexual health services including contraception, STI testing, and GYN care — a broad incumbent whose service scope overlaps significantly with Betty's Co's gynecology offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bettysco
• TikToktiktok.com/@bettys_co
• Xx.com/Bettys_Co_

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betty's Co