PRIMALIANCE
Primaliance is the online distribution and advisory platform of Eres CAP SAS, aggregating 50+ SCPI, OPCI, SCI, and other French real estate savings products from 30+ management companies for individual investors and wealth management advisors via an affiliate-commission model.
- Company typePrivate
- Founded2005
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PRIMALIANCE does
PRIMALIANCE is the online distribution and advisory brand of Eres CAP SAS, a privately held French SAS headquartered at 115 Rue Réaumur, Paris. The company operates a digital information and subscription platform for French real estate savings products, aggregating more than 50 SCPI (Sociétés Civiles de Placement Immobilier) products alongside OPCI vehicles, SCI de rendement, GFI (forestry investment groups), life insurance and PER wrappers, and real estate crowdfunding opportunities drawn from over 30 management companies including AMUNDI, BNP PARIBAS REIM, PRIMONIAL REIM, PERIAL, SOFIDY, and SWISSLIFE.
The platform combines a 100% digital subscription workflow with human advisor support from Eres wealth management advisors (CGPs), who verify investor profiles and provide personalized guidance. Supporting tools include product comparison engines, simulators, and an extensive editorial content library (SCPI guides, market indicators, glossary, press review) used to drive top-of-funnel demand via SEO, monthly newsletters, and PR coverage in Le Monde, Capital, Les Echos, and L'Express.
Revenue is generated through affiliate/referral commissions paid by the management companies whose products Primaliance distributes — an asset-light model that scales with subscription volume without balance-sheet exposure to underlying real estate assets. The customer base is structurally diversified: long-tail individual retail investors (evidenced by a 4.9/5 TrustScore across 264 Trustpilot reviews) complemented by wealth management advisors using the platform for client recommendations. The company is privately held, has not disclosed any external funding rounds, and operates exclusively in the French market.
PRIMALIANCE firmographics
Firmographics- Name
- PRIMALIANCE
- Legal name
- Eres CAP SAS
- Website
- https://primaliance.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Primaliance is the online distribution and advisory platform of Eres CAP SAS, aggregating 50+ SCPI, OPCI, SCI, and other French real estate savings products from 30+ management companies for individual investors and wealth management advisors via an affiliate-commission model.
- Ownership category
- akta.pro rank
PRIMALIANCE industry classification
Industry- Product category
- Real Estate Investment Advisory
- NAICS
- Information (51)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Asset-Backed Securities (6189)
- akta.pro primary industry
- Asset-Backed Securities (ABS) (FSACACAA)
Keywords
Where PRIMALIANCE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PRIMALIANCE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Product distribution commissions: Primaliance distributes SCPI, OPCI, SCI, and other real estate savings products from various management companies. The platform earns commissions from these management companies for distributing their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Platform access and advisory services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
PRIMALIANCE product offering
Product offeringCore offering
Primaliance is a French online information and advisory platform operated by Eres CAP SAS (part of the Eres Group) that distributes real estate investment products including SCPI (Sociétés Civiles de Placement Immobilier), OPCI, SCI de rendement, GFI, assurance-vie and PER plans, and real estate crowdfunding. The platform aggregates offerings from over 25 third-party management companies, presents them via comparison tools and simulators, and combines the digital experience with personalized guidance from dedicated Eres wealth management advisors who support subscription.
Product overview
Primaliance is an online information and advisory platform for real estate investment products operated by ERES Group. The platform offers access to over 50 SCPI (Société Civile de Placement Immobilier) products including SCPI de rendement (yield-focused), SCPI européenne (European), SCPI fiscale (tax-advantaged including Pinel, Malraux, Denormandie, and déficit foncier), and SCPI ISR (socially responsible). It also provides access to OPCI (Organisme de Placement Collectif Immobilier) vehicles, SCI de rendement (civil real estate companies), GFI (forestry investment groups), assurance-vie & PER (life insurance and retirement plans), and crowdfunding immobilier (real estate crowdfunding). The platform features simulation and comparison tools, with personalized advisory support from ERES financial advisors. Key SCPI products include IROKO ATLAS, CORUM ORIGIN, TRANSITIONS EUROPE, COMETE, IMMORENTE, SOFIDYNAMIC, ESG PIERRE CAPITALE, WEMO ONE, and EDR EUROPA. Key OPCI products include SWISSLIFE DYNAPIERRE, SILVER GENERATION, IMMANENS, and EDR IMMO PREMIUM.
Differentiator
Problem solved
Functional benefit
Products and services
- SCPI Distribution (over 50 SCPI products) Distribution platform offering access to more than 50 SCPI products from third-party management companies, covering SCPI de rendement (yield-focused, diversified, thematic), SCPI européenne, SCPI fiscale (Pinel, Malraux, Denormandie, déficit foncier), SCPI ISR (socially responsible), SCPI en démembrement, and SCPI à crédit. Notable products include IROKO ATLAS, CORUM ORIGIN, TRANSITIONS EUROPE, COMETE, SOFIDYNAMIC, WEMO ONE, and EDR EUROPA. Targeted at French individual investors seeking paper real estate exposure.
- OPCI Distribution Distribution of Organismes de Placement Collectif Immobilier combining direct property holdings with financial assets for enhanced liquidity. Offered OPCI products include SWISSLIFE DYNAPIERRE, SILVER GENERATION, IMMO DIVERSIFICATION, EDR IMMO PREMIUM, IMMANENS, LF CERENICIMO, AMUNDI TRANSMISSION IMMOBILIER, and PREIM-ISR. Targeted at French investors seeking diversified real estate exposure with mixed asset backing.
- SCI de rendement Civil real estate companies offering yield-focused property investment with flexible management structures, distributed via the Primaliance platform for French investors.
- GFI (Groupement Forestier d'Investissement) Forestry investment groups providing exposure to timberland and forest assets for portfolio diversification, distributed via the Primaliance platform for French investors seeking alternative real assets.
- Assurance Vie & PER Life insurance and retirement savings plans (Plan d'Épargne Retraite) acting as wrappers for real estate investments, offered via Primaliance to support French investors' savings, supplemental income, and wealth transmission objectives.
- Crowdfunding Immobilier Real estate crowdfunding enabling direct investment in individual property development projects, distributed via Primaliance for French investors seeking exposure to specific development opportunities.
- Simulateurs & Comparateurs Digital investment simulation and product comparison tools that allow French investors to evaluate and select appropriate real estate investment products based on their objectives and risk profile.
- Eres Wealth Management Advisory Personalized advisory services provided by Eres wealth management advisors covering advice, taxation, dematerialization, and financing, supporting French individual investors and patrimonial advisors through their real estate subscription journey.
Quantifiable outcome
- 4.9/5 TrustScore based on 264 reviews
Companies that use PRIMALIANCE
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
PRIMALIANCE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PRIMALIANCE partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core and minor.
- ADVENIScoreADVENIS is a management company whose products are distributed through the Primaliance platform.
- AESTIAMcoreAESTIAM is a management company whose products are distributed through the Primaliance platform.
- AEW CILOGERcoreAEW CILOGER is a management company whose products are distributed through the Primaliance platform.
- ALTAREAcoreALTAREA is a management company whose products are distributed through the Primaliance platform.
- ALTIXIA REIMcoreALTIXIA REIM is a management company whose products are distributed through the Primaliance platform.
- AMUNDIcoreAMUNDI is a management company whose products are distributed through the Primaliance platform.
- ATREAMcoreATREAM is a management company whose products are distributed through the Primaliance platform.
- BNP PARIBAS REIMcoreBNP PARIBAS REIM is a management company whose products are distributed through the Primaliance platform.
- CONSULTIM AMcoreCONSULTIM AM is a management company whose products are distributed through the Primaliance platform.
- EPSICAP REIMcoreEPSICAP REIM is a management company whose products are distributed through the Primaliance platform.
- EURYALEcoreEURYALE is a management company whose products are distributed through the Primaliance platform.
- FIDUCIAL GERANCEcoreFIDUCIAL GERANCE is a management company whose products are distributed through the Primaliance platform.
- FONCIÈRE MAGELLANcoreFONCIÈRE MAGELLAN is a management company whose products are distributed through the Primaliance platform.
- GREENMAN ARTHcoreGREENMAN ARTH is a management company whose products are distributed through the Primaliance platform.
- IMMOVALOR GESTIONcoreIMMOVALOR GESTION is a management company whose products are distributed through the Primaliance platform.
- INTERGESTION REIMcoreINTERGESTION REIM is a management company whose products are distributed through the Primaliance platform.
- KYANEOS AMcoreKYANEOS AM is a management company whose products are distributed through the Primaliance platform.
- LA FRANÇAISE REMcoreLA FRANÇAISE REM is a management company whose products are distributed through the Primaliance platform.
- MATA CAPITALcoreMATA CAPITAL is a management company whose products are distributed through the Primaliance platform.
- MYSHARECOMPANYcoreMYSHARECOMPANY is a management company whose products are distributed through the Primaliance platform.
- NORMA CAPITALcoreNORMA CAPITAL is a management company whose products are distributed through the Primaliance platform.
- NOVAXIA INVESTISSEMENTcoreNOVAXIA INVESTISSEMENT is a management company whose products are distributed through the Primaliance platform.
- PAREF GESTIONcorePAREF GESTION is a management company whose products are distributed through the Primaliance platform.
- PERIALcorePERIAL is a management company whose products are distributed through the Primaliance platform.
- PRIMONIAL REIMcorePRIMONIAL REIM is a management company whose products are distributed through the Primaliance platform.
- SOFIDYcoreSOFIDY is a management company whose products are distributed through the Primaliance platform.
- SWISSLIFEcoreSWISSLIFE is a management company whose products are distributed through the Primaliance platform.
- URBAN PREMIUMcoreURBAN PREMIUM is a management company whose products are distributed through the Primaliance platform.
- BoursoramaminorEditorial partner providing media coverage and content distribution for Primaliance.
- Mieux Vivre Votre ArgentminorEditorial partner providing media coverage and content distribution for Primaliance.
- Le RevenuminorEditorial partner providing media coverage and content distribution for Primaliance.
- B For BankminorEditorial partner providing media coverage and content distribution for Primaliance.
- Avenue des InvestisseursminorEditorial partner providing media coverage and content distribution for Primaliance.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
PRIMALIANCE competitors and assessment
Company assessmentDirect peers
- SCPI-Online (meilleurscpionline.fr): Leading French online SCPI comparison and subscription platform; competes directly with Primaliance on the same product set (SCPI, OPCI, SCI), target individual investor and CGP audiences, and affiliate commission model.
- La Centrale des SCPI: Specialist online SCPI distribution and information platform in France; very similar product breadth and individual-investor / wealth-advisor target customer to Primaliance.
- MeilleureSCPI.com: French SCPI comparison and information portal offering rankings, simulators, and subscription support; directly comparable to Primaliance on product selection, digital comparison tools, and target investor base.
- InterInvest (Capital Group): French SCPI distribution and wealth advisory platform with digital tools plus human advisors; directly comparable on SCPI product distribution and CGP-facing services.
- Placement-SCPI: French SCPI specialist distribution and information site targeting individual investors; directly comparable to Primaliance on product coverage and advisor-led subscription support.
Broad incumbents
- Meilleurtaux Placement: Major French online financial comparison and advisory platform (broader than SCPI); overlaps with Primaliance on comparison-led distribution of savings and investment products, though with a wider financial-product scope.
- Patrimoine et Placement (France Patrimoine): Established French real estate savings and wealth advisory platform distributing SCPI alongside assurance-vie, PER, and other long-term savings; broader incumbent comparable on real estate savings distribution.
Emerging players
- Bricks.co: French fractional real estate investment platform; competes with Primaliance on retail access to real estate exposure but via tokenized direct property rather than SCPI/OPCI funds.
- Anaxago: French online real estate investment platform combining crowdfunding immobilier with broader real estate savings offerings; overlaps with Primaliance on crowdfunding and digital-first retail real estate investing.
Others
- Linxo (Crédit Agricole / MAIF): French personal finance aggregation and comparison platform; adjacent comparable on digital financial information delivery to French retail consumers, though not a SCPI distributor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PRIMALIANCE social profiles
Digital presencePRIMALIANCE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRIMALIANCE leadership team
Management profileNumber of profiles
Profiles5 records
PRIMALIANCE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRIMALIANCE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRIMALIANCE
What does PRIMALIANCE do?
Primaliance is a French online information and advisory platform operated by Eres CAP SAS (part of the Eres Group) that distributes real estate investment products including SCPI (Sociétés Civiles de Placement Immobilier), OPCI, SCI de rendement, GFI, assurance-vie and PER plans, and real estate crowdfunding. The platform aggregates offerings from over 25 third-party management companies, presents them via comparison tools and simulators, and combines the digital experience with personalized guidance from dedicated Eres wealth management advisors who support subscription.
Is PRIMALIANCE a public or private company?
PRIMALIANCE is a private company. It is classified as unknown and is currently operating.
When was PRIMALIANCE founded?
PRIMALIANCE was founded in 2005. It employs 11 to 50 people.
Where is PRIMALIANCE based?
PRIMALIANCE is headquartered in Paris, France, in the Europe region.
How does PRIMALIANCE make money?
One revenue line is on record: product distribution commissions.
Who are PRIMALIANCE's main competitors?
Direct peers on record are SCPI-Online (meilleurscpionline.fr), La Centrale des SCPI, MeilleureSCPI.com, InterInvest (Capital Group) and Placement-SCPI. Broad incumbents are Meilleurtaux Placement and Patrimoine et Placement (France Patrimoine). Emerging players are Bricks.co and Anaxago. Linxo (Crédit Agricole / MAIF) is listed as an others.
Does PRIMALIANCE have an API?
No public API is recorded for PRIMALIANCE.
What industry is PRIMALIANCE in?
PRIMALIANCE's product category is Real Estate Investment Advisory. Its primary akta.pro industry code is FSACACAA, Asset-Backed Securities (ABS). Its NAICS code is 51 and its SIC code is 6211.