Zolv

What Zolv does

Zolv Ltd is a privately-held UK digital agency founded in 2002 and headquartered in Leeds, operating exclusively in the travel industry. The company designs, builds and integrates custom websites, booking engines, multi-site platforms and CRM-driven sales tools for tour operators, online travel agencies, airlines, cruise lines and travel agent consortia. Its product portfolio centres on a proprietary Web Travel Platform (WTP) — a CMS and web administration layer sitting between clients' back-office reservation systems and the public web — together with Full Picture, a visual conversation SaaS that lets call centre agents push photos and video to a customer's screen in real time, and SalesAssist, a browser-based sales-enablement tool for travel call centres. Zolv holds Microsoft Gold Competency in Application Development (top 1% of Microsoft's partner ecosystem) and is built on a Microsoft .NET/Azure stack with Vue.js/TypeScript front ends and integrations to 18+ reservation, payment and CRM systems including Sabre, Travelbox, Tigerbay, iVector, Hotelzon, Chauntry, Travelink, Salesforce, Stripe and PaymentExpress.

The business operates a hybrid revenue model: bespoke project-based professional services for travel brands (typical budgets from under £10,000 to over £35,000, multi-year contracts), together with recurring SaaS subscriptions for WTP licensing, Full Picture and SalesAssist. Go-to-market is consultative enterprise field sales supplemented by case-study content marketing and travel-industry event presence (TravelTech Show, Travolution Summit, World Travel Market). The company has delivered 537+ completed travel projects across 5 continents, facilitated €1bn+ of travel sales through its systems in the trailing 12 months, holds 8 major travel-industry awards, and counts Virgin Holidays, Kuoni, BC Ferries Vacations, ATP (£3bn travel sales), Fred. Olsen Cruise Lines, Norwegian Cruise Line, Monarch Travel Group, Complex Travel Group and APH among named customers; the longest client relationship is 14 years. Ownership is founder-led under Managing Director Olly Wenn, with no disclosed external funding, parent company, M&A activity or subsidiaries.

Name

Zolv

Legal name

Zolv Ltd

Website

https://zolv.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Zolv is a Leeds-based digital agency, founded in 2002, that designs and builds custom websites, booking platforms and SaaS tools exclusively for travel-industry clients such as tour operators, airlines, cruise lines and agent consortia.

Ownership category

akta.pro rank

Product category

Travel Technology Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro industry

PRIMARYTHALAGAD

Online Booking Tools (OBT) & Corporate Booking UX

Travel & Hospitality/Travel Technology & Distribution Services/Travel Agency & TMC Technology (Mid/Back Office, CRM, Duty of Care)

SECONDARYHDAEAGAK

Web Content Management (WCM) & Experience Platforms (Content Services)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Content Management (ECM) & Document Management

SECONDARYBPAHAEAC

Customer Experience (CX) & Digital Experience

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

Keywords

• Travel website development
• Travel booking platforms
• Travel CMS software
• Custom travel software
• Travel reservation integrations

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Bespoke web design and development services for travel industry clients. Projects include website redesigns, booking engine development, and platform migrations. Revenue is project-based with typical budgets ranging from under £10,000 to over £35,000.
2. WTP Licensing: Licensing of Web Travel Platform (WTP) to travel companies. Includes CMS, booking functionality, and multi-site capabilities.
3. SaaS Products (Full Picture, SalesAssist): Subscription-based access to Full Picture visual conversation platform and SalesAssist sales enablement tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Zolv is a custom software development agency that builds bespoke websites, booking engines, e-commerce platforms, and integrations exclusively for the travel industry. Its core is the proprietary Web Travel Platform (WTP), a CMS and multi-site web experience platform, complemented by SaaS products Full Picture (visual conversation tool for call centres) and SalesAssist (browser-based sales enablement tool). It also provides digital design, e-commerce, multi-site/white-label strategy, and consultancy services underpinned by deep integrations with travel reservation systems (Sabre, Travelbox, Tigerbay, Travelink, etc.).

Product overview

Zolv is a travel technology agency offering a unified portfolio centered around their Web Travel Platform (WTP), a proprietary CMS and web administration system. Their product suite includes WTP as the core platform, Full Picture as a visual conversation/engagement tool for call centres, and SalesAssist as a sales enablement product. Services encompass digital design, e-commerce development, technology integration, and consultancy. The company specializes exclusively in the travel industry and builds custom solutions on a Microsoft .NET stack.

Differentiator

Problem solved

Functional benefit

Brands

• Web Travel Platform (WTP): A web experience platform that sits between business systems and the world wide web, providing content management tools and sales, product and marketing tools for travel companies
• SalesAssist
• Full Picture
• getthefullpicture.com

Products and services

• Web Travel Platform (WTP) A proprietary web experience platform that sits between business systems and the world wide web, providing next-generation content management tools, sales/product/marketing management, booking engines, and multi-site capabilities for travel companies. Supports responsive design, digital asset management, personalisation, and third-party reservation system integrations.
• Full Picture SaaS visual conversation platform that allows call centre agents and sales staff to share photos, videos and other assets directly to customers' screens in real-time during calls, enabling richer customer interactions and reported conversion rate lifts of up to 30% and sales value increases of 22%.
• SalesAssist Browser-based hosted platform for call centre agents that allows sharing of content and images directly to customers' screens during phone calls, providing tools for content-rich personalised emails and documents along with high-quality inspirational pictures and videos for customers.
• Website Design & Development Bespoke website design, UX/UI design, responsive design, e-commerce development, and integration with third-party travel systems built exclusively for the travel industry.
• Digital Design Services UX design, UI design, interactive feature design, prototyping, branding, illustration, motion design, responsive websites and mobile websites for travel companies.
• E-commerce Services Search and filter functionality, bespoke checkouts, payment gateway integrations (PayPal, WorldPay, SagePay, Datacash, Eigen), post-booking portals, systems integrations and security services for travel e-commerce.
• Technology Services CMS implementation, merchandising tools, digital marketing integration, personalisation, systems integrations with third-party systems, 24/7/365 support and Microsoft Azure cloud hosting.
• Multi-Site Strategies White-label solutions, multiple brand management, custom designs, franchise solutions, affiliate sites, agent consortia solutions, central content stores and employee incentive schemes built on the WTP platform.
• Consultancy Services Technology audit, platform consultancy, UX research, user testing, information architecture, SEO strategy and CRO optimisation for travel companies.

Quantifiable outcome

• 68% increase in organic traffic and 58% increase in customer enquiries within 3 months for Healing Holidays
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

18 partnerships are on record, tiered core, secondary and strategic.

• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Partner in Application Development. Top 1% of Microsoft's Partner ecosystem. Zolv develops on Microsoft .NET stack and Azure cloud platform. Gold competency requires technical exams, customer references, and demonstrated commitment to Microsoft technologies.
• Codegen (Travelbox)coreTechnology or IntegrationIntegration partner for Travelbox reservation system. Codegen's Travelbox is used by major tour operators globally. Zolv integrates Travelbox API to deliver booking journeys for clients including Monarch Travel Group and Meraki Travel.
• SabrecoreTechnology or IntegrationIntegration with Sabre GDS for flight booking. Used for Complex Travel Group's search and book websites. Sabre BargainFinderMax API integration for comprehensive flight search functionality.
• TigerbaycoreTechnology or IntegrationIntegration partner for Tigerbay reservation platform used by specialist tour operators. Partnership developed since 2014. Zolv migrated Sunvil from Travelink to Tigerbay.
• Inspiretec (Travelink)coreTechnology or IntegrationIntegration with Travelink booking and reservation management system. Used by Transun and other travel brands. Travelink built on scalable technology offering dynamic packaging and tours.
• Intuitive (iVector)secondaryTechnology or IntegrationIntegration with Intuitive's iVector reservation platform with connectivity to 250+ third party suppliers. Partnership includes prototype widesearch function and custom tool development.
• ChauntrycoreTechnology or IntegrationIntegration with Chauntry reservation system for APH's Woosh brand and airport parking/hotel operations. Enables booking of parking, hotels, and packages.
• PaymentExpresscoreTechnology or IntegrationPayment gateway integration used for Complex Travel Group's booking engine. Part of the three-system integration (Sabre, PaymentExpress, ETG).
• Express Travel Group (ETG)coreTechnology or IntegrationTicketing integration for Complex Travel Group's booking engine. Part of the three-system integration (Sabre, PaymentExpress, ETG).
• Marketing RadarsecondaryTechnology or IntegrationCRM integration for Meraki Travel. Enables save/reload itineraries, booking notifications, basket abandonment analytics, and automated emails throughout customer journey.
• CLIA (Cruise Lines International Association)strategicGTM or Marketing PartnerFull Picture for CLIA provides visual conversation technology free to CLIA agents. Part of CLIA's toolbox for cruise booking. Reported 30% increase in phone sales.
• StripecoreTechnology or IntegrationPayment system integration for 88 Destinations. Enables online booking and post-booking instalment payments.
• SalesforcecoreTechnology or IntegrationCRM integration for multiple clients including ADT and World Rainbow Hotels. Enables customer data management and marketing activities.
• SagePaycoreTechnology or IntegrationPayment system integration for Visa Cuba's booking and order processing.
• MulticomcoreTechnology or IntegrationIntegration with Multicom's Find And Book system and 3rd party insurer for ADT's white-label platform.
• HotelzoncoreTechnology or IntegrationReservation system integration for World Rainbow Hotels' hotel booking portal.
• Dolphin DynamicscoreTechnology or IntegrationCRM integration for Africa Travel's website and customer management.
• Google MapscoreTechnology or IntegrationMap integration for multiple travel sites showing tour locations, hotel positions, and destination information.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rezdy: Booking and reservation platform purpose-built for tours, activities, attractions and rentals. Comparable to Zolv's WTP in providing a booking engine with third-party integrations and white-label capabilities aimed at the same operator/agent buyer.
• Checkfront: Reservation and booking management software for tour operators, activity providers and accommodation businesses. Comparable in serving the same operator customer base with online booking and channel management functionality that competes with aspects of Zolv's WTP.
• Bokun: Booking, distribution and channel management platform for tours, activities and attractions (part of Tripadvisor). Overlaps with Zolv on booking engines, white-label websites and reservation system integrations for travel experience providers.
• Traveltek: UK-based travel technology provider offering booking platforms, content aggregation and back-office tools to OTAs, tour operators and travel agents. Closely comparable to Zolv in serving the same vertical with platform + integration offerings, although Traveltek leans more on packaged software while Zolv is heavier on bespoke builds.

Emerging players

• Zaui Software: Booking, distribution and operations platform for tours, activities and ground transportation operators. Comparable to Zolv in targeting travel operators with integrated booking and back-office software, though Zaui is more SaaS-native and Zolv is heavier on bespoke services.
• TravelgateX: Travel connectivity marketplace and API platform connecting hotels, bedbanks, OTAs and tour operators. Comparable to Zolv in providing the integration layer between travel suppliers and distributors, though TravelgateX focuses on standardised APIs versus Zolv's bespoke web platform approach.

Broad incumbents

• Sitecore: Enterprise web content management and digital experience platform (DXP). Competes with Zolv's WTP at the WCM/Experience Platform layer for travel brand websites, though Sitecore serves all verticals and lacks Zolv's travel-specific booking and reservation system integration depth.
• Amadeus: Global GDS and travel technology platform with broad offerings across airline, hotel, rail and travel agency IT. Functions as a broader incumbent whose hospitality and travel IT portfolio overlaps with elements of Zolv's enterprise travel platform work.
• Sabre: Global GDS and travel technology incumbent serving airlines, hotels, agencies and corporations. Zolv integrates with Sabre (e.g., Sabre BargainFinderMax for Complex Travel Group), making Sabre both a partner and a broader incumbent whose travel-tech stack competes for similar customer wallet share.
• Travelport: Global GDS and travel commerce platform serving travel suppliers, agencies and corporations. Comparable to Zolv at the integration layer (GDS connectivity) and competes indirectly for travel operator IT spend through broader platform offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zolv