Finstack
Finstack provides a cloud-based consolidation, reporting, and forecasting platform that automates month-end close for multi-entity businesses and is sold primarily to European CFOs and financial controllers at scale-ups, holding companies, and PE-backed groups.
- Company typePrivate
- Founded2021
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Finstack does
Finstack is a cloud-based financial consolidation, reporting, and forecasting platform purpose-built for multi-entity businesses such as holding companies, PE-backed groups, and multi-brand operators. Founded in 2021 in Amsterdam by former CFO Karel Gonzalez Hulshof and co-founder Sebastiaan Hoekstra, the company automates month-end close, intercompany eliminations, multi-currency conversion, non-controlling interest handling, and real-time consolidated financial reporting, replacing manual, spreadsheet-based consolidation workflows. The core platform is organized around three integrated modules — Consolidation, Reporting & Insights, and Spreadsheet Sync (two-way Excel and Google Sheets) — and is extended by five optional add-on modules covering Working Capital, Advanced Consolidation, Payroll Connector (Nmbrs HRIS), Advanced Cost Centers, and Advanced ERP support. The platform holds ISO 27001:2022 certification and integrates natively with more than a dozen European ERP and accounting systems including Exact, Twinfield, AFAS, Xero, QuickBooks, Microsoft Dynamics 365 Business Central, Sage, Odoo, Yuki, Tripletex, and Pennylane.
Finstack generates revenue primarily through entity-based SaaS subscriptions (Starter from €123/month for two entities, with custom Growth pricing as entity count grows), supplemented by recurring per-entity add-on module fees and professional services for implementation. The go-to-market model is hybrid: a product-led growth motion (14-day free trial, no credit card required, self-serve onboarding) targets SMB and startup buyers, while a parallel enterprise field-sales motion handles larger multi-entity groups via demo-led sales. Marketing relies on content and SEO, a €150 referral program, partner-sourced demand from accounting consultancies such as torq.partners and Greyt, and event participation. The company is backed by institutional and corporate investors including Goldman Sachs, Salesforce Ventures, Snowflake, MessageBird, Moss, and QuantumLoop, operates with a team of approximately 20 people, and serves 500+ customers across the Netherlands, Germany, the United Kingdom, and Belgium.
Finstack firmographics
Firmographics- Name
- Finstack
- Legal name
- Finstack Holding BV
- Website
- https://finstack.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Finstack provides a cloud-based consolidation, reporting, and forecasting platform that automates month-end close for multi-entity businesses and is sold primarily to European CFOs and financial controllers at scale-ups, holding companies, and PE-backed groups.
- Ownership category
- akta.pro rank
Finstack industry classification
Industry- Product category
- Financial Consolidation Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- SME Accounting, Bookkeeping & Close Automation (FSAGAJAH)
- akta.pro secondary industry
- Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)
Keywords
Where Finstack is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Finstack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription (Entity-based): Core revenue stream. Pricing is tiered based on the number of legal entities a customer manages. This model enables land-and-expand as businesses grow their entity count over time.
- Add-on Modules: Optional premium modules including Working Capital, Advanced Consolidation, Payroll Connector, Advanced Cost Centers, Advanced ERP, and Spreadsheet Sync — each priced as a per-month recurring add-on per entity.
- Professional Services: Implementation and onboarding services to help customers configure the platform for their specific entity structures and ERP environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter — 2 entities included |
| Subscription | Annual | Growth — scalable by additional entities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Finstack product offering
Product offeringCore offering
Finstack sells a cloud-based financial consolidation, reporting, and forecasting SaaS platform that automates month-end close and multi-entity group reporting. The platform connects to leading ERP/accounting systems, automates intercompany eliminations and currency conversion, and provides real-time consolidated financial statements and dashboards. It is sold to finance leaders at multi-entity businesses (holding companies, PE-backed groups, multi-brand operators) on a per-entity subscription basis with optional paid add-on modules.
Product overview
Finstack is a unified cloud-based consolidation, reporting, and forecasting platform for multi-entity businesses. The core platform consists of three integrated modules: Consolidation (automated multi-entity consolidation with eliminations, currency conversion, and NCI handling), Reporting & Insights (real-time financial statements and customizable dashboards), and Spreadsheet Sync (two-way Excel/Google Sheets integration with version control). The platform offers five optional add-on modules—Working Capital, Advanced Consolidation, Payroll Connector, Advanced Cost Centers, and Advanced ERP—that extend functionality for complex consolidation needs. Pricing is entity-based with add-ons charged per-entity or at fixed rates.
Differentiator
Problem solved
Functional benefit
Products and services
- Finstack Platform The core cloud-based SaaS platform that automates multi-entity financial consolidation, provides real-time consolidated reporting, and enables two-way spreadsheet synchronization for finance teams at multi-entity businesses.
- Consolidation Automated consolidation module for multi-entity groups, handling intercompany eliminations, multi-currency conversion, non-controlling interests, sub-consolidations, and flexible adjustments across unlimited entities.
- Reporting & Insights Real-time financial reporting module providing P&L, Balance Sheet, and Cash Flow statements plus customizable dashboards with custom KPIs, smart filters, and role-based access controls.
- Spreadsheet Sync Two-way integration module that synchronizes actuals, forecasts, and KPIs between the Finstack platform and Microsoft Excel or Google Sheets in real time, with version control and scenario management.
- Working Capital Optional add-on module for cash flow analysis and working capital insights, including supplier and customer breakdowns, consolidated aging analysis, and DSO management across entities.
- Advanced Consolidation Optional add-on module providing multi-currency conversion with accounting-compliant FX rates, sub-consolidation by region or division, and non-controlling or minority interest management.
- Payroll Connector Optional add-on module integrating directly with Nmbrs HRIS to sync payroll data, surface personnel cost breakdowns, and track payroll KPIs linked to financial administration.
- Advanced Cost Centers
Quantifiable outcome
- 90% cost reduction on consolidation tooling vs. comparable alternatives
- +6 more outcomes
Companies that use Finstack
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Finstack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature10 records
Finstack partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- torq.partnerscoretorq.partners is an accounting and finance consulting firm that uses Finstack to deliver consolidation and financial reporting automation to its own clients. The firm both consumes and recommends Finstack, acting as a trusted implementation and GTM partner in the Dutch/Benelux market.
- Greyt (Rudolf Maas Geesteranus)minorGreyt, represented by Rudolf Maas Geesteranus, is an accounting or advisory firm that partners with Finstack to deliver consolidation outcomes to their clients. Acts as a referral and implementation partner.
- ExactcoreExact is a Dutch ERP and accounting software provider. Finstack maintains a native integration with Exact, automatically pulling financial data from Exact environments to feed into Finstack's consolidation engine.
- XerocoreXero is a global cloud accounting platform. Finstack provides a native integration with Xero, enabling automatic data pull from Xero-ledgers into the consolidation workflow.
- QuickBookscoreQuickBooks is a widely-used accounting software platform. Finstack integrates with QuickBooks to pull accounting data for multi-entity consolidation.
- Microsoft Dynamics 365 Business CentralcoreMicrosoft Dynamics 365 Business Central is an enterprise ERP system. Finstack provides a native integration with Business Central for automated financial data consolidation.
- TwinfieldcoreTwinfield is a cloud accounting software (by Wolters Kluwer) popular in the Benelux and UK. Finstack integrates with Twinfield for automated data consolidation.
- AFAScoreAFAS is a Dutch ERP and HR software provider. Finstack integrates with AFAS to pull financial data for consolidation and reporting.
- SagecoreSage is a global accounting and ERP software company. Finstack integrates with Sage products to consolidate financial data across Sage-using entities.
- OdoocoreOdoo is an open-source ERP platform. Finstack integrates with Odoo for financial data consolidation, supporting companies that run their accounting on Odoo.
- YukicoreYuki is a cloud accounting platform popular in the Netherlands. Finstack integrates with Yuki to enable automated data consolidation for Yuki users.
- TripletexcoreTripletex is a Norwegian cloud accounting and ERP system. Finstack integrates with Tripletex to support consolidation for Norwegian and Scandinavian businesses.
- PennylanecorePennylane is a French cloud accounting platform. Finstack integrates with Pennylane, extending its consolidation capabilities to French-speaking markets and Pennylane's customer base.
- NmbrscoreNmbrs is a Dutch HRIS and payroll platform. Finstack's Payroll Connector add-on integrates with Nmbrs to pull payroll data into consolidated financial reports and working capital analyses.
- Microsoft ExcelcoreMicrosoft Excel is the world's most widely used spreadsheet software. Finstack offers two-way synchronization with Excel, allowing finance teams to work in their familiar environment while feeding data back into the consolidated platform.
- Google SheetscoreGoogle Sheets is a cloud-based spreadsheet application. Finstack provides two-way synchronization with Google Sheets, enabling real-time data exchange between the platform and spreadsheet-based workflows.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Finstack competitors and assessment
Company assessmentDirect peers
- Vena Solutions: Vena is a cloud-native financial planning, consolidation, and reporting platform tightly integrated with Excel. Vena directly competes with Finstack in the mid-market multi-entity consolidation and reporting category, with a comparable target customer profile (CFOs and financial controllers at multi-entity businesses) and a similar entity/tier-based subscription model.
- OneStream Software: OneStream provides a unified corporate performance management (CPM) platform covering financial consolidation, reporting, planning, and analytics for multi-entity enterprises. It is a direct competitor to Finstack in the automated multi-entity consolidation and group reporting category, albeit typically targeting mid-market and enterprise customers rather than Finstack's smaller scale-up focus.
- Prophix: Prophix is a mid-market-focused CPM platform offering financial consolidation, budgeting, reporting, and planning. It competes directly with Finstack for multi-entity finance teams seeking automated consolidation and reporting without the cost of an enterprise EPM suite.
- Board International: Board offers a unified planning, reporting, and consolidation platform via a no-code interface, targeting finance and operations teams at mid-market and enterprise customers. It overlaps directly with Finstack's consolidation, scenario planning, and forecasting capabilities, and competes for the same multi-entity finance buyer.
- Jedox: Jedox delivers enterprise performance management (EPM) including financial consolidation, planning, and reporting tightly integrated with Excel. It is a direct competitor to Finstack in automated multi-entity consolidation and Excel-friendly workflow design.
Broad incumbents
- Anaplan: Anaplan is a leading cloud planning and forecasting platform with modules that overlap with Finstack's scenario planning and FP&A capabilities. While broader than Finstack, Anaplan competes for the same finance transformation budget at multi-entity companies and offers connected planning as an alternative to consolidation-specific tooling.
- Workday Adaptive Planning: Workday Adaptive Planning (formerly Adaptive Insights) is part of the Workday suite and provides financial planning, modeling, and reporting for mid-market and enterprise customers. It competes with Finstack in the FP&A and consolidated reporting category as part of Workday's broader financial-management portfolio.
- SAP Group Reporting (formerly SAP BPC): SAP's Group Reporting and Business Planning & Consolidation (BPC) are native consolidation and planning modules inside the SAP ERP and S/4HANA stack. They are incumbents in the multi-entity consolidation category that compete with Finstack for enterprises whose group reporting sits inside an SAP-centric landscape.
Emerging players
- Pigment: Pigment is a fast-growing business planning and forecasting platform that, like Finstack, targets scaling operators and multi-entity businesses with an emphasis on speed and ease-of-use. It is a partial competitor in the reporting and scenario planning workflow, and represents an emerging challenger in the same scale-up finance leader persona.
Regional players
- Lucanet: Lucanet is a Germany-headquartered provider of financial consolidation and reporting software heavily used by European mid-market and enterprise finance teams. It is a directly comparable competitor in the European multi-entity consolidation category that Finstack targets, with a similar customer profile of CFOs and group accountants.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Finstack social profiles
Digital presenceFinstack compliance and trust
Trust signalCompliance1 record
Finstack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finstack leadership team
Management profileNumber of profiles
Profiles3 records
Finstack funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finstack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finstack
What does Finstack do?
Finstack sells a cloud-based financial consolidation, reporting, and forecasting SaaS platform that automates month-end close and multi-entity group reporting. The platform connects to leading ERP/accounting systems, automates intercompany eliminations and currency conversion, and provides real-time consolidated financial statements and dashboards. It is sold to finance leaders at multi-entity businesses (holding companies, PE-backed groups, multi-brand operators) on a per-entity subscription basis with optional paid add-on modules.
Is Finstack a public or private company?
Finstack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Finstack founded?
Finstack was founded in 2021. It employs 11 to 50 people.
Where is Finstack based?
Finstack is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Finstack make money?
Three revenue lines are on record. Platform Subscription (Entity-based) is the primary driver. The others are add-on Modules and professional Services.
Who are Finstack's main competitors?
Direct peers on record are Vena Solutions, OneStream Software, Prophix, Board International and Jedox. Broad incumbents are Anaplan, Workday Adaptive Planning and SAP Group Reporting (formerly SAP BPC). Pigment is listed as an emerging player. Lucanet is listed as a regional player.
Does Finstack have an API?
No public API is recorded for Finstack.
What industry is Finstack in?
Finstack's product category is Financial Consolidation Software. Its primary akta.pro industry code is FSAGAJAH, SME Accounting, Bookkeeping & Close Automation, with a secondary code of BPAAAGAG, Intercompany & Consolidation Support (Eliminations, Group Reporting Support). Its NAICS code is 522320 and its SIC code is 6199.