CB News

What CB News does

CB News is a French B2B professional media platform serving the communication, marketing, and media industries. Founded in 1986 and headquartered in Paris (under parent MediaSchool Group in Boulogne-Billancourt), it operates as the editorial reference outlet for French-speaking communications, marketing, and media professionals across brands, agencies, and media owners. The platform distributes content daily through its website (cbnews.fr), a monthly print and digital magazine (CB Le Mag / Hebdocom), morning and premium newsletters (La Matinale, CB+), a portfolio of owned podcasts (Le Sonic Talk, Les meetings de l'adtech, Le Planning, Le Talk Média, Paris Perch\u00e9, Les Hits \u2013 le debrief, Le Feed Audio), and recurring industry events and rankings (Grand Prix des Médias, Hit Parade, Shortlist annual directory). The technology stack is conventional web publishing with no disclosed APIs, SDKs, or AI/ML capabilities; podcasts are distributed through Voxeus. CB News monetizes through a hybrid model combining subscription revenue (magazine and premium CB+ digital access, with billing via mediaschool.aboshop.fr), display and sponsored advertising (including media kits), event sponsorships and ticketing (Grand Prix des Médias), and transactional directory sales (Shortlist priced at \u20ac79 per issue). It employs 11\u201350 staff and is privately held, with no external funding rounds disclosed and no public listing. The go-to-market is direct sales-led, targeting enterprise advertising agencies, media companies, and advertisers across France.

Name

CB News

Legal name

CB News

Website

https://cbnews.fr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

CB News is a French B2B professional media platform founded in 1986, serving communication, marketing, and media professionals through its website, magazine, newsletters, podcasts, and industry events including the Grand Prix des M\u00e9dias.

Ownership category

akta.pro rank

Product category

Professional Trade Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Professional trade media
• B2B media platform
• Marketing industry news
• Advertising trade press
• Media industry publishing

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscriptions: Subscription revenue from magazine (paper + digital) and premium CB+ content access. The platform offers multiple subscription tiers including CB Le Mag premium content.
2. Advertising: Digital advertising on the platform including display ads, sponsored content, and media kit offerings for advertisers.
3. Events: Revenue from events including Grand Prix des Médias and Hit Parade competitions. Additional income from shortlist directory sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CB News is a French B2B trade media outlet that publishes daily news, analysis, and rankings for the communication, marketing, and media industries through its website (cbnews.fr), a premium magazine (CB LE MAG), newsletters, podcasts, white papers, and an annual agency directory (Shortlist). It complements editorial coverage with industry events such as the Grand Prix des Médias and the Hit Parade campaign rankings, monetizing access via subscriptions, advertising, event sponsorships, and directory sales.

Product overview

CB News is a French B2B media platform serving the communication, marketing, and media industries. The platform operates as a multi-product ecosystem centered on its core news website (cbnews.fr), complemented by premium content (CB LE MAG), daily and premium newsletters (La Matinale, CB+), a campaign ranking system (Hit Parade), an agency directory (Shortlist), white papers (Livres Blancs), and audio content (podcasts including Le Sonic Talk). The platform also publishes a weekly magazine (Hebdocom) and organizes industry events such as the Grand Prix des Médias. Content spans multiple editorial categories including Création, Digital, Luxe, Marques, Médias, Conseil, Mobile, and Mouvements.

Differentiator

Problem solved

Functional benefit

Brands

• CB LE MAG: Premium magazine publication
• Shortlist
• Hit Parade
• Le Sonic Talk
• Le Planning
• Le Talk Média
• Paris Perché
• Les Hits - le debrief
• Le Feed Audio de CB News
• Les meetings de l'adtech

Products and services

• CB News website (cbnews.fr)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• MediaSchool GroupcoreOthersCB News is a brand of MediaSchool Group, a media education and professional media company based in Boulogne-Billancourt, France. The Group provides organizational support and brand backing.
• VoxeuscoreChannel Partner/ Reseller/ DistributorVoxeus provides podcast hosting and distribution services for CB News podcasts including Le Sonic Talk and Les meetings de l'adtech. Partnership enables digital audio content delivery.
• AudioncoreTechnology or IntegrationAudion is the adtech partner for Les meetings de l'adtech podcast series. The partnership focuses on covering adtech industry innovations and transformations.
• JCDecauxminorGTM or Marketing PartnerJCDecaux is the Hit Parade partner, providing outdoor advertising partnership for the campaign ranking platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stratégies: France's leading marketing and communication trade magazine. Directly comparable as a French B2B trade publication serving agencies, advertisers, and media professionals with advertising, subscription, and event revenue streams.
• La Réclame: French advertising and creativity-focused online publication with newsletters and a podcast. Comparable as French marcomms-focused media with similar ad-supported and editorial monetization; smaller scale, narrower focus on creativity.

Broad incumbents

• The Drum: Global marketing and media trade publication with strong news, awards (Drum Awards), and events business. Comparable business model (subscription, advertising, awards/events) targeting the same marcomms professional audience, though operating at larger international scale.
• Adweek: US-based advertising, marketing, and media trade publication with subscription, advertising, and events revenue. Comparable as B2B marcomms trade press, but at significantly larger scale and broader geographic footprint.
• Campaign: Haymarket-owned global advertising trade publication covering agencies, brands, and media. Directly comparable as marcomms trade press with subscriptions, awards (Agency of the Year), and events.
• Ad Age: US advertising and media industry trade publication with subscription, advertising, and events (e.g., Agency Summit). Comparable as B2B trade press targeting advertising agencies, marketers, and media companies.
• Marketing Week: UK-based marketing trade publication with subscription and events (e.g., Marketing Week Masters). Comparable as English-language B2B marketing media targeting brand-side marketers and agencies, with similar monetization.

Emerging players

• Digiday: Digital-first B2B media covering digital media, marketing, and advertising. Comparable audience overlap with CB News but focused on the digital transformation beat; operates primarily via subscription and events (Digiday Awards).
• Insider Intelligence (eMarketer): Subscription-based research firm covering digital advertising, marketing, and media. Comparable subscription/research monetization aimed at marcomms professionals; adjacent rather than direct editorial trade press competition.
• MediaPost: US-based B2B media covering media, marketing, and advertising via newsletters, publications, and events. Comparable multi-newsletter trade-media model targeting the same advertising/marketing vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/CB_News
• YouTubeyoutube.com/channel/cbnews
• LinkedInlinkedin.com/company/88152

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CB News