Maison MRKT
Maison MRKT is a Manhattan-based B2B digital marketing agency providing multi-channel customer acquisition services — paid social, SEM, programmatic, CTV, CRM, and analytics — to fashion, luxury, beauty, and lifestyle brands, differentiated by its proprietary MRKT IQ and Create to Perform methodologies.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Maison MRKT does
Maison MRKT is a Manhattan-based, founder-owned B2B digital marketing agency founded in 2013–2014 by Matthew Nastos (CEO) and Lexi Nastos (COO) that provides multi-channel customer acquisition services to fashion, luxury, beauty, jewelry, footwear, home, and lifestyle brands. The agency operates across eight core service lines: social media advertising, creative optimization, search engine marketing, programmatic display, CRM management, performance TV/Connected TV advertising, lead generation and first-party data management, and business intelligence and analytics. Its technology stack spans Meta, Google, TikTok, Pinterest, Snapchat, YouTube, and connected TV platforms, with deep integrations into Shopify Audiences, TikTok Shop, and Channable for international product feed execution. The firm differentiates through two proprietary methodologies: MRKT IQ (MIQ), a five-step first-party data analytics protocol designed to increase customer lifetime value and lower customer acquisition costs, and Create to Perform (CTP), a six-step creative asset optimization cycle for testing and improving ad creative.
The agency generates revenue through professional services fees on ongoing client engagements, with no publicly disclosed pricing. Its go-to-market is sales-led, combining direct enterprise outreach, case study marketing, industry referrals, and a platform partner channel that funnels brands from inaugural-class partner relationships with Meta, TikTok, Pinterest, and Shopify. The customer base spans 20+ named logos across enterprise (Carolina Herrera, Lacoste, Ulla Johnson, Assouline), mid-market (Mociun, Lele Sadoughi, MOTHER DENIM, Bed Threads, Paravel, Olive Ateliers, DS & DURGA), and startup clients (12th Tribe, AppleDoll, Arielle Shoshana), delivered from a single New York office. Over 10+ years the firm has driven more than $1 billion in ecommerce gross merchandise volume for clients and maintains global campaign delivery across five continents and 10+ countries. The firm has remained privately held and founder-led since inception, with no disclosed institutional funding.
Maison MRKT firmographics
Firmographics- Name
- Maison MRKT
- Legal name
- Maison MRKT
- Website
- https://maisonmrkt.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maison MRKT is a Manhattan-based B2B digital marketing agency providing multi-channel customer acquisition services — paid social, SEM, programmatic, CTV, CRM, and analytics — to fashion, luxury, beauty, and lifestyle brands, differentiated by its proprietary MRKT IQ and Create to Perform methodologies.
- Ownership category
- akta.pro rank
Where Maison MRKT is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maison MRKT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Growth Marketing Services: Full-service digital marketing agency providing multi-channel advertising management including social media advertising, search engine marketing, programmatic display, CRM management, performance TV advertising, creative optimization, and business intelligence services. Revenue generated through service fees for ongoing client partnerships.
- Strategic Consulting: Bespoke growth strategies and channel strategy services incorporating intelligence and analytics for luxury and fashion brands.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Maison MRKT product offering
Product offeringCore offering
Maison MRKT is a full-service digital marketing agency that delivers multi-channel customer acquisition and growth marketing services to fashion, luxury, jewelry, beauty, and lifestyle brands. The agency provides social media advertising, search engine marketing, programmatic display, CRM management, performance TV advertising, creative optimization, and business intelligence services, differentiated by two proprietary methodologies: MRKT IQ (first-party data analytics) and Create to Perform (creative asset optimization).
Product overview
Maison MRKT is a full-service digital marketing agency (not a SaaS product company) offering eight core service lines: Social Media Advertising, Creative Optimization, Search Engine Marketing, Programmatic Display, CRM Management, Performance TV Advertising, Lead Generation & First-Party Data Management, and Business Intelligence & Analytics. The agency differentiates through two proprietary methodologies: MRKT IQ (first-party data analytics protocol for increasing LTV and lowering CAC) and Create to Perform (creative asset optimization using cyclical testing methodology). Services are delivered across major advertising platforms including Meta, Google, TikTok, Pinterest, Snapchat, YouTube, and LinkedIn, with specialized integrations with Shopify Audiences, Channable, and TikTok Shop. The agency specializes in fashion, luxury, beauty, home, footwear, and wellness verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Advertising
- Creative Asset Optimization
- Search Engine Marketing
- Programmatic Display
- CRM Management
- Performance TV Advertising
- Lead Generation and First-Party Data Management
- Business Intelligence and Analytics
- Strategic Growth Consulting
Quantifiable outcome
- Ad engagement increased 29% for Ulla Johnson
- +8 more outcomes
Companies that use Maison MRKT
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Maison MRKT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature2 records
Maison MRKT partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- Meta (Facebook)coreMeta partner manager Claire Cornetet states Maison MRKT was in the inaugural class of Facebook Marketing Partners for Agencies due to consistent growth, eagerness to test new products, and ability to adapt to rapidly changing digital marketing environment. Relationship enables access to beta features and optimized platform support.
- PinterestcorePartner Manager Tricia Valdez states Maison MRKT has been advertising on Pinterest since 2014. Their overall client profile fits well within the Pinterest ecosystem by building on product discovery, inspiration, and action. Pinterest provides key trend insights to inform strategy.
- Shopify AudiencescoreSr. Product Marketing Lead Abbas Fazalbhoy states Maison MRKT was an early-adopter of Shopify Audiences with thorough understanding of product capabilities enabling impressive roster of clients to efficiently scale marketing activities.
- TikTokcoreBadged TikTok Shop Partner with platform connections enabling extensive Creator recommendations for collaboration invites. Agency activates affiliate network channels through ShopMy and TikTok Shop for clients.
- ChannablesupportingData feed partner platform enabling advanced international market setups including specific rules tailored to each region, top performing image type identification by country, and product group prioritization.
- BambusersupportingLive shopping technology partner enabling Carolina Herrera's first-of-its-kind shopping experience where Creative Director hosted shoppable walk through of collection from Madison Avenue Flagship.
- MeasuredsupportingIncrementality-focused platform administering market-based experiments to measure incremental advertising impact across channels, providing transparency around cross-channel attribution and budget allocation through media mix modeling.
- ElevarsupportingServer-side tracking capabilities partner advancing conversion tracking accuracy and optimizing conversion tracking across channels with real-time event monitoring.
- GooglecoreAgency partnership for SEM program leveraging machine learning to amplify impact of audiences, creatives, and intent signals across placements including GMAIL, Maps, YouTube, Search, Display, and Discover.
- MNTNsupportingConnected TV advertising partner. Director of Customer Success at MNTN sat down with Maison MRKT SVP at ADWEEK Social Media Week to discuss CTV and social media integration.
- KlaviyosupportingEmail marketing platform integration for CRM management services including strategic guidance, creative development, testing, deployment, and analysis.
- SnapchatsupportingSocial media advertising partner for reaching youthful, highly-engaged demographics and performance campaigns.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Maison MRKT competitors and assessment
Company assessmentDirect peers
- Something Digital: NYC-based digital agency specializing in fashion, beauty, and lifestyle e-commerce brands. Directly comparable as a boutique growth marketing firm serving overlapping luxury/premium fashion clientele with similar multi-channel digital advertising capabilities.
- Code3: Performance marketing agency with expertise in scaling DTC and retail brands across paid social, paid search, and programmatic. Comparable mid-size agency competing for similar fashion/beauty/lifestyle client budgets with analogous full-funnel media services.
- Sculpt (formerly BFA): Social-first creative and media agency serving fashion, beauty, and lifestyle brands. Comparable boutique agency profile with overlapping service lines in social media advertising, creator partnerships, and brand-led content for premium consumer brands.
- Digital Brand Architects (DBA): Influencer and digital marketing agency focused on fashion, beauty, and lifestyle brands. Comparable vertical specialization and mid-market to enterprise client profile, with overlapping capabilities in social commerce and creator-driven acquisition.
- The Shipyard: Digital marketing agency providing performance media, analytics, and creative services to consumer brands. Comparable mid-size independent agency with overlapping paid media, programmatic, and analytics capabilities targeting similar growth-stage and enterprise consumer clients.
- PMG: Independent digital media agency providing multi-channel performance marketing, creative, and analytics. Comparable in service breadth (paid social, search, programmatic, CTV) and enterprise brand client profile, though larger in scale and breadth of verticals served.
- Disruptive Advertising: Performance marketing agency specializing in paid media, CRO, and lifecycle marketing for DTC and ecommerce brands. Comparable in mid-size agency profile and paid media optimization focus, with overlapping capabilities in multi-channel customer acquisition.
- LYFE Marketing: Digital marketing agency providing social media advertising, SEO, and PPC services to small and mid-sized brands. Comparable in service lines (social media advertising, SEM, programmatic) though typically serving smaller client budgets and a broader vertical mix than Maison MRKT.
Broad incumbents
- Tinuiti: Larger independent performance marketing agency offering paid media, SEO, CRM, and creative services across DTC and retail. Comparable in multi-channel digital advertising expertise and first-party data capabilities, though materially larger and serving a broader set of verticals beyond fashion/luxury.
- R/GA: Global digital agency (part of IPG) with deep fashion and luxury client roster and capabilities spanning brand design, product, and marketing. Comparable in serving luxury/fashion brands with digital transformation needs, though operating at significantly larger scale as part of a major holding company.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Maison MRKT social profiles
Digital presenceMaison MRKT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison MRKT leadership team
Management profileNumber of profiles
Profiles7 records
Maison MRKT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison MRKT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison MRKT
What does Maison MRKT do?
Maison MRKT is a full-service digital marketing agency that delivers multi-channel customer acquisition and growth marketing services to fashion, luxury, jewelry, beauty, and lifestyle brands. The agency provides social media advertising, search engine marketing, programmatic display, CRM management, performance TV advertising, creative optimization, and business intelligence services, differentiated by two proprietary methodologies: MRKT IQ (first-party data analytics) and Create to Perform (creative asset optimization).
Is Maison MRKT a public or private company?
Maison MRKT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maison MRKT founded?
Maison MRKT was founded in 2014. It employs 11 to 50 people.
Where is Maison MRKT based?
Maison MRKT is headquartered in New York, United States, in the North America region.
How does Maison MRKT make money?
Two revenue lines are on record. Growth Marketing Services are the primary driver. The others are strategic Consulting.
Who are Maison MRKT's main competitors?
Direct peers on record are Something Digital, Code3, Sculpt (formerly BFA), Digital Brand Architects (DBA), The Shipyard, PMG, Disruptive Advertising and LYFE Marketing. Broad incumbents are Tinuiti and R/GA.
Does Maison MRKT have an API?
No public API is recorded for Maison MRKT.