Madrinas Coffee
Madrinas Coffee is a US-based direct-to-consumer beverage company selling instant cold brew coffee, energy refreshers, and boba teas through 35+ limited-edition gaming and anime franchise collaborations, serving gamers, anime fans, and convenience-oriented coffee and tea drinkers via its Shopify storefront and Amazon.
- Company typePrivate
- Founded2014
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Madrinas Coffee does
Madrinas Brands LLC, operating as Madrinas Coffee, is a US-based, privately held direct-to-consumer food and beverage company that sells instant-format cold brew coffees, low-sugar energy 'Charged Refreshers,' instant boba milk and fruit teas, whole bean coffee, and branded merchandise. Its product technology centers on pre-brewed, instant-powder beverage mixes designed to dissolve in water, milk, or ice without brewing equipment, using all-natural ingredients, dairy-free options, and low-sugar formulations with 176–199mg of natural caffeine per serving in the refresher line. The company's defining commercial feature is a portfolio of 35+ limited-edition collaborations with major video game, anime, and creator franchises — including DayZ, Persona 5 Royal, Warframe, Palworld, Halo, Cyberpunk 2077, Mass Effect, Frieren: Beyond Journey's End, Assassin's Creed Shadows, Street Fighter, and others — packaged as themed Collector's Boxes ($27.99–$79.99) that bundle beverages with branded shaker cups, collectibles, and sometimes in-game redeemable content.
The business model combines one-time product sales (individual SKUs at $4.99–$27.99, collector's boxes at $27.99–$79.99) with a recurring Roaster's Choice whole-bean subscription and digital gift cards. Distribution runs through an owned Shopify storefront (madrinas.com) with global shipping and a secondary Amazon storefront (amazon.com/stores/Madrinas); there is no disclosed physical retail. Go-to-market is product-led and community-led: the company operates a Madfam creator program with named streamers (Detune, Kelpsey), maintains an active Discord community (discord.gg/NAREwYGBS3), runs an Instagram UGC loop, and uses a rewards/loyalty program plus Judge.me verified reviews (5,979 verified reviews of 6,806+ total) for social proof.
The addressable customer base comprises gaming and anime enthusiasts, convenience-seeking coffee/tea drinkers, and health-conscious energy-drink consumers, with no enterprise or B2B accounts documented. The company is bootstrapped (no disclosed funding rounds, institutional investors, M&A, or parent entity), privately held as a single LLC domiciled in the USA, and is actively operating with a continuously refreshing collaboration-driven product roadmap.
Madrinas Coffee firmographics
Firmographics- Name
- Madrinas Coffee
- Legal name
- Madrinas Brands LLC
- Website
- https://madrinascoffee.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Madrinas Coffee is a US-based direct-to-consumer beverage company selling instant cold brew coffee, energy refreshers, and boba teas through 35+ limited-edition gaming and anime franchise collaborations, serving gamers, anime fans, and convenience-oriented coffee and tea drinkers via its Shopify storefront and Amazon.
- Ownership category
- akta.pro rank
Madrinas Coffee industry classification
Industry- Product category
- Specialty Instant Coffee and Tea
- NAICS
- Coffee and Tea Manufacturing (311920), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Instant Coffee & Coffee Extract Manufacturing (AFAFADAD)
- akta.pro secondary industries
- Energy Drinks & Energy Shots (CRADAHAJ), Energy Drink & Energy Shot Production (AFAFABAG), RTD Iced Tea Production (AFAFABAD)
Keywords
Where Madrinas Coffee is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Madrinas Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of instant beverage products (cold brew coffees, charged refreshers, milk teas, fruit teas) and merchandise (shaker cups, hats, mugs, apparel). Products sold at $4.99 to $69.99 per item. Collector's boxes bundling multiple products with branded merchandise range from $27.99 to $79.99.
- Subscription Services: Roaster's Choice subscription for whole bean coffee delivered on a recurring basis. Subscriptions provide recurring revenue with customer retention benefits. Subscription management available through customer accounts.
- Gift Cards: Digital gift cards sold in denominations starting at $10, delivered via email within 24 hours of purchase.
- Amazon Storefront: Products also available through Amazon store (amazon.com/stores/Madrinas), providing additional distribution channel for one-time product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Products - Standard pricing for single beverage products |
| Unit Pricing | Pay-as-you-go | Collector's Boxes - Premium bundles with exclusive branded merchandise and multiple products |
| Subscription | Monthly | Subscription Products - Recurring delivery of coffee products |
| Subscription | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Merchandise and Gear |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Madrinas Coffee product offering
Product offeringCore offering
Madrinas Coffee (Madrinas Brands LLC) sells instant cold brew coffee, charged refreshers (energy drink mixes), boba milk tea, fruit tea, and whole bean coffee, packaged with co-branded artwork from more than 35 video game and anime franchises. Products are offered in dairy-free, gluten-free, vegan, low-sugar, and zero-sugar variants and shipped directly to consumers in the U.S. and internationally.
Product overview
Madrinas Coffee is a direct-to-consumer food and beverage company specializing in instant coffee, tea, and energy drink mixes with gaming and entertainment brand collaborations. The product portfolio consists of six core product lines: Instant All-Natural Cold Brew Coffee (with 20+ flavor varieties including classic mocha/vanilla/caramel and gaming collaborations like Cyberpunk 2077, Neopets, Borderlands 4), Charged Refreshers (low-sugar energy drink mixes with 176-199mg caffeine and 20+ flavors including RuneScape, Mass Effect, and Palworld collaborations), Whole Bean Coffee (single origin and blended roasts plus flavored varieties including whiskey-inspired Barrel Series), Instant Boba Milk Tea (with Tiger Brown Sugar, Taro, Matcha, and Oat Milk Chai Latte), Instant Boba Fruit Tea (Grape, Peach, Mango Dragonfruit and collaborations like Frieren and Assassin's Creed Shadows), and Gear/Merchandise (branded shaker cups, mugs, hats). Products are sold through the company's e-commerce platform, Amazon store, and through limited-edition Collector's Boxes that bundle beverages with branded merchandise and in-game redemption codes. The company operates a loyalty rewards program and subscription service for whole bean coffee.
Differentiator
Problem solved
Functional benefit
Products and services
- Cold Brew Instant Coffee
Quantifiable outcome
- 6,806+ customer reviews with 5,979 verified reviews
- +1 more outcomes
Companies that use Madrinas Coffee
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Madrinas Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Madrinas Coffee partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered core infrastructure, secondary, flagship and core.
- Shopifycore infrastructureShopify provides the e-commerce platform powering madrinas.com, including customer accounts, shopping cart, checkout, and subscription management functionality. Cookie consent notice explicitly mentions Shopify as a partner using cookies.
- AmazonsecondaryAmazon serves as a distribution channel for Madrinas products through their Amazon store (amazon.com/stores/Madrinas), providing marketplace discovery and sales outside the direct e-commerce channel.
- DayZ (Bohemia Interactive)flagshipLimited-edition DayZ Collector's Box featuring Caramel Apple Charged Refresher with DayZ-themed packaging and collectibles. Part of premium collector's box product line targeting the DayZ gaming community.
- Persona 5 Royal (Atlus)flagshipLimited-edition Persona 5 Royal Collector's Box featuring Mocha Espresso Cold Brew Coffee with Joker's Java Chip branding and Persona 5 Royal artwork packaging.
- Warframe (Digital Extremes)flagshipWarframe Collector's Box featuring Void-themed blueberry blackberry lemonade with themed shaker cup and collectible merchandise.
- Palworld (Pocketpair)flagshipPalworld Chillet Collector's Box featuring Arctic Freeze Charged Refresher with exclusive Palworld shaker cup. Also includes Chillet Series Whole Set with four unique tub flavors.
- Dave the Diver (NEXON)flagshipDave the Diver Bundle featuring Blue Hole Hawaiian Charged Refresher with pineapple, coconut, and citrus flavors, plus limited edition Dave the Diver shaker cup.
- Dune: Awakening (Funcom)flagshipDune Awakening Collector's Box featuring Spiced Chai Latte Milk Tea inspired by the spice-covered sands of Arrakis. Includes in-game redemption code for Atreides Tea House Wall Relief decoration.
- Mass Effect (Electronic Arts)flagshipMass Effect N7 Fruit Punch Charged Refresher and bundle featuring the official drink of the Citadel, with exclusive Mass Effect shaker cup.
- Cyberpunk 2077 (CD Projekt Red)flagshipCyberpunk 2077 5th Anniversary Bundle featuring White Chocolate Mocha Cold Brew and Never Fade Away 5th Anniversary Shaker Cup celebrating five years of Night City.
- NeopetsflagshipNeopets Ice Cream Sandwich Cold Brew Coffee with nostalgic ice cream sandwich flavor and themed packaging. Includes reminder messaging about feeding Neopets.
- RuneScape (Jagex)flagshipOld School RuneScape Mango Pineapple Charged Refresher and Collector's Box with exclusive shaker cup, 100% drop chance for exclusive items targeting RuneScape adventurers.
- Terraria (Re-Logic)flagshipMultiple Terraria collaborations including S'mores Cold Brew Coffee, Life Fruit Limeade, Blueberry King Slime Lemonade, and Boss Bundle with themed shaker cups and collectibles.
- Frieren: Beyond Journey's EndflagshipFrieren collaborations including Sour Grape Fruit Tea inspired by Fern and Strawberry Shortcake Milk Tea honoring the Party of Heroes, plus Frieren Bundle.
- Borderlands 4 (Gearbox)flagshipBorderlands 4 Collector's Box featuring Chocolate Peanut Butter Cold Brew Coffee and exclusive branded merchandise for Vault Hunters.
- Palia (Singularity 6)flagshipMultiple Palia collaborations including Vanilla Bean Chapaaccino, Blackberry Maji Dragonfruit with in-game redeemable Maji Dragon Plush, Elderwood Bundle with glow-in-the-dark shaker cup and Fun Guy plush.
- Halo (Microsoft)flagshipHalo Collector's Box (Drop #1) featuring Blood Gulch Brownie Batter Cold Brew and Valhalla Vanilla Bourbon Whole Bean Coffee with exclusive HALO shaker cup celebrating Big Team Battle.
- Dead by Daylight (Behaviour Interactive)flagshipDead by Daylight Blood Orange Mocha Cold Brew Coffee and Deadberry Limeade Fruit Tea with exclusive themed shaker cups and in-game redeemable content.
- Sea of Thieves (Rare/Microsoft)flagshipThemed collaboration products for Sea of Thieves gaming community.
- Cyberpunk: Edgerunners (Trigger/CD Projekt)flagshipCyberpunk Edgerunners Collector's Box featuring Blackberry Lemonade Fruit Tea with high-voltage neon-themed packaging for Night City street culture.
- Assassin's Creed Shadows (Ubisoft)flagshipAssassin's Creed Shadows Collector's Box featuring Yasuke's Strawberry Matcha Milk Tea and Naoe's Cherry Blossom Fruit Tea with limited edition collector's box packaging.
- Street Fighter (Capcom)flagshipStreet Fighter Collector's Box featuring Chun Li's Mango Milk Tea and Ryu's Yuzu Lemonade Fruit Tea with Street Fighter themed packaging.
- Rainbow 6 Siege (Ubisoft)flagshipSix Siege Collector's Box featuring Hard Breach Vanilla Caramel Cold Brew and Black Ice Tea & Lemonade Charged Refresher with themed shaker cup.
- Mega Man (Capcom)flagshipMega Man Mocha Collector's Box featuring Mega Man Mocha Cold Brew with exclusive Mega Man shaker cup and collector's coaster.
- Godzilla x Kong: The New Empire (Legendary)flagshipGodzilla x Kong Collector's Box featuring Kong's Cookie Crumble and Godzilla's Honeydew Boba Milk Tea with limited edition Boba Box Set and in-game redeemables.
- New World: Aeternum (Amazon Games)flagshipNew World Aeternum Collector's Box featuring Salted Caramel Cold Brew Coffee with exclusive shaker cup and in-game rewards for Aeternum adventurers.
- Honor of Kings (TiMi Studio)flagshipHonor of Kings Collector's Box featuring Blueberry Pomegranate Charged Refresher with limited edition Honor of Kings shaker cup.
- FischflagshipFisch Tropical Kraken Surge Charged Refresher with passionfruit limeade flavor inspired by the depths of Atlantis in the Fisch game.
- Mafia: The Old Country (2K)flagshipMafia Collector's Bundle featuring Limoncello Charged Refresher inspired by sun-soaked lemon orchards of San Celeste, Italy with themed shaker cup.
- C.M. Stunich (Author)flagshipMultiple collaborations including Scarlett Force Series Whole Set with Red Velvet Cold Brew, Bookish Bat Cave Bundle with Watermelon Fruit Tea, and Red Velvet Cold Brew Coffee with randomized packaging from five different labels.
- Black Desert Online (Pearl Abyss)flagshipThemed collaboration products for Black Desert Online gaming community.
- RollerCoaster Tycoonflagship25th Anniversary RollerCoaster Tycoon Shaker Cup celebrating the iconic simulation game with limited edition themed design.
- Dark and Darker (IRONGORILLA)flagshipPourin One Out Collector's Box featuring Dark Chocolate Cinnamon Churro Cold Brew and Darker Chocolate Cinnamon Whole Bean Coffee designed for dungeon crawling adventures.
- Detune (Streamer)flagshipDetune Booberry Lemonade Charged Refresher inspired by Detune's spine-tingling streams with blueberry and lemonade flavor for paranormal adventures.
- Kelpsey (Streamer)flagshipKelpsey's Paradise Punch Charged Refresher celebrating 8 years of streaming for Birbs of Paradise community with strawberry, pineapple, and coconut flavors.
- Judge.mecore infrastructureThird-party review platform providing verified review functionality. 5,979 verified reviews displayed on website with Judge.me badge and widget.
- Madfam Creator CommunitycoreNetwork of gaming and streaming content creators who promote Madrinas products through the Madfam creator program. 'Meet Our Creators' page showcases community members. Creators can apply through the website.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Madrinas Coffee competitors and assessment
Company assessmentDirect peers
- G FUEL: G FUEL is the category-leading gaming energy formula brand with powdered energy mixes, an extensive creator/streamer ambassador program, and franchise collaborations. It is the most direct comparable to Madrinas due to shared gaming-first positioning, similar product format, and creator-driven GTM.
- Sneak Energy: Sneak Energy is a gaming-focused energy drink brand offering low-sugar powdered energy mixes sold direct-to-consumer with creator partnerships. Comparable to Madrinas in gaming audience targeting, powdered format, and influencer-led acquisition motion.
- Rogue Energy: Rogue Energy is a gaming-oriented energy drink brand selling powdered and RTD energy products with a nootropic angle, targeting streamers and esports audiences. Comparable to Madrinas due to gaming-centric positioning and powdered energy mix format.
- Ghost Lifestyle: Ghost is a lifestyle supplement and beverage company with strong gaming and fitness culture ties, offering energy powders, RTDs, and branded merchandise via DTC and subscription. Comparable to Madrinas in gaming-adjacent lifestyle brand positioning, creator partnerships, and subscription revenue model.
- Jugemu: Jugemu is an anime-inspired energy drink brand featuring characters and themes from popular anime series, sold primarily direct-to-consumer. Directly comparable to Madrinas due to anime franchise collaboration strategy, themed packaging, and DTC distribution.
- Chameleon Cold Brew: Chameleon Cold Brew is a premium cold brew coffee brand offering bottled RTD and concentrated cold brew products with a health-conscious, all-natural positioning. Comparable to Madrinas in the cold brew coffee category and clean-ingredient positioning, though Chameleon operates in mainstream retail rather than the gaming niche.
- X-Gamer: X-Gamer is a gaming-focused energy drink and supplement brand offering powdered energy formulas, nootropics, and gaming accessories with an esports and streaming focus. Comparable to Madrinas due to gaming-centric positioning and powdered energy drink format sold DTC.
Emerging players
- Alani Nu: Alani Nu is a fast-growing energy drink brand founded by a fitness influencer, positioned around low-sugar formulations and lifestyle branding that overlaps with female and health-conscious consumers. Comparable to Madrinas in energy drink category overlap and influencer-led GTM, though without the gaming/anime niche.
- Bucked Up: Bucked Up is a fitness and gaming-adjacent energy drink and supplement brand with bold branding and DTC distribution. Comparable to Madrinas in creator/influencer-driven marketing, lifestyle brand positioning, and energy drink category overlap.
Broad incumbents
- Game Fuel: Game Fuel is Mountain Dew's gaming-focused energy drink sub-brand with citrus flavors and limited-edition gaming collaborations. Comparable to Madrinas as a competing gaming-adjacent energy drink, but with vastly broader retail distribution and incumbent parent (PepsiCo).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Madrinas Coffee social profiles
Digital presenceMadrinas Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madrinas Coffee leadership team
Management profileNumber of profiles
Madrinas Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madrinas Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madrinas Coffee
What does Madrinas Coffee do?
Madrinas Coffee (Madrinas Brands LLC) sells instant cold brew coffee, charged refreshers (energy drink mixes), boba milk tea, fruit tea, and whole bean coffee, packaged with co-branded artwork from more than 35 video game and anime franchises. Products are offered in dairy-free, gluten-free, vegan, low-sugar, and zero-sugar variants and shipped directly to consumers in the U.S. and internationally.
Is Madrinas Coffee a public or private company?
Madrinas Coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madrinas Coffee founded?
Madrinas Coffee was founded in 2014. It employs 11 to 50 people.
Where is Madrinas Coffee based?
Madrinas Coffee is headquartered in St Louis, United States, in the North America region.
How does Madrinas Coffee make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Services, gift Cards and amazon Storefront.
Who are Madrinas Coffee's main competitors?
Direct peers on record are G FUEL, Sneak Energy, Rogue Energy, Ghost Lifestyle, Jugemu, Chameleon Cold Brew and X-Gamer. Emerging players are Alani Nu and Bucked Up. Game Fuel is listed as a broad incumbent.
Does Madrinas Coffee have an API?
No public API is recorded for Madrinas Coffee.
What industry is Madrinas Coffee in?
Madrinas Coffee's product category is Specialty Instant Coffee and Tea. Its primary akta.pro industry code is AFAFADAD, Instant Coffee & Coffee Extract Manufacturing, with a secondary code of CRADAHAJ, Energy Drinks & Energy Shots. Its NAICS code is 311920 and its SIC code is 2080.