Field Trip
Field Trip is a US-based clean-label snack brand producing jerky, meat sticks, and pork rinds from grass-fed proteins, sold via direct-to-consumer subscriptions and one-time purchases, wholesale marketplaces, and travel/hospitality partners such as JetBlue and TWA Hotel.
- Company typePrivate
- Founded2010
- HeadquartersWestport, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Field Trip does
Field Trip (legal entity Provisionaire & Co. LLC) is a US-based, direct-to-consumer and wholesale snack brand founded in 2010 and headquartered at 153 Post Road East, Westport, Connecticut. The company produces clean-label meat snacks — jerky (beef, turkey, chicken), meat sticks, and pork rinds — marketed around grass-fed sourcing, no nitrates/MSG/corn syrup, gluten-free and keto-friendly positioning, and adventure/lifestyle branding. The product portfolio spans single-purchase SKUs (priced $9.99-$99.99, including gift bags, gift coolers, and a 20+ serving bulk bucket) and recurring monthly subscriptions ($19.99-$27.99/month), with a sister brand, Defender Bar, addressing the plant-based protein category under the same parent entity.
The business operates through four channels: an owned e-commerce storefront on Squarespace (direct-to-consumer with subscription and one-time options, free shipping over $50); wholesale marketplaces (Faire, Mable) and direct wholesale ordering for retail stockists; and travel/hospitality partnerships with JetBlue (in-flight snack) and TWA Hotel (retail). Marketing is concentrated on organic social (Instagram, TikTok), an ambassador program (photographer Jo Savage), email newsletters, trade-show participation, and a content blog ('Trip Journal'). There is no disclosed AI/ML capability, proprietary production technology, or external equity funding beyond a 2017 Burch Creative Capital investment; headcount is reported in the 11-50 range consistent with a small operating team.
Field Trip firmographics
Firmographics- Name
- Field Trip
- Legal name
- Provisionaire & Co. LLC
- Website
- https://fieldtripsnacks.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Field Trip is a US-based clean-label snack brand producing jerky, meat sticks, and pork rinds from grass-fed proteins, sold via direct-to-consumer subscriptions and one-time purchases, wholesale marketplaces, and travel/hospitality partners such as JetBlue and TWA Hotel.
- Ownership category
- akta.pro rank
Field Trip industry classification
Industry- Product category
- Premium Meat Snacks
- NAICS
- Animal Slaughtering and Processing (3116), All Other Specialty Food Retailers (445298), Meat and Meat Product Merchant Wholesalers (424470)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
- akta.pro secondary industries
- Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
Keywords
Where Field Trip is headquartered
LocationHeadquarters
- HQ city
- Westport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Field Trip business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through fieldtripsnacks.com website. Offers both one-time purchases and monthly subscription plans. Products include jerky, meat sticks, and pork rinds in various quantities and flavors. Free shipping on orders over $50.
- Product Sales (One-time): One-time purchase of individual products including gift bags, coolers, variety packs, and individual jerky/meat stick/pork rind packages. Pricing ranges from $9.99 to $99.99 per item.
- Wholesale Distribution: Wholesale sales through Faire and Mable marketplaces, and direct wholesale ordering. Products sold in bulk to retailers and stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Jerky Subscription |
| Subscription | Monthly | Monthly Meat Sticks Subscription |
| Subscription | Monthly | Monthly Pork Rinds Subscription |
| Unit Pricing | Pay-as-you-go | Gift Bag |
| Unit Pricing | Pay-as-you-go | Gift Cooler |
| Unit Pricing | Pay-as-you-go | Variety 4ct Jerky |
| Unit Pricing | Pay-as-you-go | Bulk Bucket |
| Unit Pricing | Pay-as-you-go | Individual Jerky |
| Unit Pricing | Pay-as-you-go | Meat Sticks |
| Unit Pricing | Pay-as-you-go | Defender Bar (Sister Brand) |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Field Trip product offering
Product offeringCore offering
Field Trip Snacks produces and sells premium, clean-label meat snacks — including beef, turkey, and chicken jerky, meat sticks, and pork rinds — made from grass-fed, free-range, cage-free, and vegetarian-fed proteins with no nitrates, MSG, or corn syrup. Products are sold direct-to-consumer through a subscription and one-time purchase e-commerce site, through wholesale partners (Faire, Mable, direct stockist orders), and via travel and hospitality channels (JetBlue flights, TWA Hotel).
Product overview
Field Trip is a direct-to-consumer snack company offering a portfolio of clean-label meat snacks, including premium jerky (beef, turkey, chicken), portable meat sticks, and crispy pork rinds. The product line spans three core categories available in multiple bold flavors with subscription options. The company also operates a sister brand, Defender Bar, for plant-based protein. Gift/cooler bundles and bulk bucket options provide gifting and bulk purchase paths. All products emphasize clean ingredients: grass-fed beef, free-range turkey, cage-free chicken, and vegetarian-fed pork, with no added MSG, preservatives, nitrites, or corn syrup.
Differentiator
Problem solved
Functional benefit
Brands
- Defender Bar: Sister brand offering plant-based protein and performance-focused fuel bars; same quality standards as Field Trip but with a different mission focused on plant-based nutrition
Products and services
- Jerky (Beef, Turkey, Chicken) Premium dried meat snack made from 100% grass-fed beef, free-range turkey, and cage-free chicken, available in multiple bold flavors including Original, Carne Asada, Gochujang Korean BBQ, Everything Bagel, Mandarin Orange Teriyaki, Cracked Pepper Turkey, and Buffalo Style Chicken.
- Meat Sticks Protein-packed portable meat snacks in 1oz and 0.5oz sizes, made from grass-fed beef, free-range turkey, and cage-free chicken with flavor profiles including Original, Carne Asada Turkey, Cracked Pepper Turkey, Buffalo Style Chicken, Pepperoni, and Mango Habanero Chicken.
- Pork Rinds (Crispy Cuts) Light and airy pork rinds fried in rendered pork fat, available in Island BBQ, Sweet Chipotle, and Cinnamon Churro flavors; keto-friendly and made from back skins only.
- Jerky Subscription Monthly subscription service delivering a curated selection of Field Trip jerky products at $27.99 per month.
- Meat Sticks Subscription Monthly subscription for meat sticks starting at $23.99 per month, delivering portable protein snacks in various flavors.
- Pork Rinds Subscription Monthly subscription service for crispy pork rinds at $19.99 per month.
- Field Trip Gift Bag Curated gift bag containing a variety of Field Trip meat snacks (beef, turkey, pork) priced at $39.99.
- Field Trip Gift Cooler Premium gift set including jerky, meat sticks, and pork rinds packaged in a reusable cooler, priced at $44.99.
- Bucket of Meat Snacks Large bulk container holding approximately 20+ servings of various Field Trip snacks including jerky, meat sticks, and pork rinds priced at $99.99.
- Defender Bar Plant-based protein bar brand under the Field Trip umbrella, offering flavors including Coconut Almond Chocolate Chip, Peanut Butter Chocolate, and Cinnamon Churro Oatmeal, sold at $34.99 per 12-count box.
Companies that use Field Trip
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Field Trip technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Field Trip partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JetBluecoreJetBlue serves Field Trip jerky as in-flight snacks on their flights, providing significant visibility and distribution to travelers. This partnership positions Field Trip products as a premium travel snack option.
- TWA HotelminorField Trip products available for purchase at TWA Hotel, reaching hotel guests and travelers.
- FairecoreWholesale marketplace partnership enabling retailers to discover and order Field Trip products. Faire provides B2B e-commerce infrastructure for wholesale distribution.
- MablecoreWholesale platform partnership offering $100 off first order to attract new wholesale customers. Mable serves as an additional B2B discovery and ordering channel.
- Defender BarminorSister brand under same ownership (Provisionaire & Co. LLC). Defender Bar focuses on plant-based protein and performance-focused fuel, representing the company's expansion into adjacent health food categories while maintaining different brand positioning.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Field Trip competitors and assessment
Company assessmentDirect peers
- Perky Jerky: Perky Jerky is a low-sugar, high-protein jerky brand sold through DTC, mass, and convenience channels. Comparable to Field Trip on health-forward jerky positioning and omnichannel retail strategy.
- Chomps: Chomps is a clean-label meat stick brand built on grass-fed beef, wild-caught tuna, and venison with no sugar, MSG, or nitrates. Closely comparable to Field Trip on positioning, DTC subscription model, and target active/health-conscious consumer.
- Country Archer Provisions: Country Archer is a premium jerky and meat stick brand emphasizing grass-fed beef, antibiotic-free sourcing, and clean ingredients. Directly comparable to Field Trip across product format, ingredient story, and omnichannel DTC-plus-retail distribution.
- KRAVE Jerky: KRAVE is a premium jerky brand positioned around clean ingredients and chef-inspired flavors, now part of The Hershey Company. Comparable to Field Trip in product category and flavor-driven differentiation, with meaningfully larger distribution through Hershey's scale.
- Wild Zora: Wild Zora produces clean-label meat and veggie snack bars targeted at paleo and active consumers. Comparable to Field Trip on clean-ingredient discipline and outdoor/active lifestyle positioning, with overlap into single-serve portable protein formats.
- The New Primal: The New Primal makes grass-fed beef sticks, jerky, and marinades with a clean-label positioning. Directly comparable to Field Trip in product format, ingredient sourcing standards, and natural foods / specialty channel go-to-market.
- Tillamook Country Smoker: Tillamook Country Smoker is a long-established premium jerky brand sold in grocery, convenience, and travel retail. Comparable to Field Trip on jerky category and travel-channel presence, with much broader mass distribution.
- Think Jerky: Think Jerky is a clean-label, lower-sugar jerky brand targeted at active and fitness consumers. Comparable to Field Trip on better-for-you positioning, DTC focus, and adventure/fitness lifestyle branding.
- People's Choice Beef Jerky: People's Choice is a craft beef jerky brand sold in grocery and travel retail, including in-flight placements. Comparable to Field Trip on jerky format and travel-retail distribution strategy, with a longer operating history.
Broad incumbents
- Jack Link's: Jack Link's is the dominant mass-market jerky brand with broad grocery, convenience, and travel retail distribution. Comparable as a category incumbent in the same meat snack space, but operating at much larger scale with conventional ingredient positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Field Trip social profiles
Digital presenceField Trip financial estimates
Financial estimateRevenue estimate
Valuation estimate
Field Trip leadership team
Management profileNumber of profiles
Field Trip funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Field Trip M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Field Trip
What does Field Trip do?
Field Trip Snacks produces and sells premium, clean-label meat snacks — including beef, turkey, and chicken jerky, meat sticks, and pork rinds — made from grass-fed, free-range, cage-free, and vegetarian-fed proteins with no nitrates, MSG, or corn syrup. Products are sold direct-to-consumer through a subscription and one-time purchase e-commerce site, through wholesale partners (Faire, Mable, direct stockist orders), and via travel and hospitality channels (JetBlue flights, TWA Hotel).
Is Field Trip a public or private company?
Field Trip is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Field Trip founded?
Field Trip was founded in 2010. It employs 11 to 50 people.
Where is Field Trip based?
Field Trip is headquartered in Westport, United States, in the North America region.
How does Field Trip make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are product Sales (One-time) and wholesale Distribution.
Who are Field Trip's main competitors?
Direct peers on record are Perky Jerky, Chomps, Country Archer Provisions, KRAVE Jerky, Wild Zora, The New Primal, Tillamook Country Smoker, Think Jerky and People's Choice Beef Jerky. Jack Link's is listed as a broad incumbent.
Does Field Trip have an API?
No public API is recorded for Field Trip.
What industry is Field Trip in?
Field Trip's product category is Premium Meat Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks, with a secondary code of AFAKAIAH, Jerky & Meat Snacks Manufacturing. Its NAICS code is 3116 and its SIC code is 2013.