Vlasic Labs

What Vlasic Labs does

Vlasic Labs is a Commerce Township, Michigan-based hemp wellness company founded in 2018 by Rick Vlasic and his son Willy Vlasic, leveraging the Vlasic family brand heritage from the global pickle business. The company manufactures and sells CBD, CBN, and CBG-derived products including tinctures, gummies, topicals (creams and roll-ons), bath bombs, and a dedicated pet line (dog chews and organic pet peanut butter), all third-party tested with publicly accessible Certificates of Analysis. The portfolio spans both isolate and broad/full-spectrum formulations, with USDA Organic certification on select products and high-potency SKUs up to 3000mg CBD.

The business operates a direct-to-consumer e-commerce model through a Shopify storefront at vlasiclabs.com, supplemented by distribution through dispensaries and retail partners across multiple U.S. states. Revenue mechanics combine one-time purchases with a Subscribe & Save subscription program offering 10% discounts, a loyalty rewards program with 10,000+ members, and an influencer affiliate program. Pricing spans $9.99-$139.99 per unit, with bundle SKUs offering 15-25% discounts to drive average order value. The company also generates B2B revenue through white-label manufacturing, technology licensing, consulting services, and bulk isolate sales (CBD, CBG, CBN grams), plus co-branded healthcare-provider product lines including the Schreiber Sleep Formula partnership with the Schreiber Pain Relief Institute.

Customer segments are primarily health-conscious individuals and pet owners seeking natural solutions for sleep, stress, pain, and recovery, with a secondary audience of cannabis justice advocates engaged through the Vlasic Classic Foundation 501c3. The company's competitive differentiation rests on family-brand trust, transparent third-party testing, USDA Organic offerings, charitable mission alignment (over $140,000 raised for cannabis prisoner causes including Jarred Shaw advocacy), and event-driven marketing via the Vlasic Classic national charity golf tournament series. The 2026 CMS CBD Pilot Program qualification marks entry into federally legitimized medical cannabinoid distribution. The company is privately held by the Vlasic family with no disclosed external institutional investment.

Name

Vlasic Labs

Legal name

Vlasic Labs, LLC

Website

https://vlasiclabs.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vlasic Labs is a Michigan-based, family-owned hemp wellness company selling third-party-tested CBD, CBN, and CBG products (tinctures, gummies, topicals, bath bombs, pet chews) direct-to-consumer via e-commerce and through dispensary partners, differentiated by Vlasic family brand heritage and a charitable cannabis justice mission.

Ownership category

akta.pro rank

Headquarters

HQ city

Commerce Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer Hemp/CBD Product Sales: E-commerce sales of hemp-derived wellness products including tinctures, topicals, gummies, and pet products. Products are sold directly through the vlasiclabs.com website with shipping to US customers. Subscription options available for repeat purchases with 10% discount.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 10% discount on regular purchases, enabling recurring revenue from loyal customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Vlasic Labs manufactures and sells hemp-derived CBD, CBN, and CBG wellness products including tinctures, gummies, topicals (creams and roll-ons), bath bombs, and pet chews direct to consumers through its website and to wholesale partners through dispensaries. The company also supplies bulk cannabinoid ingredients, white label manufacturing, technology licensing, and consulting services to business customers, while operating the Vlasic Classic Foundation for cannabis justice advocacy.

Product overview

Vlasic Labs is a hemp-derived CBD, CBN, and CBG wellness company offering a diversified portfolio of cannabinoid products across multiple delivery formats. The core product line includes tinctures (broad-spectrum, isolate, and combination formulations), gummies, topicals (creams and roll-ons), and bath bombs, all available in CBD, CBN, and CBG varieties. The company also offers a dedicated pet product line featuring CBD dog chews in multiple flavors (beef, bacon, salmon) and organic pet peanut butter. Product bundles provide discounted combinations for new customers and comprehensive wellness support. Additionally, Vlasic Labs manufactures raw cannabinoid isolates (CBD, CBG, CBN grams) and partners with healthcare providers to create custom formulations such as the Schreiber Sleep Formula and Dr. Evan's Herbal Solutions. The company differentiates through USDA Organic certification on select products, third-party testing for potency and purity, and a charitable focus supported by the Vlasic Classic Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Schreiber Sleep Formula: A partnered product line with The Schreiber Pain Relief Institute based in Miami, providing CBN/CBD tinctures and creams for patients
• Dr. Evan's Herbal Solutions
• Vlasic Classic Foundation

Products and services

• USDA Organic Broad Spectrum CBD Tincture A USDA Organic broad-spectrum CBD tincture with 3000mg of extract, providing full plant benefits without THC through the entourage effect, for adult wellness consumers.
• CBN Isolate Tincture (Sleep Tincture) A nighttime tincture containing 1200mg of pure CBN isolate, formulated to support relaxation and restful sleep for individual consumers.
• CBD Isolate Tincture (Relief Tincture) A high-potency CBD isolate tincture with 3000mg of pure CBD isolate, formulated to provide daily relief and wellness support for adult consumers.
• CBG Isolate Tincture (Mood Tincture) A CBG-based tincture designed to elevate mood and support cognitive function with an uplifting, quiet energy for daily use.
• CBD/CBN Sleep Spray The company's first product, a sleep spray combining pure CBN and CBD isolate for more potency and consistency than competitive sleep aids.
• Broad Spectrum CBD Gummies (Guava) Guava-flavored broad-spectrum CBD gummies with 25mg of extract per serving, combining CBG, CBN, and other compounds for entourage-effect benefits.
• Mood Gummies (CBG, Orange) Orange-flavored gummies with 15mg of CBG isolate per serving, formulated to elevate mood and support focus as a daytime product.
• Sleep Gummies (CBN + CBD, Mixed Berry) Mixed berry gummies with 10mg CBN and 15mg CBD isolate (25mg total cannabinoids per gummy), formulated to help users unwind and wake refreshed.
• CBD Isolate Gummies (Watermelon) Watermelon-flavored gummies with 25mg of pure CBD isolate per serving, offering a tasty daily CBD option.
• Full Spectrum Sports Roll-On A full-spectrum CBD roll-on with 3000mg per applicator (1000mg/oz) in a mess-free roller ball, designed for targeted muscle and joint relief during sports and physical activity.
• CBD Relief Cream A full-spectrum CBD relief cream combining a strong cannabinoid formulation with familiar topical delivery for targeted relief.
• Mini Relief Cream A travel-size full-spectrum CBD relief cream containing 500mg per jar with menthol, designed for on-the-go targeted relief.
• Relax Bath Bomb (CBD 200mg + CBN 200mg, Lavender/Chamomile) A 1:1 CBD/CBN bath bomb (200mg each) infused with lavender and chamomile for complete pre-bedtime relaxation.
• Relief Bath Bomb (200mg CBD, Vanilla/Sandalwood) A 200mg CBD isolate bath bomb with vanilla and sandalwood aroma, marketed as a potent spa-like CBD soak.
• CBN Relax Bath Bomb (100mg CBN + 100mg CBD, Lavender) A 1:1 CBD/CBN bath bomb with lavender, formulated to support end-of-day relaxation.
• CBD Relief Bath Bomb (200mg CBD, Vanilla/Sandalwood) A 200mg CBD isolate bath bomb with vanilla and sandalwood aroma, designed for spa-like relief and recovery.
• CBG Restore Bath Bomb (100mg CBD + 100mg CBG, Citrus) A 1:1 CBD/CBG bath bomb with citrus aroma, formulated to support recovery with uplifting aromatherapy.
• Broad Spectrum CBD Dog Chews (Salmon, 5mg) Salmon-flavored CBD dog chews with 5mg broad-spectrum CBD per chew and zero THC, formulated for canine anxiety, joint mobility, and stress from fireworks or travel.
• Calming Beef Flavored CBD Dog Chews Beef-flavored CBD dog chews formulated to calm anxious dogs and support overall canine well-being.
• Relaxing Bacon Flavored CBD Dog Chews Bacon-flavored CBD dog chews with 10mg per chew for consistent dosing, formulated to relax dogs and support calmness.
• Organic CBD Pet Peanut Butter A USDA Organic pet peanut butter made with organic MCT oil, organic broad-spectrum CBD, and organic peanut butter for dogs of all ages.
• CBD Isolate (1000mg bulk gram) 1000mg of pure CBD isolate sold as a bulk raw material for wholesale and custom formulation buyers.
• CBN Isolate (1000mg bulk gram) 1000mg of pure CBN isolate sold as a bulk raw material for wholesale and custom formulation buyers.
• CBG Isolate (1000mg bulk gram) 1000mg of pure CBG isolate sold as a bulk raw material for wholesale and custom formulation buyers.
• Schreiber Sleep Formula Tincture (CBN/CBD) A partnered custom-formulated CBN/CBD tincture produced by Vlasic Labs for The Schreiber Pain Relief Institute to provide patients with a sleep-focused cannabinoid product.
• Schreiber Relief Cream (CBN/CBD) A partnered pain relief cream produced by Vlasic Labs for The Schreiber Pain Relief Institute, containing CBN and CBD for patient use.
• Dr. Evan's Herbal Solutions Muscle Rub (1000mg CBD + 1000mg CBG) A partnered muscle rub produced by Vlasic Labs with Dr. Evan Litinas, combining 1000mg CBD and 1000mg CBG for targeted topical relief.

Quantifiable outcome

• 709 customer reviews with 81% 5-star rating demonstrating high customer satisfaction
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• The Schreiber Pain Relief InstitutecoreStrategic or Co-development Partner · 7 April 2023Miami-based pain relief institute partnered with Vlasic Labs to provide patients with high-quality CBN and CBD cannabinoid products including Schreiber Sleep Formula tincture and Schreiber Relief Cream.
• Forgotten PrisonercoreStrategic or Co-development Partner501c3 nonprofit organization focused on freeing non-violent cannabis prisoners. Vlasic Classic Foundation actively supports Jarred Shaw through media efforts and tournament donations. The partnership is the featured cause of the Vlasic Classic charity golf series.
• Great Lakes Expungement NetworkminorStrategic or Co-development PartnerCharitable partner of the Vlasic Classic Foundation supporting cannabis record expungement efforts in the Great Lakes region.
• Freedom GrowminorStrategic or Co-development PartnerCharitable partner receiving support from Vlasic Classic Foundation for cannabis prisoner support initiatives.
• Mission GreenminorStrategic or Co-development PartnerCannabis justice organization supported through Vlasic Classic Foundation charitable efforts.
• Dr. Evan's Herbal SolutionsminorStrategic or Co-development PartnerPartnership with Dr. Evan Litinas to provide custom formulation containing 1000mg CBD and 1000mg CBG in a muscle rub product.
• Institute of Cannabis Research at Colorado State University-PueblominorStrategic or Co-development PartnerResearch university receiving cannabinoid donations from Vlasic Labs to support the study of these compounds and their potential benefits.
• Tournament Sponsors (30+ brands)minorGTM or Marketing PartnerMultiple cannabis industry brands sponsoring Vlasic Classic tournaments including Kushy Punch, Wyld, Stiiizy, Dutchie, Jeeter, Curaleaf, Verano, and others. Provides brand visibility and shared audience engagement.
• Jarred ShawcoreOthersFormer professional basketball player imprisoned in Indonesia for receiving CBD gummies to treat Crohn's disease. Vlasic Classic Foundation advocating for his medical release and return to the US. Health has deteriorated during incarceration.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Charlotte's Web Holdings: Charlotte's Web is the largest US CBD wellness brand (formerly publicly traded), offering tinctures, gummies, topicals, and pet products with similar broad-spectrum and full-spectrum formulations. Directly competes with Vlasic Labs across nearly identical product formats, channels, and consumer segments.
• cbdMD: cbdMD is a publicly traded CBD wellness company selling tinctures, gummies, topicals, and pet products via DTC e-commerce. Highly comparable in product breadth, pricing architecture, and target consumer (health-conscious individuals seeking daily wellness support).
• Lazarus Naturals: Lazarus Naturals is an employee-owned CBD brand known for high-potency tinctures, topicals, capsules, and pet products with a strong social mission (veteran and disability discounts). Comparable craft positioning, broad product line, and value-plus-impact GTM parallel Vlasic Labs.
• Joy Organics: Joy Organics is a premium family-founded CBD brand offering USDA Organic tinctures, gummies, topicals, and pet products. Directly competes with Vlasic Labs on broad-spectrum and organic positioning, premium pricing, and DTC e-commerce-led distribution.
• Medterra: Medterra sells CBD tinctures, gummies, topicals, capsules, and pet products through DTC and retail, with focus on isolate-based formulations similar to Vlasic Labs' isolate strategy. Comparable product portfolio, third-party testing emphasis, and health-conscious consumer targeting.
• Green Roads: Green Roads is a pharmacist-founded CBD brand with broad tincture, topical, edible, and pet product lines distributed via DTC, pharmacies, and retail. Highly comparable in product breadth, pharmacist-validated positioning, and US-focused DTC + retail hybrid distribution.
• Papa & Barkley: Papa & Barkley offers CBD/CBG/CBN tinctures, topicals, and patches with a California-roots positioning. Comparable premium product positioning, focus on topical/relief SKUs, and DTC plus dispensary distribution model.
• Holistapet: Holistapet is a pet-focused CBD brand offering tinctures, treats, and capsules specifically for dogs and cats. Direct peer for Vlasic Labs' pet product line including dog chews, salmon/beef/bacon flavors, and pet peanut butter.
• FAB CBD: FAB CBD offers CBD oils, gummies, topicals, and pet products with a similar premium-yet-accessible DTC brand positioning. Comparable product portfolio, third-party tested formulations, and health-conscious consumer focus.
• Cornbread Hemp: Cornbread Hemp is a USDA Organic full-spectrum CBD brand selling tinctures, gummies, topicals, and pet products. Highly comparable on organic certification, premium positioning, Kentucky-rooted brand story, and multi-format product breadth similar to Vlasic Labs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vlasiclabs
• Instagraminstagram.com/vlasiclabs
• LinkedInlinkedin.com/company/vlasic-bio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vlasic Labs