Cheef Botanicals

What Cheef Botanicals does

Cheef Botanicals is a privately held, direct-to-consumer e-commerce retailer of hemp-derived wellness products, founded in 2018 and headquartered in Commerce, California, with 51-100 employees. The company sells a broad portfolio spanning CBD (gummies, oils, capsules, topicals, vapes, flower), THC variants (Delta-8, Delta-9, THCa, THCp, THCv), and functional botanicals (Amanita muscaria, Blue Lotus, Kanna), plus a pet-focused sub-brand called HolistaPet and partner brands Hollyweed and Parasols, all through a Shopify-powered storefront. Products are organically grown on US farms and accompanied by publicly accessible third-party Certificates of Analysis covering potency, purity, and pesticides.

The business model combines one-time e-commerce sales, a subscription program offering 25% recurring savings, a wholesale/bulk channel for business buyers, and an affiliate/referral program. Pricing is potency-tiered, ranging from roughly $24 for entry-level soft gels and low-potency oils to $99+ for live resin gummies and Amanita capsules, with free shipping on US orders over $99. Customer acquisition is driven by educational content hubs (CBD research, nutrition, fitness, edibles, vaping, flower, wellness), a product recommendation quiz, email capture, and a rewards/loyalty program, with third-party payments infrastructure including Sezzle for buy-now-pay-later checkout.

Name

Cheef Botanicals

Legal name

Cheef Botanicals

Website

https://cheefbotanicals.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Cheef Botanicals is a Commerce, California-based direct-to-consumer e-commerce retailer founded in 2018 that sells hemp-derived CBD, THC-variant, and botanical wellness products — including gummies, oils, vapes, flower, and pet items under the HolistaPet sub-brand — to individual wellness consumers across the United States.

Ownership category

akta.pro rank

Product category

Hemp-Derived CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

Keywords

• Hemp-derived CBD products
• CBD gummies and oils
• Hemp wellness supplements
• Cannabinoid tinctures and topicals
• Pet CBD tinctures

Headquarters

HQ city

Commerce

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer sales of hemp-derived products including CBD gummies, oils, capsules, topicals, vapes, flower, THCa products, and Amanita mushrooms. Products are sold through the company's Shopify-powered online storefront with prices ranging from $23.95 to over $100 depending on product type and potency.
2. Subscription/Recurring Revenue: Subscription model offering 25% savings on regular deliveries (every 30 days, every 2 weeks, or every 60 days options). This creates predictable recurring revenue and customer retention through the rewards and subscription program.
3. Wholesale/Bulk Sales: Wholesale program for business customers purchasing products in bulk quantities.
4. Affiliate/Referral Revenue: CBD affiliate program where partners earn commissions for driving sales to the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Cheef Botanicals is a direct-to-consumer hemp wellness brand that manufactures, markets, and sells a broad portfolio of hemp-derived CBD and cannabinoid products — including vegan gummies, full-spectrum tinctures, soft gels, topicals, vapes, flower, pre-rolls, concentrates, and pet products — through its Shopify-powered online storefront, with every batch verified by publicly accessible third-party Certificates of Analysis (COAs).

Product overview

Cheef Botanicals is a hemp and CBD e-commerce company offering a diverse portfolio of plant-powered wellness products. The core offering centers on CBD and THC alternatives including gummies (CBD Vegan Gummies, Delta-8/9 Gummy Cubes, Live Resin Gummies, THCa, THCv, CBN sleep formulations), tinctures (Full Spectrum CBD Oil, Delta-8 Tinctures), capsules (Vegan Soft Gels), topicals (CBD Cream, CBD/THC Lubricants), and THCa flower/concentrates (Flower, Pre-Rolls, Vapes, Diamonds, Live Rosin). The company also offers Amanita muscaria mushrooms and Kanna botanical products, plus a pet division under the HolistaPet sub-brand. Products are organically grown, 3rd-party lab tested with publicly available COAs, and comply with federal Farm Bill standards (less than 0.3% THC).

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Gummies - 100% Vegan Vegan CBD gummy cubes offered in 750mg, 1500mg, and 3000mg potencies for adult consumers seeking daily wellness support.
• Full Spectrum CBD Oil Full-spectrum CBD oil tinctures available in 300mg, 600mg, 1200mg, and 3000mg potencies, providing sublingual CBD delivery with trace THC.
• D9-THC Live Resin Gummies Delta-9 THC gummies made with live resin concentrate in 450mg and 750mg potencies for adult cannabis consumers.
• Delta 9 Gummy Cubes Delta-9 THC gummy cubes in 225mg and 450mg potencies in mixed flavors for adult consumers.
• CBD Cream / Topical Salve CBD topical salve for localized pain relief available in 500mg, 1000mg, and 2000mg potencies.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights6 records

Direct peers

• CBDistillery: Large DTC CBD retailer offering tinctures, gummies, capsules, topicals, and vapes with published third-party lab testing. Closely comparable product range, GTM (direct e-commerce), and customer demographic to Cheef Botanicals.
• Charlotte's Web: Flagship US CBD wellness brand selling tinctures, gummies, capsules, and topicals through DTC e-commerce. Directly comparable in product mix, hemp-derived positioning, and lab-testing transparency, with broader brand scale.
• Sunday Scaries: CBD gummy and wellness brand targeting stress and sleep use cases with strong content/brand marketing. Comparable in product focus (gummies + tinctures), use case targeting, and DTC subscription model.
• cbdMD: Public CBD wellness brand (NYSE: YCBD) selling gummies, tinctures, topicals, and sleep/sport formulations through DTC. Comparable in spectrum range (broad, full, isolate), pricing tiers, and consumer wellness positioning.
• Lazarus Naturals: Vertically integrated CBD brand selling tinctures, capsules, topicals, and pet products direct-to-consumer with an assistance program. Comparable product range, DTC GTM, and value-tier positioning.
• Medterra: DTC CBD brand offering isolates, tinctures, topicals, sleep and immune gummies. Comparable in science-forward positioning, lab testing transparency, and online distribution model.
• Joy Organics: Premium organic CBD DTC brand offering tinctures, gummies, topicals, and softgels with USDA organic certification. Directly comparable in premium "clean" positioning, lab-tested transparency, and online-only sales motion.
• Green Roads: CBD wellness brand selling oils, gummies, capsules, topicals, and pet products through DTC plus wholesale. Comparable in formulation breadth, pharmacist-formulated positioning, and pharmacist-led third-party testing.
• Extract Labs: CBD and minor-cannabinoid brand (Delta-8, CBG, CBN) selling tinctures, gummies, vapes, and topicals. Comparable in broad-spectrum product range and lab-tested transparency, with deeper minor-cannabinoid coverage.

Emerging players

• HolistaPet: Pet-focused CBD brand (oils, treats, chews) for dogs and cats. Cheef Botanicals carries HolistaPet as a sub-brand, making it a useful comparable for the pet-CBD sub-segment of Cheef's catalog.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cheefbotanicals
• Facebookfacebook.com/cheefcbd
• LinkedInlinkedin.com/company/cheef-botanicals

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheef Botanicals