INVADE International

What INVADE International does

INVADE International Ltd is a UK-based provider of predictive dialer technology purpose-built for the market research industry's Computer-Assisted Telephone Interviewing (CATI) operations. Founded in 1998 and headquartered in Bristol, the company serves enterprise market research agencies — including IPSOS, Kantar, Nielsen, and BMG Research — supporting operations ranging from 5 to 1,000 interviewers across more than 50 countries, with ISO 9001 and ISO 27001 certifications underscoring its quality and security positioning. The company operates as a small (1–10 employee) private limited entity, leaning on channel partners (notably Emertec) for global distribution.

The core product is the INVADE Predictive Dialler, built on the Asterisk Open Source Telephony Platform with WebRTC support, and featuring a machine learning AI at its core that is continuously updated to optimize call connection rates and interviewer productivity. The modular architecture supports Public Cloud, Private Cloud, On-Premise Turnkey, VM, ISDN, or SIP deployments. The product integrates with a broad set of CATI systems (NIPO, Nfield, Quancept, SPSS, Forsta/ConfirmIT, IBM, UNICOM, QPSMR, Ingress) via fully documented open APIs, and is supplemented by an INVADE WebPortal for supervisor management. Recent extensions include the enhanced Dialer-as-a-Service (DaaS) launched in October 2022, underpinned by a SIP trunking partnership with DIDWW signed in November 2021.

INVADE monetizes through subscription-based DaaS deployments, managed services (including 24/7 technical support), and project-based professional services for installation, training, and commissioning. Go-to-market combines direct enterprise sales via a Global Distribution Team with channel partnerships — primarily Emertec (a decade-long commercial partner) for global deployment and DIDWW for telecommunications infrastructure. Pricing is quote-based with no public disclosure, and the company's customer mix is concentrated almost entirely in the vertical market research segment, with a modest but growing emphasis on hybrid and remote interviewer operations.

Name

INVADE International

Legal name

INVADE International Ltd

Website

https://invade.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

INVADE International provides machine-learning-powered predictive dialer software and Dialer-as-a-Service (DaaS) solutions for the market research industry's CATI operations, serving enterprise research firms such as IPSOS, Kantar, Nielsen, and BMG Research across 50+ countries.

Ownership category

akta.pro rank

Product category

Predictive Dialer Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Telephone Interconnect Systems (7385), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)

Keywords

• Predictive dialer software
• Market research telephony
• CATI integrations
• Dialer as a service
• Outbound call center

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Dialer-as-a-Service (DaaS) Subscription: Fully managed and flexible cloud-based dialer software deployed as a subscription service. Includes configurable DaaS software, productivity modules, SIP provisioning, and hardware/telephony interfaces. Supports rapid deployment for enterprises.
2. Managed Services: Ongoing managed services including 24/7 customer support desk, post-installation fine tuning, and tailored support for individual client needs.
3. Professional Services: Installation, training, and commissioning services including on-site or remote webinar training covering System Administration and Supervisors. Project engineering team deployment and project management included.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

INVADE International provides a predictive dialer software solution purpose-built for the market research industry. The product uses machine learning and AI to optimize outbound calling for Computer-Assisted Telephone Interviewing (CATI) operations, and is deployable either as a cloud-hosted Dialer-as-a-Service (DaaS) or installed on customer premises.

Product overview

INVADE International provides a modular predictive dialer platform for the market research industry, with the INVADE Predictive Dialler as the core product featuring machine learning AI. The offering includes Dialer-as-a-Service (DaaS) as a managed deployment option, an open API for third-party integrations, and the INVADE WebPortal for supervisor management. The dialler integrates with major CATI systems (NIPO, Nfield, Quancept, SPSS, Forsta, IBM, UNICOM, QPSMR, Ingress) and supports cloud, on-premise, VM, ISDN, or SIP deployment models. Additional services include 24/7 technical support, installation, and training.

Differentiator

Problem solved

Functional benefit

Products and services

• INVADE Predictive Dialler
• Dialer-as-a-Service (DaaS)
• INVADE API
• INVADE WebPortal
• Productivity Modules

Quantifiable outcome

• Increases interviewer productivity and call connect rates
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• DIDWWcoreTechnology or Integration · 17 November 2021DIDWW is a global telecoms operator offering premium quality VoIP communications and SIP trunking services. The partnership supports INVADE's predictive dialing solution for market research by providing secure, uninterrupted service, premium call quality, and access to local routes with guaranteed CLI. DIDWW's SIP trunking solution offers virtually unlimited call capacity and flexible settings, facilitating INVADE's migration to Dialler-as-a-Service model.
• QPSMRcoreTechnology or Integration · 16 January 2020QPSMR provides quality software across many countries in the market research and analysis field. The integration combines QPSMR's fast and fully controlled CATI (Computer Assisted Telephone Interviewing) with the leading INVADE Predictive Dialler, enabling all INVADE customers to utilize the QPSMR CATI system. CATI aids agents with a software application providing a script for them to follow.
• EmerteccoreStrategic or Co-development PartnerEmertec is INVADE's commercial partner with over a decade of working together. They develop cost-effective and best-in-class dialer solutions for the market research industry. Emertec assists market research operations ranging from 5 to 1000 interviewers, offering rapid deployment of INVADE's fully managed DaaS software, productivity modules, SIP provisioning, and hardware/telephony interfaces.
• NIPOcoreTechnology or IntegrationNIPO is a CATI (Computer Assisted Telephone Interviewing) system provider. INVADE integrates with NIPO's CATI platform as part of its interoperability strategy, connecting CATI servers to multiple INVADE Predictive Diallers.
• Forsta (ConfirmIT)coreTechnology or IntegrationForsta (ConfirmIT) is a market research software platform integrated with INVADE's predictive dialer. The integration enables seamless CATI operations for market research companies using Forsta's survey and data collection tools.
• UNICOMcoreTechnology or IntegrationUNICOM provides market research software solutions (UNICOM Intelligence). INVADE integrates with UNICOM's CATI systems as part of its comprehensive integration strategy for market research companies.
• SPSS (IBM)coreTechnology or IntegrationIBM SPSS Statistics software is integrated with INVADE's predictive dialer for market research CATI operations, enabling data collection and analysis capabilities.
• QuanceptcoreTechnology or IntegrationQuancept is a CATI system integrated with INVADE's predictive dialer. The integration supports market research operations with computer-assisted telephone interviewing capabilities.
• IngresscoreTechnology or IntegrationIngress is a CATI system integrated with INVADE's predictive dialer, expanding INVADE's integration capabilities for market research software platforms.
• NfieldcoreTechnology or IntegrationNfield is a CATI (Computer Assisted Telephone Interviewing) platform integrated with INVADE's predictive dialer system, enabling market research interview operations.
• AsteriskcoreTechnology or IntegrationAsterisk is an Open Source Telephony Platform that forms the core of INVADE's predictive dialer. Asterisk has built-in support for WebRTC, enabling INVADE to accommodate cloud deployments without specialist hardware. INVADE leverages Asterisk's capabilities for both cloud and physical telephony connections.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Voxco: Voxco is a survey and CATI software platform serving market research agencies with multi-mode data collection including phone interviewing. It is highly comparable to INVADE because it directly competes for the same market-research CATI buyer, with overlapping integration and predictive-dialing workflows.
• Survox: Survox provides CATI, predictive dialing, and survey data-collection solutions for the market research industry. It is directly comparable to INVADE as it targets the same CATI operators with similar predictive dialing and integration functionality.
• Convoso: Convoso is a cloud predictive-dialer and outbound contact-center platform focused on sales and lead-generation operations. It is directly comparable to INVADE in delivering predictive dialing software-as-a-service to outbound-centric organizations, though weighted toward sales rather than research.
• PhoneBurner: PhoneBurner is a power-dialer and outbound sales productivity platform. It is directly comparable to INVADE in offering dialer automation for high-volume outbound calling teams, though at a smaller scale and without INVADE's deep CATI specialization.
• Vocalcom: Vocalcom is a contact-center software provider with predictive dialing and outbound campaign management for sales and service operations. It is directly comparable to INVADE as a focused predictive-dialer and outbound customer-engagement vendor.

Broad incumbents

• Five9: Five9 is a leading cloud contact-center platform offering predictive dialing, IVR, and agent assistance for enterprise customer service and outbound operations. It is comparable to INVADE as a broader incumbent offering overlapping predictive-dialer capability to outbound contact-center buyers.
• Genesys: Genesys is a global contact-center platform with outbound dialing, routing, and workforce engagement capabilities for large enterprises. It is comparable as a broad incumbent providing predictive dialing and telephony infrastructure alongside INVADE's specialized CATI offering.
• NICE inContact: NICE inContact (NICE Ltd) is an enterprise contact-center suite with outbound dialing, compliance, and analytics capabilities. It is comparable to INVADE as a broad incumbent covering predictive dialing use cases across large enterprise customer-service operations.
• Talkdesk: Talkdesk is a cloud contact-center provider offering predictive dialing, AI-powered routing, and outbound campaign tools. It is comparable as a cloud-native broad incumbent that increasingly overlaps with INVADE's predictive-dialing value proposition for outbound buyers.
• 8x8: 8x8 is a unified communications and contact-center provider offering outbound dialing and cloud telephony for enterprises. It is comparable to INVADE as a broad incumbent providing voice and contact-center capabilities that overlap with INVADE's predictive-dialer and SIP-trunked offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/invadeintl
• Facebookfacebook.com/INVADEINTL
• Instagraminstagram.com/invadeinternational
• LinkedInlinkedin.com/company/invade-international-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INVADE International