The 20 MSP

What The 20 MSP does

The 20 MSP (legal entity The 20, LLC) is a US-based managed service provider headquartered in Plano, Texas, originally founded in 1986 as Roland Technology Group and rebranded to The 20 MSP in August 2022. The company delivers flat-rate managed IT services to small and mid-sized businesses across verticals including legal, healthcare, oil & gas, engineering, architecture, financial services, manufacturing, hospitality, non-profits, municipalities, and defense. Core products include a fully managed IT department (24/7/365 US-based NOC and help desk with a 93% instant-answer rate and 15-minute call-back guarantee), Microsoft 365 administration, co-managed IT for clients with internal IT staff, cybersecurity with a defense-in-depth posture, compliance services spanning HIPAA, SOC 2, and CMMC, managed print, and Apple device support. Technology is delivered through a partner-centric stack rather than proprietary IP, integrating tools from Microsoft, Datto, N-able, Deep Instinct, ThreatLocker, Huntress, and others, and the company holds SOC 2 Type II, HIPAA, and CMMC Registered Practitioner Organization certifications.

The business model is a recurring flat-rate monthly subscription for managed services, with no labor charges, project fees, or hidden costs, complemented by professional services revenue from compliance engagements. Go-to-market combines direct inside sales for SMB accounts, field sales for enterprise deployments, content-driven inbound demand (a 271-page blog, location landing pages for 40+ cities, and SEO), and aggressive M&A: 48 MSPs have been acquired as of June 2026, with a standard 60-90 day integration timeline producing a coast-to-coast footprint of 40+ offices across 27+ US states. Revenue has scaled from under $10M to over $100M during CMO Crystal Conkle's tenure. The company remains privately held with no institutional investor identified; CEO Tim Conkle also serves as President of the Board of sister company Cytracom, indicating related-party operating structure.

Name

The 20 MSP

Legal name

The 20, LLC

Website

https://the20msp.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

The 20 MSP is a US-based managed service provider delivering flat-rate managed IT, cybersecurity, and compliance services to SMB and mid-market clients across legal, healthcare, oil & gas, engineering, and other verticals, scaled nationally through 48 acquisitions since 2022.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE), Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

Keywords

• Managed IT services
• IT help desk support
• Cybersecurity services
• Compliance management
• Microsoft 365 management

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services Subscription: All-inclusive flat-rate monthly subscription for managed IT services including 24/7 support, monitoring, maintenance, cybersecurity, and help desk. No labor costs, project fees, or hidden charges.
2. Microsoft 365 Services: Microsoft 365 implementation, management, and support services as a Microsoft partner
3. Co-Managed IT Services: Partnership model supporting companies with existing internal IT teams, providing supplemental managed services
4. Compliance Services: Regulatory compliance services including HIPAA, SOC 2, CMMC, and other industry-specific compliance requirements
5. Cybersecurity Services: Advanced cybersecurity protection including defense-in-depth architecture, threat detection, and security monitoring
6. Managed Print Services: Print infrastructure management and support services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The 20 MSP provides flat-rate, subscription-based managed IT services for small and mid-sized businesses across the United States. Its core deliverables include 24/7/365 US-based help desk support, proactive network monitoring from a dedicated NOC, managed cybersecurity (firewalls, MFA, endpoint detection, vulnerability scanning, SIEM and security awareness training), Microsoft 365 and Azure administration, co-managed IT for in-house teams, Compliance-as-a-Service for HIPAA/CMMC/SOC 2/FTC Safeguards/PCI/CJIS, managed print, and Apple/Mac support.

Product overview

The 20 MSP is a national managed service provider (MSP) delivering comprehensive IT services since 1986. The company operates a full-service IT department model with 24/7/365 US-based support, offering managed IT services as a flat-rate monthly subscription. The core product portfolio includes Full-Service Managed IT (Managed IT Department), supplemented by specialized modules including Microsoft 365 Services, Co-Managed IT (for businesses with existing IT teams), Compliance as a Service (HIPAA, CMMC, SOC 2), Cybersecurity Services, Managed Print Services, and Apple Partner Services. The company has grown significantly through acquisitions, completing 48 acquisitions by 2026, and maintains a coast-to-coast presence with brick-and-mortar offices in multiple states. The service model emphasizes predictable flat-rate pricing with no hidden fees, proactive monitoring, and rapid response times.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Department (Fully Managed IT) Flat-rate, all-inclusive fully managed IT service for SMBs and mid-market organizations that lack an internal IT department. Includes 24/7/365 US-based help desk, proactive NOC monitoring, patching, backup management, vendor management, and a dedicated pod of engineers.
• Co-Managed IT Supplemental IT support for organizations that have an internal IT team but need additional bandwidth, after-hours coverage, advanced cybersecurity tooling, or specialized expertise.
• Microsoft 365 Services Administration, migration, security hardening, and ongoing management of Microsoft 365 and Azure environments for SMB and mid-market clients.
• Compliance as a Service Compliance documentation, controls implementation, training, and audit support across HIPAA, CMMC, SOC 2, FTC Safeguards, PCI, and CJIS for regulated U.S. organizations.
• Cybersecurity Services Defense-in-depth cybersecurity program including firewall management, MFA, endpoint detection and response, vulnerability scanning, SIEM, and security awareness training.
• Managed Print Services Outsourced management of printers and multifunction devices including supplies, maintenance, and usage optimization, sold to existing managed-IT clients and prospects.
• Apple Partner Services (Mac Support) Specialized IT support for organizations that are Apple/Mac-heavy or all-Mac, a niche capability uncommon among generalist MSPs.

Quantifiable outcome

• 93% of tech support calls answered instantly
• +3 more outcomes

Named customers21 records

Segments11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• N-ablecoreTechnology or Integration · 7 January 2025Strategic partnership to enhance IT solutions for MSPs. The partnership was announced January 7, 2025, providing The 20 MSP access to N-able's technology platform for delivering managed services to customers.
• ThreatLockercoreTechnology or Integration · 15 October 2019Partnership announced October 2019 to offer cybersecurity solutions to managed service providers. ThreatLocker provides endpoint security technology that The 20 integrates into its security stack.
• CompTIA Channel Advisory BoardminorStrategic or Co-development Partner · 29 August 2019Jonathan Blakey from The 20 joined CompTIA Channel Advisory Board for industry advocacy and standards development.
• ID AgentcoreTechnology or Integration · 1 August 2019Partnership announced August 2019 to provide cybersecurity solutions to MSPs. ID Agent provides dark web monitoring and identity protection tools.
• Huntress LabscoreTechnology or Integration · 10 June 2019Partnership to provide cybersecurity solutions to MSPs. Huntress provides managed threat detection and response services.
• DattocoreGTM or Marketing Partner · 22 January 2019Platinum Sponsor for 2019 VISION Conference and ongoing partnership for backup and disaster recovery solutions. Datto provides BDR technology integrated into The 20's service offerings.
• Compliancy GroupcoreTechnology or Integration · 23 October 2018Partnership to offer HIPAA Compliance solutions to MSPs. Compliancy Group provides HIPAA compliance tracking and certification tools.
• Deep InstinctcoreTechnology or Integration · 19 July 2018Partnership to provide the most sophisticated AI-driven deep learning-based security available. Deep Instinct provides prevention-first cybersecurity using deep learning.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dataprise: Mid-market managed IT services and cybersecurity provider serving SMB and enterprise customers across the U.S. Closely comparable to The 20 MSP in target customer, flat-rate managed services model, and national delivery focus.
• Ntiva: National managed IT, cloud, and cybersecurity MSP with comparable co-managed IT, helpdesk, and compliance service lines; similarly pursues M&A to expand geographic reach — a direct competitive analogue to The 20.
• Corsica Technologies: Managed IT and cybersecurity services firm focused on regulated SMB and mid-market customers with strong compliance (HIPAA, CMMC, NIST) positioning — directly comparable to The 20's verticalized compliance practice.
• NETRIO: Managed services provider delivering IT support, cloud, and cybersecurity to SMB and mid-market clients nationwide; similar GTM (direct B2B, flat-rate subscriptions) and acquisition-driven growth to The 20.

Broad incumbents

• ConnectWise: Established PSA/RMM platform provider to the MSP ecosystem and increasingly offering managed security services; broader incumbent whose software stack The 20 and similar MSPs leverage for service delivery.
• Kaseya: Global provider of IT management software (RMM, PSA, security) to MSPs and IT teams, with adjacent managed security services via Datto; broad incumbent shaping the technology stack The 20 builds on.
• Compucom: Large-scale managed services and workplace IT provider owned by Globant; overlaps with The 20 on managed IT, endpoint, and helpdesk services but skews enterprise rather than SMB.
• Insight Enterprises: Global IT solutions and managed services provider with a sizable Managed Services business; a broad incumbent against which The 20 competes on national managed services footprint and Microsoft 365 delivery.

Others

• Pax8: Cloud commerce platform for MSPs and The 20's named partner (2026 Pax8 Beyond Peak Performance USA award winner); adjacent ecosystem player that supplies the cloud and security tooling underlying The 20's services.
• Blackpoint Cyber: MSSP providing 24/7 SOC and managed detection & response to MSPs; comparable on the security operations side and an adjacent/partner-level peer rather than a direct MSP competitor to The 20.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-20-msp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 20 MSP