Focus On The Field

What Focus On The Field does

Focus On The Field (FOTF) is a US-based, bootstrapped service company founded in 2019 by Tyler Kreitz that provides outsourced administrative and business services to youth and amateur sports organizations, including for-profit and non-profit clubs, leagues, national governing bodies, events, and adjacent sports companies. Its core offering is a turn-key, fully-outsourced 'administrative department' spanning five interconnected service modules: Administration Services (HR/onboarding, field allocation, scheduling, operations, legal entity tasks), Registration Services (platform expertise, NGB compliance, refunds, tournament registration), Communications Services (inbox, email/phone, member communications, marketing), Website and Tech Stack Management (redesigns, integrations), and Ad-Hoc Projects (tournament paperwork, rostering and carding, platform evaluations/transfers).

FOTF is explicitly sport-agnostic and platform-agnostic: it does not build proprietary software, instead positioning itself as a neutral operator with documented expertise across 15+ youth sports management platforms (LeagueApps, SportsEngine, GotSport, TeamSnap, PlayMetrics, Sports Connect, Byga, Fastbreak, GoHurdle, SportsBase, Praxis, Demosphere, Athlete One, Sprocket Sports, Rugby Xplorer, USA Lacrosse). Its only proprietary technology asset is 'Program in a Prompt,' a free AI-powered web tool launched in 2025 that generates a program launch playbook from five user inputs and serves as a top-of-funnel lead generation asset.

Revenue is generated primarily through an annual subscription model for club services starting at $13,000/year (covering up to 200 players, with $50 per additional player and volume discounts above 500 players), supplemented by custom-priced managed services for leagues and governing bodies (multi-year contracts), project-based ad-hoc work, and consulting revenue via the STRIDE partnership with Bossa Sports Group. Distribution is direct sales via website inquiry, augmented by a referral network (Soccer.com, World Rugby Shop, Club Capital, Vertical Insure, Soccer Parenting) and a strategic partnership with Club Capital bundling financial/accounting services. The company operates from San Francisco with a distributed team across all four US time zones and lists approximately 30 named clients on its website, including USA Rugby, the LA Dodgers Foundation (Dodgers RBI program serving ~20,000 kids), and a long tail of SMB clubs across lacrosse, rugby, soccer, volleyball, baseball/softball, and football.

Name

Focus On The Field

Legal name

Focus on the Field

Website

https://focusonthefield.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Focus On The Field is a bootstrapped US service company, founded in 2019, that provides outsourced administrative, registration, communications, and technology management services to youth and amateur sports clubs, leagues, governing bodies, and events across the United States.

Ownership category

akta.pro rank

Product category

Youth Sports Administrative Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Youth sports administration
• Outsourced admin services
• Sports club management
• League governing body services
• Youth sports consulting

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Club Admin Services Subscription: Annual subscription for administrative outsourcing services for youth sports clubs, priced starting at $13,000 per year for up to 200 players, with $50 per player thereafter. Volume discounts apply for organizations with 500+ players. $1,000 discount offered for paying 50% upfront. Covers administration, registration, communications, and technology management.
2. League and Governing Body Admin Services: Full-season or full-time admin services for leagues and national governing bodies (NGBs), including team registration coordination, scheduling, referee management, communications, and pre/post-season support. Scoped and priced per engagement.
3. Ad-Hoc Project Services: Project-based work including tournament paperwork, rostering and carding, and platform evaluations and transfers. Pricing is custom and dependent on project scope as defined with each client.
4. STRIDE Consulting Partnership (with Bossa Sports Group): In partnership with Bossa Sports Group, FOTF participates in the STRIDE program — a three-phase consulting approach: Assess & Strategize, Implementation Support, and Maintenance & Community. FOTF leads operational execution while Rodrigo Gomes provides strategic guidance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Focus On The Field provides outsourced, turn-key administrative and business services for youth and amateur sports organizations. Core engagements cover administration (HR, coach onboarding, field allocation, schedule building, legal entity tasks), registration management, communications, website and tech stack management, plus ad-hoc projects such as tournament paperwork, rostering and carding, and platform evaluations and transfers. The firm operates sport-agnostically and platform-agnostically across all major youth sports software solutions.

Product overview

Focus On The Field is a service-based company offering outsourced administrative and business services for youth and amateur sports organizations. The core offering consists of five interconnected service modules: Administration Services, Registration Services, Communications Services, Website and Tech Stack Management, and Ad-Hoc Projects. These services are provided as turn-key solutions that mesh with existing operations. The company also offers a proprietary AI-powered tool called Program In a Prompt, which generates automated launch playbooks for sports programs. Services are priced starting at $13,000 per year for clubs (200 players included), with volume discounts for larger organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Admin Services Full-suite administrative services for clubs covering administration, registration management, communications, and technology support. Priced starting at $13,000 per year, covering up to 200 players, with $50 per player thereafter; volume discounts for organizations with 500+ players and a $1,000/year discount for 50% paid upfront. Engagements range from project-specific to fully embedded team member.
• League and Governing Body Services

Quantifiable outcome

• Starting price of $13,000/year for club services covering 200 players — positioned as less expensive than hiring a part-time admin while providing a full team of support.

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Club CapitalcoreStrategic or Co-development Partner · 8 September 2025Formal strategic partnership announced September 8, 2025. Combines FOTF's operational management services (registrations, communication, marketing, facility management) with Club Capital's financial, accounting, and tax services. Aims to provide clubs with a full-circle support system covering both front-office and back-office operations.
• Bossa Sports Group (Rodrigo Gomes / STRIDE Program)coreStrategic or Co-development Partner · 12 May 2025Announced May 12, 2025. Rodrigo Gomes, through the STRIDE Program, partnered with FOTF to offer a co-branded end-to-end consulting and operational support solution. The STRIDE program has three phases: Assess & Strategize (Rodrigo's consulting), Implementation Support (FOTF leads execution), and Maintenance & Community (ongoing advisory). FOTF serves as the operational execution layer.
• Rodrigo Gomes / Youth Sports Management AcademycoreStrategic or Co-development Partner · 12 May 2025Rodrigo Gomes brings high-level strategic expertise in youth sports management. Through the STRIDE program, his strategic consulting is combined with FOTF's hands-on operational execution, forming a complete ecosystem that guides clubs from audit to action. Plans include launching a STRIDE community membership for peer collaboration.
• Soccer.comminorGTM or Marketing PartnerSoccer.com is a specialty e-commerce retailer focused on soccer gear, apparel, and equipment for players, coaches, and fans. As a result of the partnership, Soccer.com customers receive a 20% discount on all Focus on the Field services, and FOTF clients gain access to Soccer.com's retail offerings.
• World Rugby ShopminorGTM or Marketing PartnerThe premier online retailer for rugby gear, apparel, and team kits. FOTF clients are referred to World Rugby Shop as their Preferred Rugby Kit Provider with exclusive offers and team order opportunities. In turn, World Rugby Shop refers its clients to FOTF as a Preferred Team Administration Partner with special pricing on administrative services.
• Club CapitalcoreStrategic or Co-development PartnerClub Capital provides monthly accounting, tax, and CFO services for youth sports clubs. Both organizations offer waived onboarding fees, discounted service packages, and shared access to club management and accounting expertise for their respective clients. The partnership was announced September 2025.
• Vertical Insure (ViCoverage)minorGTM or Marketing PartnerInsurance technology company offering event cancellation, team coverage, and player registration protection through ViCoverage. FOTF clients are referred to VI as their Preferred Insurance Partner for Events & Athlete Registration. In turn, ViCoverage introduces its clients to FOTF as a Preferred Team Administration Partner.
• Soccer ParentingminorGTM or Marketing PartnerSports parent education organization and creator of the Sideline Project. FOTF clients are referred to Soccer Parenting as their Preferred Sports Parent Education provider, gaining access to exclusive offers and club membership opportunities. Soccer Parenting clients are introduced to FOTF for administrative services.
• LeagueAppscoreTechnology or IntegrationLeagueApps is a youth sports management software platform. FOTF works with LeagueApps to build the registration, compliance, payments, and communications infrastructure for the Los Angeles Dodgers Foundation's Dodgers RBI program (~20,000 kids). FOTF acts as a platform expert and implementation partner for LeagueApps clients needing administrative support.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PlayMetrics: Youth sports club management platform used by travel and select clubs across multiple sports. FOTF holds platform expertise in PlayMetrics and serves many of the same clubs.
• LeagueApps: Youth sports management software platform (registration, scheduling, payments, communications). A technology incumbent serving the same clubs/leagues as FOTF; competes for the same budget line but sells software rather than outsourced services. Also a Core integration partner.
• SportsEngine (NBC Sports): Largest incumbent youth sports management platform in the US, owned by NBC Sports. Competes for the same SMB youth club wallet and is increasingly embedding automation that overlaps with FOTF's human-managed services.
• TeamSnap: Team and league management platform widely adopted by recreational and travel youth sports organizations. FOTF lists TeamSnap expertise and competes for the same organization's tech/services budget.
• Sprocket Sports: Youth sports club management platform targeting soccer, lacrosse, and other travel sports clubs. Overlaps with FOTF's customer base and competes for software budget.
• Stack Sports: Sports technology platform consolidator (Sports Connect, Affinity Sports, etc.) serving amateur and youth sports organizations. Competes for the same organizational technology budget and adds platform-embedded automation that may reduce FOTF's wedge over time.
• Daxko: Member-based recreation and community center management software. Adjacent: serves a different end customer (YMCA/JCC-style organizations) but addresses the same underlying 'outsourced operations for nonprofits' problem.
• Active Network (Community Brands / ActiveNet): Recreation and sports management platform for municipalities, parks & rec departments, and YMCAs. Adjacent incumbent serving a closely related organizational buyer with comparable admin workflows.

Direct peers

• Bossa Sports Group (Rodrigo Gomes / STRIDE Program): Youth sports management consulting firm whose STRIDE Program is co-delivered with FOTF. Comparable in that it sells advisory/operational expertise to the same youth sports organizations; differs in that Bossa is consulting-led while FOTF leads execution.
• Club Capital: Provides outsourced financial, accounting, tax, and CFO services for youth sports clubs. Most directly comparable peer: FOTF's official strategic partner and the natural co-seller of an outsourced 'back-office stack' for the same SMB youth sports customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/focus-on-the-field

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus On The Field