Autofinity

What Autofinity does

Autofinity is a UK-based automotive technology company that builds software for vehicle retailers and manufacturers. Founded in 2014 and headquartered in Warrington, the company operates with 11-50 employees and serves franchised dealers, dealer groups, independent retailers and OEM manufacturers in the domestic UK market. Its flagship offering is ViHUB, a modular platform comprising six integrated modules — ViHUB Retail, ViHUB Prep, ViHUB Remarketing, ViHUB Sourcing, ViHUB Showcase and PiHUB Parts, Accessories & VAPs — designed to provide a "single view of the truth" across dealership data by connecting dealer management systems, OEM portals, online marketplaces and internal applications.

The ViHUB architecture functions as an integration hub rather than a monolithic application, with 50-100+ pre-built integrations covering Auto Trader Connect, Manheim, Shopify, Amazon, eBay and a Cazana data partnership that supplies 750,000 daily retail prices and analysis of over one billion live and historic vehicle adverts. AI capabilities are embedded as product features: natural language processing for automated vehicle description generation, computer vision for image quality control and digital backdrop generation, and predictive analytics for pricing and stock-turn optimisation. The senior team is drawn from Auto Trader, eBay and 2nd Byte, and the company states its platforms have powered over £50bn of vehicle sales.

Autofinity monetises through SaaS subscriptions for its ViHUB and PiHUB modules, supplemented by professional services revenue from digital strategy and integration consulting. Pricing is quote-based and gated behind a demo booking. The go-to-market is enterprise field sales targeting dealer groups, franchised dealers and OEMs. Named customers include Hendy Group, Cambria Automobiles, Ancaster and Chorley Group, and the company won the Motor Trader Industry Awards IT Innovation of The Year 2024 for PiHUB. Autofinity is privately held with no disclosed funding rounds or external investors.

Name

Autofinity

Legal name

Autofinity

Website

https://autofinity.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Autofinity is a UK-based automotive technology company that provides ViHUB, a modular SaaS platform integrating dealer management systems, OEM portals and marketplaces to deliver data, AI and automation for franchised dealers, dealer groups and OEMs.

Ownership category

akta.pro rank

Product category

Automotive Retail Software

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto & Home Supply Stores (5531), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive retail software
• Dealer management platform
• Vehicle inventory automation
• Parts ecommerce software
• Automotive data integration

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ViHUB Platform Subscription: SaaS platform subscription model for ViHUB modules (Retail, Prep, Remarketing, Sourcing, Showcase) providing data integration, AI automation and retail insights
2. PiHUB Parts & Accessories: Ecommerce platform for parts and accessories with integrations to Shopify, eBay and Amazon
3. Consulting Services: Digital strategy consulting including integration services, omnichannel retailing advisory, and solution delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Autofinity sells the ViHUB modular SaaS platform that integrates dealer management systems, OEM websites, Auto Trader, and marketplaces to automate retail stock management, vehicle preparation, remarketing, sourcing, image quality, and parts/accessories ecommerce for UK automotive dealers and OEMs. The offering is supplemented by PiHUB for parts and accessories ecommerce and digital strategy consulting services.

Product overview

Autofinity offers ViHUB, a modular automotive retail platform providing data, AI, and automation for dealers and OEMs. The platform comprises six integrated modules: ViHUB Retail (stock and advertising management), ViHUB Prep (vehicle preparation tracking), ViHUB Remarketing (wholesale operations), ViHUB Sourcing (market-wide vehicle sourcing), ViHUB Showcase (image quality management with AI), and PiHUB (parts, accessories and VAPs ecommerce). All modules share a central data hub philosophy, pooling information from disparate dealership systems to create a single view of inventory and operations. The platform features over 50 integrations including Auto Trader Connect, OEM websites, DMS systems, and ecommerce platforms like Shopify and marketplaces. ViHUB Insights provides unified business intelligence across all modules.

Differentiator

Problem solved

Functional benefit

Brands

• ViHUB: Flagship automotive retail platform providing data, AI and automation for dealers and OEMs. Includes modules for retail, prep, remarketing, sourcing, and imagery.
• PiHUB

Products and services

• ViHUB Platform
• ViHUB Retail
• ViHUB Prep
• ViHUB Remarketing
• ViHUB Sourcing
• ViHUB Showcase
• PiHUB Parts, Accessories & VAPs
• Autofinity Consulting Services

Quantifiable outcome

• Reduces vehicle prep times from 20 days to 5-7 days
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• CazanacoreTechnology or Integration · 25 February 2025Partnership for real-time market intelligence integration into ViHUB platform. Cazana provides 750,000 daily retail prices and analysis of 1 billion+ vehicle adverts. Vehicle-specific valuations, market demand insights, and comprehensive vehicle history including provenance, specifications, change of keeper, and MOT history. Previously known as Percayso Vehicle Intelligence (PVI) before rebranding.
• Cambria AutomobilesflagshipStrategic or Co-development Partner · 21 May 2024First official PiHUB partnership live with platform for Jaguar and Land Rover accessories through Grange dealer brand. Resulted in five-fold increase in JLR accessories sold in first month with average transaction value of £560. Roll-out underway across Aston Martin and motorcycle brand.
• AncastercoreStrategic or Co-development Partner · 21 May 2024PiHUB launched for Nissan brand across 12 locations in south and west London, Surrey, Kent and Berkshire. Average transaction value of £367 for Nissan accessories.
• Chorley GroupcoreStrategic or Co-development Partner · 21 May 2024Official PiHUB partnership for parts and accessories ecommerce platform.
• Auto TradercoreTechnology or IntegrationAuto Trader Connect integration providing real-time two-way connectivity between ViHUB Retail and Auto Trader. Real-time publishing, valuation and retail rating available. Live retail insights and metrics for better sourcing and pricing decisions.
• ShopifycoreTechnology or IntegrationShopify partner for ecommerce platform integration. Complete commerce platform for parts and accessory business startup, growth and scaling.
• AmazonminorChannel Partner/ Reseller/ DistributorMarketplace integration for parts and accessories through PiHUB platform.
• eBayminorChannel Partner/ Reseller/ DistributorMarketplace integration for parts and accessories through PiHUB platform.

Scale indicators16 records

Recent moves1 record

Expansion highlights5 records

Others

• Percayso Inform (Cazana): Vehicle data and market intelligence provider that partners with Autofinity to supply pricing and valuation data underpinning ViHUB's analytics.

Broad incumbents

• Cox Automotive: Owner of Manheim and vAuto, offering inventory management, remarketing and pricing tools that overlap broadly with ViHUB's sourcing and remarketing modules.
• Auto Trader Group: UK vehicle marketplace and data provider that is both a core integration partner and a competitor via its own dealer valuation, retailing and merchandising tools.
• Keyloop: Major dealer management system (DMS) vendor whose platform Autofinity integrates with and competes against on dealer workflow and data consolidation.

Regional players

• Pinewood Technologies: UK dealer management and automotive software provider serving franchised dealers, competing in the same domestic dealer technology space.

Direct peers

• iVendi: UK-based automotive digital retail platform for dealers and lenders; directly comparable in serving franchised dealers and OEMs with online vehicle retailing technology.
• Codeweavers: UK automotive retail technology provider for dealers and manufacturers, comparable in enterprise dealer/OEM software and data integration focus.
• GForces: UK automotive ecommerce and digital retail software (NetDirector) for dealers and OEMs, overlapping with Autofinity's stock advertising, website integration and online retail modules.

Emerging players

• Marketcheck: Automotive data and inventory analytics platform serving dealers with pricing and market intelligence, overlapping with Autofinity's sourcing and pricing capabilities.
• Impel (formerly SpinCar): AI-powered vehicle merchandising, imagery and digital engagement platform, comparable to ViHUB Showcase's AI image quality and merchandising features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/autofinity
• LinkedInlinkedin.com/company/autofinity

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autofinity