Advica Health
- Company typePrivate
- Founded2005
- HeadquartersOakville, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
Advica Health firmographics
Firmographics- Name
- Advica Health
- Legal name
- Advica Health Inc.
- Website
- https://advicahealth.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Advica Health industry classification
Industry- Product category
- Health Navigation and Concierge Healthcare Services
- NAICS
- Other Individual and Family Services (624190), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industries
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)
Keywords
Where Advica Health is headquartered
LocationHeadquarters
- HQ city
- Oakville
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Advica Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership/Subscription Fees: Annual membership program with subscription-based fees for health navigation services. Rates subject to change upon 30 days notice. Members can cancel after first anniversary with 30 days written notice.
- Virtual Mental Health Therapy Sessions: One complimentary hour of individual therapy and one complimentary hour of couples therapy included in membership. Additional sessions available at $90/hour as an add-on.
- Corporate Health Plans: Corporate plans sold to employers to provide employee health benefits, including mental health support, 24/7 virtual care, and nurse navigation. Targeted at reducing absenteeism and turnover.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership Plan |
| Subscription | Annual | Corporate/Employee Health Plans |
| Unit Pricing | Pay-as-you-go | Additional Therapy Sessions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Advica Health product offering
Product offeringCore offering
Advica Health provides personalized health navigation services delivered through a dedicated nurse navigation team that helps members access healthcare providers, specialists, and executive health assessment clinics. Members receive 24/7/365 virtual doctor access via a partnership with Maple, mental health support (including a 24/7 bilingual crisis line, virtual therapy, iCBT, Indigenous mental health, and a children's program), and coordination of executive health assessments at premier clinics such as Cleveland Clinic, Medcan, Medpoint, Telus Health, Signature Health, and Inliv. The offering is sold as annual membership subscriptions to both individual/family consumers and corporate employer clients.
Product overview
Advica Health operates as a health navigation and virtual healthcare platform offering a suite of interconnected services. The core offering is personalized health navigation support with a dedicated nurse navigation team. Corporate Solutions and Personal Plans serve as the primary delivery channels, providing access to mental health support, 24/7 virtual care through Maple partnership, and executive health assessments. Mental Health On Demand functions as a key add-on module offering 24/7 support line, virtual therapy, indigenous mental health services, and iCBT programs. The platform also offers educational resources including the Return on Wellness ROI document, Kevin Brady's book 'It's Never Too Late To Be Healthy,' and a podcast series. The portfolio is anchored around the 'Wheel of Health' framework balancing mindfulness, nutrition, sleep, and movement.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Health Plans Annual subscription health and wellness programs sold to Canadian employers to provide employees and executives with nurse navigation, 24/7 virtual care, mental health support, and executive health assessments, with the stated goal of reducing absenteeism and turnover.
- Individual / Personal Health Plans Annual individual and family memberships providing 24/7/365 access to licensed practitioners, mental health support, diagnostic services, medical second opinions, and concierge health navigation for Canadian consumers seeking care outside of public system wait times.
- Health Navigation Service (Nurse Navigation Team) Personalized, hands-on concierge health navigation delivered by a dedicated nurse navigation team that helps members assess health needs, find the right providers, and coordinate care domestically and abroad, including access to medical second opinions.
- Mental Health On Demand Comprehensive mental health support module including a 24/7/365 bilingual support line, virtual individual and couples therapy (one complimentary hour each), Indigenous mental health services, self-led iCBT, and a children's game-based mental health program.
- Virtual Health Access (Maple) 24/7/365 unlimited virtual doctor consultations (phone or video) provided to members via the Maple platform integrated into the Advica member portal, including prescriptions and general medical advice with an average 0-minute wait time.
- Executive Health Assessment Coordination Coordination and navigation to executive health assessment clinics for comprehensive screenings including heart and lung function tests, nutritional assessments, bone density, vision and hearing screening, and blood tests for early detection of diseases.
- DNA and Genetic Testing Integration DNA and genetic testing services providing 70+ personalized insights into diet, exercise, and lifestyle genetics, with consultations from DNA-certified nutritionists available to Advica members.
Quantifiable outcome
- ROI of $6 for every $1 spent on mental health support
- +4 more outcomes
Companies that use Advica Health
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Advica Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature11 records
Advica Health partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MaplecoreAdvica Health has partnered with Maple, Canada's leading virtual healthcare platform, to offer members elevated virtual care experience with unlimited general practitioner visits 24/7. Members access Maple through the Advica member portal for virtual doctor consultations, prescriptions, and medical advice.
- dnaPower InccorePartnership with Canadian biotech company dnaPower Inc to provide DNA testing services including dietPower, fitPower, healthPower, and brainPower genetic reports. Offers Advica members exclusive special pricing on genetic testing kits and consultations with DNA-certified nutritionists. DNA testing provides personalized insights into diet, exercise, and lifestyle genetics.
- PsymoodminorPsymood provides online and affordable diverse mental health support for newcomers to Canada by matching users to mental health specialists that understand their culture and speak their native language. Partnered with Advica to extend mental health support accessibility to larger groups including first responders and front-line workers.
- Cleveland CliniccorePartnership with Cleveland Clinic for executive health assessments and comprehensive health screenings. Advica navigates members to Cleveland Clinic for early detection of diseases such as diabetes, cancer, and heart disease.
- MedcancorePartnership with Medcan for executive health assessments. Dr. Rajiv Singal, Medcan's Director of Urology, has contributed content to Advica's blog on men's health topics.
- Telus HealthcorePartnership with Telus Health for executive health assessments and corporate wellness solutions. Advica refers members to Telus Health Care Centres for comprehensive health evaluations.
- MacKay CEO ForumscoreStrategic partnership with MacKay CEO Forums for thought leadership, speaking engagements, and CEO network access. Kevin Brady regularly appears on MacKay CEO Forums events and podcasts. Nancy MacKay, CEO of MacKay CEO Forums, is a health enthusiast and advocate for Advica Health services. MacKay CEO Forums serves over 1,200 CEOs globally.
- Tolleson Health AdvisorsminorTolleson Health Advisors partners with individuals to turn back the clock on health through ancestral practices and modern technologies. Featured on Advica's podcast discussing topics like fasting, sleep tracking, and diet debates (plant-based vs. carnivore).
- Strategic CoachminorKevin Brady appeared on the Strategic Coach podcast network (hosted by Dan Sullivan) discussing what makes for the right collaborator and why healthcare needs collaborative innovation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Advica Health competitors and assessment
Company assessmentDirect peers
- EQ Care: Canadian virtual healthcare platform providing 24/7 access to doctors, mental health support, and health navigation to employers and individuals. Closely comparable in product scope and customer base.
- Maple: Canada's leading virtual care platform and a core technology partner of Advica. Offers 24/7 GP consultations directly to consumers and employers, overlapping with Advica's virtual care offering.
- Spring Health: Global employer mental health platform combining therapy, coaching, and digital tools. Competes for the same employer benefits buyer with a similar mental health-led value proposition.
- Lyra Health: Employer-sponsored mental health platform offering therapy, coaching, and iCBT. Comparable to Advica's mental health stack and employer GTM, though US-focused and at significantly larger scale.
- Medcan: Canadian executive health and preventive care provider partnered with Advica. Competes for executive health assessment spend and serves a similar premium corporate and high-net-worth segment.
- Wello: Canadian virtual health and wellness platform sold to employers. Matt Brady (Advica's Director of Business Development) previously led corporate sales scale-up here, indicating direct overlap in product and go-to-market.
- Dialogue Health: Canadian virtual care platform offering employer-sponsored primary care, mental health, and navigation services. Direct competitor in the Canadian employee benefits virtual care space.
Broad incumbents
- Telus Health: Major Canadian telehealth and digital health provider and Advica partner for executive health assessments. Offers broad employer health benefits including virtual care, mental health, and pharmacy, competing at the enterprise layer.
- Sun Life Group Benefits: Large Canadian group benefits insurer offering employee health and wellness programs including virtual care and mental health support. Competes with Advica for HR/benefits budget at scale.
Regional players
- Akira Health (TELUS Health): Canadian virtual primary care service (now part of TELUS Health) offering on-demand doctor access and health navigation. Direct functional overlap with Advica's nurse navigation and virtual care.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Advica Health social profiles
Digital presenceAdvica Health compliance and trust
Trust signalCompliance1 record
Advica Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advica Health leadership team
Management profileNumber of profiles
Profiles2 records
Advica Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advica Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advica Health
What does Advica Health do?
Advica Health provides personalized health navigation services delivered through a dedicated nurse navigation team that helps members access healthcare providers, specialists, and executive health assessment clinics. Members receive 24/7/365 virtual doctor access via a partnership with Maple, mental health support (including a 24/7 bilingual crisis line, virtual therapy, iCBT, Indigenous mental health, and a children's program), and coordination of executive health assessments at premier clinics such as Cleveland Clinic, Medcan, Medpoint, Telus Health, Signature Health, and Inliv. The offering is sold as annual membership subscriptions to both individual/family consumers and corporate employer clients.
Is Advica Health a public or private company?
Advica Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Advica Health founded?
Advica Health was founded in 2005. It employs 1 to 10 people.
Where is Advica Health based?
Advica Health is headquartered in Oakville, Canada, in the North America region.
How does Advica Health make money?
Three revenue lines are on record. Membership/Subscription Fees are the primary driver. The others are virtual Mental Health Therapy Sessions and corporate Health Plans.
Who are Advica Health's main competitors?
Direct peers on record are EQ Care, Maple, Spring Health, Lyra Health, Medcan, Wello and Dialogue Health. Broad incumbents are Telus Health and Sun Life Group Benefits. Akira Health (TELUS Health) is listed as a regional player.
Does Advica Health have an API?
No public API is recorded for Advica Health.
What industry is Advica Health in?
Advica Health's product category is Health Navigation and Concierge Healthcare Services. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms. Its NAICS code is 624190 and its SIC code is 8000.