What Flowers for Dreams does

Flowers for Dreams is a privately held, founder-owned artisan florist headquartered in Chicago with operating studios in Milwaukee and Detroit, serving individual consumers, wedding couples, corporate clients, and event planners across the Midwest. The company designs, sources, and delivers handcrafted bouquets, potted plants, gift bundles, and event floral installations, leveraging a Shopify-based e-commerce storefront supplemented by physical studio locations for same-day hand delivery, pickup, and in-person consultations. Product offerings span individual arrangements priced $45-$250, potted plants (Monstera, Mini Orchid, Alocasia, Bromeliad), curated gift bundles pairing flowers with locally made goods from partner makers, and recurring Artisan Flower, Gift, and Business Subscription programs at $72-$80 per delivery.

The business operates through three go-to-market motions: a direct-to-consumer e-commerce channel with self-service checkout and same-day delivery, an enterprise field sales motion with dedicated wedding and corporate event consultants serving clients such as Adidas, JPMorgan Chase, Nike, Lululemon, McDonald's, DePaul University, and Northwestern Hospital, and an event-driven marketing motion built around seasonal flower festivals (PeonyFest, Milwaukee Flower Fest, DahliaFest) and weekly Open Studio workshops. Wedding services are offered in two tiers—full-service with a dedicated consultant for budgets above $3,000 and self-service online checkout for budgets under $3,000—while corporate and personal event florals follow a similar split starting at $1,000 for professional service and $200 for self-service. The company supports these operations with a staff of 101-250 employees and was the first florist to certify as a B Corporation.

Flowers for Dreams monetizes through one-time retail purchases, recurring subscriptions, professional wedding and event design services, and gift bundles, with payment facilitated via ShopPay installment plans. A defining element of the model is the company's 25%-of-net-profits donation pledge to local charities, channeled through the wholly owned Flowers for Dreams Foundation established in 2021, which has distributed over $1.8M to 250+ local charities to date. The company sources from 20+ Midwest farms during the growing season, holds 1% for the Planet membership, and has earned Yelp's Top 100 Local Businesses in America and #1 Wisconsin Florist distinctions alongside consecutive Best of Weddings and Couple's Choice Awards culminating in The Knot Best of Weddings Hall of Fame status in 2026.

Name

Flowers for Dreams

Legal name

Flowers4Dreams LLC

Website

https://flowersfordreams.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Flowers for Dreams is a Chicago-based artisan florist operating studios in Chicago, Milwaukee, and Detroit, selling handcrafted bouquets, plants, and gift bundles online and delivering same-day across the Midwest while donating 25% of net profits to local charities.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Flower & Plant Sales: One-time purchases of artisan bouquets, potted plants, and gift sets through e-commerce storefront. Products include seasonal arrangements ranging from $45-$250, with same-day and next-day delivery options.
2. Flower Subscriptions: Recurring weekly, bi-weekly, or monthly deliveries of artisan bouquets. Weekly delivery at $72/delivery (10% off), bi-weekly at $76/delivery (5% off), monthly at $80/delivery. Includes branded tote bag and vase with first delivery.
3. Wedding Floral Services: Full-service weddings with dedicated consultants starting at $3,000+ budget. Self-service wedding options under $3,000 with instant checkout. Services include bridal bouquets, ceremony decor, and reception arrangements.
4. Event Floral Services: Corporate and personal event floral arrangements. Professional events with dedicated consultants starting at $1,000. Self-service events under $1,000 with pre-made arrangements. Event types include galas, corporate parties, and private celebrations.
5. Gift Bundles: Curated gift sets pairing flowers with locally-made goods including candles, chocolates, soaps, teas, and snacks from local makers

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Flowers for Dreams designs and sells locally crafted artisan flower bouquets, potted houseplants, and curated gift bundles through an e-commerce storefront with same-day hand delivery in Chicago, Milwaukee, and Detroit, plus next-day shipping across the Midwest. The company also offers full-service and self-service wedding and event floral design with dedicated consultants, and operates recurring flower subscriptions for home and business customers. Every bouquet benefits a local charity, with 25% of net profits donated through The Flowers for Dreams Foundation.

Product overview

Flowers for Dreams is a mission-driven Midwestern florist offering a unified platform of artisan flower and plant delivery services with charitable giving built into every transaction. The core offering consists of handcrafted fresh-cut bouquets (Summer, Farm, Lakeshore, Grace, Botanica, Peonies, Ivory) and potted plants (Monstera, Mini Orchid, Alocasia, Bromeliad) sold individually with same-day and next-day delivery across the Midwest. The product portfolio extends through subscription programs (Artisan Flower Subscription, Gift Subscription, Business Subscription) enabling recurring deliveries; gift bundles (Summer Candle Set, Garden Party Bundle, Soap & Steam Bundle, Celebrate Bundle, Sympathy Bundle, Baby Bundle, Snack Bundle) pairing flowers with locally sourced goods; wedding floral services in two tiers (Full Service Wedding with dedicated consultants and Self-Service Wedding for self-directed online checkout); professional and self-service event floral design; and experiential offerings including Open Studio workshops and seasonal Flower Festivals (PeonyFest, DahliaFest). All products are unified by the company's commitment to donating 25% of net profits to local charities through its foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Flower Bouquets

Quantifiable outcome

• Over $1.8 million donated to 250+ local charities
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ravinia FestivalcoreStrategic or Co-development PartnerMulti-year partnership as Music Matters Benefit decor designer. Flowers for Dreams has consistently designed elegant and modern decor fitting Ravinia's vision and budget perfectly for their annual fundraising event.
• Big Heart TeaminorOthersLocal craft maker supplying hand-poured candles for gift bundles. Products sourced from values-aligned makers who agree that business should be a force for good.
• Scratch GoodsminorOthersLocal maker supplying goods for gift bundles paired with flower arrangements.
• Buzzy SeedsminorOthersLocal maker supplying products for gift bundles with flowers.
• Homefree CookiesminorOthersLocal maker supplying cookies for gift bundles paired with flower arrangements.
• Modern SproutminorOthersLocal maker supplying garden kits and related products for gift bundles.
• Sucker Punch PicklesminorOthersLocal maker supplying artisanal pickles for gift bundles.
• Sweet Water DecorminorOthersLocal maker supplying decor items for gift bundles.
• Farmette MichiganminorOthersMichigan-based local maker supplying products for gift bundles.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FTD: FTD is a long-established flower delivery network serving consumers and florists globally through same-day and next-day fulfillment. Overlaps with Flowers for Dreams in core same-day and next-day delivery across multiple occasions.
• Teleflora: Teleflora is a national network of independent local florists delivering under a shared brand. Comparable to Flowers for Dreams in the local-florist-plus-wire-service framing, but at vastly broader scale and incumbent reach.
• 1-800-Flowers.com: 1-800-Flowers.com is a national gift and floral e-commerce platform spanning flowers, plants, and gift baskets across multiple brands. It is the dominant scaled player in the same online floral delivery category in which Flowers for Dreams competes.

Direct peers

• UrbanStems: UrbanStems is a DTC online florist delivering bouquets and subscriptions sourced from partner farms. Comparable to Flowers for Dreams across product set, subscription model, and direct-to-consumer e-commerce stack.
• BloomNation: BloomNation is an e-commerce marketplace and technology platform that connects consumers with local artisan florists. Overlaps with Flowers for Dreams in targeting occasion-based online floral purchases with a local-florist emphasis.
• Venus et Fleur: Venus et Fleur is a premium DTC florist known for preserved and luxury rose arrangements. Comparable to Flowers for Dreams in premium positioning, direct e-commerce, and gifting occasion focus.
• H.Bloom: H.Bloom is a subscription-based floral design service for residential and corporate clients with a national footprint. Closely mirrors Flowers for Dreams' subscription and corporate office business lines.
• Farmgirl Flowers: Farmgirl Flowers is an artisan DTC florist selling handcrafted bouquets with a sustainability and ethical-sourcing positioning. Directly comparable to Flowers for Dreams in customer profile, gifting occasion focus, and brand-led ethos.
• The Bouqs Co: The Bouqs Co is a direct-to-consumer online florist that farms-sources flowers from partner farms for delivery. It mirrors Flowers for Dreams' farm-direct, e-commerce-led model but operates nationally with venture backing.

Regional players

• Enjoy Flowers: Enjoy Flowers is a Michigan-based online florist offering hand-arranged bouquets for same-day and nationwide delivery. It directly competes with Flowers for Dreams in the Detroit market and Midwest delivery zone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flowers4dreams
• Facebookfacebook.com/flowersfordreams
• Instagraminstagram.com/flowersfordreams
• LinkedInlinkedin.com/company/flowers-for-dreams

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers for Dreams