ON A MISSION
ON A MISSION is a Geneva-based non-profit founded in 2019 that delivers community-led reforestation projects across 7-8 countries, serving corporate climate partners with free carbon assessments and tailored giving models, and individual donors via donations and personal fundraisers.
- Company typePrivate
- Founded2019
- HeadquartersGeneva, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What ON A MISSION does
ON A MISSION is a Swiss-registered non-profit organization (Tax ID CHE-412.148.812), founded in 2019 and headquartered in Geneva, with 1-10 employees. Its core function is sustainable reforestation delivered through community-led projects in biodiversity hotspots, with a cumulative footprint of 2+ million trees planted across 14 projects in at least seven countries: Kenya, Uganda, Tanzania, Madagascar, Mozambique, Brazil, India, and Papua New Guinea. Project execution is carried out via vetted local implementation partners (EMAUA in Kenya, SOCEO in India, Samauma in Brazil) and supported by foundations such as the Franklinia Foundation for the 320,000-tree Kakamega Forest initiative. Monitoring relies on the third-party Open Forest Protocol for satellite-based verification rather than any proprietary technology platform.
The organization's product surface is built around three audience tracks served from a single website (onamission.world): a free self-serve Carbon Footprint Calculator for businesses; pro-bono Corporate Carbon Assessment Services with tailored partnership models (percentage of revenue/profit, trees-per-sale, trees-per-employee, or custom reforestation projects); and Individual Donation and Fundraiser platforms that let supporters give one-time, monthly, or event-driven contributions. Specialized offerings include B Corp Support Services for sustainability-certified companies and a 1% for the Planet nonprofit membership that routes network donations to ON A MISSION's portfolio. Technology beyond the website and carbon calculator is limited to Google Nonprofits tooling and a Benevity integration for workplace giving.
Revenue is donation-based across three streams: Corporate Climate Partnerships, Individual Donations, and Fundraiser Platform contributions. Specific pricing is not publicly disclosed; corporate partnerships are quote-based and tailored to each company. The GTM motion is hybrid: sales-led for corporate partners via direct relationship management (handled operationally by Head of Operations, Rob), community-led for project execution through local partners and a global volunteer base, and event-driven for individual fundraisers tied to personal milestones. The organization reports 22+ corporate climate partners, including consumer brands (Wild, Seep, Kiss the Hippo, Underwear for Humanity, NAMED Clothing), Swiss companies (Romande Energie, Batiplus, BCN), and impact-measurement and corporate-giving platforms (60 Decibels, Benevity, Google Nonprofits).
ON A MISSION firmographics
Firmographics- Name
- ON A MISSION
- Legal name
- ON A MISSION
- Website
- https://onamission.world
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ON A MISSION is a Geneva-based non-profit founded in 2019 that delivers community-led reforestation projects across 7-8 countries, serving corporate climate partners with free carbon assessments and tailored giving models, and individual donors via donations and personal fundraisers.
- Ownership category
- akta.pro rank
Where ON A MISSION is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ON A MISSION business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Climate Partnerships: Companies partner with ON A MISSION to fund reforestation projects, receive carbon footprint assessments, and support verified reforestation. Revenue comes from corporate contributions, percentage of revenue/profit donations, per-tree plantings, and custom project development.
- Individual Donations: Individual supporters make one-time or recurring donations to support reforestation projects worldwide. Monthly contribution model available through the website.
- Fundraiser Platform: Individuals create personal fundraisers for events (birthdays, marathons, weddings) with funds directed to tree planting and reforestation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Free Carbon Footprint Assessment |
| Other | Annual | Tailored Corporate Partnership |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ON A MISSION product offering
Product offeringCore offering
ON A MISSION is a Switzerland-registered non-profit that runs reforestation projects in multiple biodiverse regions worldwide, including Kenya, Brazil, Uganda, India, Madagascar, Papua New Guinea, and Mozambique. It sells climate action through donations, corporate climate partnerships, and community fundraisers, and provides a public carbon footprint calculator that lets individuals and companies measure and offset their emissions by funding tree planting.
Product overview
ON A MISSION is a non-profit reforestation organization operating a unified platform built around its core mission of restoring forests and empowering communities. The primary offerings include a free Carbon Footprint Calculator for businesses, Corporate Carbon Assessment Services providing pro-bono footprint analysis, and a curated Reforestation Project Portfolio spanning multiple countries. The platform enables Individual Donation and Fundraiser tools for public participation, while specialized B Corp Support Services and 1% for the Planet Partnership offerings cater to sustainability-certified businesses. All offerings connect to the same underlying reforestation projects in Kenya, Brazil, Uganda, India, Madagascar, and Papua New Guinea.
Differentiator
Problem solved
Functional benefit
Products and services
- Carbon Footprint Calculator Online tool that lets individuals and companies estimate their carbon emissions and connect to tree-planting offsets; aimed at climate-conscious consumers and corporate sustainability teams.
- Climate Partner Program Structured corporate partnership offering that lets businesses sponsor ON A MISSION's reforestation projects for ESG, CSR, and carbon offsetting purposes; ON A MISSION reports 22+ climate partners.
- Reforestation Projects (Kenya, Brazil, Uganda, India, Madagascar, Papua New Guinea, Mozambique) On-the-ground reforestation projects in biodiverse regions worldwide that plant and maintain trees; offered to donors and corporate partners as the underlying impact vehicle.
- Community Fundraiser Platform Fundraising tooling and support for individuals and community groups to raise money for ON A MISSION's reforestation projects.
Quantifiable outcome
- 2+ million trees planted across 14 reforestation projects
- +3 more outcomes
Companies that use ON A MISSION
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
ON A MISSION technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ON A MISSION partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- Franklinia FoundationcoreSupports the Kakamega Forest Community Reforestation Project in Kenya. The foundation provides funding and strategic oversight for the 3-year project to plant 320,000 indigenous trees across 320 hectares.
- EMAUAcoreLocal partner organization for the Kakamega Forest Community Reforestation Project in Kenya. Manages on-ground operations and community engagement for the reforestation initiative.
- SOCEOcoreProject partner for the Jhargram Agroforestry Initiative in India. Collaborates on community-led agroforestry implementation with smallholder households.
- SamaumacoreProject partner for reforestation initiatives. Listed as a project partner organization working with ON A MISSION on restoration efforts.
- 1% for the PlanetcoreON A MISSION is an approved nonprofit member of the 1% for the Planet network. Businesses pledged to 1% can allocate funds to ON A MISSION for verified reforestation projects.
- WeForestminorListed as a project partner organization. WeForest is a nonprofit focused on forest restoration and climate action.
- Trees.orgminorListed as a project partner. Trees.org focuses on tree planting and reforestation projects worldwide.
- Eden (Plus)minorListed as a project partner. Eden Plus is involved in reforestation and ecosystem restoration.
- ForestEverminorListed as a project partner focused on forest conservation and restoration efforts.
- Magic to the WorldminorListed as a project partner. Magic to the World works on reforestation and environmental projects.
- SymbioticsminorClimate partner listed on partners page. Symbiotics appears to be a company supporting climate action through partnership with ON A MISSION.
- WildminorClimate partner. Wild is a personal care brand that supports ON A MISSION's reforestation efforts as part of their sustainability strategy.
- Kiss the HippominorClimate partner. Coffee brand that has partnered with ON A MISSION for climate contributions and reforestation support.
- SeepminorClimate partner. Seep is a plastic-free cleaning company that partners with ON A MISSION for reforestation and climate action.
- Romande EnergieminorClimate partner. Swiss energy company supporting ON A MISSION's reforestation projects.
- 60 DecibelsminorClimate partner. Impact measurement company that supports ON A MISSION's social impact verification.
- BenevityminorCorporate giving platform partner. Benevity provides workplace giving and volunteering infrastructure that enables employees to support ON A MISSION.
- Solar Impulse FoundationminorListed as an other partner. The Solar Impulse Foundation supports clean technology solutions and is associated with ON A MISSION.
- Day OneminorListed as an other partner supporting ON A MISSION's climate initiatives.
- The Dragon TripminorClimate partner. Travel company that has partnered with ON A MISSION for reforestation support.
- Almighty TreeminorClimate partner. Organization focused on tree planting and reforestation.
- BatiplusminorClimate partner. Swiss construction company supporting ON A MISSION's reforestation efforts.
- BCN (Bureau de Consultation Nature)minorClimate partner. Swiss organization supporting ON A MISSION.
- OdoreminorClimate partner. Company partnering with ON A MISSION for climate action.
- NonaminorClimate partner. Brand supporting ON A MISSION's reforestation projects.
- Studio91minorClimate partner. Media/design company supporting ON A MISSION.
- Be More BearminorClimate partner. Brand supporting reforestation efforts through ON A MISSION.
- GS CivilsminorClimate partner. South African civil engineering company supporting ON A MISSION.
- MedisupportminorClimate partner. Healthcare support company supporting ON A MISSION's reforestation.
- BalgominorClimate partner. Company supporting ON A MISSION's climate projects.
- Underwear for HumanityminorClimate partner. Australian underwear brand supporting ON A MISSION.
- SmoothlyminorClimate partner. Company supporting ON A MISSION.
- Seep CompanyminorClimate partner. Plastic-free cleaning products company.
- Mirante (MFM)minorClimate partner. Swiss company supporting ON A MISSION.
- Orchard MoonminorClimate partner. Brand supporting ON A MISSION's reforestation efforts.
- NAMED ClothingminorClimate partner. Clothing brand supporting ON A MISSION.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
ON A MISSION competitors and assessment
Company assessmentDirect peers
- Eden Reforestation Projects: Large-scale reforestation nonprofit working across multiple countries (Madagascar, Haiti, Indonesia, Nepal, etc.) with community-led planting models. Highly comparable to ON A MISSION's community-based reforestation portfolio and corporate partnership motion.
- One Tree Planted: Donation-funded nonprofit that plants trees globally and partners with corporate sponsors on reforestation projects. Closely comparable business model (donations + corporate partnerships + multi-country footprint) and target customer base (eco-conscious consumers and brands).
- WeForest: Belgium-based nonprofit focused on large-scale forest restoration and climate action, explicitly listed as a partner organization by ON A MISSION. Directly comparable mission, multi-country project portfolio, and corporate partnership model.
- Trees for the Future: Nonprofit specializing in agroforestry and forest restoration with smallholder farmers in Sub-Saharan Africa. Highly comparable to ON A MISSION's Uganda, Kenya, and India agroforestry projects and its community-led delivery model.
- Cool Earth: UK-based nonprofit working with indigenous and rainforest communities to halt deforestation and accelerate reforestation. Comparable in mission, corporate partnership model, and biodiversity hotspot focus.
- Ecosia: Search engine that uses its profits to fund reforestation projects worldwide. Comparable in funding-model-meets-reforestation mission and direct-to-individual supporter base, though Ecosia is consumer-tech led rather than corporate-partnership led.
Emerging players
- veritree: Tech-enabled tree planting verification platform that partners with reforestation organizations and brands. Comparable to ON A MISSION's satellite/MRV posture via Open Forest Protocol but more productized; an emerging partner or competitor for verifiable reforestation credits.
- Pachama: Carbon credit marketplace using satellite and AI to verify nature-based projects. Adjacent competitor for the corporate climate partnership wallet share that ON A MISSION targets, but focused on high-integrity credits rather than contribution-based planting.
Broad incumbents
- The Nature Conservancy: One of the world's largest environmental nonprofits, operating across conservation, climate, and reforestation globally. A broad incumbent that competes for the same corporate ESG and philanthropic budgets as ON A MISSION but at vastly larger scale.
- World Wildlife Fund (WWF): Global conservation NGO with active reforestation programs and large corporate partnership portfolio. Comparable in environmental mission and corporate fundraising motion; significantly larger brand and global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights1 record
Customer concentration
ON A MISSION social profiles
Digital presenceON A MISSION financial estimates
Financial estimateRevenue estimate
Valuation estimate
ON A MISSION leadership team
Management profileNumber of profiles
Profiles1 record
ON A MISSION funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ON A MISSION M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ON A MISSION
What does ON A MISSION do?
ON A MISSION is a Switzerland-registered non-profit that runs reforestation projects in multiple biodiverse regions worldwide, including Kenya, Brazil, Uganda, India, Madagascar, Papua New Guinea, and Mozambique. It sells climate action through donations, corporate climate partnerships, and community fundraisers, and provides a public carbon footprint calculator that lets individuals and companies measure and offset their emissions by funding tree planting.
Is ON A MISSION a public or private company?
ON A MISSION is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ON A MISSION founded?
ON A MISSION was founded in 2019. It employs 1 to 10 people.
Where is ON A MISSION based?
ON A MISSION is headquartered in Geneva, Switzerland, in the Europe region.
How does ON A MISSION make money?
Three revenue lines are on record. Corporate Climate Partnerships are the primary driver. The others are individual Donations and fundraiser Platform.
Who are ON A MISSION's main competitors?
Direct peers on record are Eden Reforestation Projects, One Tree Planted, WeForest, Trees for the Future, Cool Earth and Ecosia. Emerging players are veritree and Pachama. Broad incumbents are The Nature Conservancy and World Wildlife Fund (WWF).
Does ON A MISSION have an API?
No public API is recorded for ON A MISSION.