DOOH

What DOOH does

DOOH.com (legally Enigma Code Limited, trading as DOOH.com) is a London-based creative production studio founded in 2014 that specialises in Digital Out-of-Home (DOOH) advertising. The company operates as part of the WPP Media network and serves global consumer brands and major media agencies — including WPP Media, Wavemaker, EssenceMediacom, and GroupM — delivering campaigns that combine creative production with proprietary technology. According to company commentary, approximately 10% of all WPP Media OOH campaigns are powered by DOOH.com's dynamic capabilities.

The company's core technology is the Deliver platform, a content management system that unifies scheduling, coordination, delivery, verification, reporting, and creative optimisation across the OOH industry. Deliver incorporates modular components — RUSH (rapid deployment), RUSH+ (live API-driven content selection), LOCATION (geo-adaptive creative), DRIVE (real-time traffic-responsive creative), and BESPOKE (fully dynamic data-led content). Adjacent proprietary products include WinDOOH (4K-camera-based augmented reality), Glow Up (architectural LED facade mapping), Verify (campaign verification), and Redeem (mobile coupon redemption via a joint venture with savi UK).

Revenue is generated through three streams: professional services for creative production (campaign conception, 3D content creation, dynamic creative execution), managed services for the Deliver platform embedded within agency partnerships, and transaction fees from the Redeem mobile coupon product. The customer base spans enterprise brands across film/entertainment (Paramount, Universal), retail and e-commerce (Amazon, M&S, Tesco, Boots), food/beverage (Coca-Cola, Magnum, Whiskas, evian), travel (P&O Cruises, Heathrow Express), and government/transport (Transport for London). Public revenue figures are not disclosed; the only external capital event on record is an Innovate UK grant secured in October 2020 for Deliver platform development. The company has reported that revenue and dynamic campaign volume both more than doubled over the three years leading into 2025.

Name

DOOH

Legal name

Enigma Code Limited

Website

https://dooh.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DOOH.com is a London-based creative production studio founded in 2014 that specialises in Digital Out-of-Home advertising, serving global brands and media agencies through proprietary technology platforms including Deliver, WinDOOH, and Redeem, and powering approximately 10% of WPP Media's OOH campaigns.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Digital out-of-home advertising
• DOOH creative production
• Dynamic content management
• 3D billboard advertising
• Programmatic out-of-home

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Production Services: Full-service creative production studio for DOOH campaigns including concept development, 3D content creation, dynamic creative production, and campaign execution across global DOOH networks.
2. Technology Platform Licensing: Proprietary platforms (Deliver, RUSH, Verify) used for campaign management, dynamic delivery, and verification. Offered as integrated solutions within agency partnerships.
3. Redeem Joint Venture Product: Joint venture with savi UK for mobile coupon redemption solution using DOOH screens. Delivers dynamic content and mobile coupons directly to consumers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

DOOH.com is a creative production studio specialising in Digital Out-of-Home (DOOH) advertising, delivering immersive 3D content, data-driven dynamic campaigns, experiential activations, and verification services for brands and media agencies. The studio operates proprietary technology platforms — including the Deliver CMS, RUSH dynamic content system, Verify reporting platform, WinDOOH augmented reality, and Glow Up architectural LED execution — to plan, produce, deploy, and measure DOOH campaigns across global media owner networks.

Product overview

DOOH.com is a creative production studio specialising in Digital Out-of-Home (DOOH) advertising, operating as a unified platform built around its proprietary Deliver content management system. The portfolio comprises four core service pillars — 3D DOOH (immersive 3D content), Dynamic (data-driven real-time content), Innovate (experiential and interactive solutions), and Verify (campaign verification) — supported by modular technology components: RUSH, RUSH+, LOCATION, DRIVE, and BESPOKE within the Deliver platform. Additional proprietary products include WinDOOH (augmented reality), Glow Up (architectural LED), and Redeem (mobile coupon redemption).

Differentiator

Problem solved

Functional benefit

Brands

• Deliver: Purpose-built content management system for DOOH campaign control, enabling dynamic creative optimisation, programmatic activation, real-time campaign delivery and advanced reporting.
• RUSH
• RUSH+
• LOCATION
• DRIVE
• Verify
• Glow Up
• Redeem
• WinDOOH

Products and services

• 3D DOOH 3D digital out-of-home advertising service leveraging deep creative understanding of 3D content to captivate audiences with immersive, depth-and-motion experiences across global DOOH screens.
• Dynamic DOOH Data-driven dynamic DOOH service using APIs to pull real-time information (weather, traffic, travel, sports results, brand-owned data) to deliver contextual, responsive out-of-home advertising.
• Innovate Experiential marketing and innovative interactive content service including bespoke camera applications, interactive AR activations, and immersive installations bridging experiential marketing with creative technology.
• Verify Verification platform issuing screen specs, delivering creative to media owners, and providing verification reporting of every play across every screen, providing complete control and transparency for DOOH campaign confidence.
• Deliver Platform Proprietary content management system unifying scheduling, coordination, delivery, verification, reporting and creative optimisation across the OOH industry, with integrations to Route and Playout industry systems.
• WinDOOH Proprietary augmented reality technology using 4K all-weather cameras at each DOOH location to capture live images behind screens, creating window illusions that transform cityscape backgrounds into fantastical AR worlds for mass participation experiences.
• Glow Up Architectural LED execution product mapping thousands of precision-controlled LED nodes onto building facades, enabling synchronised motion content and choreographed lighting sequences for city-wide spectacles.
• Redeem Joint customer-redemption product with savi UK that uses DOOH screens to deliver dynamic content and mobile coupons directly to consumers via QR codes, enabling brands to drive retail footfall and boost sales.

Quantifiable outcome

• 3D DOOH campaigns are 3.5 times more effective than traditional 2D counterparts
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered major, core, strategic and flagship.

• Wavemaker UKmajorGTM or Marketing Partner · 1 June 2026Award-winning collaboration on multiple campaigns including Tech Team of the Year recognition for DOOH.com's Deliver platform. Wavemaker UK serves as media agency partner collaborating on campaign strategy and execution.
• EssenceMediacom UKmajorGTM or Marketing Partner · 1 June 2026Partnership on award-winning campaigns including Tesco Britain's Got Talent (Highly Commended at Campaign Tech Awards). Collaborative relationship on campaign ideation and media execution.
• WPP Media OOHcoreGTM or Marketing Partner · 1 June 2026Key agency partner powering 10% of all WPP Media OOH campaigns through DOOH.com's dynamic capabilities. Collaboration on multiple award-winning campaigns including DoorDash FIFA World Cup and Heathrow Express.
• EssenceMediaCommajorGTM or Marketing Partner · 1 June 2026Partnership on Michael Jackson documentary launch with architectural LED execution on buildings in Berlin and Milan. Collaborative campaign for Universal Pictures International.
• WPP MediacoreGTM or Marketing Partner · 1 October 2025DOOH.com operates as part of WPP Media, benefiting from the strength and scale of the world's most connected media company. Partnership enables raising technical standards and proving effectiveness of performance-led DOOH in the UK, with expertise being shared across WPP territories worldwide.
• HolotronicastrategicTechnology or Integration · 1 July 2025Technology partner for How to Train Your Dragon premiere hologram projection using Hologauze projection technology. World-first activation combining Hologauze with bespoke animation for dragon flying effects.
• JCDecauxstrategicTechnology or Integration · 1 June 2025Technology partnership providing digital inventory mapping. DOOH.com has mapped all UK digital inventory and demonstrated dynamic two-way communication at scale with JCDecaux, enabling programmatic activation across their network.
• Route and Playout SystemsstrategicTechnology or Integration · 1 June 2025Industry-standard integrations enabling campaigns to be monitored, optimised and verified continuously through Deliver platform. Integration allows advanced targeting and real-time campaign performance visibility.
• savi UKcoreStrategic or Co-development Partner · 1 December 2024Joint venture product 'Redeem' combining DOOH screens with mobile coupon redemption technology. DOOH.com brings digital OOH creative and dynamic content capabilities; savi UK provides secure mobile redemption technology and retailer relationships. Launched with Coca-Cola's Take a Taste campaign achieving redemption rates 5-10x higher than print.
• Coca-ColaflagshipGTM or Marketing Partner · 1 December 2024First implementation of Redeem joint venture product. Coca-Cola's Take a Taste campaign achieved unprecedented redemption rates, setting new industry benchmark and featured in The Drum Awards.
• Ocean OutdoormajorGTM or Marketing Partner · 1 November 2024Partnership on Gladiator II campaign at Piccadilly Lights. Ocean Outdoor provided iconic screen inventory at Piccadilly Circus for unprecedented five-brand Roman bas relief execution.
• Fold7majorGTM or Marketing Partner · 1 July 2024Creative agency partner on Audible AR campaign - world's largest augmented reality OOH campaign reaching 60 million people. Fold7 contributed creative direction for the campaign.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JCDecaux: World's largest outdoor advertising company and current DOOH.com technology partner for dynamic two-way communication. Both a major customer/integrator and a strategic threat if JCDecaux further insources creative production and platform capabilities.
• Clear Channel Outdoor: One of the world's largest OOH/DOOH media owners with extensive global screen inventory. Competitor in the broader DOOH value chain (media owner, increasingly technology) and a potential customer/partnership target for DOOH.com's creative and platform services.

Direct peers

• Vistar Media: Programmatic DOOH adtech platform providing supply-side technology, demand-side buying tools, and content management. Competes with DOOH.com's Deliver/RUSH stack for the technology layer of dynamic DOOH campaign execution, particularly with media owners and agencies.
• Hivestack: End-to-end programmatic DOOH adtech company with ad server, supply-side platform, and content management capabilities. Overlaps with DOOH.com's RUSH, RUSH+, LOCATION, and BESPOKE dynamic content modules on the programmatic activation side.
• Posterscope (Dentsu): Dentsu's specialist OOH/DOOH agency network offering planning, buying, and increasingly dynamic creative production. Direct competitor within the WPP/Dentsu/Publicis holding-company agency ecosystem for global OOH budgets.
• Broadsign: Provider of DOOH content management system (CMS) software for media owners, including scheduling, playback, and proof-of-play. Competes with DOOH.com's Verify and RUSH platforms at the media-owner-facing technology layer, particularly for campaign verification and dynamic content delivery.
• Place Exchange: Programmatic DOOH supply-side platform focused on automating media owner inventory and enabling real-time bidding for DOOH. Adjacent competitor in the broader dynamic DOOH technology stack, particularly for North American and European programmatic activation.
• Ocean Outdoor: Premium DOOH media owner operating iconic UK and European screens (including Piccadilly Lights). Both a current DOOH.com campaign partner (Gladiator II) and a competitor as Ocean increasingly builds in-house creative and dynamic content capabilities.
• Talon Outdoor: Independent OOH agency combining strategic planning, creative production, and proprietary technology (Talon Activate) for dynamic and programmatic OOH campaigns. Closest like-for-like peer: a tech-enabled OOH creative agency competing for the same agency and brand budgets.

Emerging players

• AdQuick: DOOH planning and buying marketplace platform that streamlines OOH media buying for brands and agencies. Adjacent competitor on the agency/brand-facing workflow side, though focused on buying rather than creative production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeAreDOOH
• LinkedInlinkedin.com/company/doohcom
• Instagraminstagram.com/dooh_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOOH