Holotronica
Holotronica, founded in 2010 by Stuart Warren-Hill, develops patented Hologauze® projection screens plus Holoporter®, DarkMat®, and Transparent LED hardware, serving live entertainment, theatre, theme park, broadcast, and brand activation clients worldwide from its Bristol headquarters with a 1-10 person team.
- Company typePrivate
- Founded2010
- HeadquartersLong Ashton, Bristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holotronica does
Holotronica is a privately held UK company founded in 2010 by multi-award winning British visual artist and electronic composer Stuart Warren-Hill. The company develops and deploys large-scale holographic visual effects for live entertainment, theatre, theme park attractions, broadcast, and brand activations. Its core technology is Hologauze®, the only patented fully silvered projection screen on the market, which creates the illusion of floating 3D objects when paired with digital projection and supports 3D Stereoscopic polarised video in front- or rear-projection configurations. The product portfolio spans Hologauze Original, XL and Rear variants (up to 7.4m x 38m seamless), the self-contained portable Holoporter® unit, DarkMat® light-cancelling tiles, and Transparent LED screens, all manufactured in the UK.
The business monetises through five distinct streams: hardware sales of proprietary screens and accessories; AV equipment hire with published rate cards; professional installation and rigging services worldwide; 3D design and photometric consultancy (including a free basic tier to drive adoption); and premium content creation, including AI-assisted deepfake and avatar synthesis delivered in partnership with specialist firms such as StudioNeural. Pricing is quote-based and not publicly disclosed; sales run through a direct enterprise field motion plus a US distribution partnership with Gerriets International, a permanent London showroom with Musion, and a Bristol demo studio featuring a 54m³ stage with full blackout capability.
Holotronica serves a project-driven, marquee customer base spanning music and concert tours (Beyoncé, Lady Gaga, Eric Prydz at Madison Square Garden, Bad Bunny Latin Grammys, Alt-J, Melanie Martinez), broadcasting (BBC London NYE, Eurovision Song Contest reaching 204 million viewers, Netflix Stranger Things), theatre (Lord of the Dance, Charlie and the Chocolate Factory Broadway Asia), theme parks (Universal Orlando's Epic Universe Monsters Unchained, Merlin Entertainments), sports (NBA, Inter Miami), automotive (BMW, Jaguar Land Rover), and consumer brands (Fujitsu, Harrods/Johnnie Walker, Speedo). The company operates with a 1-10 person team from its Bristol headquarters and positions itself as the default physical-display layer for premium holographic productions worldwide.
Holotronica firmographics
Firmographics- Name
- Holotronica
- Legal name
- Holotronica
- Website
- https://holotronica.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holotronica, founded in 2010 by Stuart Warren-Hill, develops patented Hologauze® projection screens plus Holoporter®, DarkMat®, and Transparent LED hardware, serving live entertainment, theatre, theme park, broadcast, and brand activation clients worldwide from its Bristol headquarters with a 1-10 person team.
- Ownership category
- akta.pro rank
Holotronica industry classification
Industry- Product category
- Holographic Visual Effects Technology
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Indoor and Outdoor Display Advertising (541850)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industries
- Commercial Lighting Fixture Installation (HSAOAFAM), Lighting Design Services (BPAHAKAJ)
Keywords
Where Holotronica is headquartered
LocationHeadquarters
- HQ city
- Long Ashton, Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Holotronica business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Sale of proprietary holographic products including Hologauze, DarkMat, Holoporter, and Transparent LED screens. Products are manufactured in the UK and available for purchase.
- Equipment Hire: Hire of audio visual hardware and equipment including holographic projection systems. Rate cards available for download.
- Installation Services: Professional installation and rigging services for holographic installations worldwide, including equipment provision and qualified crew.
- Consultancy: 3D design consultancy for Hologauze installations including photometric analysis, lens selection, and 3D video pre-visualisation. Free basic consultancy for customers.
- Content Creation: Professional content creation specifically designed for Hologauze, including compositing, editing, sound design, and AI synthesis. From concept to post production.
- Guerrilla AV Van: Mobile 4WD van hire with high power laser projector for projection mapping, guerrilla advertising, and light art in locations without power supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Holotronica product offering
Product offeringCore offering
Holotronica manufactures and sells proprietary holographic projection screens, most notably the patented Hologauze® fully silvered projection gauze, along with related hardware such as the Holoporter portable unit, DarkMat light-cancelling tiles, and Transparent LED displays. The company also delivers complementary professional services including 3D design consultancy, installation and rigging, content creation (including AI-powered avatars and deepfake synthesis), equipment hire, and a mobile Guerrilla AV Van for projection mapping. Their offering is targeted at entertainment, theatre, theme park, broadcast, and brand activation clients worldwide.
Product overview
Holotronica is a hologram effects technology company offering a portfolio of hardware products and professional services. Core products include Hologauze (the original patented holographic projection gauze available in Original, XL, and Rear variants), Holoporter (portable self-contained hologram display unit), DarkMat (light cancelling system), and Transparent LED displays. The company provides complementary services including consultancy (3D design and planning), installation (hardware and crew), demo studio facilities, content creation (including AI-powered avatar and deepfake synthesis), equipment hire, and a mobile Guerrilla Van for on-location projection. All products are manufactured in the UK with support for purchase or hire options.
Differentiator
Problem solved
Functional benefit
Brands
- Hologauze®: The original and best solution for creating large-scale holographic illusions with digital projection. The only patented and fully silvered projection gauze with unparalleled transparency, brightness, contrast, and viewing angle range. Includes variants: Hologauze Original, Hologauze XL, and Hologauze Rear.
- DarkMat®
- Holoporter®
- Transparent LED
Products and services
- Hologauze® (Original, XL, Rear) Patented fully silvered holographic projection gauze available in Original (max seamless 4.8m x 48m), XL (7.4m x 38m), and Rear (4.8m x 50m) variants. Enables large-scale holographic illusions with digital projection, supporting 3D Stereoscopic polarised video. Used by entertainment, theatre, theme park, and broadcast clients.
- Holoporter® Self-contained portable hologram FX display unit (1m wide x 1m deep x 2m height) integrating DarkMat and Hologauze. Weighs 70kg with aluminum frame, travels in a single wheeled flight case. Available for purchase or hire, suitable for events and exhibitions.
- DarkMat® Light cancelling system made of 1x1 meter square tiles with integrated magnets for floor and wall placement behind Hologauze. Provides 98% reduction in reflections and eliminates unwanted light spill in holographic installations.
- Transparent LED Transparent LED display technology with 80% transparency viewable in all light conditions. Can be installed onto glass windows, free standing, or as part of custom installations. Designed for advertising, marketing, and brand visibility applications.
- Consultancy 3D-based design services for accurate Hologauze installation planning using venue CAD. Includes projection method calculation, light spill analysis, rigging positions, lens choice, photometric analysis, and 3D video pre-visualisation. Free basic consultancy is offered to customers.
- Installation Installation and rigging services with expertise in designing and building efficient methods for Hologauze experiences. Provides hardware (projectors, lenses, staging, lighting, media servers) and qualified crew worldwide.
- Demo Studio 54m³ stage facility in Bristol with controllable LED lighting, Bose F1 sound system, versatile media playback, DarkMat flooring, and full blackout capability. Displays Hologauze, Hologauze XL, Hologauze Rear, DarkMat, Holoporter, Panasonic projectors, and the UK's only 50-inch magnetic 3D display for client demonstrations.
- Content Professional content creation services producing film shoots, 3D design, animation, compositing, editing, and sound design specifically for Hologauze. Includes AI synthesis for deepfakes and avatar content, plus real-time controlled avatar services using skeletal and facial tracking.
- Hire Hire service for audio visual hardware and equipment including projectors, lenses, Hologauze, DarkMat, and other AV equipment. Rate cards are available for download.
- Guerrilla Van 4WD mobile van converted with a high-power laser projector, workstation, sofas, arcade machine, and portable power station. Available for hire for projection mapping, guerrilla advertising, and light art in locations without power supply.
Quantifiable outcome
- 98% reduction in light reflections with DarkMat
- +3 more outcomes
Companies that use Holotronica
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles4 records
Holotronica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
Holotronica partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Feed Me LightcoreProduced the How to Train Your Dragon 2 international launch event in Sao Paulo. Came to Holotronica to realize their 15m x 10m Hologauze XL project with 8x 20k projectors.
- bearded kittenflagshipProduced the Netflix Stranger Things global promotion activation - 7m high outdoor Hologauze Rear installation on London dockside.
- Immersive-meflagshipCollaborated on Netflix Stranger Things London Sky activation alongside Holotronica and Blackout Ltd.
- Blackout LtdflagshipPartnered on Netflix Stranger Things London Sky activation for immersive London event.
- Pixel ArtworksflagshipProduced Hologauze effects for London NYE celebrations alongside Identity. Worked on Stranger Things activation and multiple major events.
- IdentityflagshipLead creative agency for London NYE fireworks celebration. Created world-class event with Hologauze animations broadcast by BBC.
- HolovisflagshipContacted Holotronica in 2023 to explore Hologauze technology for new Universal ride. Led to Monsters Unchained at Epic Universe featuring three Hologauze installations.
- Realtime Environment Systems Ltd (RES)flagshipProducers of Eric Prydz EPIC 3.0 show featuring world's biggest indoor hologram. Realized 4K-resolution floating hologram effects on 20m x 5m Hologauze.
- Gerriets InternationalcoreAuthorized USA distributor for Hologauze sales. Manages projects with precision, delivering Hologauze installations for clients across the US. Trusted for their professionalism and experience. Fabricated the performance cube for Bad Bunny's Latin Grammy Awards performance.
- MusionminorLondon showroom partner hosting permanent Hologauze display at their Auxbridge location for Greater London customers.
- Fray StudioflagshipCollaborated to produce revival hologram of late cultural icon Abdulhussain - a world first combining DarkMat, Hologauze, and deepfake technology. Fray Studio produced the show content.
- StudioNeuralcoreProvided world-class media synthesis technology for the deepfake hologram revival production with Fray Studio.
- Scene ProductionscoreProduced the musical celebration show featuring the holographic revival of Abdulhussain.
- Ammonite StudiocoreCo-produced the revival hologram show with Scene Productions.
- My Beautiful CitycoreDeveloped daytime holographic installation for Harrods Johnny Walker launch by Olivier Rousteing using HoloLED technology.
- 59 ProductionscoreVideo projection designers for Damon Albarn's wonder.land musical. Opted to use Hologauze to help realize visual effects for National Theatre production.
- ARHT MediacoreUtilizing Hologauze as display platform for their HumaGram avatars - Augmented Reality Holographic Technology for scalable, repeatable 3D hologram presentations without glasses.
- Pretty Bird and Haus of GagaflagshipProduction experts for Lady Gaga's Bowie tribute at Grammys. Designed 20x5m Hologauze finale with smoke-trail 3D effects and Bowie apparition.
- mcgarrybowen and Found StudiocoreCreated Fujitsu global B2B film using Hologauze for in-camera holographic information graphics without post-production.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Holotronica competitors and assessment
Company assessmentEmerging players
- Looking Glass Factory: Holographic display manufacturer producing light field displays for 3D visualization without headgear. Adjacent technology targeting creative, enterprise, and consumer visualization use cases that overlap with Holotronica's content-driven holographic experiences.
- Displair: Mid-air projection display technology company producing interactive displays without screens. Adjacent emerging player competing for similar advertising, retail, and event budgets where Holotronica deploys Hologauze and Transparent LED.
- Leia Inc: Light field display technology company developing holographic screens for mobile devices and automotive use cases. Adjacent emerging player in the broader holographic display space with consumer-electronics focus that contrasts with Holotronica's live-event specialization.
- Proto (formerly Portl): Holographic communication technology company offering freestanding hologram pods for telepresence, retail, and events. Emerging player that overlaps with Holotronica's Holoporter and Transparent LED use cases in retail and corporate activations.
- RealFiction: Danish holographic display company producing Dreamoc units for retail product showcases and brand activations. Competes with Holotronica's Holoporter and Transparent LED products for in-store and brand-experience holographic installations.
Direct peers
- HYPERVSN: UK-based 3D holographic display company offering fan-based holographic visuals for retail, events, and brand activations. Competes with Holotronica for the same holographic-effects-for-events and advertising budgets, especially for smaller-format installations.
- ARHT Media: Holographic display and capture technology company offering HumaGram avatars for events, retail, and corporate communications. Competes with Holotronica in the broader holographic-effects-for-live-experiences category and is already listed as a Holotronica technology integration partner.
- Musion Systems: UK-based holographic projection company offering the Musion Eyeliner system for concerts, theatre, and corporate events. Direct competitor in the large-format holographic projection gauze market and the most head-to-head rival to Holotronica's Hologauze.
Broad incumbents
- Christie Digital Systems: Large display and projection technology company serving cinema, events, and commercial visualization markets. Broad incumbent whose projectors and visualization solutions underpin many of the same live-event and large-venue deployments that Holotronica's Hologauze screens are paired with.
- Barco: Global display technology company producing projectors, LED video walls, and visualization solutions for events, healthcare, and enterprise. Broad incumbent whose event-projection portfolio overlaps with Holotronica's projection-screen ecosystem at large venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Holotronica social profiles
Digital presenceHolotronica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holotronica leadership team
Management profileNumber of profiles
Profiles1 record
Holotronica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holotronica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holotronica
What does Holotronica do?
Holotronica manufactures and sells proprietary holographic projection screens, most notably the patented Hologauze® fully silvered projection gauze, along with related hardware such as the Holoporter portable unit, DarkMat light-cancelling tiles, and Transparent LED displays. The company also delivers complementary professional services including 3D design consultancy, installation and rigging, content creation (including AI-powered avatars and deepfake synthesis), equipment hire, and a mobile Guerrilla AV Van for projection mapping. Their offering is targeted at entertainment, theatre, theme park, broadcast, and brand activation clients worldwide.
Is Holotronica a public or private company?
Holotronica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Holotronica founded?
Holotronica was founded in 2010. It employs 1 to 10 people.
Where is Holotronica based?
Holotronica is headquartered in Long Ashton, Bristol, United Kingdom, in the Europe region.
How does Holotronica make money?
Six revenue lines are on record. Product Sales are the primary driver. The others are equipment Hire, installation Services, consultancy, content Creation and guerrilla AV Van.
Who are Holotronica's main competitors?
Emerging players on record are Looking Glass Factory, Displair, Leia Inc, Proto (formerly Portl) and RealFiction. Direct peers are HYPERVSN, ARHT Media and Musion Systems. Broad incumbents are Christie Digital Systems and Barco.
Does Holotronica have an API?
No public API is recorded for Holotronica.
What industry is Holotronica in?
Holotronica's product category is Holographic Visual Effects Technology. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of HSAOAFAM, Commercial Lighting Fixture Installation. Its NAICS code is 3351 and its SIC code is 3640.