Datafeedr
Datafeedr provides WordPress and WooCommerce plugins enabling affiliate marketers and content publishers to access a database of over 1 billion products from 40+ affiliate networks and 27,000+ merchants, with subscription pricing from $49 to $249 monthly.
- Company typePrivate
- Founded2006
- HeadquartersOwen Sound, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Datafeedr does
Datafeedr is a privately held, bootstrapped software company headquartered in Owen Sound, Canada, founded in 2006 and operating with a team of 1–10 employees. The company builds WordPress and WooCommerce plugins that allow affiliate marketers, content publishers, and WooCommerce store owners to ingest, filter, and display large-scale affiliate product data inside their websites. Its core product is an API-first platform that aggregates approximately 1 billion affiliate products from 40+ networks and 27,000+ merchants, with the API layer introduced in October 2013 to replace an earlier RSS-based architecture.
The product portfolio spans the original Datafeedr plugin (for affiliate datafeeds embedded in WordPress content), a WooCommerce integration (shipped in 2014) that monetizes e-commerce stores through affiliate links, and a price-comparison plugin launched in 2016. Distribution runs primarily through the WordPress.org plugin directory, supplemented by an Affiliate Partner Program and an Agency Partner Program that target resellers and web design firms respectively. Customers are individual affiliate marketers, niche content publishers, and small-to-mid-size WooCommerce merchants, with documented adoption across the US, Europe, South America, Oceania, Asia, and Eastern Europe.
Revenue is generated through subscription tiers priced from $49/month (Personal) up to $249/month (Developer), with higher tiers exposing additional sites, datafeed queries, and API capabilities. As a bootstrapped, unfunded company with no disclosed enterprise customers, ARR, or headcount growth, Datafeedr operates as a cash-flow-funded lifestyle business in a defensible niche of the WordPress plugin ecosystem. Its closest defensible assets are its 17-year catalog of normalized network integrations and the embedded position within the WordPress/WooCommerce stack.
Datafeedr firmographics
Firmographics- Name
- Datafeedr
- Legal name
- Datafeedr, LLC
- Website
- https://datafeedr.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Datafeedr provides WordPress and WooCommerce plugins enabling affiliate marketers and content publishers to access a database of over 1 billion products from 40+ affiliate networks and 27,000+ merchants, with subscription pricing from $49 to $249 monthly.
- Ownership category
- akta.pro rank
Datafeedr industry classification
Industry- Product category
- Affiliate marketing software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Affiliate Marketing & Partner Program Management (MPAAACAD)
- akta.pro secondary industries
- Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where Datafeedr is headquartered
LocationHeadquarters
- HQ city
- Owen Sound
- HQ country
- Canada
- HQ region
- North America
Markets served
Datafeedr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- API Subscription Plans: Datafeedr generates revenue through three tiered monthly subscription plans (Starter at $49/mo, Basic at $79/mo, Pro at $249/mo) that provide API requests per 30-day period. All plans include unlimited websites, WooCommerce import, price comparison sets, and email support. Plugins are free to download from WordPress.org.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter plan for beginners - 10,000 API requests/month |
| Subscription | Monthly | Basic plan for multiple stores - 40,000 API requests/month |
| Subscription | Monthly | Pro plan for large networks - 150,000 API requests/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Datafeedr product offering
Product offeringCore offering
Datafeedr is a WordPress-focused affiliate marketing software platform that aggregates a centralized database of approximately 1 billion affiliate products from 40+ affiliate networks and 27,000+ merchants. It sells API subscriptions ($49-$249/month) that grant access to this database, accompanied by five free WordPress plugins (API, Product Sets, WooCommerce Importer, Comparison Sets, WooCommerce Cloak Affiliate Links) that allow affiliate marketers to search, import, automatically update, and display affiliate products on WordPress sites and WooCommerce stores.
Product overview
Datafeedr is a WordPress-focused affiliate marketing platform that provides a suite of five integrated plugins for affiliate marketers. The core Datafeedr API plugin connects to a database of over 1 billion affiliate products from 40+ networks and 27,000+ merchants. Datafeedr Product Sets organizes products into custom collections based on saved searches. The WooCommerce Importer imports and automatically updates affiliate products in WooCommerce stores. Comparison Sets displays price comparison tables on product pages or blog posts. WooCommerce Cloak Affiliate Links masks affiliate URLs. Together, these plugins enable affiliate marketers to create and manage profitable affiliate websites with minimal manual effort.
Differentiator
Problem solved
Functional benefit
Brands
- Datafeedr API: Core API product that provides access to affiliate product database
- WooCommerce Importer
- Comparison Sets
- Product Sets
- WooCommerce Cloak Affiliate Links
Products and services
- Datafeedr API Subscription Subscription-based REST API providing access to a database of ~1 billion affiliate products across 40+ networks and 27,000+ merchants, sold in three monthly tiers (Starter $49, Basic $79, Pro $249) with usage-based API request limits.
- Datafeedr API WordPress Plugin Free WordPress plugin that connects sites to the Datafeedr API, enabling access to ~1 billion affiliate products across 40+ networks and 27,000+ merchants.
- Datafeedr WooCommerce Importer Plugin Free WordPress plugin that imports thousands of affiliate products into WooCommerce stores and automatically keeps them updated on a user-configured schedule, with powerful multi-network product search and filtering.
- Datafeedr Comparison Sets Plugin Free WordPress plugin that displays price comparison sets on WooCommerce product pages or embeds them in blog posts and pages via shortcodes to convert shoppers into buyers.
- Datafeedr Product Sets Plugin Free WordPress plugin for organizing and managing groups of affiliate products into custom collections based on saved search criteria.
- WooCommerce Cloak Affiliate Links Plugin Free WordPress plugin that cloaks/hides merchant affiliate URLs to make them cleaner and more professional-looking.
Companies that use Datafeedr
Customer profileSegments4 records
Ideal customer profiles3 records
Datafeedr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Datafeedr partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AWINcoreAWIN is one of the largest global affiliate networks integrated with Datafeedr, covering 24 countries including US, UK, Germany, France, Netherlands, Italy, Spain, Sweden, Poland, Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Switzerland, Czech Republic, Hungary, Brazil, Canada, Australia. Users can access AWIN merchant products through Datafeedr's API and plugins.
- Commission Junction (CJ)coreCJ is a major affiliate network integrated with Datafeedr, covering US, UK, France, Netherlands, Poland, Spain, Sweden, Brazil, and Germany. Datafeedr users can search and import CJ merchant products.
- Rakuten AdvertisingcoreRakuten is integrated with Datafeedr across US, UK, France, Germany, Canada, Brazil, and Australia. Users can access Rakuten merchant products for affiliate import.
- ImpactcoreImpact partnership platform is integrated with Datafeedr covering US, UK, Netherlands, and Australia regions for affiliate product access.
- TradeTrackercoreTradeTracker is integrated with Datafeedr, covering 20 countries including Germany, UK, France, Netherlands, Italy, Spain, Sweden, Poland, Austria, Belgium, Denmark, Finland, Norway, Portugal, Switzerland, Brazil, India, Russia, Hungary, Czech Republic.
- TradedoublercoreTradedoubler affiliate network integrated with Datafeedr across 16 countries: Germany, UK, France, Netherlands, Italy, Spain, Sweden, Poland, Austria, Belgium, Denmark, Finland, Norway, Portugal, Switzerland, Ireland.
- WebgainscoreWebgains network integrated with Datafeedr covering UK, Ireland, Germany, France, Netherlands, Italy, Spain, Sweden, Denmark, Norway, and US.
- AdmitadcoreAdmitad is integrated with Datafeedr covering Russia, India, and Ukraine regions for affiliate product access.
- PartnerizecorePartnerize is integrated with Datafeedr covering UK, US, Germany, Netherlands, Italy, Spain, Belgium, Ireland, Australia, and Canada.
- NordparminorDanish company specializing in feed optimization and visual product presentation. Helps advertisers and affiliates with affiliate marketing through developing visual presentation of products and feed optimization for best results.
- search:convertminorDanish Datafeedr expert agency specializing in SEO, affiliate marketing, and CRO (Conversion Rate Optimization). Focuses on SEO and affiliate market optimization for online growth and conversions.
- Lamper DesignminorDutch WordPress design agency managing 140+ company websites. Has built multiple affiliate stores using Datafeedr and WooCommerce, offering store building and growth support services.
- loyaltyMATTERS LtdminorUK-based web development team specializing in Datafeedr integration and conversion-focused affiliate websites that generate leads and sales.
- 352 DigitalminorEuropean-based agency creating WooCommerce shops with Datafeedr since 2014. Offers WordPress optimization and hosting services. Speaks English, French, Spanish.
- iExistminorDutch small dedicated team with years of experience in WooCommerce, SEO, and affiliate marketing. Specializes in Datafeedr integration for best SEO reach and revenue.
- LoopLabzminorSwedish web and app development agency based in Stockholm and Marbella specializing in building affiliate websites and apps using Datafeedr from design to launch.
- ShareASalecoreShareASale provides the technology and payment processing platform powering Datafeedr's affiliate program backend. Datafeedr affiliates earn commissions through ShareASale with payment options including check, direct deposit, and wire transfer. Minimum payout is $50, sent on the 20th of each month.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Datafeedr competitors and assessment
Company assessmentDirect peers
- PartnerStack: PartnerStack is a partner and affiliate program management platform that enables SaaS and e-commerce companies to manage, track, and pay affiliates and resellers. It competes for the same affiliate marketing operations budget as Datafeedr, although it targets the SaaS/partner-program use case more than the WordPress product-feed use case.
- Post Affiliate Pro: Post Affiliate Pro is an affiliate tracking and management software supporting WooCommerce and WordPress, comparable to Datafeedr in providing affiliate software for SMBs and content-driven affiliate businesses.
- Refersion: Refersion is an affiliate marketing platform that enables brands and merchants to launch, track, and manage affiliate programs. It is comparable to Datafeedr in serving the affiliate marketing operations use case, though it is positioned more for merchant brands than for affiliate publishers building WordPress stores.
- Tapfiliate: Tapfiliate is an affiliate tracking and management software with WooCommerce and WordPress integrations, comparable to Datafeedr in providing affiliate program infrastructure to SMB e-commerce and content publishers.
Broad incumbents
- CJ Affiliate (Commission Junction): CJ Affiliate is a major global affiliate network, integrated with Datafeedr, that also offers publisher-facing tools and APIs. It is a broad incumbent in the same ecosystem, providing both the underlying data and competing tooling layers.
- ShareASale: ShareASale is a long-established global affiliate network that powers Datafeedr's own affiliate program backend and is integrated as a data source. As a broad incumbent, it competes in the same affiliate ecosystem and offers its own publisher tools.
- Impact: Impact is a global affiliate and partnership automation platform that, like Datafeedr, integrates with affiliate networks and merchants and provides tools for managing affiliate programs. It is a much broader incumbent that offers a fuller partner management suite and competes on automation and analytics, but is integrated with Datafeedr's database.
- Rakuten Advertising: Rakuten Advertising is a major global affiliate network integrated with Datafeedr. As a broad incumbent, it offers its own publisher tools and affiliate management software that overlap with parts of Datafeedr's value proposition.
- Awin: Awin is one of the largest global affiliate networks, integrated with Datafeedr as a data source. It also provides its own affiliate tooling and program management features, making it a broad incumbent competitor that could disintermediate the tooling layer Datafeedr occupies.
Emerging players
- GoAffPro: GoAffPro is an emerging affiliate marketing app focused on Shopify and WooCommerce stores, providing a lightweight affiliate program solution. It targets a similar SMB affiliate use case as Datafeedr, with a narrower integration focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Datafeedr social profiles
Digital presenceDatafeedr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datafeedr leadership team
Management profileNumber of profiles
Datafeedr funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datafeedr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datafeedr
What does Datafeedr do?
Datafeedr is a WordPress-focused affiliate marketing software platform that aggregates a centralized database of approximately 1 billion affiliate products from 40+ affiliate networks and 27,000+ merchants. It sells API subscriptions ($49-$249/month) that grant access to this database, accompanied by five free WordPress plugins (API, Product Sets, WooCommerce Importer, Comparison Sets, WooCommerce Cloak Affiliate Links) that allow affiliate marketers to search, import, automatically update, and display affiliate products on WordPress sites and WooCommerce stores.
Is Datafeedr a public or private company?
Datafeedr is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Datafeedr founded?
Datafeedr was founded in 2006. It employs 1 to 10 people.
Where is Datafeedr based?
Datafeedr is headquartered in Owen Sound, Canada, in the North America region.
How does Datafeedr make money?
One revenue line is on record: API Subscription Plans.
Who are Datafeedr's main competitors?
Direct peers on record are PartnerStack, Post Affiliate Pro, Refersion and Tapfiliate. Broad incumbents are CJ Affiliate (Commission Junction), ShareASale, Impact, Rakuten Advertising and Awin. GoAffPro is listed as an emerging player.
Does Datafeedr have an API?
Yes. Datafeedr provides a public API that enables developers to integrate affiliate product data into custom applications and websites. The API allows querying a database of over 1 billion affiliate products from 40+ affiliate networks and 27,000+ merchants. It supports searching by name, network, prices, sales, barcodes (EAN, UPC, GTIN), and more. The API was launched in 2013 to give developers the ability to integrate affiliate data into whatever app or site they desire. Developer documentation is at datafeedr.github.io/datafeedr-api-docs.
What industry is Datafeedr in?
Datafeedr's product category is Affiliate marketing software. Its primary akta.pro industry code is MPAAACAD, Affiliate Marketing & Partner Program Management, with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 518210 and its SIC code is 7370.