What Quality Driven Software does

Quality Driven Software (QDS) is a cloud-based SaaS platform, founded in 2015 and headquartered in the United States, that delivers customer satisfaction surveying tied to individual employee performance for service-based small businesses. The core product automates survey distribution via email and SMS, captures responses in real time, and uniquely attributes each survey result to the specific employee who performed the service, enabling employer-level performance tracking, employee self-service quality-score access, and at-risk-employee identification. The platform bundles a dashboard with customizable filters, real-time alerts for negative feedback and missing responses, a QA/QC entry module for internal inspectors, and an HR module covering disciplinary tracking, policy violation escalation, and retention statistics. A Culture First Workplace Certification sub-product adds a verifiable credentialing layer that requires meeting wage, satisfaction, and culture standards.

The company's go-to-market is product-led growth: customers self-register at qdsapp.com, take a 14-day free trial, and select from four publicly disclosed subscription tiers (HR Module Only at $37/mo, Starter at $117/mo up to 500 surveys, Intermediate at $159/mo up to 1,200 surveys labeled Most Popular, and Enterprise at $219+/mo up to 2,000+ surveys), with annual or monthly billing, unlimited users and employees at no extra cost, and no contract required. Distribution relies on self-serve online sign-up, a WordPress plugin in the public directory, and integrations with vertical scheduling and reputation platforms including Launch27, Service AutoPilot, Zen Maid, Customer Factor, Maid Easy, ResponsiBid, NiceJob, and Compass Wave. Marketing is conducted through a content blog, a private Facebook community, a tiered referral program paying $50-$100 Amazon gift cards per referral, an annual San Diego retreat, and industry-association partnerships with ARCSI and the Global Cleaning Association.

QDS is bootstrapped and privately held, with no disclosed funding rounds, no institutional investors, and co-founder Martha Woodward serving as the public face of the company. The addressable market is narrow but clearly defined: home-service SMBs (maid services, lawn care, carpet cleaning, window cleaning, HVAC, plumbing, electrical, pressure washing) where owner-operators need employee accountability and reputation management but find generic survey tools inadequate. The product portfolio is mature and stable, with most new feature and integration launches dating from 2017-2018, and the company exhibits characteristics of a profitable lifestyle SMB SaaS rather than a venture-scale growth business.

Name

Quality Driven Software

Legal name

Quality Driven Software

Website

https://qualitydrivensoftware.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Quality Driven Software is a bootstrapped cloud-based SaaS platform that automates customer satisfaction surveys tied to individual employee performance for service-based small businesses such as cleaning, lawn care, and HVAC companies, sold via self-serve tiered subscriptions.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription SaaS (Tiered Plans): Monthly or annual subscription with tiered plans based on survey volume (500-2000+ surveys/month). Includes all features in each tier. Higher tiers include SMS surveys and HR module.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Quality Driven Software (QDS) sells a cloud-based customer satisfaction and employee performance management SaaS platform for service-based small businesses. The software automates email and SMS surveys after service completion, ties each response to the specific employee who performed the work, delivers real-time dashboards and alerts for negative feedback, and exposes an employee self-service portal so workers can view their own quality scores. A bundled HR module, WordPress review-embedding plugin, and Culture First Workplace Certification program are included with paid subscriptions.

Product overview

Quality Driven Software (QDS) offers a unified customer satisfaction and employee performance management platform for service-based businesses. The core product is the QDS Customer Satisfaction Software, which bundles automated survey distribution (email and SMS) with employee accountability tracking and real-time performance analytics. The platform is offered through four pricing tiers (HR Module Only, Starter, Intermediate, and Enterprise) with survey volume limits ranging from 500 to 2000+ per month. Add-on modules include the HR Module for disciplinary tracking and retention analysis, Culture First Workplace Certification for verifying workplace culture standards, the WordPress Plugin for embedding reviews on websites, and the QDS Referral Program for incentivizing customer referrals. Culture First Membership, a private group teaching culture improvement, is included with every subscription at no additional cost.

Differentiator

Problem solved

Functional benefit

Brands

• Culture First: A private membership and workplace certification program included with QDS subscription. Teaches businesses how to improve their company culture. Culture First Workplace Certification requires meeting qualifications including starting wage 20% above minimum wage, consistent policy adherence, rewards and recognition program, career ladder, and client satisfaction of 95% or higher.

Products and services

• QDS Customer Satisfaction Software Cloud-based customer feedback and employee performance management platform that automates post-service surveys via email and SMS, ties each response to the specific employee who performed the work, and provides real-time dashboards, alerts on negative feedback, high-risk client identification, and an employee self-service portal. Sold by tiered monthly or annual subscription to service-based SMBs.
• QDS HR Module Human resources add-on for tracking employee issues, disciplinary levels, policy violations, and retention metrics. Includes weekly admin summary emails, a calendar view of HR issues, color-coded disciplinary severity, automatic policy advancement, retention statistics, and comparison to industry benchmarks. Available standalone or bundled with survey subscriptions.
• Culture First Workplace Certification Certification program for QDS subscriber companies that meet defined workplace culture standards (minimum starting wage 20% above local minimum, rewards and recognition programs, career ladder, 95%+ client satisfaction). Successful applicants receive a verifiable digital certificate with an authenticity URL.
• QDS WordPress Plugin WordPress plugin for service businesses to embed QDS customer reviews on their own websites via shortcodes. Requires an API key obtained from the Website Embed Code tab in the QDS Reviews section.
• QDS Referral Program Customer referral program with tiered Amazon gift card rewards: Bronze ($50 per referral, 1-2 referrals), Gold ($75 per referral, 3-4 referrals), Platinum ($100 per referral, 5+ referrals). Open to QDS subscribers to drive new customer acquisition.
• Culture First Membership Private membership community for business owners focused on improving workplace culture, run by Martha Woodward. Included with every QDS subscription at no extra cost.

Quantifiable outcome

• 96% positive rating from 526 reviews on Capterra (March 2024)
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Launch27coreTechnology or Integration · 13 May 2018Integration partner enabling customers to book online through their website, manage bookings (change times, update notes, cancel), and automatically send QDS surveys after service. Also includes employee scheduling and payroll functionality.
• Service AutoPilotcoreTechnology or IntegrationExport tool integration for service businesses including maid service, lawn care, carpet cleaning. Features include employee GPS tracking, mobile work orders, automatic invoicing, and smart scheduling with mapping.
• Association of Residential Cleaning Services, International (ARCSI)coreGTM or Marketing PartnerIndustry association member and partner. ARCSI assists residential cleaning service owners in starting, promoting, building and expanding their businesses. QDS is listed as an industry partner.
• Global Cleaning AssociationcoreGTM or Marketing PartnerIndustry partner with over 9,000 members and 1,500 daily visitors. Fastest growing Cleaning Association Forum in America.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Birdeye: Birdeye is a customer experience and reputation management platform that helps businesses collect reviews, run surveys, and manage customer feedback across multiple channels. It directly competes with QDS in the SMB customer feedback / employee performance space.
• Podium: Podium is a customer interaction and review management platform serving local businesses with messaging, review requests, and feedback collection. It is a direct peer in the SMB customer feedback and employee accountability space.
• NiceJob: NiceJob is a reputation marketing platform that helps small businesses generate reviews and customer feedback. It is both a QDS integration partner and a direct competitor in review generation for home service SMBs.

Broad incumbents

• Service Autopilot: Service Autopilot is a field service management platform for maid, lawn, and carpet cleaning businesses that includes customer feedback and survey functionality. It is both a QDS integration partner and a broader incumbent with overlapping customer feedback capabilities.
• Housecall Pro: Housecall Pro is a field service management platform for home service businesses (cleaning, plumbing, HVAC) that includes customer communication and feedback features as part of a broader software suite. Comparable target customer base to QDS.
• SurveyMonkey: SurveyMonkey is a general-purpose online survey platform used by businesses of all sizes. It is a broader incumbent that competes with QDS in the survey collection space, though without QDS's employee-tied or home-services-specific positioning.
• Reputation.com: Reputation.com is a comprehensive reputation management and customer experience platform used by multi-location and enterprise businesses. It represents a broader incumbent competitor in the customer feedback and review management space QDS addresses.

Emerging players

• Launch27: Launch27 is an online booking and scheduling platform for service businesses that integrates with QDS for automated survey sending. It is an adjacent/partner product that competes for the same home-services customer wallet share.
• ZenMaid: ZenMaid is a scheduling and customer management software specifically for maid service businesses. It is a QDS integration partner and a niche competitor in the home services vertical.
• Customer Factor: The Customer Factor is a maid service software with scheduling, mapping, and customer feedback features. It is a QDS integration partner and a vertical competitor in residential cleaning software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/qualitydrivensoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quality Driven Software