Mannix

What Mannix does

Mannix Marketing, Inc. is a privately held, full-service digital marketing and web design agency founded in 1996 by CEO Sara Mannix and headquartered in Queensbury, New York (Glens Falls area). The firm operates with a team of approximately 30 specialists delivering SEO, custom WordPress web design, pay-per-click management, conversion rate optimization, social media, email marketing, branding, and ADA-compliant (WCAG 2.2) website development to a stated base of 1,500+ clients worldwide. Its technology stack centers on custom-coded WordPress themes with SEO-optimized architecture and built-in schema markup, paired with eight CRM integrations spanning HubSpot, Salesforce, ActiveCampaign, and others, enabling lead-flow attribution across enterprise and SMB clients.

The agency is structured around six named verticals — Senior Living, Agencies, Manufacturing, Tourism, Nonprofits, and Boat Dealers & Marinas — with services positioned for both nationally competitive lead-generation businesses and Upstate New York local businesses. Pricing is anchored on monthly SEO retainers (starting around $2,000/month), PPC management ($1,000/month plus ad spend), custom website projects ($7,000-$70,000), and entry-level tourism guide listings ($275/year). A distinctive second business line is the firm's wholly-owned portfolio of seven regional tourism and city guide properties — Saratoga.com, LakeGeorge.com, Albany.com, Adirondack.net, GlensFalls.com, CliftonPark.com, and SaratogaRaceTrack.com — collectively reaching over 10 million annual visitors and functioning simultaneously as advertising inventory, SEO distribution assets, and editorial platforms.

The company is women-owned (WBENC-certified), a Google Premier Partner, and a seven-time US Search Award winner. It has raised no external capital, operates without a parent company, and has executed no disclosed acquisitions or major leadership transitions, indicating a self-funded, organically grown boutique agency model. Its most recent strategic emphasis is on Generative Engine Optimization (GEO), a packaged service launched to position client content for AI-driven search surfaces (ChatGPT, Google Gemini, Perplexity).

Name

Mannix

Legal name

Mannix Marketing, Inc.

Website

https://mannixmarketing.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mannix Marketing is a privately held, 30-person digital marketing and custom WordPress web design agency founded in 1996 in Queensbury, NY, serving 1,500+ clients globally across senior living, manufacturing, tourism, nonprofit, agency, and boat dealer verticals through SEO, PPC, CRO, and GEO services.

Ownership category

akta.pro rank

Headquarters

HQ city

Glens Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. SEO Services: Monthly SEO retainers, SEO Blueprint programs, Local SEO, and SEO Booster packages providing ongoing search engine optimization services
2. Website Design & Development: Custom WordPress website design and development projects ranging from $7,000 to $70,000 depending on complexity, design needs, and functionality
3. Pay-Per-Click (PPC) Management: Paid search management at $1,000/month plus ad spend and setup fees, managing Google Ads campaigns for clients
4. Tourism & Local Advertising: Business listings and advertising on regional tourism guides including LakeGeorge.com, Saratoga.com, Albany.com, Adirondack.net, starting at $275/year for business listings

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Mannix is a full-service digital marketing agency that designs, builds, and promotes websites for small to mid-sized businesses. The agency offers web design, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, conversion rate optimization (CRO), and local advertising on a project or monthly retainer basis.

Product overview

Mannix Marketing is a full-service digital marketing and web design agency offering an integrated portfolio of services centered on SEO, web design, and digital marketing. The core product suite includes SEO Services (monthly SEO, SEO Blueprint, local SEO, content marketing, and SEO Booster programs), GEO – AI SEO Service for AI search optimization, Pay Per Click advertising, Social Media marketing, Conversion Rate Optimization, and Email Marketing. Their web design offerings include custom WordPress Website Design & Development, ADA Compliant Website Design, and SEO-Friendly Web Design. The company also provides Logo Design & Branding Services and Local Advertising. A distinctive asset is their portfolio of regional tourism city guides including Saratoga.com, LakeGeorge.com, Adirondack.net, Albany.com, GlensFalls.com, CliftonPark.com, and SaratogaRaceTrack.com, which reach over 10 million visitors annually. The company operates two divisions: one focused on lead generation for nationally competitive businesses, and another focused on local businesses, with deep expertise in senior living, manufacturing, tourism, boat dealers, nonprofits, and agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Success Measured: Company tagline reflecting focus on measurable results for every client

Quantifiable outcome

• 46% increase in Organic Search Traffic, 60% increase in Page Views, 55% increase in Sales and Email Sign-Ups for Gettysburg Flag Works
• +2 more outcomes

Named customers10 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Saratoga Today NewspapercoreStrategic or Co-development Partner · 16 January 2009Saratoga.com became the official website for Saratoga Today Newspaper, replacing the newspaper's former online presence with a dedicated section on Saratoga.com at www.Saratoga.com/Today. The partnership provides Saratoga Today expanded online readership through Saratoga.com's 3,700+ daily visitors.
• HubSpotcoreTechnology or IntegrationCRM integration for websites with lead flow directly into HubSpot, tagged by source for tracking marketing attribution
• ActiveCampaigncoreTechnology or IntegrationEmail marketing automation and CRM integration for email campaigns and automation workflows
• SalesforcecoreTechnology or IntegrationEnterprise CRM integration for managing customer relationships and sales processes
• MailChimpcoreTechnology or IntegrationEmail marketing platform partner for newsletter creation, automation, and campaign management
• Boathouse Waterfront LodgingminorGTM or Marketing PartnerTourism client that has received 21 backlinks from lakegeorge.com as a result of their business listing on the regional guide

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, web design, PPC, and CRO to mid-market and enterprise clients, with a comparable service mix and pricing tier to Mannix across SEO retainers and website projects.
• Thrive Internet Marketing Agency: Full-service digital agency offering SEO, web design, PPC, social media, and email marketing; comparable size and service portfolio with similar mid-market client focus and recurring-revenue model.
• Ignite Visibility: SEO-led digital marketing agency offering PPC, social media, and web design; directly comparable in SEO-heavy positioning and recurring retainers, and similar in scale to Mannix.
• HigherVisibility: Mid-size agency focused on SEO, PPC, and web design with comparable service mix and similar retainer-led revenue model to Mannix.
• Coalition Technologies: SEO and web design agency with overlapping services (custom web development, SEO, PPC); comparable project-fee structure ($7K–$70K website builds) and SMB-to-mid-market client focus.
• OuterBox: Digital marketing agency specializing in web design, SEO, and manufacturing/B2B marketing — directly comparable to Mannix's manufacturing vertical offering and SEO-led service model.
• Disruptive Advertising: PPC and digital marketing agency with strong paid-media focus; comparable in PPC management services and Google Ads partner positioning to Mannix's paid search offering.
• Amsive: Mid-size full-service digital marketing agency offering SEO, content, media planning, and analytics; comparable in service breadth and recurring-revenue model to Mannix's integrated agency positioning.
• Straight North: Mid-size digital marketing agency specializing in SEO, PPC, and web design; comparable service mix, project fee structure, and mid-market client profile.

Broad incumbents

• Wpromote: Larger full-service digital marketing agency offering SEO, paid media, and content; broader portfolio and bigger headcount than Mannix, but overlapping capabilities across SEO and PPC make it a relevant incumbent benchmark.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mannix-marketing
• Facebookfacebook.com/MannixMarketing

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mannix