What Auto Master Systems does

Auto Master Systems, Inc. (AMS) is a privately held vertical SaaS provider that builds dealer management software for the Buy Here Pay Here (BHPH), Lease Here Pay Here (LHPH), and subprime auto finance industries. Founded in the late 1980s and operating from Sweetser, Indiana and Houston, Texas, the company has accumulated over three decades of specialization in in-house auto financing workflows — covering credit bureau pulls, deal structuring, in-house loan servicing, collections, repossession, collateral protection insurance, and dealer-side accounting. Its flagship platform, Dealer Management Software (DMS), is now being expanded into a browser-based, all-in-one end-to-end solution (Dealer360) that integrates CRM, Loan Origination System (LOS), DMS, advanced data analytics, mobile access, and dealer websites into a single browser-based environment following the May 2025 merger with Atlanta-based WWDA, LLC.

The product architecture is a platform-plus-modules design. The core DMS is augmented by AMS Analytics (BI and supervisory oversight), the AMS Mobile App, AMS Dealer Websites, and the LOS with automated underwriting. The platform's functional depth is reinforced by dozens of integrations spanning payment processing (REPAY, PayNearMe, Payment Vision, QuotePro Kiosk), GPS/telematics (Ituran, PassTime, Sarekon), insurance verification and CPI (Verifacto, Berkshire Risk, CapRock, American Risk Services, CheckMy Driver), credit bureaus (700Credit, Hart Software), accounting (QuickBooks, Sage, AccountMate), lender data extracts (Wells Fargo, Credit Acceptance, Regional Acceptance, Mid-Atlantic Finance, PrimaLend, Car Financial), and automotive marketplaces (Cars.com, CarsForSale.com).

AMS operates a subscription-based direct sales model with multi-year contracts and quote-based pricing, supported by phone-based inside sales, a partner/integrator referral ecosystem, and an active industry event presence (NIADA, TIADA, BHPH Dealer Forum). The company serves over 5,000 dealer and finance company users across the USA and Canada, with primary customers being independent SMB BHPH dealers and a secondary base of direct/indirect finance companies and Residential Finance Companies (RFCs). Revenue is recurring subscription; no public pricing, revenue figures, or external institutional investors are disclosed.

Name

Auto Master Systems

Legal name

Auto Master Systems, Inc.

Website

https://auto-master.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Auto Master Systems is a private vertical SaaS company that provides dealer management, CRM, loan origination, and analytics software to Buy Here Pay Here and Lease Here Pay Here auto dealers and subprime finance companies across the USA and Canada, serving over 5,000 users via its Dealer360 browser-based platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dealer Management Software (DMS) Subscription: AMS generates recurring subscription revenue from its Dealer Management Software sold to BHPH auto dealers and finance companies. The software is offered as a fully-loaded solution covering BHPH, LHPH, direct and indirect finance company operations. Pricing is quote-based, not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Auto Master Systems develops and sells a browser-based, all-in-one dealer management platform built specifically for Buy Here Pay Here (BHPH) and Lease Here Pay Here (LHPH) auto dealers and direct/indirect auto finance companies. The platform combines a Dealer Management System (DMS), Customer Relationship Management (CRM), Loan Origination System (LOS), Advanced Data Analytics, mobile and dealer website products, and dozens of third-party integrations under a single subscription. AMS also offers paid Consulting and Training services that leverage its 30+ years of BHPH operating experience.

Product overview

Auto Master Systems is a dealer management software provider with over 30 years of experience serving Buy Here Pay Here (BHPH), Lease Here Pay Here (LHPH), direct and indirect finance companies across the USA and Canada. The product portfolio is a platform-plus-modules architecture centered on the core Dealer Management Software (DMS), complemented by specialized modules including AMS Analytics (data analytics and reporting), AMS Mobile App (inventory and field operations), AMS Dealer Websites (digital presence), and the Loan Origination System (LOS) with automatic underwriting. In 2022, the company launched Dealer360, a browser-based front-end CRM/LOS solution, which is now being consolidated with other modules into a unified all-in-one platform following a 2025 merger with WWDA, LLC. The offering also includes Consulting Services and Training programs, serving over 5,000 AMS users.

Differentiator

Problem solved

Functional benefit

Products and services

• Dealer Management Software (DMS) Comprehensive browser-based dealer management software for BHPH and LHPH auto dealers and direct/indirect finance companies, supporting inventory, CRM, loan origination, payments, collections, accounting, compliance, and reporting across the full account lifecycle.
• AMS Analytics Data analytics and professional services product that gives owners and GMs a company-wide view, supervisors visibility into staff transactions and activities, and streamlined accounting and financial reporting.
• AMS Mobile App Mobile application companion to the DMS that enables dealers to manage inventory and operations on the go.
• AMS Dealer Websites Standalone dealer website solution designed to elevate BHPH dealers' digital exposure and increase sales opportunities online.
• Loan Origination System (LOS) Deal application system with automatic underwriting and approvals for streamlined loan processing for BHPH/LHPH dealers and finance companies.
• Dealer360 Browser-based front-end combining CRM and Loan Origination System capabilities, launched in 2022 and now being integrated with other modules into the unified end-to-end AMS platform.
• Consulting Services Operational BHPH consulting services that apply AMS's 30+ years of in-house Buy Here Pay Here operating experience to help dealers optimize their business.
• Training Paid instructor-led software training classes, including multi-day AMS Training Workshops, that cover intermediate and advanced features of AMS software for staff development and onboarding.

Quantifiable outcome

• Over 5,000 AMS users served across the USA and Canada
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration55 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CheckMy Driver by ModivescoreTechnology or Integration · 25 June 2026CheckMy Driver by Modives and AMS have expanded their partnership to deliver enhanced insurance verification, monitoring, and portfolio protection capabilities to BHPH dealers across North America. The solution enables dealers to digitally verify insurance coverage at point of sale and continuously monitor policies throughout the account lifecycle, helping reduce risk, improve compliance, and strengthen portfolio visibility. The companies are expanding integration capabilities and adding reporting and portfolio management tools designed specifically for the BHPH industry.
• WWDA, LLCcoreStrategic or Co-development Partner · 5 May 2025After more than eight years of exclusive collaboration on products under the AMS Analytics brand, AMS and Atlanta-based WWDA, LLC announced their merger. This strategic union combines AMS's over 35 years of automotive software experience with WWDA's development and innovation capabilities. The merger creates a fully integrated, browser-based platform covering CRM, LOS, DMS, Advanced Data Analytics, and Website and Social Media Marketing Integration. The combined company delivers a truly end-to-end solution that is intuitive, scalable, and built for the future.
• AMS AnalyticscoreTechnology or IntegrationAMS Analytics specializes in providing Owners and GMs a company-wide view, giving supervisors visibility into staff transactions and activities. It streamlines accounting processes with easy access to data for bank and financial reporting. This was the first joint product with WWDA under a collaboration spanning over 8 years.
• NIADA 20 GroupsminorStrategic or Co-development PartnerNIADA offers Dealer Twenty Groups, Consulting, and Training programs designed to improve dealership profitability and identify opportunities for growth. Their world-class programs are considered the standard throughout the BHPH and independent auto industry.
• NCM AssociatesminorStrategic or Co-development PartnerNCM Associates is the originator of the Automotive 20 Group peer collaboration process, empowering businesses to learn from each other since 1947, helping thousands of new and pre-owned auto dealers enhance profitability.
• IGNITE Consulting PartnersminorImplementation/ SI/ Consulting PartnerLed by auto finance industry veterans Steve Levine and Richard Hudson, IGNITE Consulting Partners provides training, compliance reviews, process and compliance structure, and implementation strategies. Their Training Unleashed program covers advertising, credit reporting, and bankruptcy topics for BHPH teams.
• NABD (National Association of BHPH Dealers)minorStrategic or Co-development PartnerNABD provides an online community with Buy Here Pay Here presentations by leading industry experts, interaction among 10,000 members on BHPH message boards, latest industry news, and up-to-date BHPH training event information.
• Pay Here MarketingminorGTM or Marketing PartnerPay Here Marketing is a Digital Marketing Agency solely focused on targeting in-market online vehicle and auto loan shoppers for BHPH and Retail consumers, offering Dealer Website Solutions, Digital Marketing, Smart Credit Form, and Targeted Campaigns.
• SGCminorImplementation/ SI/ Consulting PartnerSGC is a full-service accounting firm combining experienced professionals to offer value-added services to individuals and businesses nationwide, with experts in the subprime auto industry offering unrivaled services to BHPH auto dealers across the USA.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Frazer Computing: Frazer Computing is one of the most established BHPH-specific dealer management software providers, directly competing with AMS in the subprime auto dealer software niche with a similar focus on integrations and BHPH workflows.
• DealerCenter: DealerCenter provides cloud-based dealer management software specifically targeted at independent and BHPH/subprime dealers, competing directly with AMS for the same SMB BHPH customer base.
• PBS Systems: PBS Systems provides dealer management software primarily to independent and used-car dealerships, with overlapping CRM, DMS, and desking capabilities that compete with AMS's broader BHPH/LHPH platform.
• AutoRaptor: AutoRaptor offers a web-based CRM with internet lead management, desking, and DMS integration targeted at independent dealers — overlapping with AMS's CRM functionality and listed as an integration partner.
• ProMax: ProMax provides award-winning desking, CRM, compliance, and lead generation modules for dealerships, directly competing with AMS's CRM/LOS functionality and also listed as an integration partner.
• RouteOne: RouteOne is a leading dealer F&I and credit application platform connecting dealers to lenders, with overlapping dealer-finance workflows that compete with AMS's LOS and credit bureau integration capabilities.

Broad incumbents

• Reynolds & Reynolds: Reynolds & Reynolds is a long-established incumbent DMS and F&I document provider for automotive retailers, with the LAW 553 retail installment contract integration listed in AMS's partner ecosystem. Represents a much larger potential competitor expanding into the BHPH segment.
• Dealertrack (Cox Automotive): Dealertrack, part of Cox Automotive, provides a comprehensive dealer software platform spanning CRM, DMS, and F&I — serving as a much larger, well-capitalized alternative that could expand into BHPH-specific features.
• DealerSocket: DealerSocket provides dealer CRM and management software and is listed as a partner/integration in AMS's ecosystem, while also competing for overlapping dealer CRM and customer lifecycle workflows.
• CDK Global: CDK Global is one of the largest DMS providers in North America serving franchised and independent dealers; its scale and R&D resources make it a credible long-term competitor to AMS if it moves into BHPH-specific feature depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AutoMasterSystems
• Xx.com/AutoMasterDMS

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Master Systems