What Flick does

Flick is an AI-powered social media marketing platform headquartered in Stratford, United Kingdom, operating as a private limited company (Flick.Tech LTD) founded in 2018. The company targets small businesses, content creators, freelancers, and social media managers with an integrated suite of tools for content scheduling, hashtag research and tracking, analytics, and AI-assisted content creation across Instagram, Facebook, TikTok, LinkedIn, and X. Its flagship product is Iris, an AI Social Media Assistant launched in 2024 that develops strategy, plans content calendars, generates captions and visuals, discovers hashtags, and surfaces viral trends, trained on 40k+ brands and personalized to each user's brand voice via the Brand Hub.

The platform is built on the official Instagram API (recognized by Meta in a published Success Story) and exposed across web, iOS, and Android. Supporting the core product is a portfolio of dedicated tools including an Instagram Hashtag Tool (search, collections, banned-hashtag checker, tracking), an Instagram Scheduler with visual drag-and-drop calendar, an Analytics tool with reports and competitor benchmarking, and a suite of free standalone generators (AI Caption, Hashtag, Social Media Post) that drive top-of-funnel acquisition. AI modalities span text generation, image generation (realistic imagery, illustrations, graphics with text), video script generation for short-form platforms, and a trend knowledge library.

Flick operates a product-led and community-led go-to-market motion with a freemium SaaS model: a free plan with generous limits, a 7-day free trial requiring no credit card, and paid tiers ranging from $14 to $67 per month. Distribution is fully self-serve across web and mobile, supplemented by an active Social Hub Facebook community, an Academy training program, a YouTube training channel, an email newsletter, and an affiliate program. The company is bootstrapped with no disclosed venture funding and serves a claimed base of 100k+ creators, brands, and marketers.

Name

Flick

Legal name

Flick.Tech LTD

Website

https://flick.social

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flick is an AI-powered social media marketing platform offering Iris, an AI assistant, alongside scheduling, hashtag tools, and analytics for Instagram, Facebook, TikTok, LinkedIn, and X. It serves 100k+ SMBs, freelancers, and creators via a freemium SaaS model priced from free to $67 per month.

Ownership category

akta.pro rank

Headquarters

HQ city

Stratford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription tiers ranging from $14/month to $67/month. Includes 7-day free trial with no credit card required. Free plan available with generous limits for hashtag tools, scheduling, and AI content creation.
2. Freemium Model: Free plan with access to hashtag tools, scheduling, and AI content creation tools. Premium paid tiers unlock additional features and higher usage limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Flick provides an AI-powered social media marketing platform that combines Instagram hashtag research, content scheduling, analytics, and AI-generated content creation. Its flagship product, the Iris AI Social Media Assistant, develops social strategy, plans monthly content, writes captions, creates visuals, and surfaces viral trends. The platform is delivered via web, iOS, and Android, with a freemium entry point and paid subscription tiers.

Product overview

Flick is an all-in-one AI-powered social media marketing platform that combines hashtag tools, content scheduling, and analytics with generative AI capabilities. The core offering centers on Iris, the AI Social Media Assistant, which provides strategy development, content planning, caption writing, hashtag discovery, and visual creation. Supporting the AI assistant are dedicated hashtag tools (Instagram Hashtag Tool with search, collections, tracking, and banned checker), scheduling features (Instagram Scheduler with visual calendar for Facebook, TikTok, and LinkedIn), and analytics (Instagram Analytics Tool with reporting and benchmarking). Additional AI-powered generators create captions, hashtags, carousels, video scripts, and repurposed blog content. The platform is accessible via web and iOS/Android mobile apps with tiered pricing from free to $67/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Iris - AI Social Media Assistant AI-powered assistant that develops social media strategy, plans monthly content, generates captions, creates visuals, discovers hashtags, and surfaces viral trends. Learns the user's brand voice and style from existing content to produce on-brand posts.
• Instagram Hashtag Tool Tool to find, manage, and analyze hashtags for Instagram, including hashtag search, collections manager, banned hashtag checker, and hashtag tracking.
• Instagram Scheduler Visual drag-and-drop calendar that schedules posts ahead of time for Instagram and supports scheduling across Facebook, TikTok, and LinkedIn from one workspace.
• Instagram Analytics Tool Analytics dashboard that tracks post performance, hashtag effectiveness, and competitor benchmarks with downloadable reporting for Instagram accounts.
• iOS & Android Mobile App Native iOS and Android applications providing on-the-go access to hashtag tools, post scheduling, and analytics.
• Instagram Caption Generator Free AI tool that generates engaging Instagram captions from a topic input, designed for creators and small businesses.
• Instagram Hashtag Generator Free tool that produces 30+ relevant hashtags for Instagram posts based on a keyword, with competitiveness and reach indicators across 20+ languages.
• AI Social Media Post Generator Free AI tool that creates ready-to-publish social media posts including captions and visuals, supporting Instagram, Facebook, LinkedIn, and X (Twitter).
• AI Caption Generator Free universal AI caption generator that produces Instagram captions, threads, video scripts, and carousels.

Quantifiable outcome

• Users can achieve results in less than 60 minutes per month
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hootsuite: Large incumbent social media management platform serving SMB through enterprise. Overlaps with Flick on scheduling and analytics but offers far broader network coverage, compliance, and team-based workflows.
• Buffer: Established multi-network social media management suite with scheduling, analytics and increasingly AI-assisted content. Broader than Flick across networks but a frequent alternative for the same creator/SMB buyer.
• Sprout Social: Public-company-grade social media management and analytics platform with deeper reporting and CRM integrations. Competes with Flick primarily at the higher end of the SMB and mid-market segment.

Direct peers

• Planoly: Instagram-native planning, scheduling and analytics tool for creators and small brands. Closely overlaps Flick on visual feed planning, auto-posting, and hashtag features.
• Loomly: Social media management platform targeting SMBs, marketers and agencies with post creation, scheduling and analytics. Operates in the same mid-SMB tier as Flick with a comparable feature set.
• Agorapulse: All-in-one social media management tool for SMBs and agencies covering publishing, monitoring, and reporting. Direct competitor in the same price bracket and customer profile as Flick.
• SocialBee: SMB-focused social media management platform with AI content generation, category-based scheduling and recycling. Competes with Flick for the same solopreneur and small-agency buyer.
• Later: Directly comparable Instagram-first social media management platform offering visual scheduling, hashtag tools, analytics, and a link-in-bio product. Competes head-to-head with Flick for the same SMB and creator segment on IG-led workflows.

Emerging players

• Predis.ai: AI-native social media content generation platform that creates captions, creatives and posts. Closest pure-AI comparator to Flick's Iris assistant, differentiated by deeper generative capabilities.
• Ocoya: AI-powered social media scheduling and copywriting tool built around an AI assistant. Targets the same IG-first creator and SMB audience with generative AI at its core.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtsFi4xrS3-wbkWxXLIOPaw/videos
• Facebookfacebook.com/flick.socials
• LinkedInlinkedin.com/company/flickhashtags
• Instagraminstagram.com/flick.social
• Xx.com/flick_social

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flick