Preen.Me
Preen.Me is a Tel Aviv-based marketing platform, founded in 2012, that helps brands leverage customer voices for brand storytelling, serving brand marketers via a small relationship-led team (11-50 employees).
- Company typePrivate
- Founded2012
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Preen.Me does
Preen.Me is a marketing technology platform founded in 2012 in Tel Aviv, Israel, that positions itself around enabling brands to leverage customer voices for brand storytelling. The company's value proposition centers on activating authentic, user-generated, or customer-driven content (rather than purely brand-produced messaging) as a marketing channel, targeting brand marketers seeking more credible narratives. Operationally, the company is small — headcount is reported at 11-50 employees — consistent with an early- to growth-stage private company, with a co-founder/CEO (Haggai Klorman) and a dedicated VP of Brand Relations and Partnerships (Danya Klein) leading the relationship-driven functions of the business.
Underlying product and technology details are sparse in the available data: there is no documented platform architecture, no public API or SDK, no disclosed integrations, and no descriptive technical feature set beyond the high-level "customer voices / brand stories" positioning. The only disclosed capital event is an $800,000 seed round in October 2012 led by Genesis Partners, Horizons Ventures, and UpWest — early-stage Israeli venture investors. No subsequent funding, product, or expansion events are documented in the source material.
The business model cannot be precisely characterized from the available inputs: no pricing model, no customer logos, no customer segment breakdown, no named verticals, and no revenue disclosures are present. The existence of a VP of Brand Relations and Partnerships implies a brand-and-creator-facing go-to-market that is relationship-led rather than fully self-serve SaaS. Given the absence of disclosed revenue, current ARR cannot be estimated with confidence; the company is most plausibly operating at sub-scale relative to the broader martech sector, and possibly at minimal or dormant activity given the lack of post-2012 signals.
Preen.Me firmographics
Firmographics- Name
- Preen.Me
- Website
- https://preen.me
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- Preen.Me is a Tel Aviv-based marketing platform, founded in 2012, that helps brands leverage customer voices for brand storytelling, serving brand marketers via a small relationship-led team (11-50 employees).
- Ownership category
- akta.pro rank
Preen.Me industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
Keywords
Where Preen.Me is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Preen.Me business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Preen.Me product offering
Product offeringCore offering
Preen.Me is a marketing platform that helps brands leverage customer voices to tell brand stories. It operates as a next-generation marketing platform designed to enable brands to use authentic customer content and voices in their marketing efforts.
Differentiator
Problem solved
Functional benefit
Products and services
- Preen.Me Marketing Platform A marketing platform that helps brands use customer voices to tell brand stories, enabling brands to source and amplify authentic customer content for marketing purposes.
Companies that use Preen.Me
Customer profileIdeal customer profiles1 record
Preen.Me technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preen.Me partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Preen.Me competitors and assessment
Company assessmentDirect peers
- Yotpo: Yotpo is a leading UGC and reviews platform that helps brands collect and syndicate customer voices across e-commerce. It directly competes with Preen.Me in the customer-voice-to-brand-story category and shares the same target buyer (mid-market and enterprise brands).
- Bazaarvoice: Bazaarvoice operates a global network for user-generated ratings, reviews, and visual content that brands leverage for storytelling. It is a direct competitor serving large enterprise CPG and retail brands with comparable customer-voice offerings.
- TINT: TINT is a UGC platform that lets brands aggregate and display customer content (reviews, photos, social posts) across marketing channels. It competes directly with Preen.Me on the use case of turning customer voices into brand storytelling assets.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform that helps brands discover, manage, and measure creator-driven storytelling. It competes with Preen.Me on the creator/customer-voice layer of brand marketing programs.
- Aspire (formerly AspireIQ): Aspire is an influencer and creator marketing platform that helps brands run campaigns built around authentic customer and creator voices. It is a direct competitor on the brand-storytelling use case.
- Traackr: Traackr is an influencer marketing platform focused on performance measurement and creator relationship management. It overlaps with Preen.Me on the customer/creator-voice-to-brand-story workflow.
- Pixlee TurnTo: Pixlee TurnTo combines UGC, ratings/reviews, and community Q&A to help brands turn customer voices into marketing content. It competes directly with Preen.Me across both visual and written customer-voice use cases.
Broad incumbents
- Olapic (Sprinklr): Olapic, now part of Sprinklr, provides visual UGC and influencer content rights management for brands. It overlaps with Preen.Me on customer-voice content but operates inside a much larger customer experience management platform.
- Stackla (Nosto): Stackla, now part of Nosto, provided visual UGC and content curation for brands. It overlaps with Preen.Me on customer-voice content aggregation but sits inside a broader personalization suite.
Emerging players
- Influenster: Influenster operates a product discovery and reviews community where consumer voices surface brand-relevant content. It is adjacent to Preen.Me — both monetize customer voices for brand marketing — but Influenster is consumer-facing rather than B2B-platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Preen.Me social profiles
Digital presencePreen.Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preen.Me leadership team
Management profileNumber of profiles
Profiles2 records
Preen.Me funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preen.Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preen.Me
What does Preen.Me do?
Preen.Me is a marketing platform that helps brands leverage customer voices to tell brand stories. It operates as a next-generation marketing platform designed to enable brands to use authentic customer content and voices in their marketing efforts.
When was Preen.Me founded?
Preen.Me was founded in 2012. It employs 11 to 50 people.
Where is Preen.Me based?
Preen.Me is headquartered in Tel Aviv, Israel, in the Middle East region.
Who are Preen.Me's main competitors?
Direct peers on record are Yotpo, Bazaarvoice, TINT, CreatorIQ, Aspire (formerly AspireIQ), Traackr and Pixlee TurnTo. Broad incumbents are Olapic (Sprinklr) and Stackla (Nosto). Influenster is listed as an emerging player.
Does Preen.Me have an API?
No public API is recorded for Preen.Me.
What industry is Preen.Me in?
Preen.Me's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 541810 and its SIC code is 7372.