hipto
- Company typePrivate
- Founded2016
- HeadquartersBoulogne-billancourt, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
hipto firmographics
Firmographics- Name
- hipto
- Legal name
- WEEDEV SAS
- Website
- https://hipto.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
hipto industry classification
Industry- Product category
- Lead Generation Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing)Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat)Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)Lead Generation & Demand Generation (B2B/B2C)Lead Nurturing & Marketing Operations (List Management, Scoring)Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)Telemarketing & Survey/Market Research CallingBusiness & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation
Keywords
Where hipto is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
hipto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Cost Per Lead (CPL): Companies pay only for qualified leads generated. This performance-based model ensures ROI optimization by targeting only qualified prospects, reducing acquisition costs and enabling precise targeting of potential clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cost Per Lead model with customized volume commitments |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
hipto product offering
Product offeringCore offering
hipto is a lead generation specialist that produces qualified B2C and B2B prospects for client sales teams using an AI-powered, multi-channel digital acquisition funnel. The company runs campaigns across 10+ advertising channels (Meta, Google, TikTok, Snapchat, Taboola, Outbrain), pre-qualifies prospects in real time via conversational AI on WhatsApp and Messenger, and delivers conversion-ready leads directly into client CRM systems. Services are packaged as sector-specific offerings for insurance, mutual insurance, telecommunications, energy, healthcare, education, and home services, billed on a Cost Per Lead (CPL) basis.
Product overview
hipto is a French lead generation specialist offering a unified B2C and B2B qualified lead generation platform built around three core stages: AI-Powered Acquisition (multi-channel digital advertising across 10+ channels including Meta, Google Ads, TikTok, Snapchat, Taboola, and Outbrain with generative AI content), AI-Powered Qualification (real-time conversational AI via WhatsApp and Messenger for prospect pre-qualification), and Lead Conversion & CRM Delivery (direct integration with Salesforce and HubSpot, real-time Tableau dashboards). The platform is extended by a Voice AI Intelligent Call Management module for telecom clients, a Customer Data Platform for prospect contactability optimization, and an SMS Reassurance system for end-of-journey trust-building. hipto operates across 7 industry verticals (Insurance, Mutual insurance, Telecommunications, Energy, Healthcare, Education, Home Services) with dedicated sector-specific modules generating a combined 150,000+ leads per month across 700M monthly impressions and 3.2M monthly clicks. The company holds GDPR compliance as its primary regulatory certification.
Differentiator
Problem solved
Functional benefit
Products and services
- hipto Lead Generation Platform End-to-end B2C and B2B qualified lead generation platform that attracts prospects across 10+ digital acquisition channels (Meta, Google Ads, TikTok, Snapchat, Taboola, Outbrain), pre-qualifies them in real time using conversational AI on WhatsApp and Messenger, and delivers conversion-ready leads directly into client CRM systems. For sales and marketing leaders in sectors including insurance, telecoms, energy, healthcare, education, and home services.
- Insurance Lead Generation
- Telecommunications Lead Generation Sector-specific lead generation for telecom operators and ISPs targeting subscribers for fiber, mobile, and quadruple-play offers, generating approximately 50,000 leads per month. Augmented with Voice AI intelligent call management for qualifying and routing inbound prospects.
- Energy Lead Generation Sector-specific lead generation for energy suppliers covering electricity, gas, and renewable energy, generating approximately 30,000 leads per month. Used by Tersea and other energy sector clients with multi-channel acquisition and end-of-journey SMS reassurance to drive subscription conversion.
- Healthcare Lead Generation Sector-specific lead generation for healthcare companies, targeting seniors seeking hearing aids, patients needing hair implants, and health professionals seeking specific devices, generating approximately 3,200 leads per month.
- Education and Training Lead Generation Sector-specific lead generation for training centers, institutions, and online platforms targeting students, career changers, and professionals, generating approximately 5,700 leads per month. Augmented with Customer Data Platform analysis to improve prospect contactability.
- Home Services Lead Generation Sector-specific lead generation for home services companies (e.g., Proxiserve) needing a constant volume of qualified consumer leads for outbound and inbound sales operations, with dedicated team accompaniment and improved commercial discourse as part of the engagement.
- MediaGo Deep Learning Insurance Lead Generation
Quantifiable outcome
- 32% uplift in monthly conversion volume
- +9 more outcomes
Companies that use hipto
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
hipto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability10 records
Feature5 records
hipto partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MediaGocoreGlobal intelligent advertising platform partnership for performance marketing campaigns. MediaGo provides deep learning technology and SmartBid 3.0 while hipto contributes high-frequency creative iterations. The partnership achieved a 32% uplift in monthly conversion volume and threefold increase in lead volumes in the French health insurance sector.
- Meta (Facebook, Instagram)corePrivileged partnership with Meta for digital advertising campaigns. hipto leverages Meta's advertising platforms for multichannel lead generation across various sectors.
- GooglecorePrivileged partnership for Google Ads advertising campaigns. Company uses Google advertising platforms for targeted lead generation across multiple sectors.
- TikTokminorAdvertising partnership for TikTok campaigns enabling reach to younger demographics and diversified channel testing for clients.
- HubSpotcoreCRM platform integration for lead delivery, customer relationship management, and chatbot functionality for customer interactions.
- SalesforcecoreCRM integration for real-time lead delivery and conversion tracking into client sales systems.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
hipto competitors and assessment
Company assessmentDirect peers
- CIENCE: Outsourced lead-generation and demand-generation provider that delivers qualified leads to clients' sales teams, directly comparable to hipto's lead-gen-as-a-service model.
- Belkins: B2B lead generation and appointment-setting agency delivering qualified prospects, overlapping with hipto's B2B lead delivery and conversion focus.
- Callbox: Multichannel B2B lead generation and outbound contact-center company, comparable to hipto's blend of digital acquisition and call-based qualification.
- Martal Group: Lead generation and sales-outsourcing firm generating qualified leads on a performance basis, aligned with hipto's qualified-lead delivery model.
Regional players
- Numberly (1000mercis): French data-driven marketing and customer-acquisition company using first-party data and multichannel campaigns, a close domestic analogue to hipto's data-led acquisition.
- Kwanko: French/European affiliate and performance-marketing network driving CPL/CPA-based lead and customer acquisition, sharing hipto's performance-based home market.
- Companeo: French B2B lead-generation marketplace connecting businesses with suppliers via qualified leads, overlapping with hipto's lead-sourcing model in France.
Emerging players
- LeadGenius: Data and lead-generation platform combining technology and human-driven prospecting, intersecting with hipto's AI-plus-data lead qualification approach.
Others
- Drift: Conversational marketing and chatbot platform for real-time lead capture and qualification, adjacent to hipto's conversational AI qualification capability.
- Taboola: Native advertising and content-recommendation platform used as an acquisition channel; an enabling ecosystem partner rather than a direct competitor to hipto.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
hipto social profiles
Digital presencehipto compliance and trust
Trust signalCompliance1 record
hipto financial estimates
Financial estimateRevenue estimate
Valuation estimate
hipto leadership team
Management profileNumber of profiles
Profiles1 record
hipto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hipto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hipto
What does hipto do?
hipto is a lead generation specialist that produces qualified B2C and B2B prospects for client sales teams using an AI-powered, multi-channel digital acquisition funnel. The company runs campaigns across 10+ advertising channels (Meta, Google, TikTok, Snapchat, Taboola, Outbrain), pre-qualifies prospects in real time via conversational AI on WhatsApp and Messenger, and delivers conversion-ready leads directly into client CRM systems. Services are packaged as sector-specific offerings for insurance, mutual insurance, telecommunications, energy, healthcare, education, and home services, billed on a Cost Per Lead (CPL) basis.
Is hipto a public or private company?
hipto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was hipto founded?
hipto was founded in 2016. It employs 51 to 100 people.
Where is hipto based?
hipto is headquartered in Boulogne-billancourt, France, in the Europe region.
How does hipto make money?
One revenue line is on record: cost Per Lead (CPL).
Who are hipto's main competitors?
Direct peers on record are CIENCE, Belkins, Callbox and Martal Group. Regional players are Numberly (1000mercis), Kwanko and Companeo. LeadGenius is listed as an emerging player. Others are Drift and Taboola.
Does hipto have an API?
No public API is recorded for hipto.
What industry is hipto in?
hipto's product category is Lead Generation Services. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its NAICS code is 541810 and its SIC code is 7310.