Telmetrics
Telmetrics is a private Canadian call tracking and analytics SaaS company, founded in 1990, that provides an AI-powered conversation intelligence platform to attribute inbound phone calls to digital marketing campaigns for enterprise and agency customers in automotive, home services, healthcare, real estate, and advertising verticals.
- Company typePublic
- Founded1990
- HeadquartersMississauga, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Telmetrics does
Telmetrics is a private call tracking and analytics company founded in 1990 and headquartered in Mississauga, Canada, with 51-100 employees. The company provides a subscription-based platform that helps marketers and agencies attribute inbound phone calls to specific digital marketing channels, campaigns, and keywords, addressing the "offline blind spot" in digital advertising ROI measurement. Its core technology is an AI-powered conversation intelligence platform built on dynamic number insertion (DNI), multichannel attribution, automatic transcription, multilingual detection and translation (Spanish and French to English, including mid-call code-switching), keyword extraction, and call outcome classification. The product portfolio is anchored by the Marketing Edge call tracking and attribution platform, with add-on modules for Conversation Intelligence, Business Text Messaging, and Bring Your Own Conversations, supported by a published Integrations Library for CRM, chat, martech, and adtech systems.
The company sells primarily to enterprise and mid-market customers in five verticals: automotive (dealer networks and OEMs), home services (HVAC, plumbing, electrical, roofing franchises), healthcare (providers and health systems), real estate (brokerages and agents), and advertising/media (agencies and media companies). Go-to-market combines direct enterprise field sales, an agency reseller and white-label channel, and vertical-specific partner programs, with quote-based annual subscriptions and no public pricing. Revenue mechanics are recurring SaaS, but no revenue, ARR, customer count, or churn data is disclosed in the source material.
The input data contains a material data integrity note: the firmographic record for Telmetrics (private, Mississauga, founded 1990, 51-100 employees) is accompanied by source content that is primarily attributable to Marchex, Inc. (NASDAQ: MRCX), a separate publicly traded US company offering a similar call tracking and conversation intelligence product. As a result, most product, AI, and go-to-market detail in this analysis is drawn from a Marchex website scrape rather than from Telmetrics-specific sources, and Telmetrics-specific revenue, ownership, funding, M&A, and leadership detail is not present.
Telmetrics firmographics
Firmographics- Name
- Telmetrics
- Legal name
- Marchex, Inc.
- Website
- https://telmetrics.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Telmetrics is a private Canadian call tracking and analytics SaaS company, founded in 1990, that provides an AI-powered conversation intelligence platform to attribute inbound phone calls to digital marketing campaigns for enterprise and agency customers in automotive, home services, healthcare, real estate, and advertising verticals.
- Ownership category
- akta.pro rank
Telmetrics industry classification
Industry- Product category
- Marketing Attribution & Call Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), All Other Telecommunications (517810)
- SIC
- Services-Advertising (7310), Communications Services, Nec (4899)
- akta.pro primary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Telmetrics is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Markets served
Telmetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription — Call Tracking & Attribution Platform: Marchex generates revenue primarily through subscription-based access to its Marketing Edge call tracking and attribution platform. Customers pay for dynamic number inventory, attribution data, and conversation intelligence features on a recurring contract basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Agency Plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Telmetrics product offering
Product offeringCore offering
Telmetrics provides a call tracking and marketing attribution platform (Marketing Edge) that uses Dynamic Number Insertion to attribute inbound phone calls to specific digital campaigns, keywords, and channels. The platform layers AI-powered Conversation Intelligence to transcribe, translate (Spanish/French to English), and analyze call content for outcome classification, keyword extraction, and ROAS optimization, with native integrations to CRM, martech, and adtech systems for closed-loop attribution.
Product overview
Marchex offers a unified AI-powered conversation intelligence platform with multiple integrated products. The core offering includes Marketing Edge for call tracking and attribution, paired with Conversation Intelligence for analyzing customer interactions. Additional modules include Business Text Messaging for real-time customer communication and Bring Your Own Conversations for leveraging existing call data. All products connect through a shared integrations library that supports CRM, martech, and adtech systems, with AI capabilities handling multilingual transcription and translation.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Edge Primary call tracking and attribution platform that helps marketers optimize digital marketing performance and acquire quality leads through multichannel attribution and conversation intelligence. Marketed to enterprise marketers, dealer networks, agencies, and in-house marketing teams.
- Call Tracking & Attribution Enables accurate attribution of inbound calls to specific marketing channels, campaigns, and keywords using Dynamic Number Insertion (DNI), giving visibility into the customer journey and connecting call results to ROI. Used by marketers and agencies to optimize ad spend.
- Conversation Intelligence AI-powered product that analyzes customer conversations and improves agents through automatic transcription, Spanish and French to English translation, keyword extraction, and insights into call outcomes. Used by sales, marketing, and customer experience teams to classify call outcomes and surface optimization signals.
- Business Text Messaging Enables businesses to message customers in real time at scale through SMS capabilities integrated with the call tracking and attribution platform. Used by sales and customer engagement teams to engage inbound callers via text.
- Bring Your Own Conversations Allows businesses to use their own existing call recordings to power AI-driven insights through the company's AI capabilities, enabling analysis of pre-existing conversation data without requiring platform-routed calls. Used by enterprises with large existing call data assets.
Quantifiable outcome
- Classify calls by store location, duration, advertising channel, and keywords mentioned during the call to measure marketing-driven sales outcomes.
- +1 more outcomes
Companies that use Telmetrics
Customer profileSegments6 records
Ideal customer profiles5 records
Telmetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Telmetrics partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Telmetrics competitors and assessment
Company assessmentEmerging players
- CallMiner: Conversation analytics platform applying speech analytics and NLP to customer calls at enterprise scale. Comparable on AI-powered conversation analysis and outcome extraction, though broader in focus than marketing attribution.
- Gong: Revenue intelligence / conversation analytics platform for B2B sales teams. Comparable on AI-driven call transcription and conversation outcome analysis, though Telmetrics skews marketing-side while Gong skews sales-side.
Direct peers
- CallRail: Call tracking, attribution, and conversation intelligence SaaS for SMBs and agencies. Competes head-to-head on multichannel call attribution, keyword-level tracking, and AI-driven call transcription/translation.
- Marchex: Publicly traded (NASDAQ: MRCX) AI-powered call tracking and conversation intelligence platform — the closest direct competitor, offering Marketing Edge for DNI-based attribution and Conversation Intelligence for outcome classification across automotive, home services, healthcare, and other verticals.
- Ringba: Call tracking and analytics platform with dynamic number routing and real-time call intelligence. Overlaps with Telmetrics on DNI and call outcome analytics, particularly in performance marketing and affiliate use cases.
- Invoca: AI-powered call tracking and conversation intelligence platform focused on enterprise marketers, with deep martech/adtech integrations. Highly comparable on product (DNI, conversation analytics, attribution) and target verticals.
- WhatConverts: Lead tracking and attribution platform tracking phone calls, forms, chat, and ecommerce transactions. Comparable on marketing-driven call attribution and outcome reporting for agencies and in-house teams.
- CallTrackingMetrics: Call tracking platform providing DNI, call routing, and analytics for businesses and agencies. Overlaps directly with Telmetrics' core call attribution and outcome classification capabilities.
Broad incumbents
- Twilio: Large cloud communications platform offering programmable voice, telephony infrastructure, and increasingly analytics. A broad incumbent whose underlying telephony stack overlaps with the communications layer Telmetrics sits on, and which could move further up the analytics stack.
- DialogTech (now part of Invoca): Historically a direct call attribution and analytics competitor (acquired by Invoca in 2022); included as historical reference for the category's consolidation trajectory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Telmetrics social profiles
Digital presenceTelmetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telmetrics leadership team
Management profileNumber of profiles
Profiles5 records
Telmetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telmetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telmetrics
What does Telmetrics do?
Telmetrics provides a call tracking and marketing attribution platform (Marketing Edge) that uses Dynamic Number Insertion to attribute inbound phone calls to specific digital campaigns, keywords, and channels. The platform layers AI-powered Conversation Intelligence to transcribe, translate (Spanish/French to English), and analyze call content for outcome classification, keyword extraction, and ROAS optimization, with native integrations to CRM, martech, and adtech systems for closed-loop attribution.
Is Telmetrics a public or private company?
Telmetrics is a public company. It is classified as public and is currently operating.
When was Telmetrics founded?
Telmetrics was founded in 1990. It employs 51 to 100 people.
Where is Telmetrics based?
Telmetrics is headquartered in Mississauga, Canada, in the North America region.
How does Telmetrics make money?
One revenue line is on record: saaS Subscription — Call Tracking & Attribution Platform.
Who are Telmetrics's main competitors?
Emerging players on record are CallMiner and Gong. Direct peers are CallRail, Marchex, Ringba, Invoca, WhatConverts and CallTrackingMetrics. Broad incumbents are Twilio and DialogTech (now part of Invoca).
Does Telmetrics have an API?
No public API is recorded for Telmetrics.
What industry is Telmetrics in?
Telmetrics's product category is Marketing Attribution & Call Analytics Software. Its primary akta.pro industry code is MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 541910 and its SIC code is 7310.