Floor Covering Associates, Inc.

What Floor Covering Associates, Inc. does

Floor Covering Associates, Inc. (dba FCA Interiors) is a privately held, family-owned retailer and installer of flooring, cabinets, furniture, and window treatments founded in 1976 by Robert A. Hill and headquartered in Shorewood, Illinois. The company operates five retail showrooms across the Chicago metropolitan area — Naperville, Joliet, St. Charles, and Bourbonnais/Kankakee in Illinois, plus Merrillville, Indiana — and is structured through six wholly-owned regional subsidiaries plus an FCA Design Center. It is recognized as a Top 20 U.S. retailer in Floor Covering Weekly's annual Top 50 list and as a National Top 25 Specialty Flooring Retailer.

The core offering spans six flooring categories (waterproof luxury vinyl, laminate, tile, hardwood, carpet, and area rugs) from major manufacturers including Armstrong, Shaw, Mohawk, Mannington, COREtec, Karndean, and Karastan, alongside proprietary elements such as the DENSYLON™ nylon carpet fiber and the Centricity Flooring Protection Plan. The business earns revenue through one-time retail product sales, professional installation services, and adjacent lines in premium kitchen/bath cabinets (Wellborn, Wolf, Kemper, Bertch) and home furniture (Bassett, American Leather, Smith Brothers of Berne, Hooker, Lexington, Bernhardt). Customer-financing revenue flows through partnerships with Wells Fargo (Shaw Floors Financing) and Service Finance, with installment terms extending up to 120 months.

Go-to-market is primarily direct-to-consumer showroom-based, augmented by in-home shopping appointments, scheduled online consultations, and promotional email/newsletter campaigns. Customer segments are broadly distributed across residential homeowners (primary), independent interior designers, and contractors. The company runs promotional campaigns such as 'Buy More, Save More' tiers and the 'Red, White & BOOM' sale, and is celebrating its 50th anniversary in 2026 with a unified 'One place for everything home' positioning under the FCA Interiors brand.

Name

Floor Covering Associates, Inc.

Legal name

Floor Covering Associates, Inc.

Website

https://fcainc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

Floor Covering Associates, Inc. (FCA Interiors) is a privately held, family-owned retailer and installer founded in 1976, operating five showrooms in the Chicago metro and northwest Indiana that sell flooring, cabinets, furniture, and window treatments to homeowners, designers, and contractors.

Ownership category

akta.pro rank

Product category

Flooring and Home Furnishings Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Flooring retail
• Carpet sales
• Hardwood flooring
• Vinyl flooring
• Cabinet retail

Headquarters

HQ city

Shorewood

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products Sales: Retail sales of brand-name flooring including carpet, hardwood, laminate, waterproof vinyl, tile, and area rugs. Products sold include Armstrong, Shaw, Mohawk, Mannington, Karndean, COREtec, and Karastan brands.
2. Professional Installation Services: Expert flooring installation by trained professionals for all product categories.
3. Furniture Sales: Sales of home furnishings including living room, bedroom, and dining room furniture. Offers premium brands such as American Leather, Bassett Furniture, Bernhardt Furniture, Hooker Furniture, Lexington, and others.
4. Cabinet Sales: Sales of kitchen and bathroom cabinets including standard, semi-custom, and custom options. Featured brands include Aline, Bertch, Fieldstone, Kemper, Wolf, and Wellborn.
5. Financing Services: Partnership with Wells Fargo (Shaw Floors Financing) and Service Finance to offer installment payment plans up to 120 months for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Floor Covering Associates (FCA) is a family-owned retail flooring and home furnishings company operating five showrooms in the Chicago metropolitan area. It sells brand-name flooring (carpet, hardwood, laminate, waterproof vinyl, tile, area rugs), kitchen and bathroom cabinets, and home furniture, and provides professional installation, design consultation, in-home shopping, and financing services.

Product overview

Floor Covering Associates (FCA) operates as a unified retail platform offering flooring, cabinets, and home furnishings. The core product portfolio centers on six main flooring categories: Waterproof Luxury Vinyl Flooring (including LVP, WPC, and SPC sub-types), Laminate Flooring, Tile (ceramic, porcelain, natural stone), Hardwood (solid and engineered), Carpet (including DENSYLON brand), and Area Rugs. Beyond flooring, FCA offers Kitchen and Bathroom Cabinets (standard, semi-custom, and custom) and Furniture (living room, bedroom, dining room). The company also retails premium flooring sub-brands including COREtec (Plus, Plus XL, Plus Pro, Plus Pro Enhanced, One lines), Karndean Designflooring (Korlok, Loose Lay collections), and Karastan carpet. These products are available across five physical showroom locations in the Chicago metropolitan area with professional installation services. FCA also provides financing options and a proprietary Centricity Flooring Protection Plan as add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• DENSYLON: High-performance nylon carpet fiber with lifetime warranties in Quality Assurance, Texture Retention, Abrasive Wear, Soil Resistance, and Pet Resistance.
• Centricity Protection
• FCA Interiors

Products and services

• Waterproof Luxury Vinyl Flooring Multi-layer waterproof vinyl plank flooring with realistic wood or stone visuals, scratch resistance, and click-lock or glue-down installation. Includes LVP, WPC (Wood Plastic Composite), and SPC (Stone Plastic Composite) constructions for residential use.
• Laminate Flooring
• Tile Flooring
• Hardwood Flooring
• Carpet
• Area Rugs
• Kitchen and Bathroom Cabinets
• Home Furniture
• Centricity Flooring Protection Plan
• Professional Flooring Installation Services

Quantifiable outcome

• 5-year accidental damage protection on all covered flooring products with no service fees or deductibles
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• ManningtoncoreChannel Partner/ Reseller/ DistributorMannington is a major flooring manufacturer. FCA serves as an authorized retailer of Mannington flooring products including vinyl, laminate, hardwood, and tile. Mannington products are featured across all FCA showroom locations.
• ShawcoreChannel Partner/ Reseller/ DistributorShaw is a leading flooring manufacturer. FCA carries Shaw carpet and flooring products. Additionally, Shaw Floors Financing (provided by Wells Fargo) offers financing options for FCA customers.
• MohawkcoreChannel Partner/ Reseller/ DistributorMohawk is a major flooring manufacturer. FCA is an authorized retailer of Mohawk flooring products.
• ArmstrongcoreChannel Partner/ Reseller/ DistributorArmstrong is a flooring manufacturer. FCA carries Armstrong flooring products.
• COREteccoreChannel Partner/ Reseller/ DistributorCOREtec is a leading luxury vinyl plank flooring brand known for waterproof innovation. FCA is a proud authorized retailer of COREtec, offering one of the largest selections in the Chicagoland area. Featured in Golden Legacy Spotlight Series celebrating FCA's 50th anniversary with exclusive savings.
• KarastancoreChannel Partner/ Reseller/ DistributorKarastan is a renowned carpet and hard surface flooring brand. FCA is a trusted Karastan flooring distributor offering the brand's plush wall-to-wall carpet and luxury vinyl options.
• Karndean DesignflooringcoreChannel Partner/ Reseller/ DistributorKarndean Designflooring is a family-owned premium vinyl flooring manufacturer since 1973. FCA is an authorized retailer offering Karndean's luxury vinyl plank, LVP flooring, and tile products.
• WellbornmajorChannel Partner/ Reseller/ DistributorWellborn is a premium kitchen and bath cabinet manufacturer. FCA features Wellborn cabinetry in their showroom.
• Hunter DouglasmajorChannel Partner/ Reseller/ DistributorHunter Douglas is a leading window treatment manufacturer. FCA offers Hunter Douglas blinds and shades.
• Smith Brothers of BernemajorChannel Partner/ Reseller/ DistributorPremium furniture manufacturer. FCA offers Smith Brothers furniture at their showrooms.
• Bassett FurnituremajorChannel Partner/ Reseller/ DistributorPremium furniture brand. FCA offers Bassett bedroom furniture and other pieces.
• American LeathermajorChannel Partner/ Reseller/ DistributorPremium upholstered furniture manufacturer. FCA offers American Leather products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lowe's: Second-largest U.S. home improvement retailer with flooring installation, cabinets, appliances, and decor across 1,700+ stores. Comparable as a competing omni-channel flooring retailer with comparable product breadth.
• Home Depot: World's largest home improvement retailer with flooring, cabinets, furniture, and installation services sold across 2,000+ stores. Comparable as a competing omni-channel flooring and home improvement retailer, though operating at vastly greater scale.
• Mohawk Industries: Largest U.S. flooring manufacturer (NYSE: MHK) producing carpet, ceramic tile, laminate, wood, stone, and vinyl under Mohawk, Karastan, Pergo, and Daltile brands. Comparable as a key FCA supplier and vertically integrated flooring leader.
• Shaw Industries: Largest U.S. carpet manufacturer and a Berkshire Hathaway subsidiary producing Shaw, COREtec, and Anderson Tuftex brands. Comparable as a vertically integrated flooring entity and a key FCA brand partner, though operating as a manufacturer rather than retailer.

Direct peers

• Empire Today: U.S. flooring retailer specializing in carpet, hardwood, laminate, and vinyl with in-home shopping and next-day installation. Comparable as a full-service flooring retailer with strong installation focus and a similar Chicagoland origin.
• LL Flooring: Public specialty flooring retailer (formerly Lumber Liquidators) operating ~200 stores nationwide selling hardwood, vinyl, laminate, and tile with installation. Comparable as a specialty flooring retailer with showroom model and broad brand portfolio.
• Flooring America: Cooperative flooring retailer with ~500 member stores across the U.S. offering carpet, hardwood, tile, laminate, vinyl, and area rugs with installation. Comparable as a member-driven specialty flooring retailer with multi-brand portfolio.
• The Tile Shop: Public specialty tile retailer (NASDAQ: CTSS) operating ~140 stores focused on natural stone, ceramic, porcelain, and glass tile with accessories. Comparable as a specialty flooring/tile showroom retailer serving homeowners and contractors.
• Carpet One Floor & Home: Cooperative flooring retailer with ~1,000 member stores across North America selling carpet, hardwood, tile, vinyl, and window treatments with installation services. Directly comparable in product mix and full-service retail model.
• Floor & Decor Holdings: Public specialty flooring retailer (NYSE: FND) operating superstores across the U.S. selling hardwood, tile, laminate, vinyl, and accessories with installation services. Directly comparable as a multi-category flooring retailer with a similar brand-portfolio strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fcaflooring
• Facebookfacebook.com/fca-flooring-specialists-131422370231165
• LinkedInlinkedin.com/company/880771

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floor Covering Associates, Inc.