What InterCoastal Net Designs does

InterCoastal Net Designs (ICND) is a US-based website development and digital marketing agency founded in 1999 in Ocean Isle Beach, North Carolina, focused exclusively on the vacation rental and real estate industries. The company builds and operates conversion-focused websites, booking engines, and digital marketing programs for property management companies and vacation rental managers, anchored by its proprietary Axis platform (currently ICNDAxis V3, prepared for release around 2021 after V1 in 2014). Axis integrates with more than 20 property management software systems including Escapia, Streamline, Guesty, Track, VRM, Hostaway, OwnerRez, Vacasa, and CiiRUS, and is supplemented by an MLS-integration website product for real estate clients.

ICND generates revenue through a blended model: one-time project fees for custom website design, development, and Axis platform implementation; recurring subscriptions for digital marketing services (SEO, PPC, email, social media); recurring hosting and 24/7 support retainers; and professional services for PMS integrations and channel distribution work. Go-to-market is sales-led, with Account Executives, a VP of Sales and Marketing, and Senior Account Executives running direct enterprise and mid-market sales, supplemented by partner referrals from PMS vendors and industry associations such as VRMA and FAVR.

The company has grown from a one-person operation in 1999 to 40+ employees across development, design, sales, client success, project management, and digital marketing, serving 450+ vacation rental companies globally from its Ocean Isle Beach headquarters. Recent strategic activity has centered on AI-driven search optimization (GEO/AEO for ChatGPT, Gemini, and Perplexity), Microsoft Partner certification alongside existing Google Partner status, and ecosystem expansion through new PMS integrations and content-led demand generation via the Vacation Rental Ninjas podcast and webinar program.

Name

InterCoastal Net Designs

Legal name

InterCoastal Net Designs, Inc.

Website

https://icoastalnet.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

InterCoastal Net Designs is a US vacation rental and real estate agency, founded in 1999, that builds conversion-focused websites on its proprietary Axis platform and delivers SEO, PPC, social, email, and 24/7 support services to 450+ property management clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Ocean Isle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Website Design & Development Services: Custom website design and development services for vacation rental and real estate companies, including Axis platform implementation, custom integrations with PMS systems, and ongoing website hosting and support.
2. Digital Marketing Services: Full-service digital marketing including SEO, PPC, email marketing, and social media management. Services offered with monthly reporting, client meetings, and ongoing optimization.
3. Website Hosting & Support: 24/7 website support and hosting services including on-call weekends and holidays, technical issue resolution, and ongoing website maintenance.
4. Property Management Software Integrations: Integration services connecting websites with various PMS platforms (Escapia, Streamline, Guesty, Track, VRM, etc.) and channel managers for synchronized property listings and bookings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

InterCoastal Net Designs (ICND) designs, develops, and markets conversion-focused websites and direct-booking engines for vacation rental and real estate companies. Its proprietary Axis platform powers websites with integrated property search, availability calendars, online booking, and digital signing, and the firm delivers these as fully managed services alongside SEO, PPC, email, social media, and AI-driven marketing.

Product overview

InterCoastal Net Designs (ICND) is a vacation rental website development and digital marketing company serving the industry since 1999. Their product portfolio centers on the proprietary Axis platform (now in its third version, ICNDAxis V3) - a custom vacation rental website and booking engine that provides conversion-focused websites with integrated property search, availability calendars, and direct online booking functionality. This core platform is supplemented by digital marketing services including SEO, PPC, email marketing, and social media management. ICND also offers specialized services including AI optimization (GEO/AEO), MLS integration websites, and 24/7 support and account management. The company integrates with numerous PMS platforms (Streamline, Track, Escapia, Guesty, VRM, and others) to synchronize property data and bookings. Their offering is delivered as a service model rather than a self-serve SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Axis Platform ICND's proprietary vacation rental website and booking engine platform. Provides conversion-focused websites with integrated property search, availability calendars, online booking functionality, mobile-responsive design, and customizable features for vacation rental managers.
• Website Design & Development Custom website design and development services for vacation rental and real estate companies. Conversion-focused websites with brand experiences and e-business applications tailored to each client.
• Digital Marketing Services Full-service digital marketing including SEO, PPC, email marketing, and social media management specifically for vacation rental companies, delivered with monthly reporting and ongoing optimization.
• AI Optimization (GEO/AEO) AI-driven search optimization services including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for visibility in AI platforms like ChatGPT, Gemini, and Perplexity. Includes structured data, schema markup, and AI crawler optimization.
• MLS Websites MLS integration websites for real estate companies with Multiple Listing Service connectivity, including MLS 3D integration with property search, save, and share functionality.
• Website Hosting & 24/7 Support 24/7 website support and hosting services including on-call weekends and holidays, technical issue resolution, content changes, hosting management, and ongoing website maintenance.
• PMS Integration Services Integration services connecting websites with 20+ PMS platforms (Escapia, Streamline, Guesty, Track, VRM, Hostaway, OwnerRez, and others) and channel managers for synchronized property listings and bookings.

Quantifiable outcome

• Clients see an average 40% increase in conversion rates over previous year when switching to ICND
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability6 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• GuestycoreTechnology or IntegrationGuesty is the all-in-one platform for automating and optimizing vacation rental operations. ICND integrates with Guesty for seamless property synchronization, booking management, and channel distribution for clients using Guesty's PMS platform.
• StreamlinecoreTechnology or IntegrationStreamline VRS provides vacation rental management software with quality suite of programs for managing large property volumes. ICND builds integrated websites for Streamline clients.
• Track (TravelNet Solutions)coreTechnology or IntegrationTravelNet Solutions founded 20+ years ago provides booking and property management solutions. ICND integrates Track PMS with custom Axis websites for vacation rental clients.
• EscapiacoreTechnology or IntegrationWith 25+ years of development, Escapia is a popular vacation rental software. ICND provides integrated websites for Escapia clients featuring fast booking engines and full functionality.
• VRMcoreTechnology or IntegrationVRM is built as a single unified package with all functionality operating together. ICND provides web integration for VRM clients with combined property search and booking capabilities.
• HostawaycoreTechnology or IntegrationHostaway is a flexible PMS with solid partnerships with Airbnb, VRBO, Booking, and Expedia. ICND integration helps clients maximize revenue through automated workflows.
• OwnerRezcoreTechnology or IntegrationOwner Rez is internationally recognized as a leader in vacation rental software. ICND announced new partnership with OwnerRez in 2023 combining ICND's digital marketing expertise with OwnerRez's property management software.
• Beyond PricingminorStrategic or Co-development PartnerFounded by revenue management veterans from airline and hospitality industries, Beyond Pricing provides dynamic pricing software for vacation rentals using machine learning and predictive analytics.
• PriceLabsminorStrategic or Co-development PartnerPriceLabs' revenue management and dynamic pricing platform combines data with human control for portfolio optimization. ICND partners for integrated pricing solutions.
• WheelhouseminorStrategic or Co-development PartnerWheelhouse is a cutting-edge pricing platform for short-term, mid-term, and real estate revenue management. ICND referral partner for pricing optimization solutions.
• TruPlaceminorGTM or Marketing PartnerTruPlace has produced 68,000+ tours and processed 10+ million professional photographs. ICND co-hosts webinars on post-pandemic marketing strategies and website optimization.
• VRMAcoreGTM or Marketing PartnerVacation Rental Management Association provides best-in-class education, networking, and professional development. ICND sponsors VRMA events and presents webinars for the association.
• Florida Alliance for Vacation Rentals (FAVR)minorGTM or Marketing PartnerFAVR (formerly Florida VRMA) is a non-profit supporting Florida vacation rental industry for 28+ years. ICND is a proud sponsor.
• Google PartnerscoreGTM or Marketing PartnerGoogle Partner status requires meeting AdWords performance requirements including revenue, growth, and customer base management. ICND maintains certified partner status.
• MicrosoftminorGTM or Marketing PartnerMicrosoft Partner Badge indicates ICND's expertise with Microsoft advertising solutions and platforms for digital marketing.
• Book Direct Booking ToolsminorStrategic or Co-development PartnerBook Direct Booking Tools improves guest experience and provides services for vacation rental companies. First of many platforms from Booking Insights.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bluetent: Bluetent is a vacation-rental-focused digital agency offering website design, PMS integrations, SEO, PPC, email and social services to property managers — the closest head-to-head competitor to ICND on offer, customer base, and vertical focus.
• The Hotels Network: The Hotels Network provides direct-booking conversion tools, personalization, and AI-driven messaging for hotels and vacation rentals — directly comparable target customer (lodging operators fighting OTAs) with overlapping product surface in conversion optimization and direct booking.
• Triptease: Triptease is a hospitality booking-conversion platform selling price-comparison widgets, messaging and direct-booking tools to hotels and vacation rentals — competing in the same "help properties win direct bookings vs. OTAs" thesis that drives ICND's Axis platform.
• Net Affinity: Net Affinity is a long-established hospitality digital agency providing website design, booking engine integration, SEO, PPC and email to hotels and vacation rentals across the UK, Ireland and US — comparable service mix, customer base, and integrated booking-engine offering.
• Avvio: Avvio (now part of Sabre Hospitality) is a hotel/accommodation website builder and digital-marketing platform aimed at driving direct bookings; comparable product surface to ICND's Axis platform and serving the same direct-booking customer.

Emerging players

• Boostly: Boostly is a direct-booking-focused consultancy and education/community brand for vacation rental managers — focuses on the same "reduce OTA dependency" theme but emphasizes coaching and marketing playbook rather than custom website development.
• AirDNA: AirDNA is a short-term-rental market data and analytics SaaS serving vacation rental managers and investors — same target customer base but sells into the revenue management / pricing layer of the same operators.

Broad incumbents

• Guesty: Guesty is a well-funded vacation-rental property-management platform that has expanded into website builder and adjacent tools for property managers — same customers, broader platform, potentially both a partner and a competitive threat as it deepens native web capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/InterCoastal
• YouTubeyoutube.com/watch?v=1JXKVnW4K0o
• Facebookfacebook.com/InterCoastalNetDesigns
• LinkedInlinkedin.com/company/intercoastal-net-designs
• Instagraminstagram.com/intercoastalnetdesigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InterCoastal Net Designs