What Sweet Analytics does

Sweet Analytics is a London-based customer data and marketing automation company focused exclusively on eCommerce retailers. Founded in 2018 and operating with 11–50 employees, the company provides a unified analytics platform that ingests sales, marketing, and customer data from eCommerce back-ends (Shopify, WooCommerce, Magento, BigCommerce, Amazon) and major ad/email platforms (Google Ads, Performance Max, Meta Advantage+, Amazon Ads, Klaviyo, Dot Digital, Mailchimp) into real-time dashboards, KPI reports, and growth-forecast models. Core proprietary components include a native Sweet Tracker, a server-side offering (Sweet SSS) delivered via LittleData and Stape, an Audience Builder for cross-channel segmentation, and a Marketplace Module for Amazon operational management. The company is also an accredited Amazon Marketing Cloud (AMC) agency, giving it access to Amazon's first-party ad analytics for channel crossover and audience targeting.

The business operates a tiered subscription model priced in British pounds: Starter at £199/month for sub-£2M revenue brands, Scale Up at £299/month for £2M–£20M brands, and Enterprise with custom pricing for £20M+ brands or non-standard platforms. A standalone AMC service is offered at £99/month. A 14-day free trial underpins a product-led growth motion, supplemented by sales-assisted demos via HubSpot for larger deals and a pay-as-you-go / retainer consultancy arm covering digital audits, SEO, CRO, email, and data-driven due diligence for retail investors (in partnership with LEK Consulting, LDC, and Venrex). All tiers include Sweet Support with onboarding, training, and access to a podcast/webinar programme.

Named customers are exclusively SMB eCommerce brands (Bluebella, VIEVE, Pooky, Aspiga, CFF), and GTM spans self-serve onboarding for SMBs and a recently formalized enterprise motion for £20M+ brands. The company is privately held with no disclosed funding rounds or revenue figures; the broader portfolio also includes add-on professional services (Digital Services and Audits, Data Insights and Due Diligence) that provide a non-SaaS revenue stream and deeper customer embedment.

Name

Sweet Analytics

Website

https://sweetanalytics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Sweet Analytics is a London-based eCommerce analytics and marketing automation platform that unifies sales, marketing, and customer data from Shopify, Amazon, Google, Meta, and email tools into real-time dashboards, growth forecasts, and audience segments for SMB and mid-market retailers.

Ownership category

akta.pro rank

Product category

eCommerce Analytics Platform

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• ECommerce analytics
• Marketing attribution
• Customer data platform
• Amazon advertising analytics
• Retail data integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS - Core Platform: Three-tier subscription model priced based on customer annual revenue bands: Starter (£199/mo for <£2M), Scale Up (£299/mo for £2M-£20M), Enterprise (custom pricing for £20M+). All tiers include platform access, integrations, and reporting.
2. Amazon Marketing Cloud Services: Managed AMC service bundled into Scale Up tier and available as add-on for £99/month. Includes instance creation, audience building, management, reporting, and first-party data feeds.
3. Add-on Professional Services: Sweet Server Side Services, Digital Service and Audits (Paid Media, Tracking, Email marketing, SEO, CRO, e-commerce recruitment), and Data Insights and Due Diligence. Charged at affordable hourly rates or via retainer programme.
4. Flexible Consultancy: Pay-as-you-go consultancy and strategy projects for businesses wanting additional support beyond self-serve platform usage. Part of Scale Up tier and available to other tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sweet Analytics operates an eCommerce analytics SaaS platform that integrates sales and marketing data from multiple platforms into unified dashboards for real-time insights, KPI reporting, growth modelling, and audience segmentation. The company also delivers accredited Amazon Marketing Cloud (AMC) services, server-side tracking implementation, and add-on professional consulting including digital audits and due diligence for retail investors.

Product overview

Sweet Analytics is a unified eCommerce analytics platform that consolidates sales and marketing data from multiple sources to provide real-time insights. The platform follows a tiered pricing structure (Starter at £199/month, Scale Up at £299/month, and Enterprise with custom pricing) with the core Sweet Analytics Platform as the central product. The portfolio includes specialized Amazon capabilities via the Sweet Marketplace Module and Amazon Marketing Cloud (AMC) Service (accredited AMC agency offering at £99/month), native tracking via Sweet Tracker, and server-side attribution via Sweet Server Side Services (Sweet SSS). Add-on professional services cover Digital Services and Audits (paid media, SEO, CRO) and Data Insights and Due Diligence. All tiers include Sweet Support for onboarding and ongoing assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet Analytics Platform The eCommerce analytics platform that consolidates sales and marketing data from multiple platforms (Shopify, WooCommerce, Magento, BigCommerce, Amazon, Google Ads, Meta Advantage+, Amazon Ads, Klaviyo, Dot Digital, Mailchimp) into unified dashboards. Provides real-time insights, KPI reporting, growth modelling with Customer Lifetime Value, and an audience builder. Used by eCommerce retailers to save time and maximise ROI.
• Amazon Marketing Cloud (AMC) Service Accredited AMC agency service offered standalone at £99/month, providing AMC instance creation, audience building to improve ad effectiveness, management, reporting and insights, and first-party data feed for channel crossover analysis. Targets brands and agencies using Amazon DSP and Sponsored Ads who need advanced Amazon intelligence regardless of ad spend.
• Sweet Marketplace Module Amazon marketplace management module providing day-to-day Amazon performance management including sales and inventory tracking, profitability analysis, multi-channel management, and advanced forecasting dashboards for Amazon sellers and vendors.
• Sweet Server Side Services (Sweet SSS) Server-side services to improve attribution, paid digital and email performance, and enhance Sweet Tracker. Offered via LittleData for out-of-the-box server-side implementation or Stape for consultant-led Google Tag Manager server-side implementation.
• Digital Services and Audits Consultant-led professional services for SMEs covering paid media, tracking, email marketing, SEO, CRO (conversion rate optimisation), and e-commerce recruitment. Charged at affordable hourly rates or via retainer programme.
• Data Insights and Due Diligence Bespoke data analysis services including growth strategy, sales and profit forecasting, and acquisition and retention strategy. Sweet conducts due diligence projects for retail investors in partnership with LEK Consulting, LDC, and Venrex as part of their investment process.

Quantifiable outcome

• Marketing effectiveness improvements of over 15%

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and strategic.

• Amazon Marketing CloudcoreTechnology or IntegrationSweet Analytics is an accredited Amazon Marketing Cloud (AMC) agency. They provide AMC instance creation, audience building, management, reporting and insights to help brands tap into Amazon insights and optimize Amazon ad campaigns. AMC provides advanced analytics for Amazon DSP and Sponsored Ads users.
• LEK ConsultingstrategicImplementation/ SI/ Consulting PartnerSweet has conducted due diligence projects for retail investors in partnership with LEK Consulting, a leading strategy consultancy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glew: Glew provides eCommerce analytics and reporting across Shopify, Amazon and other channels, with a comparable SaaS-plus-services model targeting DTC merchants.
• Polar Analytics: Polar Analytics offers multi-channel eCommerce analytics integrated with Shopify, Amazon, Meta, Google and Klaviyo, competing head-to-head with Sweet in the SMB-to-mid-market DTC segment.
• Peel: Peel offers an eCommerce analytics and business intelligence product for Shopify brands, including LTV, cohort and marketing performance reporting, in the same SMB-Sweet-Scale-Up tier.
• Triple Whale: Triple Whale is a direct competitor offering a unified eCommerce analytics dashboard combining ad spend, attribution, and Shopify sales data, with a similar PLG model targeting DTC and Shopify-first brands.
• Northbeam: Northbeam provides cross-channel marketing attribution and ROAS analytics for eCommerce brands, overlapping directly with Sweet's positioning on unified dashboards, forecasting and channel-crossover insights.
• Rockerbox: Rockerbox is a marketing analytics and attribution platform used by mid-market eCommerce and DTC brands, competing for the same channel-crossover measurement use case that Sweet's AMC and live-feed integrations target.
• Daasity: Daasity is a data platform for DTC and omnichannel retailers that consolidates commerce, marketing and customer data into a single warehouse and analytics layer, similar in scope to Sweet's unified platform.

Broad incumbents

• Klaviyo: Klaviyo is an integrated email/SMS/CDP platform tightly coupled with Shopify that increasingly bundles analytics and segmentation features, posing a broader incumbent threat to Sweet's marketing-channel integrations.
• Shopify (analytics/Shopify Audiences): Shopify's native analytics, Audiences and Shopify integrations provide a default dashboard for the majority of Sweet's SMB customers, representing the largest platform-level competitive threat.

Emerging players

• Lifetimely: Lifetimely is a Shopify-focused LTV and subscription analytics tool that overlaps with Sweet's CLV modelling use case, primarily serving smaller Shopify merchants.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Analytics