Collaborative

What Collaborative does

Collaborative People Inc. (operating as "Collaborative") is a privately held, founder-owned mental health and wellness group practice headquartered at 136 Madison Avenue, New York, with a mailing address in Brooklyn, NY. Founded in 2019 by Zackary Forrest (CEO) and Michele New (Insurance President), the practice operates an integrated multi-disciplinary model branded "4 Brands: 1 Mission" that combines psychotherapy, psychiatry, and wellness services under one operating entity and ownership group, with Forrest and New describing a collaborative, clinician-led structure rather than an investor-backed one. The practice reports 11–50 employees, occupies 15,000 square feet of office space, and supports a multilingual clinical team of 9 languages.

The core product portfolio consists of Therapy Services (individual, couples, family, and group psychotherapy); Psychiatry Services (medication management, evaluations, medication-assisted treatment for substance use disorders, including Suboxone); and Wellness Services (acupuncture, cupping, gua-sha, moxibustion, herb therapy, nutritional support, and Eastern-medicine supplements). The practice's underlying clinical methodology is Mentalization-Based Treatment (MBT) — an evidence-based approach combining analytic, dynamic, attachment, and social methodologies — applied across child-through-adult populations. Delivery is hybrid: in-person at the New York City headquarters, telehealth to residents of New York, New Jersey, and Connecticut, and in-home services at premium pricing (2x hourly rate plus travel).

Revenue is generated primarily through professional-services billing: therapy sessions are tiered by clinician level (Level 1–4 and Founders Level, ranging $35–$600 per 15–55-minute session), psychiatry is billed per session length ($250–$450), and wellness/acupuncture is billed with initial and follow-up rates ($150–$225). The practice accepts three in-network insurance plans (Aetna, Cigna/Evernorth, Fidelis Care of New York), processes out-of-network claims on behalf of clients, and offers complimentary 15-minute consultations plus a Universal Financial Hardship program to broaden access. Customer segments span individual therapy, couples, families, psychiatry patients, substance-use disorder clients, LGBTQIA+ individuals (a focus segment given founder backgrounds), and wellness clients seeking Eastern-medicine modalities. Distribution occurs through direct booking, the Zocdoc marketplace, insurance networks, and content marketing via the "Collaborative Thoughts" blog and email newsletter. No external funding rounds have been disclosed; revenue is not publicly reported.

Name

Collaborative

Legal name

Collaborative People Inc.

Website

https://collaborative-people.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Collaborative People Inc. is a privately held, founder-owned mental health and wellness group practice in New York City that delivers individual, couples, family, and group therapy, psychiatry, and Eastern-medicine wellness services using Mentalization-Based Treatment, serving clients across New York, New Jersey, and Connecticut via in-person, telehealth, and in-home delivery.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Mental health services
• Psychotherapy practice
• Psychiatric medication management
• Holistic wellness services
• Mentalization-based treatment

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychotherapy and Counseling Services: Individual, couples, family, and group therapy sessions billed by session length and clinician level (Level 1-4 and Founders Level). New clients require two 55-minute initial appointments with 50% deposit.
2. Psychiatry and Medication Management: Psychiatric services including medication management, evaluations, and medication-assisted treatment for substance use disorders. Billed by session length.
3. Acupuncture and Wellness Services: Eastern medicine services including acupuncture, cupping, gua-sha, moxibustion, herb therapy, and nutritional support. Initial appointments are 1.5 hours at higher rates.
4. Merchandise Store (Charitable): Collaborative Shop sells branded merchandise including clothing, accessories, and home goods. 100% of profits are donated to charitable causes including Red Cross, Suicide Prevention Lifeline, Cancer Society, and other organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Collaborative is a mental health group practice providing psychotherapy (individual, couples, family, and group therapy), psychiatry and medication management, and holistic wellness services such as acupuncture, cupping, herb therapy, and nutritional support. Services are delivered in-person at 136 Madison Avenue in New York and via telehealth across New York, New Jersey, and Connecticut, with clinician-level tiered pricing.

Product overview

Collaborative is a multi-service mental health and wellness practice offering therapy, psychiatry, and wellness services. The core product portfolio includes Therapy Services (individual, couples, family, and group psychotherapy), Psychiatry Services (medication management), and Wellness Services (acupuncture, cupping, gua-sha, moxibustion, herb therapy, nutritional support, and supplements). The practice operates on a Mentalization-Based Treatment (MBT) methodology as its primary therapeutic approach. Additional offerings include a Client Portal for appointment management and a Shop selling branded merchandise with proceeds benefiting charity. Services are provided at 136 Madison Avenue in New York with telehealth options for New York, New Jersey, and Connecticut residents.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Services

Quantifiable outcome

• Complimentary 15-minute consultations offered to all prospective clients
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for Collaborative's mental health and wellness services. Collaborative accepts Aetna for in-network coverage.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for Collaborative's mental health and wellness services. Collaborative accepts Cigna/Evernorth for in-network coverage.
• Fidelis Care of New YorkcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider for Collaborative's mental health and wellness services in New York.
• ZocdocminorChannel Partner/ Reseller/ DistributorOnline healthcare appointment booking platform where Collaborative providers maintain profiles for patient discovery and scheduling.
• American Red CrossminorOthersCharitable beneficiary of Collaborative Shop merchandise sales. 100% of store profits donated to causes including Red Cross.
• Suicide Prevention LifelineminorOthersCharitable beneficiary of Collaborative Shop merchandise sales. 100% of store profits donated to causes including Suicide Prevention Lifeline.
• American Cancer SocietyminorOthersCharitable beneficiary of Collaborative Shop merchandise sales. 100% of store profits donated to cancer research and support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Two Chairs: Group therapy practice operating in California with a similar model of in-person and telehealth therapy, multiple clinician tiers, and insurance-supported access. Most directly comparable in business model, premium positioning, and integrated clinical operations.
• Octave: Mental health group practice combining therapy and psychiatry with in-network insurance partnerships and outcomes measurement. Closely comparable to Collaborative's integrated therapy+psychiatry model with insurance-driven patient acquisition.
• Alma: Therapist network and insurance-billing platform enabling private-practice clinicians to accept in-network coverage. Targets the same clinician population and patient base as Collaborative via a platform model rather than direct employment.
• Headway: Platform that helps therapists credential with insurance networks and manage billing, addressing the same operational pain points Collaborative solves internally. Competes for the same therapist supply and patient demand in NY/NJ/CT.
• Talkspace: Public online therapy platform offering individual, couples, and teen therapy via telehealth with B2B (employer/insurance) and B2C channels. Direct competitor for telehealth therapy patients across Collaborative's NY/NJ/CT service area and beyond.

Broad incumbents

• BetterHelp: Largest online therapy platform (Teladoc subsidiary) offering subscription-based therapy across all 50 states. Represents the mass-market incumbent against which Collaborative's premium, specialty positioning competes.
• Lyra Health: Enterprise mental health benefits platform serving employers with therapy, coaching, and psychiatry. Adjacent competitor for employer-sponsored patient demand that Collaborative could otherwise capture via premium self-pay.
• Spring Health: Enterprise mental health benefits platform offering therapy, coaching, and psychiatry through employer plans. Broad incumbent in the B2B mental health space where Collaborative may eventually compete via employer partnerships.

Emerging players

• Cerebral: Telehealth mental health company combining therapy with medication management for anxiety, depression, and ADHD. Directly competes with Collaborative's integrated therapy+psychiatry value proposition at lower price points.
• Parsley Health: Functional medicine practice combining conventional and holistic/wellness care with insurance support. Comparable to Collaborative's therapy+wellness integration thesis, applying it to physical rather than mental health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UScollabpeople
• Facebookfacebook.com/collaborativepeople
• LinkedInlinkedin.com/company/collaborative-therapy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collaborative