BirdDog
BirdDog designs professional PTZ cameras, video converters, and cloud-based control software built around NDI IP video, selling through global resellers to broadcast, corporate, education, worship, sports, and live-event production customers.
- Company typePrivate
- Founded2016
- HeadquartersCollingwood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BirdDog does
BirdDog is an Australian privately held company that designs and sells professional video capture, conversion, and control hardware and software for IP-based production workflows. Its core technology stack is built around NDI (Network Device Interface), enabling power, video, control, and tally to be carried over a single Ethernet cable via PoE; the company has expanded protocol support to include Dante AV-H and was the first hardware manufacturer to achieve full NDI 6.3 compatibility across its lineup. The product portfolio spans PTZ cameras (X Series including XL Ultra and X4/X5 wireless variants, MAKI Series, O4, MAX, plus legacy P and A series), encoders/decoders/converters (PLAY PRO, OG4, 4K, FLEX 4K, Mini, PLAY), and a software layer that includes the BirdDog Connect cloud platform, Central 2.0, Multiview, Cam Control, Dyno, and mobile apps.
The company sells primarily through a global network of resellers, system integrators, and distributors, complemented by direct SaaS subscriptions (BirdDog Cloud at $150/month or $995/year) and project registration for large enterprise installations. Revenue is generated from hardware sales of cameras and converters, recurring software subscriptions, and professional services and support contracts. Targeted customer segments include broadcast and live production, corporate and hybrid meetings, education (Harvard, Monash), house of worship, live events and touring (Barrett-Jackson, Carlos Vives tour), sports (Philadelphia Eagles, Sport Climbing Victoria), gaming/esports (Gamereactor), content creation, and increasingly healthcare via the Remedi Pro partnership.
BirdDog operates from Collingwood, Australia, with a second Australian office in Docklands, and runs an 11-50 employee organization led by CEO Dan Miall. The company maintains a global footprint spanning North America, Europe, and APAC, and emphasizes integrations with vMix, TriCaster/NewTek, Resolume, OBS Studio, mimoLive, Netgear AV switches, and Audinate Dante ecosystems.
BirdDog firmographics
Firmographics- Name
- BirdDog
- Legal name
- BirdDog Australia Pty Ltd
- Website
- https://birddog.tv
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BirdDog designs professional PTZ cameras, video converters, and cloud-based control software built around NDI IP video, selling through global resellers to broadcast, corporate, education, worship, sports, and live-event production customers.
- Ownership category
- akta.pro rank
BirdDog industry classification
Industry- Product category
- Professional Broadcast Video Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
- akta.pro secondary industries
- Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB)
Keywords
Where BirdDog is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
BirdDog business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Hardware Sales: BirdDog generates revenue primarily through the sale of professional PTZ cameras, converters, encoders, decoders, and accessories. Products include X Series, MAKI Series, O4, MAX, KBD, and converter families (PLAY PRO, OG4, 4K, FLEX 4K, Mini, PLAY).
- Software Subscriptions: BirdDog offers cloud-based and software products including BirdDog Connect, Central 2.0, Multiview, Cam Control, Dyno, and BirdUI. BirdDog Cloud is available as a subscription service.
- Professional Services: Service contracts and support services provide recurring revenue opportunities. The company emphasizes total cost of ownership and service contracts as recurring revenue for ProAV integrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BirdDog Cloud Monthly |
| Subscription | Annual | BirdDog Cloud Annual |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BirdDog product offering
Product offeringCore offering
BirdDog designs, manufactures, and sells professional PTZ cameras, NDI video converters/encoders/decoders, and cloud-based video production software that together enable IP-based video workflows over standard networks. Products include X Series, MAKI Series, O4, MAX, P and A Series PTZ cameras, Mini/PLAY PRO/OG4/4K/FLEX 4K converters, plus BirdDog Connect, Central 2.0, Cam Control, and Multiview software, targeting broadcast, corporate, education, worship, live events, and content creation markets globally.
Product overview
BirdDog builds a unified ecosystem of professional PTZ cameras, video converters/encoders/decoders, and cloud/software platforms that work together over NDI IP video infrastructure to simplify modern video production workflows. The portfolio comprises three core layers: (1) Capture — Professional PTZ and fixed cameras across the O4, X Series (X1, X4, X5, XL), MAKI (MAKI Live, MAKI Ultra, MAKI Studio), MAX, and KBD lines, plus accessories; (2) Convert & Distribute — Converters including PLAY PRO, OG4, 4K Family, FLEX 4K Family, and Mini for encoding/decoding video across IP networks; and (3) Control — Software tools including BirdDog Connect (cloud platform), Central 2.0 (NDI routing), Multiview, Cam Control, Dyno, and BirdUI for monitoring and camera control. All hardware and software is designed around NDI as the core protocol, with recent expansion to Dante AV-H integration. Solutions target broadcast, corporate/hybrid meetings, education, house of worship, live events, and content creation/podcasting segments.
Differentiator
Problem solved
Functional benefit
Products and services
- X Series PTZ Cameras
- MAKI Series PTZ Cameras
- O4 Camera
- MAX Camera
- KBD PTZ Keyboard Controller
- PLAY PRO NDI Encoder/Decoder
- OG4 NDI Encoder/Decoder
- 4K Family NDI Converters
- FLEX 4K Family NDI Converters
- Mini NDI Encoder/Decoder
- PLAY NDI Playback Device
- Pod AV-over-IP Device
- Wallplate NDI Encoder
- VideoWall
- SDM M1 AV Device
- BirdDog Connect Cloud Platform
- Central 2.0 Software
- P Series PTZ Cameras (Previous Generation)
- A Series All-Weather PTZ Cameras (Previous Generation)
Quantifiable outcome
- Near-100% uptime at large events compared to 50-75% with previous providers
- +3 more outcomes
Companies that use BirdDog
Customer profileNamed customers49 records
Segments6 records
Ideal customer profiles3 records
BirdDog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature6 records
BirdDog partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, key and supporting.
- NDI (Vizrt NDI AB)coreBirdDog has partnered with NDI from the very beginning, becoming the first hardware manufacturer to achieve full NDI 6.3 compatibility across its entire product lineup. This deep integration enables BirdDog devices to natively support NDI 6.3's enhanced discoverability features including active Discovery Server registration, hostname-based device grouping, and real-time property broadcasting. Both encoders and decoders are fully visible and addressable across networks, with operators gaining end-to-end signal visibility through BirdDog Connect.
- mimoLive / Boinx SoftwarekeyBirdDog X5 Ultra cameras integrate with mimoLive software for live production workflows. mimoLive runs on MacBook Pro and provides switching, graphics, recording, streaming, and automation. Camera control lives inside mimoLive, allowing PTZ control directly from the production software. Joint promotional offering includes 6 months of mimoLive Studio for Mac free with selected BirdDog camera bundles.
- Audinate (Dante)coreBirdDog integrated Dante AV-H across its X Series camera lineup (excluding X5), MAX, and BirdDog Connect, enabling high-quality, low-bandwidth video over standard networks fully integrated into existing Dante environments. Devices can be discovered, routed, and managed through familiar Dante tools, with audio and video unified on a single infrastructure.
- NetgearkeyBirdDog works with Netgear AV switches (M4250 series) which come with built-in NDI and BirdDog profiles for simplified configuration. BirdDog cameras integrate seamlessly with Netgear network infrastructure for enterprise AV-over-IP deployments.
- vMixkeyBirdDog NDI cameras integrate with vMix video production software. Multiple user stories highlight vMix as the production software of choice for BirdDog-based workflows.
- ResolumesupportingBirdDog PF120 and other NDI cameras integrate with Resolume Arena for live event visuals and LED wall content, as demonstrated in the Carlos Vives tour production.
- NewTek / TriCastersupportingBirdDog NDI products work with NewTek TriCaster production systems. Tony Liuzzi's award-winning production used TriCaster with dual NICs for dedicated NDI network isolation.
- RemedikeyBirdDog X1 Ultra and MAKI Live cameras integrate with Remedi Pro for remote control, multiview, and P2P switching in medical training applications. The partnership enables near-zero latency 4K video for live surgical education at Epworth Hospital.
- Stream DudeskeyStream Dudes is a systems integrator specializing in live streaming solutions that designed Jennifer Bukowsky's multi-camera TV studio using BirdDog Mini NDI encoders and vMix.
- ATX Event SystemskeyATX Event Systems deployed over 30 remote BirdDog P400 cameras for Consensus 2022 cryptocurrency conference across multiple Austin venues, using BirdDog Cloud for central control.
- WiFi JoekeyWiFi Joe provided wireless internet infrastructure for Consensus 2022, working with BirdDog cameras for point-to-point microwave link deployments at older venues lacking IT infrastructure.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
BirdDog competitors and assessment
Company assessmentBroad incumbents
- NewTek (Vizrt Group): Creator of NDI protocol and TriCaster live production systems. Overlaps BirdDog via the shared NDI ecosystem but is also a competing vendor with deeper broadcast production software suite.
- Sony (Imaging Products / PTZ): Premium PTZ camera vendor (BRC, FR7, AM7 series) positioned as direct broadcast incumbents against BirdDog's XL Ultra. Same NDI-native functionality but substantially larger installed base, R&D resources, and brand recognition.
- Matrox Video: Broadcast and AV-over-IP infrastructure provider (ConvertIP, Monarch) for IP video encoding/decoding. Directly comparable to BirdDog's converter family at the IP video infrastructure layer with broader broadcast incumbency and OEM reach.
- Panasonic Connect (Pro AV): AW-UE series PTZ cameras (e.g., AW-UE160) are head-to-head competitors in broadcast and live production. Broad incumbent portfolio with deeper systems integration relationships than BirdDog.
- Canon (PTZ and Cinema): CR-N series PTZ cameras (e.g., CR-N700) compete directly with BirdDog's premium offerings in broadcast and house of worship. Canon brings substantial sensor/lens heritage and global enterprise sales channels.
Direct peers
- PTZOptics: Manufacturer of professional PTZ cameras for live streaming, broadcast, and house of worship markets. Directly comparable product line (PTZ cameras with NDI/HDBaseT/SDI), overlapping customer segments (broadcast, education, worship), and similar SMB-to-enterprise distribution model.
- Lumens Digital Optics: Manufacturer of PTZ cameras, document cameras, and AV-over-IP products including NDI-native models. Directly comparable in capture + IP video infrastructure for live production and education markets.
- AVer Information: Taiwan-based manufacturer of professional PTZ cameras, auto-tracking cameras, and video collaboration solutions. Competes with BirdDog in education, corporate, and broadcast segments with overlapping NDI-capable camera lineups.
- Magewell: Manufacturer of NDI/HDMI/SDI encoders, decoders, and capture cards. Directly comparable to BirdDog's converter family (Mini, PLAY, OG4, FLEX 4K) serving live streaming and AV-over-IP production markets.
- Marshall Electronics: Manufacturer of broadcast PTZ cameras and miniature/POV cameras for live production, sports, and house of worship. Competes with BirdDog in entry-to-mid PTZ tiers and integrates with NDI workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BirdDog social profiles
Digital presenceBirdDog compliance and trust
Trust signalCompliance1 record
BirdDog financial estimates
Financial estimateRevenue estimate
Valuation estimate
BirdDog leadership team
Management profileNumber of profiles
Profiles1 record
BirdDog funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BirdDog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BirdDog
What does BirdDog do?
BirdDog designs, manufactures, and sells professional PTZ cameras, NDI video converters/encoders/decoders, and cloud-based video production software that together enable IP-based video workflows over standard networks. Products include X Series, MAKI Series, O4, MAX, P and A Series PTZ cameras, Mini/PLAY PRO/OG4/4K/FLEX 4K converters, plus BirdDog Connect, Central 2.0, Cam Control, and Multiview software, targeting broadcast, corporate, education, worship, live events, and content creation markets globally.
Is BirdDog a public or private company?
BirdDog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BirdDog founded?
BirdDog was founded in 2016. It employs 11 to 50 people.
Where is BirdDog based?
BirdDog is headquartered in Collingwood, Australia, in the Oceania region.
How does BirdDog make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscriptions and professional Services.
Who are BirdDog's main competitors?
Broad incumbents on record are NewTek (Vizrt Group), Sony (Imaging Products / PTZ), Matrox Video, Panasonic Connect (Pro AV) and Canon (PTZ and Cinema). Direct peers are PTZOptics, Lumens Digital Optics, AVer Information, Magewell and Marshall Electronics.
Does BirdDog have an API?
Yes. BirdDog offers an Automation/API feature accessible at /api/ for automation and control purposes. The API is referenced as part of the AV Section product navigation, indicating REST API/web API availability for integrating with BirdDog cameras and video infrastructure.
What industry is BirdDog in?
BirdDog's product category is Professional Broadcast Video Equipment. Its primary akta.pro industry code is MPAHAKAE, Live Production Switching & Routing (Vision Mixers, Routers), with a secondary code of THAHAEAA, Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls). Its NAICS code is 33431 and its SIC code is 3576.