What Williams Lumber does

Williams Lumber & Home Centers is a privately held, family-owned chain of seven retail lumber and home centers headquartered in Rhinebeck, New York, serving the Hudson Valley and Catskill region since its founding in 1946 by Stan Williams. The company operates stores in Rhinebeck, Hudson, Hopewell Junction, Tannersville, Red Hook, Pleasant Valley, and High Falls, with a flagship 28,000 sq ft Rhinebeck location, employs 300+ people, and runs a delivery fleet of 50+ vehicles (including MOFFETT forklift-equipped trucks and 60-ft boom trucks) covering the Catskills to Westchester.

The product offering spans 16+ retail departments including lumber (cedar, dimensional, engineered, treated), building materials (roofing, insulation, flooring, siding, pavers, gypsum, fencing/railing/decking), kitchen & bath (Aristokraft, Crystal, Omega, Schrock, Wolf cabinetry with Caesarstone, Cambria, Corian, Silestone countertops), Benjamin Moore paint, tools & accessories, electrical, plumbing, hardware, fasteners, lawn & garden, grilling (Weber, Kamado Joe, Traeger), bird & pet feed, Carhartt workwear, and footwear. Service modules include Seljax-powered material estimating, job-site delivery, in-house power tool and small engine repair (Husqvarna-certified), lock/key cutting, screen and material cutting, propane refills, UPS authorized shipping, and kitchen/bath design at Rhinebeck and Pleasant Valley. Online ordering routes through Ace Hardware (acehardware.com) for in-store pickup; ecommerce is delivered via the Ace partnership rather than a proprietary platform.

Revenue mechanics combine in-store retail sales, monthly promotional circulars (Red Hot Buys with ACE Rewards pricing), contractor-direct sales with credit accounts and dedicated Professional Electrician/Plumber volume pricing, kitchen & bath design sales, delivery/installation/repair services, and gift certificates. Go-to-market is direct-to-consumer across physical retail storefronts plus a contractor-direct sales motion via the Contractor Zone portal (store.williamslumber.com/inet). The company carries premium flagship brand partnerships (Ace Hardware, Benjamin Moore, Marvin, Trex, Husqvarna, Stihl, Carhartt) as the primary local distribution channel, and competes on selection, in-house repair, delivery capability, and 80-year community trust rather than price.

Name

Williams Lumber

Legal name

Williams Lumber & Home Centers

Website

https://williamslumber.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Williams Lumber & Home Centers is a family-owned chain of seven lumber and home centers in New York's Hudson Valley and Catskill region, providing building materials, kitchen/bath design, paint, tools, hardware, and contractor services to homeowners and builders since 1946.

Ownership category

akta.pro rank

Product category

Lumber & Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industry

Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)

Keywords

• Lumber and building materials
• Home center retail
• Hardware store
• Kitchen and bath design
• Contractor supply

Headquarters

HQ city

Rhinebeck

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Lumber, Building Materials & Home Center Sales: Core revenue from in-store and online sales of lumber (dimensional, treated, engineered, cedar), building materials (roofing, gypsum, fencing/railing/decking, flooring, insulation, siding, pavers, trim), windows & doors, paint & painter tools, tools & accessories, electrical, plumbing, hardware, fasteners, lawn & garden, grilling, bird & pet feed, giftware & housewares, Carhartt apparel, and footwear across seven locations.
2. Kitchen & Bath Design and Cabinetry Sales: Design-led sales of cabinets, countertops, sinks, faucets, and showers with expert designers, available at Rhinebeck and Pleasant Valley. Includes custom and semi-custom cabinetry quotes (Aristokraft, Crystal, Omega, Schrock, Wolf).
3. Contractor Services & Accounts: Specialized contractor pricing accounts (including dedicated electrician and plumber accounts), credit accounts (cash/consumer/commercial), estimating services using Seljax software, and bulk material supply for professional builders in the Hudson Valley.
4. Delivery, Installation & Repair Services: Revenue from job-site/home delivery (fleet of 50+ vehicles), propane refills (5–40 lb tanks, $7.50 disposal fee), UPS shipping services, lock/key cutting, screen/glass/Plexiglass cutting, copper flashing cutting, material cutting, paint services, and power tool/small engine repair.
5. Gift Certificates: Sale of gift certificates redeemable at Williams Lumber locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Williams Lumber & Home Centers operates a family-owned chain of seven retail lumber yards and home centers across the Hudson Valley and Catskill region, selling lumber, building materials, hardware, paint, tools, kitchen and bath, electrical, plumbing, lawn and garden, grilling, pet supplies, workwear, and footwear. The business also provides supporting services including Seljax-powered material estimating, job-site delivery via a 50+ vehicle fleet, lock and key cutting, material cutting, propane refills, paint services, UPS shipping, and a Power Tool and Small Engine Repair Center staffed with Husqvarna-certified technicians. A dedicated Contractor Zone adds credit accounts, online quote requests, make-a-payment workflow, and specialized Professional Electrician and Plumber accounts.

Product overview

Williams Lumber & Home Centers operates a single unified retail platform-plus-modules business: a family-owned chain of seven brick-and-mortar lumber and home centers in the Hudson Valley and Catskill region (Rhinebeck, Hudson, Hopewell Junction, Tannersville, Red Hook, Pleasant Valley, High Falls), backed by an informational website that funnels online shopping to acehardware.com. The company's offering is organized into a core set of in-store retail departments — Windows & Doors; Kitchen & Bath; Lumber (Cedar, Dimensional, Engineered, Treated); Building Materials (Roofing, Gypsum, Fencing/Railing/Decking, Insulation, Flooring, Siding, Pavers, Interior & Exterior Trim); Paint & Painter Tools; Tools & Accessories (with the Rhinebeck Power Tool Repair Center); Electrical; Plumbing; Hardware; Fasteners; Lawn & Garden; Grilling; Bird & Pet Feed; Giftware & Housewares; Carhartt; and Footwear — supported by service modules including the Seljax-powered Estimates service, a 50+ vehicle Delivery fleet, Lock & Key Cutting, Material Cutting, Propane Refills, Paint Services, and authorized UPS Shipping. A Contractor Zone adds credit accounts, online quote requests, online payment, and a dedicated contractor login portal, while the ACE Rewards loyalty program is leveraged as a partnership-driven ecommerce and rewards layer on top of the physical stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Lumber (Cedar, Dimensional, Engineered, Treated) Core lumber department spanning Cedar Lumber, Dimensional Lumber (Premium SPF and Douglas Fir & Larch), Engineered Lumber (1.75" LVL beams, BLI joists, Rim Board), and Pressure Treated Lumber for ground-contact and decking applications, in stock at all Williams Lumber locations.
• Building Materials Aggregate building materials department covering Roofing (GAF, Owens Corning, ABC Metal, Metal Sales, Everlast, Fabral, McElroy Metal), Gypsum Products (USG, QuietRock, Georgia-Pacific), Fencing/Railing/Decking (Trex, AZEK, TimberTech, Gossen, CableRail, Landmark), Insulation (Johns Manville, ROCKWOOL, DuPont, TimberHP), Flooring (Mullican, Bruce, BerryAlloc, Tarkett, Turman, MSI), Siding (Boral TruExterior, Ply Gem, Georgia-Pacific, GenStone), Pavers (Cambridge Pavingstones with ArmorTec, Delgado Stone), and Interior & Exterior Trim (Versatex, Boral TruExterior, HB&G, Fypon).
• Windows & Doors Retail department offering Marvin windows and doors (Signature, Elevate, Essential collections with Ultrex fiberglass), Smarter Windows, Brosco, Velux skylights, Therma-Tru doors, Simpson, Rogue Valley, TruStile, JELD-WEN, and Lemieux Doors.
• Kitchen & Bath Kitchen and bath design and display department available at Rhinebeck and Pleasant Valley with expert designers, cabinetry from Aristokraft, Crystal Cabinets, Omega, Schrock, and Wolf; countertops from Caesarstone, John Boos, Cambria, Corian, Corian Quartz, Geoluxe, HanStone, IceStone, Silestone, Viatera, Formica, and Wilsonart; plus sinks, faucets, and showers from Blanco, Delta, Elkay, Grohe, Kohler, Moen, Nantucket Sinks, Peerless, ROHL, Sterling, and Swanstone.
• Paint & Painter Tools Full-line paint department carrying Benjamin Moore (Aura, Regal Select, Natura, Ultra Spec, ben), Valspar Aspire and Optimus, Clark + Kensington, Fine Paints of Europe, Cabot, Minwax, Zar, and Penofin stains, plus Wooster, Purdy, Picasso, Hyde painter tools and Drylok, Abatron, West Epoxy.
• Tools & Accessories Power tools (DeWalt, Makita, Bostitch, Paslode, Bosch), hand tools (Craftsman, Stanley), and accessories (Diablo/Freud, Fein, Milwaukee Shockwave, Irwin, Shop-Vac), supported by the Rhinebeck Power Tool Repair Center.
• Electrical Electrical supplies including wire, boxes, breakers, panels, Duracell batteries, fans, air conditioners, Cadet baseboard heaters, smoke/CO detectors, Monster HDMI/TV cables, Broan/Nutone exhaust fans, and LED light bulbs; brands include Broan-Nutone, Carlon, Duracell, Feit, First Alert, Leviton, Lutron, Monster, and Southwire.
• Plumbing

Quantifiable outcome

• Family-owned business operating for 80 years (since 1946)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

24 partnerships are on record, tiered flagship / core, core and minor.

• Ace Hardwareflagship / coreChannel Partner/ Reseller/ DistributorWilliams Lumber is partnered with Ace Hardware, enabling customers to find and order products online on acehardware.com for delivery or for pick-up at their local Williams Lumber location. Pick-up orders are auto-routed to the nearest Williams Lumber store based on the customer's location. The ACE Rewards loyalty program is co-marketed. Ace Hardware is also referenced as a designation for the Rhinebeck location ('designated the Ace Hardware Store of the Future' in 1985) and Clark+Kensington paint by Ace Hardware is stocked at all Williams Lumber locations.
• UPS (United Parcel Service)coreTechnology or IntegrationAll Williams Lumber locations are fully authorized UPS shipping centers with daily UPS pickups; customers can ship packages and access up-to-the-minute UPS Tracking. UPS is described as 'a world leader in shipping, delivering an average of 13.3 million packages and documents every day'.
• Seljax (Estimating Software)coreStrategic or Co-development PartnerWilliams Lumber uses Seljax, a total Sales, Estimating and 3D Design Software solution that increases estimating efficiency, to produce close-to-cost material lists for new construction, remodels/renovations, additions, decks, garages, and pole barns. Available at all Williams Lumber locations, with Darren Wells at Rhinebeck (845-876-4054 ext 1018) as the contact.
• ADP (Workforce Now)coreTechnology or IntegrationWilliams Lumber uses ADP Workforce Now for online job applications, current openings, and E-Verify employment eligibility verification (Williams Lumber participates in E-Verify).
• Benjamin Mooreflagship / coreStrategic or Co-development PartnerBenjamin Moore is Williams Lumber's premier paint line stocked across all locations; product lines include Aura, Regal Select, Natura, Ultra Spec, ben and more. Featured alongside Williams Lumber on the TV show 'Designing Spaces Local Edition' (2024) alongside Delgado Stone.
• Marvin Windows and Doorsflagship / coreStrategic or Co-development PartnerMarvin is the primary windows and doors brand carried by Williams Lumber; the Marvin family of brands uses Ultrex fiberglass, and Marvin product collections include Signature, Elevate, and Essential.
• Carharttflagship / coreStrategic or Co-development PartnerCarhartt is one of the largest workwear assortments carried by Williams Lumber, stocked at Rhinebeck, Pleasant Valley, Hudson, and Tannersville locations. Williams Lumber carries Carhartt's Force line and Rain Defender line.
• Trexflagship / coreStrategic or Co-development PartnerTrex composite decking and railing is a featured Williams Lumber brand promoted as 'Make the Trex Decision That's Right for You'; Williams Lumber stocks Trex-matched FastenMaster Cortex screw colors and recommends Trex in deck/outdoor living projects.
• Cambridge Pavers (with ArmorTec)coreStrategic or Co-development PartnerCambridge Pavingstones with ArmorTec is featured in Williams Lumber's Pavers department; Williams promotes the interlocking Cambridge Pavingstones system as a maintenance-free alternative to asphalt, poured and stamped concrete, asphalt and clay brick, available in hundreds of colors and patterns from six collections.
• Delgado Stone (Cambridge Pavers and Trex Decking partner)coreStrategic or Co-development PartnerWilliams Lumber features Hardscapes from Delgado Stone and trusts Delgado Stone Cambridge Pavers and Trex Decking per a July 2025 blog post ('Why Williams Trusts Delgado Stone, Cambridge Pavers and Trex Decking'). Co-featured with Williams Lumber on 'Designing Spaces Local Edition' (2024).
• Weberflagship / coreStrategic or Co-development PartnerWeber grills are a primary grilling brand at Williams Lumber, with a large assortment of styles and colors from small portable charcoal grills to big Summit propane grills; Weber and Blackstone are 'exclusively at Ace Stores'.
• Husqvarnaflagship / coreStrategic or Co-development PartnerHusqvarna is a primary outdoor power equipment and warranty service partner; Williams Lumber's Power Tool Repair Center in Rhinebeck employs Husqvarna-certified specialists and offers Authorized Warranty Service for Husqvarna lawn & garden equipment.
• Stihlflagship / coreStrategic or Co-development PartnerStihl is a primary outdoor power equipment brand at Williams Lumber; Hudson and Pleasant Valley locations are full Stihl Dealers while other locations stock the battery-powered Stihl line.
• DeWalt, Makita, Bosch, Bostitch, Paslode, Milwaukee, Stanley, CraftsmancoreStrategic or Co-development PartnerThese power and hand tool brands anchor Williams Lumber's Tools & Accessories and Fasteners departments; the Rhinebeck Power Tool Repair Center provides Authorized Warranty and Repair Service for DeWalt, Makita, Black & Decker, Delta, Emglo, Husqvarna, Kawasaki, Kohler, Paslode, Porter Cable, Poulan/Poulan Pro, and other manufacturers.
• Kohler, Moen, Delta, Gerber, Sharkbite, Franke, BlancocoreStrategic or Co-development PartnerPlumbing department brand partners: Williams Lumber stocks Kohler and Gerber toilets; Delta, Peerless, Moen, and Oakbrook faucets; Sharkbite fittings; Franke, Kindred, and Blanco sinks; Schrock vanities and Imperial marble tops; Zoeller, Simer, and Wayne pumps; Brita, Pur, Aqua-Pure, Culligan, and Ace water filters.
• Aristokraft, Crystal Cabinets, Omega Cabinetry, Schrock, Wolf (MasterBrand Cabinets)coreStrategic or Co-development PartnerKitchen & Bath cabinet partners stocked by Williams Lumber; expert designers in Rhinebeck and Pleasant Valley use these lines for semi-custom and custom cabinetry quotes.
• Caesarstone, Cambria, Corian, Silestone, Viatera, HanStone, IceStone, Geoluxe, Formica, Wilsonart, MSIcoreStrategic or Co-development PartnerCountertop brands stocked by Williams Lumber's Kitchen & Bath department in Rhinebeck and Pleasant Valley.
• Schlage, Kwikset, Emtek, Baldwin, Amerock, Top Knobs, Atlas HomewarescoreStrategic or Co-development PartnerDoor hardware and cabinet hardware brands stocked or special-ordered through Williams Lumber's Hardware and Kitchen & Bath departments.
• GAF, Owens Corning, ABC Metal, Metal Sales, Everlast, Fabral, McElroy MetalcoreStrategic or Co-development PartnerRoofing brand partners stocked at Williams Lumber; GAF has been rated #1 in shingle quality by Home Builders for 10 out of the last 12 years.
• Mullican, Bruce, BerryAlloc, Tarkett, Turman, MSI, Boral TruExterior, Ply Gem, Georgia-Pacific, GenstonecoreStrategic or Co-development PartnerFlooring, siding, and trim brand partners stocked at Williams Lumber across all locations.
• Red Wing Boots, Irish Setter, Muck Boots, WigwamcoreStrategic or Co-development PartnerFootwear brand partners: Red Wing Boots and Irish Setter line stocked in Rhinebeck; Muck Boots and Wigwam socks stocked across Rhinebeck, Pleasant Valley, Hudson, and Tannersville locations.
• TimberHP, ProClima, RothoblaasminorStrategic or Co-development PartnerHigh-performance building material brand partners (wood-fiber insulation, weather sealing, fastening systems) featured on the Williams Lumber Featured Brands page.
• Yeti, Traeger, Kamado Joe, Gozney, Ooni, Blackstone, EGO, Craftsman, Scotts, HTH, Miracle-Gro, Cabot, Minwax, Zar, Penofin, Fine Paints of Europe, Valspar, Clark+Kensington, Mrs. Meyer's, Wooster, Purdy, 3M, Abatron, Drylok, Gorilla Glue, PL Premium/PL400, DapcoreStrategic or Co-development PartnerFeatured brand partners across paint & painter tools, grilling, lawn & garden, outdoor lifestyle, and fastener/adhesive categories.
• MieleminorOEM/ Whitelabel/ Licensing PartnerMiele vacuums are sold at the Rhinebeck location; the Williams Lumber Tool Repair Shop also offers Miele vacuum repairs.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Ace Hardware: Ace Hardware is the cooperative partner whose e-commerce platform and ACE Rewards loyalty program Williams Lumber leverages for online ordering and pickup. As the largest U.S. hardware cooperative, it is the most directly comparable peer in product mix, customer base, and partnership economics.
• The Home Depot: The Home Depot is the dominant big-box home improvement retailer competing directly with Williams Lumber on lumber, building materials, paint, tools, and contractor accounts across the Hudson Valley. Williams explicitly positions itself as an alternative to Home Depot on selection and service.
• Lowe's: Lowe's competes with Williams Lumber across lumber, building materials, paint, kitchen/bath, and lawn & garden in the Hudson Valley market, and operates contractor loyalty programs that target the same Professional Electrician/Plumber segments Williams serves.
• True Value: True Value is a hardware cooperative comparable to Ace Hardware, with independent local stores that overlap Williams Lumber's product mix and customer base in small-town and suburban U.S. markets.
• Do it Best: Do it Best is a U.S. hardware cooperative competing for the same independent/local hardware and lumber customer base that Williams Lumber serves, with comparable brand-partner economics and member-store economics.

Direct peers

• 84 Lumber: 84 Lumber is a privately held lumber-and-building-materials dealer with a comparable contractor-centric model, engineered lumber, and componentized design services — making it a close comparable on the professional-builder side of Williams Lumber's business.
• BMC Stock Holdings: BMC Stock Holdings (now part of Builders FirstSource) is a large regional distributor of lumber, millwork, and building materials serving professional builders — directly comparable to Williams Lumber's contractor segment and engineered lumber offering.
• ABC Supply Co. ABC Supply is the largest U.S. distributor of roofing, siding, and exterior building materials — directly comparable to Williams Lumber's Roofing, Siding, and Trim departments and contractor delivery model.

Emerging players

• SiteOne Landscape Supply: SiteOne is a national distributor of landscape and hardscape products including pavers, edging, and irrigation — directly comparable to Williams Lumber's Pavers, Lawn & Garden, and hardscape offerings (Cambridge Pavingstones, Delgado Stone, Trex).

Regional players

• Lansing Building Products: Lansing Building Products is a specialty distributor of exterior building products (siding, windows, roofing, millwork) comparable to Williams Lumber's Building Materials department, though with a different geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/williams_lumber
• YouTubeyoutube.com/@williamslumber9510
• Facebookfacebook.com/williamslumberhomecenters
• Instagraminstagram.com/williamslumber

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williams Lumber