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Floyd's Truck Center

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Namestring
Floyd's Truck Center
Legal namestring
Floyd's Truck Center
Company typeenum
Private
Founded yearint
1948
Descriptiontext

Floyd's Truck Center is a fourth-generation, family-owned commercial truck dealership network founded in 1948 by Floyd Gillam in Scottsbluff, Nebraska, and now led by Chairman Mark Gillam and Dealer Principal Michael Gillam. Operating as an authorized Daimler Trucks North America dealer, the company runs 12 full-service locations across Nebraska (5), Wyoming (4), South Dakota (2), and Montana (1), along the I-80, I-25, and I-90 corridors. The firm sells new Freightliner and Western Star trucks plus used trucks, trailers, and equipment, and runs the Excelerator online parts storefront indexing 250,000+ parts against a physical inventory of 500,000+ units and 50,000+ part numbers sourced from 1,800+ vendors.

The revenue model is a multi-stream dealership platform: (i) hardware sales (new Freightliner/Western Star, used trucks, trailers, mixers, and equipment such as Gehl, Wacker, Kubota); (ii) parts retail and wholesale via counter, traveling outside sales reps, and the Excelerator platform under the Inner Circle Rewards loyalty program; (iii) service and repair labor (PM packages $376-$676, diagnostics, drivetrain, hydraulics, warranty work for Cummins, Detroit, Freightliner, Sprinter, CAT); (iv) collision repair at Scottsbluff and Hastings body shops using AdjustRite, PPG, and Axalta systems; (v) in-house financing bundled via Trnsact; and (vi) warranty reimbursement across multiple OEM authorizations. GTM is primarily enterprise field sales via 12 physical locations plus dedicated salesperson teams, supplemented by direct-to-consumer online credit applications, the Sourcewell cooperative contract (awarded March 2025) for public agencies, and partnership co-marketing with Freightliner, Felling, Demco, Harsh, Kubota, and others.

Floyd's competitive position rests on Daimler Elite Support certification (100+ criteria across 20 service areas, annual recertification), the Mission Critical data-driven parts stocking program, a 75-year regional brand, a Kubota sub-brand (Floyd's Kubota), and serial acquisitions that grew the network from 3 to 12 locations between 2013 and 2025. The most recent expansion was the April 2025 acquisition of Nebraska Truck Center.

Short descriptiontext

Floyd's Truck Center is a fourth-generation, family-owned Daimler Trucks North America dealer operating 12 full-service locations across Nebraska, Wyoming, South Dakota, and Montana, providing new/used Freightliner and Western Star truck sales, parts distribution, Elite Support certified service, and collision repair to commercial fleets, OTR drivers, and public agencies.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersScottsbluff, United States
HQ citystring
Scottsbluff
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices12 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
commercial truck dealership, heavy-duty truck sales, truck parts distribution, diesel truck service, collision body repair
Industry2 codes
1Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility)
CodeIMACABAFPrimaryYes
2Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition)
CodeIMACABAGPrimaryNo
NAICS code3 codes
  • Petroleum Bulk Stations and Terminals424710
  • Specialized Freight Trucking4842
  • General Freight Trucking4841
SIC code3 codes
  • Wholesale-Motor Vehicle Supplies & New Parts5013
  • Trucking & Courier Services (No Air)4210
  • Arrangement Of Transportation Of Freight & Cargo4731
Product category
Commercial Truck Dealership
GTM motion4 records

Each record includes

Type, Description, Source

Revenue model9 records
1New Heavy-Duty Truck Sales
TypeHardware Sales
Description

Floyd's sells new Freightliner and Western Star trucks (Cascadia, M2 106, 122SD, 49X, 47X, 4900) and new trailers (Felling, Demco, Jet, Manac, Trail Max, Wacker, Gehl equipment) through 12 dealership locations across four states. Pricing is largely contact-for-quote with some listed prices ranging from $13,495 to $589,950. Mixers (Harsh feed mixers) are also sold new.

floydstrucks.com
2Used Commercial Truck and Equipment Sales
TypeHardware Sales
Description

Pre-owned Freightliner, International, Peterbilt, Kenworth, Western Star, Caterpillar, Gehl, Wacker, Felling, New Holland, Takeuchi, and other used trucks, trailers, and equipment sold across all locations with both listed prices and contact-for-quote units. Prices range from $3,995 to $550,000.

floydstrucks.com
3Truck Parts Retail and Wholesale
TypeTransaction Fee
Description

Over 500,000 individual parts on hand and 50,000 part numbers with access to over 1,800 vendors. Multi-line parts departments stock OEM and aftermarket brands (TRW, Viking, WABCO, Watson, Webb, Accuride, Alcoa, Alliance, Allison, Bendix, Borg Warner, Cat, Cummins, Eaton, Meritor, SKF, Timken, Truck-Lite, etc.). Parts sold over the counter, through outside sales representatives, and via the online Excelerator platform. Subscription Inner Circle Rewards program drives recurring customer engagement.

floydstrucks.com
4Service and Repair Labor
TypeProfessional Services
Description

Service department revenue from heavy-duty, medium-duty, light-duty truck and trailer service including A/C, alignments, alternators/starters, diagnostics (Cummins/Detroit/Mercedes Benz), DOT inspections, drivetrain repairs, engine rebuilds, express lane service, hydraulics, oil/lube, paint, suspension, transmissions, RV service, Sprinter service, and warranty work on Cummins, Detroit, Freightliner, Freightliner Custom Chassis, Sprinter, and Cat product lines. Posted PM service specials priced from $376 (Basic PM) up to $676 (Coach PM Heavy Duty).

floydstrucks.com
5Collision Repair and Body Shop
TypeProfessional Services
Description

Full-service collision repair at Scottsbluff, NE and Hastings, NE body shops for all makes and models of new and used commercial, conventional, day cab, medium, and heavy-duty trucks plus camper and motor home collision repair. Services include AdjustRite computerized estimates, complete or partial painting, body repairs, glass replacement, SMC and fiberglass repair, frame repair, full alignment, welding aluminum and steel, sandblasting, loaner hood program, windshield replacement program, and detailing.

floydstrucks.com
6Vehicle and Equipment Financing
TypeTransaction Fee
Description

In-house finance department packages financing for new Freightliner and Western Star trucks, trailers, parts and accessories, and extended service plans into a single monthly payment via the Trnsact online credit application. Generates interest/financing spread revenue.

floydstrucks.com
7Warranty Service Work
TypeManaged Services
Description

Authorized warranty service on Cummins, Detroit, Freightliner, Freightliner Custom Chassis, Sprinter (Rapid City and Belgrade), and Caterpillar (Scottsbluff and Ft. Pierre) product lines generates warranty reimbursement revenue.

floydstrucks.com
8Special Order Equipment (Motis Heavy-Duty Ramps)
TypeHardware Sales
Description

Special-order distribution of Motis Heavy-Duty Ramps at the Belgrade, MT location, expanding the available equipment lineup beyond standard new inventory.

floydstrucks.com
9Sourcewell Cooperative Contract Sales
TypeHardware Sales
Description

Public agency / government fleet sales enabled by Sourcewell cooperative purchasing contract awarded March 2025 for Freightliner and Western Star Class 6-8 Trucks and Felling Trailers across Nebraska, Wyoming, South Dakota, and Montana.

floydstrucks.com
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels17 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing details6 tiers
1Service Specials - PM packages
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Basic PM $376 + Tax & Supplies (up to 44qts oil, one filter, chassis lube, 30pt visual); Full PM Medium Duty $459 + Tax & Supplies (up to 25qts oil, one fuel filter); Full PM Heavy Duty $541 + Tax & Supplies; Coach PM Medium Duty $594 + Tax & Supplies; Coach PM Heavy Duty $676 + Tax & Supplies. Applies to Detroit and Cummins engines; fluid top-offs and additional filters are extra.

floydstrucks.com
2New Truck/Trailer/Equipment Pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Listed inventory prices for new units range from $13,495 (Felling tilt trailer) up to $589,950 (2027 DEMCO Drop Deck). Most units display "Contact for Quote." Pricing varies by location.

floydstrucks.com
3Used Truck/Trailer/Equipment Pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Listed inventory prices for used units range from $3,995 (DOMOR SSMA-72) up to $550,000 (2006 Caterpillar 627G). Many units are listed as "Contact for Quote."

floydstrucks.com
4In-house Financing (bundled)
ModelOtherBilling cadenceMonthly
Notes

Custom monthly payment plan bundling truck/trailer, parts/accessories, and extended service plan into a single payment. Applied via Trnsact online credit application. Quote-based; not publicly disclosed rate sheet.

floydstrucks.com
5Inner Circle Rewards Member Discounts
ModelOtherBilling cadencePay-as-you-go
Notes

Members-only loyalty program with monthly parts specials advertised by location (Casper, Rock Springs, Cheyenne, Scottsbluff). Specials valid through 4/30/2026 or while supplies last. Prices may vary by location.

floydstrucks.com
6Excelerator Online Parts Pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Free Excelerator account signup. Customer-specific pricing displayed including core charge with one-click add-to-cart functionality for 250,000+ parts. Pricing tailored per customer based on their account terms.

floydstrucks.com
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 of 2 records shown
1Floyd's Kubota
Description

A separate commercial entity under the Floyd's umbrella that handles Kubota equipment sales and service, operating as a distinct web property at floydskubota.com with its own locations including the Ft. Pierre, SD Kubota expansion opened in June 2021.

floydstrucks.com
+1 more record
Core offering1 text field

Floyd's Truck Center is a Daimler Trucks North America authorized commercial truck dealership operating 12 full-service locations across Nebraska, Wyoming, South Dakota, and Montana. The company sells new and used Freightliner and Western Star heavy-duty trucks, trailers, and equipment; distributes over 500,000 OEM and aftermarket parts through its parts department, the Excelerator online platform, and an outside sales team; and provides Elite Support certified service, warranty work, and collision repair at body shops in Scottsbluff and Hastings, NE. In-house financing and the Inner Circle Rewards loyalty program round out the one-stop commercial transportation offering for fleets, owner-operators, public agencies, and independent shops.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • 500,000+ individual parts on hand; 50,000+ part numbers; access to 1,800+ vendors
+6 more records
Product overview1 text field

Floyd's Truck Center is a Daimler Trucks North America (DTNA) commercial truck dealership network operating 12 locations across Nebraska, Wyoming, South Dakota, and Montana. The offering is a multi-product service platform rather than a single product, combining heavy-duty Commercial Truck Sales (Freightliner and Western Star new and used inventory), the Floyd's Parts distribution network, the Excelerator online parts-ordering platform with 250,000+ SKUs and 1,800+ vendor access, the Floyd's Service department (Elite Support Certified across all locations), collision repair through the Body Shop in Scottsbluff and Hastings, in-house Financing Services delivered via Trnsact, the Inner Circle Rewards loyalty program, and a related Floyd's Kubota sub-brand for Kubota equipment. These offerings work together as a one-stop commercial transportation platform serving fleet and OTR customers across the NE Rocky Mountain region.

Product and service7 records
1Commercial Truck Sales
CategoryCommercial Truck Sales
Description

Authorized Freightliner and Western Star dealer offering new and used heavy-duty semi-truck sales (Cascadia, M2 106, 122SD, 49X, 47X, 4900 models), plus mixers, trailers, and equipment across all 12 locations for commercial fleets and owner-operators.

2Floyd's Parts
CategoryParts Distribution
Description

Multi-line parts distribution business stocking over 500,000 individual parts and 50,000+ part numbers across OEM and aftermarket brands, with over-the-counter sales, outside parts sales representatives calling on fleets and independent shops, and the Inner Circle Rewards loyalty program.

3Excelerator Online Parts Platform
CategoryOnline Parts Ordering
Description

Online parts ordering platform that lets customers search, find, and buy over 250,000 parts by VIN, part number, description, or VMRS code, with customer-specific pricing, real-time Parts Distribution Center and dealer stocking availability, parts multi-supersedure data, VIN verification, and one-click add-to-cart functionality.

4Floyd's Service
CategoryTruck Service and Repair
Description

Elite Support Certified service department performing heavy-duty, medium-duty, and light-duty truck and trailer service including DOT inspections, alignments, engine rebuilds, Cummins/Detroit/Mercedes-Benz diagnostics, hydraulics, transmission/differential service, trailer repair, RV service, and warranty work on Cummins, Detroit, Freightliner, Freightliner Custom Chassis, Sprinter, and Caterpillar product lines.

5Body Shop Collision Repair
CategoryCollision Repair
Description

Full-service collision repair at Scottsbluff and Hastings body shops for all makes and models of commercial, conventional, day cab, medium, and heavy-duty trucks plus camper and motor home collision repair, using AdjustRite computerized estimates, PPG and Axalta computerized color matching, and PPG Essential/Evolution or Axalta Imron Elite certified refinishing.

6In-house Financing Services
CategoryVehicle Financing
Description

In-house financing department that packages financing for new Freightliner and Western Star trucks, trailers, parts and accessories, and extended service plans into a single monthly payment, delivered through the Trnsact online credit application.

7Floyd's Kubota
CategoryCompact Equipment Dealership
Description

Separate Kubota equipment dealership brand (floydskubota.com) selling Kubota compact construction and agricultural equipment with locations at Belgrade, MT and Ft. Pierre, SD.

Scale indicator10 records

Each record includes

Type, Value, Description, Source

Partnership34 partners
Strategic tierFlagshipTypeOEM/ Whitelabel/ Licensing Partner
Description

Floyd's Truck Center is an authorized Daimler Trucks North America dealer for Freightliner and Western Star trucks. Freightliner and Western Star are described as 'your Freightliner and Western Star dealer of choice' and 'a Daimler Trucks North America dealer, enables company growth with training and equipment produced by the largest automotive manufacturer in the world.' Floyd's maintains Elite Support Certified Dealer status. Founded originally selling White and Freightliner trucks.

Strategic tierFlagshipTypeOEM/ Whitelabel/ Licensing Partner
Description

Co-dealer alongside Freightliner under Daimler Trucks North America; Floyd's sells Western Star 47X, 49X, 4900, and 4900SB models new and used, with financing offered for Western Star purchases via the in-house finance department.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Major trailer brand carried by Floyd's Truck Center, including tilt deck, drop deck, and step deck models. Felling is one of the OEM partners under the Sourcewell cooperative contract awarded in March 2025. Featured inventory spans 2024-2027 model years.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Trailer and equipment manufacturer carried by Floyd's including drop deck, step deck, and liquid tender models. Featured across 2026-2027 model years in inventory.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Harsh feed mixers are sold and serviced by Floyd's, including 575SD and 810SD models paired with Freightliner M2 chassis. Floyd's Scottsbluff location has a dedicated Harsh Sales phone extension. Used Harsh mixers are refurbished at Harsh Factory.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Kubota dealership operating as Floyd's Kubota subsidiary (floydskubota.com). Acquired as Elite Kubota in 2018 (Belgrade, MT); grand opening expansion to Ft. Pierre, SD in June 2021. Kubota Sales Manager (Levi Blow) operates within the Ft. Pierre location.

Strategic tierFlagshipTypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized warranty service center for Cummins engines at multiple Floyd's locations including Scottsbluff, Sidney, Grand Island, Gillette, and Rapid City. Cummins Diagnostics offered in service department. Cummins engines power much of Floyd's new truck inventory (Cascadia, M2, 122SD).

Strategic tierFlagshipTypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized warranty service center for Detroit Diesel engines at Floyd's locations including Scottsbluff, Sidney, Grand Island, Gillette, and Rapid City. Detroit Diagnostics offered. Service Specials (PM packages) apply specifically to Detroit and Cummins engines.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized warranty service center for Caterpillar at Scottsbluff and Ft. Pierre. Floyd's also sells used Caterpillar 627G scrapers and CAT powered equipment through its inventory.

Strategic tierModerateTypeOEM/ Whitelabel/ Licensing Partner
Description

Authorized warranty service center for Mercedes-Benz diagnostics and Sprinter service at Rapid City, SD and Belgrade, MT locations. Also performs Freightliner Custom Chassis maintenance and repairs.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Allison authorized parts and service; Allison transmissions power a large share of Floyd's new and used truck inventory including Freightliner M2 106, M2106, Western Star 47X, Cascadia, and 122SD models.

Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

Announced August 2024 — Motis Heavy-Duty Ramps are now available by special order at Floyd's Truck Center, Belgrade, MT location. Lightweight aluminum alloy ramps with cutting-edge technology.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Awarded March 2025. Cooperative purchasing contract enabling Floyd's to expand offerings to public agencies across NE, WY, SD, and MT for Freightliner & Western Star Class 6-8 Trucks and Felling Trailers.

Strategic tierCoreTypeTechnology or Integration
Description

Floyd's Parts Department has access to over 1,800 vendors. Featured brands include TRW, Viking, WABCO, Watson, Webb Wheel, Accuride, Alcoa, Alliance, Allison, ATRO, Barksdale, Bendix, Betts, Borg Warner, CAT, Commercial Vehicle Group, ConMet, Cummins, Davco, Delco Remy, Demco, Demand Detroit, Donaldson, Dura Lite, Dynaflex, Eaton, Eberspaecher, Firestone, Fleetguard, Fontaine, Freightliner Custom Chassis, Genuine Parts Company (NAPA), Grote, Gunite, Haldex, Hendrickson, SAF-Holland, Horton, IATCO, Jones Performance, JOST, Kit Masters, Leece-Neville Prestolite, Meritor (Cummins), MGM Brakes, Mitsubishi Electric, Monroe, Motomirror, Nuline, Odyssey Battery, Pana-Pacific, Panelite, Peak/Owens, Penray, Phillips Industries, Phillips Temro, Parker/Racor, ReRun Truck Parts, Sanden, Seats Inc., Shell Rotella, SKF, Skyline Emissions, Sprague Devices, Mercedes Sprinter, Stemco, Thomas Built Buses, Timken, Truck-Lite.

Strategic tierFlagshipTypeTechnology or Integration
Description

Excelerator is powered by DTNA technology stack (DTNA-Excelerator). Provides optimized parts search by VIN/Part Number/Description/VMRS, customer-specific pricing, PDC & dealer real-time stocking, parts multi-supersedure, VIN verification, and 250,000+ parts catalog. Free account signup.

Strategic tierMinorTypeOthers
Description

Strategic partnership administering the Brian H. Greif Memorial Scholarship. The scholarship supports students within Floyd's regional footprint pursuing careers as Diesel Technicians. Up to 3 scholarships/year, up to $5,000 each.

Strategic tierModerateTypeOEM/ Whitelabel/ Licensing Partner
Description

Manac CPS Steel Tall Side Half Round End Dump and 4B342A000 Belly Dump trailers are sold new and used by Floyd's. Featured in 2027 model year inventory.

Strategic tierModerateTypeOEM/ Whitelabel/ Licensing Partner
Description

JET Triple Axle Side Dump trailers are sold new by Floyd's including extended side configurations with tarp.

19Gehl (Construction Equipment)
Strategic tierModerateTypeOEM/ Whitelabel/ Licensing Partner
Description

Gehl skid steers, track loaders, and vertical lift machines sold through Floyd's including R135, R190, RS8-42, RT185, RT210, V270, VT210, VT275, VT320, TH12-42 models. Gehl service certified at Gillette.

floydstrucks.com
Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

Wacker LTT6 light towers and EZ36 compact excavator sold new by Floyd's at Gillette, WY.

Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

Fontaine Trailer listed as a featured partner brand; parts supplied via Fontaine.

Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

East Manufacturing trailers featured among Floyd's brand partners.

Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

Henke Manufacturing featured among Floyd's brand partners.

Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

AutoCar featured among Floyd's brand partners.

Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

Cornhusker 800 featured among Floyd's brand partners.

26Trail Max Trailers
Strategic tierMinorTypeOEM/ Whitelabel/ Licensing Partner
Description

Trail Max T-16-UT (6+16) Tilt Deck Trailers sold new by Floyd's at Belgrade, MT.

floydstrucks.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Acquired January 2013, expanding operations from three locations (Scottsbluff, Sidney NE; Cheyenne WY) to five with the purchase of the Freightliner dealership Eddie's Truck Center in Rapid City and Ft. Pierre, South Dakota.

28Jack's Truck Center (Acquired Dec 2016)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Acquired December 2016, adding more locations in Gillette, Casper, and Rock Springs, Wyoming.

floydstrucks.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Acquired 2018 — Rocky Mountain Truck Center and Elite Kubota in Belgrade, MT. This established Floyd's presence in Montana.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Acquired April 2025, expanding Floyd's Truck Center footprint with three additional Nebraska locations in North Platte, Grand Island, and Hastings, NE.

Strategic tierMinorTypeGTM or Marketing Partner
Description

Co-marketing and community event partnership that brought a truck simulator to the Cheyenne County Fair in 2024, providing an interactive experience for children and adults to learn about truck mechanics.

Strategic tierMinorTypeImplementation/ SI/ Consulting Partner
Description

Website design and development partner credited in floydstrucks.com footer (cybernauticdesign.com).

Strategic tierModerateTypeOEM/ Whitelabel/ Licensing Partner
Description

PPG Essential and PPG Evolution Paint Certified refinishing center at Scottsbluff body shop. PPG computerized color matching system in use.

Strategic tierModerateTypeOEM/ Whitelabel/ Licensing Partner
Description

Axalta Imron Elite Paint and Axalta computerized color matching system in use at Scottsbluff and Hastings body shops.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Western US Peterbilt and Volvo dealer group operating full-service commercial truck dealerships across Utah, Nevada, Arizona, California, and Oregon. Comparable as a regional multi-location full-line commercial truck dealer with parts, service, and collision capabilities — though serving a different geography and different OEM brands than Floyd's.

TypeDirect peer
Description

Multi-location Freightliner and Western Star dealer group offering new and used truck sales, parts, service, and collision repair across several states. Operates the same Daimler dealer playbook as Floyd's — full-line DTNA franchise with parts-and-service emphasis and Elite Support participation — making it one of the closest direct comparisons.

TypeDirect peer
Description

One of the largest Daimler Trucks (Freightliner and Western Star) dealer networks in the Western US, operating full-service dealership locations across multiple states with parts, service, and collision repair. Directly comparable business model to Floyd's — authorized DTNA dealer with multi-location footprint, parts distribution, and Elite Support-style service standards — but at materially larger scale.

TypeDirect peer
Description

New Mexico-based Freightliner and Western Star dealer group operating multiple full-service locations. Closely comparable as a regional DTNA dealer offering new/used truck sales, OEM parts, certified service, and collision repair; serves a similar rural/Rocky Mountain regional customer base with comparable agricultural, oilfield, and OTR trucking exposure.

TypeBroad incumbent
Description

Large Volvo and Mack dealer group operating full-service commercial truck dealerships across the Western and Midwestern US. Comparable multi-location, full-line dealer business model with parts, service, and body shop offerings, but aligned with the Volvo Group rather than Daimler — represents the competitive dealer landscape Floyd's operates in.

TypeBroad incumbent
Description

Peterbilt dealer group operating multiple full-service locations across the Upper Midwest and Western US with new/used truck sales, parts, service, and leasing. Comparable multi-location full-line dealer serving regional commercial trucking customers, though franchise-aligned with PACCAR rather than Daimler.

TypeBroad incumbent
Description

One of the largest Kenworth dealer networks in the US, operating 100+ full-service locations across multiple states with new/used truck sales, parts, service, and leasing. Comparable as a multi-location, full-line commercial truck dealer group serving regional fleets, but franchise-aligned with PACCAR (Kenworth) rather than Daimler.

TypeBroad incumbent
Description

Largest network of commercial vehicle dealerships in North America, operating 150+ locations across the US and Canada as the premier Peterbilt and International dealer with adjacent Hino and Ford chassis franchises. Public company (NASDAQ: RUSHA) and the dominant incumbent against which all regional dealers including Floyd's are benchmarked; operates the same full-line dealership business model at vastly greater scale.

TypeDirect peer
Description

Freightliner and Western Star dealer group operating multiple locations across the Mid-Atlantic and Southeastern US with full-service commercial truck sales, parts, and service. Same Daimler franchise model as Floyd's and similar regional multi-location structure, though serving different geographic markets.

TypeDirect peer
Description

Daimler Trucks North America's official used commercial truck retail network, operating franchise locations that buy, sell, and finance used Freightliner and Western Star trucks. Closely comparable to the used truck and equipment sales line at Floyd's, with the added dimension of being a manufacturer-controlled network rather than an independent dealer.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat7 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance5 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Floyd's Truck Center

Commercial Truck Dealershipfloydstrucks.com

Floyd's Truck Center is a fourth-generation, family-owned Daimler Trucks North America dealer operating 12 full-service locations across Nebraska, Wyoming, South Dakota, and Montana, providing new/used Freightliner and Western Star truck sales, parts distribution, Elite Support certified service, and collision repair to commercial fleets, OTR drivers, and public agencies.

What Floyd's Truck Center does

Floyd's Truck Center is a fourth-generation, family-owned commercial truck dealership network founded in 1948 by Floyd Gillam in Scottsbluff, Nebraska, and now led by Chairman Mark Gillam and Dealer Principal Michael Gillam. Operating as an authorized Daimler Trucks North America dealer, the company runs 12 full-service locations across Nebraska (5), Wyoming (4), South Dakota (2), and Montana (1), along the I-80, I-25, and I-90 corridors. The firm sells new Freightliner and Western Star trucks plus used trucks, trailers, and equipment, and runs the Excelerator online parts storefront indexing 250,000+ parts against a physical inventory of 500,000+ units and 50,000+ part numbers sourced from 1,800+ vendors.

The revenue model is a multi-stream dealership platform: (i) hardware sales (new Freightliner/Western Star, used trucks, trailers, mixers, and equipment such as Gehl, Wacker, Kubota); (ii) parts retail and wholesale via counter, traveling outside sales reps, and the Excelerator platform under the Inner Circle Rewards loyalty program; (iii) service and repair labor (PM packages $376-$676, diagnostics, drivetrain, hydraulics, warranty work for Cummins, Detroit, Freightliner, Sprinter, CAT); (iv) collision repair at Scottsbluff and Hastings body shops using AdjustRite, PPG, and Axalta systems; (v) in-house financing bundled via Trnsact; and (vi) warranty reimbursement across multiple OEM authorizations. GTM is primarily enterprise field sales via 12 physical locations plus dedicated salesperson teams, supplemented by direct-to-consumer online credit applications, the Sourcewell cooperative contract (awarded March 2025) for public agencies, and partnership co-marketing with Freightliner, Felling, Demco, Harsh, Kubota, and others.

Floyd's competitive position rests on Daimler Elite Support certification (100+ criteria across 20 service areas, annual recertification), the Mission Critical data-driven parts stocking program, a 75-year regional brand, a Kubota sub-brand (Floyd's Kubota), and serial acquisitions that grew the network from 3 to 12 locations between 2013 and 2025. The most recent expansion was the April 2025 acquisition of Nebraska Truck Center.

Floyd's Truck Center firmographics

Firmographics
Name
Floyd's Truck Center
Legal name
Floyd's Truck Center
Website
https://floydstrucks.com
Company type
Private
Founded year
1948
Operating status
Operating
Headcount range
101–250 employees
Short description
Floyd's Truck Center is a fourth-generation, family-owned Daimler Trucks North America dealer operating 12 full-service locations across Nebraska, Wyoming, South Dakota, and Montana, providing new/used Freightliner and Western Star truck sales, parts distribution, Elite Support certified service, and collision repair to commercial fleets, OTR drivers, and public agencies.
Ownership category
akta.pro rank

Floyd's Truck Center industry classification

Industry
Product category
Commercial Truck Dealership
NAICS
Petroleum Bulk Stations and Terminals (424710), Specialized Freight Trucking (4842), General Freight Trucking (4841)
SIC
Wholesale-Motor Vehicle Supplies & New Parts (5013), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
akta.pro primary industry
Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)
akta.pro secondary industry
Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

  • Commercial truck dealership
  • Heavy-duty truck sales
  • Truck parts distribution
  • Diesel truck service
  • Collision body repair

Where Floyd's Truck Center is headquartered

Location

Headquarters

HQ city
Scottsbluff
HQ country
United States
HQ region
North America

Offices12 records

Markets served

Floyd's Truck Center business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

  1. New Heavy-Duty Truck Sales: Floyd's sells new Freightliner and Western Star trucks (Cascadia, M2 106, 122SD, 49X, 47X, 4900) and new trailers (Felling, Demco, Jet, Manac, Trail Max, Wacker, Gehl equipment) through 12 dealership locations across four states. Pricing is largely contact-for-quote with some listed prices ranging from $13,495 to $589,950. Mixers (Harsh feed mixers) are also sold new.
  2. Used Commercial Truck and Equipment Sales: Pre-owned Freightliner, International, Peterbilt, Kenworth, Western Star, Caterpillar, Gehl, Wacker, Felling, New Holland, Takeuchi, and other used trucks, trailers, and equipment sold across all locations with both listed prices and contact-for-quote units. Prices range from $3,995 to $550,000.
  3. Truck Parts Retail and Wholesale: Over 500,000 individual parts on hand and 50,000 part numbers with access to over 1,800 vendors. Multi-line parts departments stock OEM and aftermarket brands (TRW, Viking, WABCO, Watson, Webb, Accuride, Alcoa, Alliance, Allison, Bendix, Borg Warner, Cat, Cummins, Eaton, Meritor, SKF, Timken, Truck-Lite, etc.). Parts sold over the counter, through outside sales representatives, and via the online Excelerator platform. Subscription Inner Circle Rewards program drives recurring customer engagement.
  4. Service and Repair Labor: Service department revenue from heavy-duty, medium-duty, light-duty truck and trailer service including A/C, alignments, alternators/starters, diagnostics (Cummins/Detroit/Mercedes Benz), DOT inspections, drivetrain repairs, engine rebuilds, express lane service, hydraulics, oil/lube, paint, suspension, transmissions, RV service, Sprinter service, and warranty work on Cummins, Detroit, Freightliner, Freightliner Custom Chassis, Sprinter, and Cat product lines. Posted PM service specials priced from $376 (Basic PM) up to $676 (Coach PM Heavy Duty).
  5. Collision Repair and Body Shop: Full-service collision repair at Scottsbluff, NE and Hastings, NE body shops for all makes and models of new and used commercial, conventional, day cab, medium, and heavy-duty trucks plus camper and motor home collision repair. Services include AdjustRite computerized estimates, complete or partial painting, body repairs, glass replacement, SMC and fiberglass repair, frame repair, full alignment, welding aluminum and steel, sandblasting, loaner hood program, windshield replacement program, and detailing.
  6. Vehicle and Equipment Financing: In-house finance department packages financing for new Freightliner and Western Star trucks, trailers, parts and accessories, and extended service plans into a single monthly payment via the Trnsact online credit application. Generates interest/financing spread revenue.
  7. Warranty Service Work: Authorized warranty service on Cummins, Detroit, Freightliner, Freightliner Custom Chassis, Sprinter (Rapid City and Belgrade), and Caterpillar (Scottsbluff and Ft. Pierre) product lines generates warranty reimbursement revenue.
  8. Special Order Equipment (Motis Heavy-Duty Ramps): Special-order distribution of Motis Heavy-Duty Ramps at the Belgrade, MT location, expanding the available equipment lineup beyond standard new inventory.
  9. Sourcewell Cooperative Contract Sales: Public agency / government fleet sales enabled by Sourcewell cooperative purchasing contract awarded March 2025 for Freightliner and Western Star Class 6-8 Trucks and Felling Trailers across Nebraska, Wyoming, South Dakota, and Montana.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goService Specials - PM packages
Unit PricingPay-as-you-goNew Truck/Trailer/Equipment Pricing
Unit PricingPay-as-you-goUsed Truck/Trailer/Equipment Pricing
OtherMonthlyIn-house Financing (bundled)
OtherPay-as-you-goInner Circle Rewards Member Discounts
Unit PricingPay-as-you-goExcelerator Online Parts Pricing

Go-to-market motion4 records

Distribution channels17 records

Marketing channels10 records

Floyd's Truck Center product offering

Product offering

Core offering

Floyd's Truck Center is a Daimler Trucks North America authorized commercial truck dealership operating 12 full-service locations across Nebraska, Wyoming, South Dakota, and Montana. The company sells new and used Freightliner and Western Star heavy-duty trucks, trailers, and equipment; distributes over 500,000 OEM and aftermarket parts through its parts department, the Excelerator online platform, and an outside sales team; and provides Elite Support certified service, warranty work, and collision repair at body shops in Scottsbluff and Hastings, NE. In-house financing and the Inner Circle Rewards loyalty program round out the one-stop commercial transportation offering for fleets, owner-operators, public agencies, and independent shops.

Product overview

Floyd's Truck Center is a Daimler Trucks North America (DTNA) commercial truck dealership network operating 12 locations across Nebraska, Wyoming, South Dakota, and Montana. The offering is a multi-product service platform rather than a single product, combining heavy-duty Commercial Truck Sales (Freightliner and Western Star new and used inventory), the Floyd's Parts distribution network, the Excelerator online parts-ordering platform with 250,000+ SKUs and 1,800+ vendor access, the Floyd's Service department (Elite Support Certified across all locations), collision repair through the Body Shop in Scottsbluff and Hastings, in-house Financing Services delivered via Trnsact, the Inner Circle Rewards loyalty program, and a related Floyd's Kubota sub-brand for Kubota equipment. These offerings work together as a one-stop commercial transportation platform serving fleet and OTR customers across the NE Rocky Mountain region.

Differentiator

Problem solved

Functional benefit

Brands

  • Floyd's Kubota: A separate commercial entity under the Floyd's umbrella that handles Kubota equipment sales and service, operating as a distinct web property at floydskubota.com with its own locations including the Ft. Pierre, SD Kubota expansion opened in June 2021.
  • Excelerator

Products and services

  • Commercial Truck Sales Authorized Freightliner and Western Star dealer offering new and used heavy-duty semi-truck sales (Cascadia, M2 106, 122SD, 49X, 47X, 4900 models), plus mixers, trailers, and equipment across all 12 locations for commercial fleets and owner-operators.
  • Floyd's Parts Multi-line parts distribution business stocking over 500,000 individual parts and 50,000+ part numbers across OEM and aftermarket brands, with over-the-counter sales, outside parts sales representatives calling on fleets and independent shops, and the Inner Circle Rewards loyalty program.
  • Excelerator Online Parts Platform Online parts ordering platform that lets customers search, find, and buy over 250,000 parts by VIN, part number, description, or VMRS code, with customer-specific pricing, real-time Parts Distribution Center and dealer stocking availability, parts multi-supersedure data, VIN verification, and one-click add-to-cart functionality.
  • Floyd's Service Elite Support Certified service department performing heavy-duty, medium-duty, and light-duty truck and trailer service including DOT inspections, alignments, engine rebuilds, Cummins/Detroit/Mercedes-Benz diagnostics, hydraulics, transmission/differential service, trailer repair, RV service, and warranty work on Cummins, Detroit, Freightliner, Freightliner Custom Chassis, Sprinter, and Caterpillar product lines.
  • Body Shop Collision Repair Full-service collision repair at Scottsbluff and Hastings body shops for all makes and models of commercial, conventional, day cab, medium, and heavy-duty trucks plus camper and motor home collision repair, using AdjustRite computerized estimates, PPG and Axalta computerized color matching, and PPG Essential/Evolution or Axalta Imron Elite certified refinishing.
  • In-house Financing Services In-house financing department that packages financing for new Freightliner and Western Star trucks, trailers, parts and accessories, and extended service plans into a single monthly payment, delivered through the Trnsact online credit application.
  • Floyd's Kubota Separate Kubota equipment dealership brand (floydskubota.com) selling Kubota compact construction and agricultural equipment with locations at Belgrade, MT and Ft. Pierre, SD.

Quantifiable outcome

  • 500,000+ individual parts on hand; 50,000+ part numbers; access to 1,800+ vendors
  • +6 more outcomes

Companies that use Floyd's Truck Center

Customer profile

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Floyd's Truck Center technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Floyd's Truck Center partnerships and signals

Strategic signal

Partnerships

34 partnerships are on record, tiered flagship, core, moderate and minor.

  • Freightliner (Daimler Trucks North America)flagshipOEM/ Whitelabel/ Licensing PartnerFloyd's Truck Center is an authorized Daimler Trucks North America dealer for Freightliner and Western Star trucks. Freightliner and Western Star are described as 'your Freightliner and Western Star dealer of choice' and 'a Daimler Trucks North America dealer, enables company growth with training and equipment produced by the largest automotive manufacturer in the world.' Floyd's maintains Elite Support Certified Dealer status. Founded originally selling White and Freightliner trucks.
  • Western Star (Daimler Trucks North America)flagshipOEM/ Whitelabel/ Licensing PartnerCo-dealer alongside Freightliner under Daimler Trucks North America; Floyd's sells Western Star 47X, 49X, 4900, and 4900SB models new and used, with financing offered for Western Star purchases via the in-house finance department.
  • Felling TrailerscoreOEM/ Whitelabel/ Licensing PartnerMajor trailer brand carried by Floyd's Truck Center, including tilt deck, drop deck, and step deck models. Felling is one of the OEM partners under the Sourcewell cooperative contract awarded in March 2025. Featured inventory spans 2024-2027 model years.
  • DemcocoreOEM/ Whitelabel/ Licensing PartnerTrailer and equipment manufacturer carried by Floyd's including drop deck, step deck, and liquid tender models. Featured across 2026-2027 model years in inventory.
  • Harsh (Enviro / Harsh Manufacturing)coreOEM/ Whitelabel/ Licensing PartnerHarsh feed mixers are sold and serviced by Floyd's, including 575SD and 810SD models paired with Freightliner M2 chassis. Floyd's Scottsbluff location has a dedicated Harsh Sales phone extension. Used Harsh mixers are refurbished at Harsh Factory.
  • Kubota (Floyd's Kubota subsidiary)coreStrategic or Co-development PartnerKubota dealership operating as Floyd's Kubota subsidiary (floydskubota.com). Acquired as Elite Kubota in 2018 (Belgrade, MT); grand opening expansion to Ft. Pierre, SD in June 2021. Kubota Sales Manager (Levi Blow) operates within the Ft. Pierre location.
  • Cummins (Engines)flagshipOEM/ Whitelabel/ Licensing PartnerAuthorized warranty service center for Cummins engines at multiple Floyd's locations including Scottsbluff, Sidney, Grand Island, Gillette, and Rapid City. Cummins Diagnostics offered in service department. Cummins engines power much of Floyd's new truck inventory (Cascadia, M2, 122SD).
  • Detroit Diesel (Daimler)flagshipOEM/ Whitelabel/ Licensing PartnerAuthorized warranty service center for Detroit Diesel engines at Floyd's locations including Scottsbluff, Sidney, Grand Island, Gillette, and Rapid City. Detroit Diagnostics offered. Service Specials (PM packages) apply specifically to Detroit and Cummins engines.
  • Caterpillar (CAT)coreOEM/ Whitelabel/ Licensing PartnerAuthorized warranty service center for Caterpillar at Scottsbluff and Ft. Pierre. Floyd's also sells used Caterpillar 627G scrapers and CAT powered equipment through its inventory.
  • Mercedes-Benz (Sprinter / Freightliner Custom Chassis)moderateOEM/ Whitelabel/ Licensing PartnerAuthorized warranty service center for Mercedes-Benz diagnostics and Sprinter service at Rapid City, SD and Belgrade, MT locations. Also performs Freightliner Custom Chassis maintenance and repairs.
  • Allison TransmissioncoreOEM/ Whitelabel/ Licensing PartnerAllison authorized parts and service; Allison transmissions power a large share of Floyd's new and used truck inventory including Freightliner M2 106, M2106, Western Star 47X, Cascadia, and 122SD models.
  • Motis (Heavy-Duty Ramps)minorOEM/ Whitelabel/ Licensing PartnerAnnounced August 2024 — Motis Heavy-Duty Ramps are now available by special order at Floyd's Truck Center, Belgrade, MT location. Lightweight aluminum alloy ramps with cutting-edge technology.
  • SourcewellcoreChannel Partner/ Reseller/ DistributorAwarded March 2025. Cooperative purchasing contract enabling Floyd's to expand offerings to public agencies across NE, WY, SD, and MT for Freightliner & Western Star Class 6-8 Trucks and Felling Trailers.
  • Parts OEM and Aftermarket Vendors (multi-brand)coreTechnology or IntegrationFloyd's Parts Department has access to over 1,800 vendors. Featured brands include TRW, Viking, WABCO, Watson, Webb Wheel, Accuride, Alcoa, Alliance, Allison, ATRO, Barksdale, Bendix, Betts, Borg Warner, CAT, Commercial Vehicle Group, ConMet, Cummins, Davco, Delco Remy, Demco, Demand Detroit, Donaldson, Dura Lite, Dynaflex, Eaton, Eberspaecher, Firestone, Fleetguard, Fontaine, Freightliner Custom Chassis, Genuine Parts Company (NAPA), Grote, Gunite, Haldex, Hendrickson, SAF-Holland, Horton, IATCO, Jones Performance, JOST, Kit Masters, Leece-Neville Prestolite, Meritor (Cummins), MGM Brakes, Mitsubishi Electric, Monroe, Motomirror, Nuline, Odyssey Battery, Pana-Pacific, Panelite, Peak/Owens, Penray, Phillips Industries, Phillips Temro, Parker/Racor, ReRun Truck Parts, Sanden, Seats Inc., Shell Rotella, SKF, Skyline Emissions, Sprague Devices, Mercedes Sprinter, Stemco, Thomas Built Buses, Timken, Truck-Lite.
  • Daimler Trucks North America - Excelerator PlatformflagshipTechnology or IntegrationExcelerator is powered by DTNA technology stack (DTNA-Excelerator). Provides optimized parts search by VIN/Part Number/Description/VMRS, customer-specific pricing, PDC & dealer real-time stocking, parts multi-supersedure, VIN verification, and 250,000+ parts catalog. Free account signup.
  • Oregon Trail Community FoundationminorOthersStrategic partnership administering the Brian H. Greif Memorial Scholarship. The scholarship supports students within Floyd's regional footprint pursuing careers as Diesel Technicians. Up to 3 scholarships/year, up to $5,000 each.
  • Manac TrailersmoderateOEM/ Whitelabel/ Licensing PartnerManac CPS Steel Tall Side Half Round End Dump and 4B342A000 Belly Dump trailers are sold new and used by Floyd's. Featured in 2027 model year inventory.
  • JET Company (Side Dump Trailers)moderateOEM/ Whitelabel/ Licensing PartnerJET Triple Axle Side Dump trailers are sold new by Floyd's including extended side configurations with tarp.
  • Gehl (Construction Equipment)moderateOEM/ Whitelabel/ Licensing PartnerGehl skid steers, track loaders, and vertical lift machines sold through Floyd's including R135, R190, RS8-42, RT185, RT210, V270, VT210, VT275, VT320, TH12-42 models. Gehl service certified at Gillette.
  • Wacker Neuson (Compact Equipment)minorOEM/ Whitelabel/ Licensing PartnerWacker LTT6 light towers and EZ36 compact excavator sold new by Floyd's at Gillette, WY.
  • Fontaine TrailerminorOEM/ Whitelabel/ Licensing PartnerFontaine Trailer listed as a featured partner brand; parts supplied via Fontaine.
  • East ManufacturingminorOEM/ Whitelabel/ Licensing PartnerEast Manufacturing trailers featured among Floyd's brand partners.
  • Henke ManufacturingminorOEM/ Whitelabel/ Licensing PartnerHenke Manufacturing featured among Floyd's brand partners.
  • AutoCarminorOEM/ Whitelabel/ Licensing PartnerAutoCar featured among Floyd's brand partners.
  • Cornhusker 800minorOEM/ Whitelabel/ Licensing PartnerCornhusker 800 featured among Floyd's brand partners.
  • Trail Max TrailersminorOEM/ Whitelabel/ Licensing PartnerTrail Max T-16-UT (6+16) Tilt Deck Trailers sold new by Floyd's at Belgrade, MT.
  • Eddie's Truck Center (Acquired Jan 2013)coreStrategic or Co-development PartnerAcquired January 2013, expanding operations from three locations (Scottsbluff, Sidney NE; Cheyenne WY) to five with the purchase of the Freightliner dealership Eddie's Truck Center in Rapid City and Ft. Pierre, South Dakota.
  • Jack's Truck Center (Acquired Dec 2016)coreStrategic or Co-development PartnerAcquired December 2016, adding more locations in Gillette, Casper, and Rock Springs, Wyoming.
  • Rocky Mountain Truck Center and Elite Kubota (Acquired 2018)coreStrategic or Co-development PartnerAcquired 2018 — Rocky Mountain Truck Center and Elite Kubota in Belgrade, MT. This established Floyd's presence in Montana.
  • Nebraska Truck Center (Acquired April 2025)coreStrategic or Co-development PartnerAcquired April 2025, expanding Floyd's Truck Center footprint with three additional Nebraska locations in North Platte, Grand Island, and Hastings, NE.
  • Adams Industries / Western Nebraska Community College / Nebraska Trucking AssociationminorGTM or Marketing PartnerCo-marketing and community event partnership that brought a truck simulator to the Cheyenne County Fair in 2024, providing an interactive experience for children and adults to learn about truck mechanics.
  • Cybernautic Web DesignminorImplementation/ SI/ Consulting PartnerWebsite design and development partner credited in floydstrucks.com footer (cybernauticdesign.com).
  • PPG (Paints)moderateOEM/ Whitelabel/ Licensing PartnerPPG Essential and PPG Evolution Paint Certified refinishing center at Scottsbluff body shop. PPG computerized color matching system in use.
  • Axalta (Paints)moderateOEM/ Whitelabel/ Licensing PartnerAxalta Imron Elite Paint and Axalta computerized color matching system in use at Scottsbluff and Hastings body shops.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Floyd's Truck Center competitors and assessment

Company assessment

Direct peers

  • RWC Group: Western US Peterbilt and Volvo dealer group operating full-service commercial truck dealerships across Utah, Nevada, Arizona, California, and Oregon. Comparable as a regional multi-location full-line commercial truck dealer with parts, service, and collision capabilities — though serving a different geography and different OEM brands than Floyd's.
  • Premier Truck Group: Multi-location Freightliner and Western Star dealer group offering new and used truck sales, parts, service, and collision repair across several states. Operates the same Daimler dealer playbook as Floyd's — full-line DTNA franchise with parts-and-service emphasis and Elite Support participation — making it one of the closest direct comparisons.
  • Velocity Vehicle Group: One of the largest Daimler Trucks (Freightliner and Western Star) dealer networks in the Western US, operating full-service dealership locations across multiple states with parts, service, and collision repair. Directly comparable business model to Floyd's — authorized DTNA dealer with multi-location footprint, parts distribution, and Elite Support-style service standards — but at materially larger scale.
  • Roberts Truck Center: New Mexico-based Freightliner and Western Star dealer group operating multiple full-service locations. Closely comparable as a regional DTNA dealer offering new/used truck sales, OEM parts, certified service, and collision repair; serves a similar rural/Rocky Mountain regional customer base with comparable agricultural, oilfield, and OTR trucking exposure.
  • TMI Truck & Equipment: Freightliner and Western Star dealer group operating multiple locations across the Mid-Atlantic and Southeastern US with full-service commercial truck sales, parts, and service. Same Daimler franchise model as Floyd's and similar regional multi-location structure, though serving different geographic markets.
  • SelecTrucks: Daimler Trucks North America's official used commercial truck retail network, operating franchise locations that buy, sell, and finance used Freightliner and Western Star trucks. Closely comparable to the used truck and equipment sales line at Floyd's, with the added dimension of being a manufacturer-controlled network rather than an independent dealer.

Broad incumbents

  • TEC Equipment: Large Volvo and Mack dealer group operating full-service commercial truck dealerships across the Western and Midwestern US. Comparable multi-location, full-line dealer business model with parts, service, and body shop offerings, but aligned with the Volvo Group rather than Daimler — represents the competitive dealer landscape Floyd's operates in.
  • Allstate Peterbilt: Peterbilt dealer group operating multiple full-service locations across the Upper Midwest and Western US with new/used truck sales, parts, service, and leasing. Comparable multi-location full-line dealer serving regional commercial trucking customers, though franchise-aligned with PACCAR rather than Daimler.
  • MHC Kenworth: One of the largest Kenworth dealer networks in the US, operating 100+ full-service locations across multiple states with new/used truck sales, parts, service, and leasing. Comparable as a multi-location, full-line commercial truck dealer group serving regional fleets, but franchise-aligned with PACCAR (Kenworth) rather than Daimler.
  • Rush Enterprises: Largest network of commercial vehicle dealerships in North America, operating 150+ locations across the US and Canada as the premier Peterbilt and International dealer with adjacent Hino and Ford chassis franchises. Public company (NASDAQ: RUSHA) and the dominant incumbent against which all regional dealers including Floyd's are benchmarked; operates the same full-line dealership business model at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights7 records

Customer concentration

Floyd's Truck Center social profiles

Digital presence

Floyd's Truck Center compliance and trust

Trust signal

Compliance5 records

Floyd's Truck Center financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Floyd's Truck Center leadership team

Management profile

Number of profiles

Profiles10 records

Floyd's Truck Center subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Floyd's Truck Center funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Floyd's Truck Center M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floyd's Truck Center

What does Floyd's Truck Center do?

Floyd's Truck Center is a Daimler Trucks North America authorized commercial truck dealership operating 12 full-service locations across Nebraska, Wyoming, South Dakota, and Montana. The company sells new and used Freightliner and Western Star heavy-duty trucks, trailers, and equipment; distributes over 500,000 OEM and aftermarket parts through its parts department, the Excelerator online platform, and an outside sales team; and provides Elite Support certified service, warranty work, and collision repair at body shops in Scottsbluff and Hastings, NE. In-house financing and the Inner Circle Rewards loyalty program round out the one-stop commercial transportation offering for fleets, owner-operators, public agencies, and independent shops.

Is Floyd's Truck Center a public or private company?

Floyd's Truck Center is a private company. It is classified as family owned and is currently operating.

When was Floyd's Truck Center founded?

Floyd's Truck Center was founded in 1948. It employs 101 to 250 people.

Where is Floyd's Truck Center based?

Floyd's Truck Center is headquartered in Scottsbluff, United States, in the North America region.

How does Floyd's Truck Center make money?

Nine revenue lines are on record. New Heavy-Duty Truck Sales are the primary driver. The others are used Commercial Truck and Equipment Sales, truck Parts Retail and Wholesale, service and Repair Labor, collision Repair and Body Shop, vehicle and Equipment Financing, warranty Service Work, special Order Equipment (Motis Heavy-Duty Ramps) and sourcewell Cooperative Contract Sales.

Who are Floyd's Truck Center's main competitors?

Direct peers on record are RWC Group, Premier Truck Group, Velocity Vehicle Group, Roberts Truck Center, TMI Truck & Equipment and SelecTrucks. Broad incumbents are TEC Equipment, Allstate Peterbilt, MHC Kenworth and Rush Enterprises.

Does Floyd's Truck Center have an API?

No public API is recorded for Floyd's Truck Center.

What industry is Floyd's Truck Center in?

Floyd's Truck Center's product category is Commercial Truck Dealership. Its primary akta.pro industry code is IMACABAF, Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility), with a secondary code of IMACABAG, Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition). Its NAICS code is 424710 and its SIC code is 5013.

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