Toolzz
Toolzz is a Brazilian AI-powered SuperApp SaaS company offering an integrated suite of no-code AI agents, voice agents, chatbots, omnichannel chat, and a corporate learning platform, serving 3,000+ enterprise and SMB customers across Brazil and internationally.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Toolzz does
Toolzz, operated by the Brazilian entity Edu Labzz Desenvolvimento de Tecnologia Educacional Ltda., is a privately held SaaS company headquartered in São Paulo with a US entity (Labzz LLC) in Orlando, Florida. The company positions itself as a SuperApp combining five integrated products: Toolzz LXP (a whitelabel Learning Experience Platform for corporate education), Toolzz AI (specialized AI agents for sales, support, scheduling, CRM, and outbound), Toolzz Voice (voice AI agents with cloning capabilities for inbound and outbound calling), Toolzz Bots (no-code chatbots for WhatsApp, Instagram, and websites), and Toolzz Chat (omnichannel customer support centralizing WhatsApp, Instagram, email, live chat, and CRM). Toolzz One bundles all five products at a discount, and the company has added Toolzz Vibe (vibecoding platform), an AI Store marketplace, AI Makers developer community, and Toolzz Academy training platform as ecosystem extensions.
The underlying technology stack relies on third-party foundation models (OpenAI GPT, Anthropic Claude, Google Gemini) orchestrated through a no-code visual builder, with Elevenlabs for voice cloning, Meta (WhatsApp/Instagram) for messaging, AWS for infrastructure (with ISO 27001/27017/27018/27701 certifications), and LGPD/GDPR-aligned data handling. AI capabilities span text, audio, image, video, and multimodal modalities; RAG-based knowledge retrieval against customer-uploaded content up to 50GB; multi-agent orchestration routing from bot triage to AI agent to human; and sentiment analysis for prioritization.
The business model is multi-stream recurring SaaS with usage-based components: tiered subscription plans per product (Starter, Pro, Enterprise), the Toolzz One bundle, voice overage at R$0.30/minute, and channel revenue via reseller (30% margin), affiliate (10% commission), and partner (50% revenue share) programs. Pricing ranges from R$199/month entry to R$8,900+/month enterprise, with hybrid PLG self-serve and consultative enterprise sales. Customer base spans 3,000+ organizations with named enterprise logos concentrated in Brazilian financial services (Bradesco, Itaú, BTG Pactual, B3), education (Cogna, UNESCO, USP, SENAI), and consumer brands (iFood, Americanas).
Toolzz firmographics
Firmographics- Name
- Toolzz
- Legal name
- Edu Labzz Desenvolvimento de Tecnologia Educacional Ltda.
- Website
- https://toolzz.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toolzz is a Brazilian AI-powered SuperApp SaaS company offering an integrated suite of no-code AI agents, voice agents, chatbots, omnichannel chat, and a corporate learning platform, serving 3,000+ enterprise and SMB customers across Brazil and internationally.
- Ownership category
- akta.pro rank
Toolzz industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Low-Code/No-Code Application Platforms (HDAEAKAA), Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Toolzz is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Toolzz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Per Product: Monthly/annual subscription fees for individual products (LXP, AI, Voice, Bots, Chat) with tiered plans (Starter, Pro, Enterprise). Plans include usage limits and scale based on company size.
- SaaS Subscription - Bundle/Package: Toolzz One package offering all 5 products bundled at 26-29% discount vs individual subscriptions. Tiers include Starter (R$1,399/month) and Pro (R$3,250/month).
- Voice - Usage-based: Voice product charges per plan monthly with included minutes (Starter: 1,000 minutes). Extra minutes charged per usage at R$0.30 per minute.
- Agent Marketplace/Store: AI Agent Store offering pre-built specialized agents (SDR AI, CRM AI, Outbound AI, Support AI, Scheduling AI, etc.) that customers can subscribe to or customize.
- Reseller/Margin Revenue: B2B resellers earn 30% margin on sales with fixed commission in their territory. Revenue sharing model with VIP support included.
- Affiliate Commissions: Affiliates earn 10% commission on each sale generated through referral links. Zero investment to start, commission-based model.
- Partner Ecosystem Revenue Share: Partners offering services to Toolzz customer base receive 50% revenue share. Partners include agencies and service providers integrated into the ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Toolzz One Starter - 5 products bundled at 29% off |
| Subscription | Monthly | Toolzz One Pro - 5 PRO products bundled at 26% off |
| Subscription | Multi-year contract | Toolzz One Enterprise - Custom all-in-one |
| Subscription | Monthly | SDR AI Starter |
| Subscription | Monthly | SDR AI Pro |
| Subscription | Multi-year contract | SDR AI Enterprise |
| Subscription | Monthly | Support AI Starter |
| Subscription | Monthly | Support AI Pro |
| Subscription | Multi-year contract | Support AI Enterprise |
| Subscription | Monthly | Bots Starter |
| Subscription | Monthly | Bots Pro |
| Subscription | Multi-year contract | Bots Enterprise |
| Subscription | Monthly | Chat Starter |
| Subscription | Monthly | Chat Pro |
| Subscription | Multi-year contract | Chat Enterprise |
| Usage-based | Monthly | Voice Mini |
| Usage-based | Monthly | Voice Starter |
| Usage-based | Multi-year contract | Voice Enterprise |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Toolzz product offering
Product offeringCore offering
Toolzz is an AI-powered SuperApp SaaS platform that combines five integrated products — Toolzz LXP (corporate Learning Experience Platform), Toolzz AI (AI agents), Toolzz Voice (voice AI agents), Toolzz Bots (no-code chatbots), and Toolzz Chat (omnichannel customer support) — sold individually or bundled as Toolzz One. Customers use no-code visual builders to create AI agents trained on their own content (documents, PDFs, videos, FAQs), deployed across WhatsApp, Instagram, Messenger, Telegram, Discord, email, websites, and phone, with pre-built specialized agents for SDR/sales, support, scheduling, CRM, outbound, blog, influencer, closer, follow-up, and LDR use cases.
Product overview
Toolzz is an AI-powered all-in-one business platform (SuperApp) combining six integrated products: Toolzz AI (AI agents), Toolzz LXP (corporate learning/education platform), Toolzz Voice (voice AI agents for phone calls), Toolzz Bots (no-code chatbots), Toolzz Chat (omnichannel customer support), and Toolzz One (bundle combining all five products). The ecosystem also includes Toolzz Vibe (vibecoding platform), a marketplace of specialized AI agents (AI Store), and developer education platforms (AI Makers, Toolzz Academy). All products integrate natively with WhatsApp, Instagram, and each other, supporting use cases from customer service automation to corporate training to voice-based sales.
Differentiator
Problem solved
Functional benefit
Brands
- Toolzz LXP: Learning Experience Platform (LXP) for corporate education and EAD with whitelabel Netflix-style member area.
- Toolzz AI
- Toolzz Voice
- Toolzz Bots
- Toolzz Chat
- Toolzz Vibe
- Janguiê AI
- AI Makers
- Toolzz Academy
Products and services
- Toolzz LXP
Quantifiable outcome
- Reduces customer service operational costs by up to 60%
- +10 more outcomes
Companies that use Toolzz
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
Toolzz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability12 records
Feature6 records
Toolzz partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- WhatsApp Business (Meta)coreNative integration with WhatsApp Business API allowing AI agents and chatbots to operate directly on WhatsApp for automated customer service, sales, and support 24/7.
- Instagram (Meta)coreIntegration with Instagram Direct for automated comment responses, DM handling, and customer interaction through AI agents.
- OpenAI (GPT)coreIntegration with GPT-4 and OpenAI models for natural language processing and AI agent conversations. Users can choose the ideal model for each use case.
- Anthropic (Claude)coreIntegration with Claude models from Anthropic for AI agent natural language capabilities.
- Google (Gemini)coreIntegration with Google Gemini models for AI agent capabilities and natural language processing.
- Amazon Web Services (AWS)coreAWS cloud infrastructure for data storage with AWS certifications (ISO 27001, ISO 27017, ISO 27018, ISO 27701) ensuring high security standards for international data transfer compliance.
- Z-APIcoreIntegration with Z-API for WhatsApp Business API connectivity enabling AI agent deployment on WhatsApp platform.
- ElevenlabscoreVoice cloning technology from Elevenlabs used in Toolzz Voice for creating personalized AI voice agents with custom brand voices from 30-second audio samples.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Toolzz competitors and assessment
Company assessmentDirect peers
- Movidesk: Brazilian omnichannel helpdesk and customer service platform competing directly with Toolzz Chat, with shared focus on WhatsApp/email/chat consolidation for Brazilian SMB and mid-market customers.
- Zenvia: Brazilian-born omnichannel CX platform offering WhatsApp Business messaging, chatbots, voice, and sales automation — directly competing with Toolzz Chat, Bots, and Voice across the same SMB-to-enterprise Brazilian customer base.
- Take Blip: Brazilian conversational AI and chatbot platform deeply integrated with WhatsApp Business API — a direct competitor to Toolzz Bots and Chat, particularly in the Brazilian enterprise and retail segments.
- Inbenta: Conversational AI and chatbot platform with multilingual support and enterprise integrations — overlaps with Toolzz AI and Bots, particularly for global enterprise deployments seeking similar agent capabilities.
- Yellow.ai: Global enterprise conversational AI platform offering AI agents, voice bots, and omnichannel support — comparable to Toolzz's AI Agent and Chat offerings, though Yellow.ai is much larger and serves global enterprise clients.
- Kore.ai: Enterprise AI agent platform offering no-code agent building, voice AI, and multi-channel orchestration — competing with Toolzz's AI Workforce and Agent Marketplace concepts at the enterprise tier.
Emerging players
- Cognigy: Enterprise conversational and voice AI platform with agent builder and multi-channel deployment — competes with Toolzz AI and Voice at the mid-market enterprise tier, particularly in EMEA.
- Voiceflow: No-code conversational AI platform for building AI agents and chatbots across voice and chat — emerging direct competitor to Toolzz's no-code visual builder approach, primarily focused on English-speaking markets.
Broad incumbents
- HubSpot: Global CRM and marketing platform that has expanded into AI-powered customer service agents and chatbots via Breeze AI — competes with Toolzz's CRM AI integration positioning and represents a broader incumbent alternative for SMBs considering consolidation.
- Zendesk: Global omnichannel customer service and engagement platform with AI agent capabilities — broad incumbent alternative to Toolzz Chat, particularly for enterprise and global multinational accounts seeking broader CX suites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Toolzz social profiles
Digital presenceToolzz compliance and trust
Trust signalCompliance6 records
Toolzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toolzz leadership team
Management profileNumber of profiles
Profiles1 record
Toolzz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toolzz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toolzz
What does Toolzz do?
Toolzz is an AI-powered SuperApp SaaS platform that combines five integrated products — Toolzz LXP (corporate Learning Experience Platform), Toolzz AI (AI agents), Toolzz Voice (voice AI agents), Toolzz Bots (no-code chatbots), and Toolzz Chat (omnichannel customer support) — sold individually or bundled as Toolzz One. Customers use no-code visual builders to create AI agents trained on their own content (documents, PDFs, videos, FAQs), deployed across WhatsApp, Instagram, Messenger, Telegram, Discord, email, websites, and phone, with pre-built specialized agents for SDR/sales, support, scheduling, CRM, outbound, blog, influencer, closer, follow-up, and LDR use cases.
Is Toolzz a public or private company?
Toolzz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toolzz founded?
Toolzz was founded in 2015. It employs 11 to 50 people.
Where is Toolzz based?
Toolzz is headquartered in São Paulo, Brazil, in the Latin America region.
How does Toolzz make money?
Seven revenue lines are on record. SaaS Subscription - Per Product is the primary driver. The others are saaS Subscription - Bundle/Package, voice - Usage-based, agent Marketplace/Store, reseller/Margin Revenue, affiliate Commissions and partner Ecosystem Revenue Share.
Who are Toolzz's main competitors?
Direct peers on record are Movidesk, Zenvia, Take Blip, Inbenta, Yellow.ai and Kore.ai. Emerging players are Cognigy and Voiceflow. Broad incumbents are HubSpot and Zendesk.
Does Toolzz have an API?
Yes. Toolzz provides a REST API that allows clients to access and integrate the platform's LMS functionalities. API access requires either a contracted request package or the Toolzz Connect add-on. The API enables integration and automation of educational and administrative processes, allowing clients to connect the LMS with external systems and tools. Developer documentation is at aimakers.app.toolzz.com.br.
What industry is Toolzz in?
Toolzz's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 513210 and its SIC code is 7372.