Dynaway

What Dynaway does

Dynaway A/S is a Danish Enterprise Asset Management (EAM) software vendor that develops maintenance management solutions exclusively for Microsoft Dynamics 365 ERP platforms — specifically Dynamics 365 Business Central and Dynamics 365 Finance & Supply Chain Management. Founded in 1986 as thy:solutions and rebranded to Dynaway in 2000, the company is the original creator of Microsoft's standard Asset Management module and is positioned as the default EAM provider within the Microsoft Dynamics ecosystem. The company is headquartered in Aalborg, Denmark, with a regional office in Tampa, Florida, and has operated as a wholly-owned subsidiary of EG A/S, a Scandinavian technology conglomerate, since 2011.

Dynaway's product portfolio centers on two core offerings: Dynaway EAM for Business Central (a maintenance add-on for mid-market customers covering work orders, preventive maintenance, spare parts, and mobile execution) and add-ons for Microsoft Asset Management in D365 F&SCM (targeting enterprise customers with Planning Board, Mobile Work Execution App, and Safe Work App). Modular add-ons extend the core, including Safe Work (permit management, lockout/tagout, safety incidents), Signature (re-authentication for critical operations), Tool Crib, Asset Management Analytics (Power BI dashboards), and Maintenance Scheduling Board. AI capabilities are delivered primarily through PredictIT, a Bayesian-network-based predictive maintenance solution that integrates IoT sensor data with expert knowledge for equipment failure forecasting; supporting modalities include vibration analysis, infrared thermography, oil analysis, motor current signature analysis, and ultrasound.

Revenue is generated primarily through subscription-based EAM software licensing and professional services for implementation and consulting, delivered largely through a global network of 60+ channel partners including Avanade, Columbus, Hitachi Solutions, DXC, and Telefonica, supplemented by direct enterprise sales and self-serve distribution via Microsoft AppSource. Customers are concentrated in asset-intensive verticals — Manufacturing, Food & Beverage, and Energy & Natural Resources — spanning mid-market Business Central deployments and enterprise D365 F&SCM installations. In April 2025, Dynaway deepened its integration with parent EG A/S as part of EG Industrials, marking its 25th anniversary, a leadership transition to Henri Brorson as Senior Vice President and BU Manager, and a renewed product push into AI-driven asset management and Linear Asset Management.

Name

Dynaway

Legal name

Dynaway A/S

Website

https://dynaway.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynaway A/S is a Danish Enterprise Asset Management software vendor building maintenance solutions exclusively for Microsoft Dynamics 365 Business Central and D365 F&SCM, serving asset-intensive manufacturing, food & beverage, and energy customers via a 60+ partner channel network.

Ownership category

akta.pro rank

Product category

Enterprise Asset Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Enterprise asset management
• Computerized maintenance management
• Microsoft Dynamics add-on
• Preventive maintenance software
• Predictive maintenance software

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. EAM Software Licenses and Subscriptions: Subscription-based licensing model for Enterprise Asset Management software running on Microsoft Dynamics 365 Business Central and D365 FSCM platforms.
2. Implementation and Consultancy Services: Professional services revenue from consultants helping customers and partners utilize Asset Management solutions within Microsoft ERP.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Dynaway develops and sells Enterprise Asset Management (EAM) software built exclusively inside Microsoft Dynamics 365 ERP solutions (Business Central and Finance & Supply Chain Management). Its core offerings are Dynaway EAM for Business Central, a maintenance add-on enabling work order execution, preventive maintenance scheduling, and spare part inventory tracking, and a suite of add-ons for Microsoft Asset Management in D365 F&SCM (Planning Board, Mobile Work Execution App, Safe Work App). The company also delivers modular add-ons for safety, signature-based re-authentication, tool tracking, Power BI analytics, and AI-driven predictive maintenance.

Product overview

Dynaway is an Enterprise Asset Management (EAM) software provider with two core products built exclusively within Microsoft ERP solutions: (1) Dynaway EAM for Business Central — a maintenance add-on embedded in D365 Business Central for work orders, preventive maintenance, and spare parts; and (2) Dynaway EAM Add-ons for Microsoft Asset Management in D365 Finance & Supply Chain Management — add-ons extending Microsoft standard Asset Management with Planning Board, Mobile Work Execution, and Safe Work. The portfolio includes modular add-ons for both platforms: Safe Work (permit management, lockout/tagout, safety incidents), Signature (re-authentication for critical operations), Tool Crib (tool tracking and management), Asset Management Analytics (Power BI dashboards), and Maintenance Scheduling Board. Dynaway also offers AI-powered predictive maintenance capabilities through PredictIT (Bayesian networks for equipment failure prediction), complemented by training via Dynaway Academy and the annual Dynaway CONNECT conference.

Differentiator

Problem solved

Functional benefit

Brands

• Dynaway EAM: Enterprise Asset Management solution for Microsoft Dynamics 365
• Dynaway CONNECT
• Dynaway Academy
• Dynaway EAM for Business Central

Products and services

• Dynaway EAM for Business Central Enterprise Asset Management solution fully embedded within Microsoft Dynamics 365 Business Central, enabling work order execution, preventive maintenance setup, spare part inventory tracking, and mobile work execution for maintenance teams in asset-intensive industries.
• Dynaway EAM Add-ons for Microsoft Asset Management (F&SCM) Add-on suite extending Microsoft Asset Management in Dynamics 365 Finance & Supply Chain Management. Includes Planning Board for resource scheduling, Mobile Work Execution App for technicians, and Safe Work App for field safety, layered on top of Microsoft standard Asset Management.
• Safe Work for Business Central Safety management module for Business Central covering Permit to Work, Entrance Register, Lockout and Tagout, Risk Assessment, and Safety Incidents tracking to ensure workplace safety compliance for asset-intensive organizations.
• Safe Work for D365 F&SCM Safety management add-on for D365 Finance & Supply Chain Management with the Safe Work App for field operations, permit management, lockout/tagout procedures, and safety incident reporting.
• Signature for Business Central Re-authentication module for critical operations in Business Central providing additional control and security for work order creation, status changes, posting, closing, and form submissions requiring password confirmation.
• Tool Crib for Business Central Tool management module for tracking tools used in maintenance jobs, enabling handout/return registration, toolbox management, condition tracking, and cost analysis for tools managed as assets within Business Central.
• Asset Management Analytics Power BI-based analytics dashboard providing asset management analytics with KPI monitoring, maintenance reports dedicated to assets and work orders, and maintenance budget statistics for operations and finance leaders.
• Maintenance Scheduling Board Visual planning and scheduling tool for work orders within D365 F&SCM, enabling resource allocation, priority-based scheduling, and color-coded visualization of maintenance tasks for maintenance planners.
• Advanced Asset Management Extended asset management capabilities for D365 F&SCM providing enhanced asset hierarchies, asset tracking, and lifecycle management beyond Microsoft standard Asset Management for asset-intensive enterprises.
• Mobile Work Execution App Mobile application for field technicians to execute work orders, log hours, parts consumption, contractor work, and expenses directly from mobile devices as part of the D365 F&SCM add-on suite.
• PredictIT AI-powered predictive maintenance solution based on Bayesian networks that combines historical sensor data with expert knowledge to provide transparent, explainable predictions for equipment failure and maintenance planning in asset-intensive operations.
• Dynaway Academy Training and certification program for asset management providing structured training, workshops, and domain expertise sharing for customers and partners on Dynaway EAM solutions.

Quantifiable outcome

• Organizations using predictive maintenance can increase productivity by 25%, reduce breakdowns by 70%, and lower maintenance cost by 25%
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature9 records

Partnerships

22 partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationStrategic ISV partnership where Dynaway's EAM is built exclusively for Microsoft Dynamics 365. Dynaway is the default EAM vendor and original creator of Microsoft's standard Asset Management module. Close collaboration with Microsoft positions Dynaway as a strategic partner within the Microsoft ecosystem.
• AvanadecoreImplementation/ SI/ Consulting PartnerGlobal Microsoft-focused professional services firm implementing Dynaway EAM solutions alongside Microsoft Dynamics 365 deployments.
• ColumbuscoreChannel Partner/ Reseller/ DistributorGlobal IT services company and channel partner implementing Dynaway solutions with Microsoft Dynamics 365.
• Hitachi SolutionscoreChannel Partner/ Reseller/ DistributorGlobal consulting firm and Microsoft partner implementing Dynaway EAM solutions.
• ERA (Groupe Conseil ERA)minorChannel Partner/ Reseller/ DistributorConsulting partner implementing Dynaway software solutions.
• IncrementalminorChannel Partner/ Reseller/ DistributorDynamics 365 Business Central partner offering Dynaway EAM implementation services.
• NORRIQminorChannel Partner/ Reseller/ DistributorDanish Microsoft Dynamics partner implementing Dynaway solutions.
• RCMminorChannel Partner/ Reseller/ DistributorTraining and consulting partner for Dynaway EAM solutions.
• Sabre LimitedminorChannel Partner/ Reseller/ DistributorPartner implementing Dynaway software solutions.
• ArcherPointminorChannel Partner/ Reseller/ DistributorMicrosoft Dynamics partner offering Dynaway EAM implementation.
• CogominorChannel Partner/ Reseller/ DistributorIoT-focused partner offering Dynaway EAM integration services.
• Liberty Grove SoftwareminorChannel Partner/ Reseller/ DistributorPartner implementing Dynaway solutions.
• SherpasminorChannel Partner/ Reseller/ DistributorSwedish partner implementing Dynaway EAM solutions.
• ifactominorChannel Partner/ Reseller/ DistributorBelgian partner implementing Dynaway solutions.
• Fusion5minorChannel Partner/ Reseller/ DistributorAustralian partner implementing Dynaway EAM for Business Central.
• twodayminorChannel Partner/ Reseller/ DistributorDanish partner implementing Dynaway solutions.
• MarquesminorChannel Partner/ Reseller/ DistributorPartner implementing Dynaway EAM solutions.
• TNP By Node4minorChannel Partner/ Reseller/ DistributorUK partner offering Dynaway EAM implementation services.
• TelefonicaminorChannel Partner/ Reseller/ DistributorPartner offering Dynaway solutions with technology services.
• DXCminorChannel Partner/ Reseller/ DistributorGlobal IT services company implementing Dynaway EAM solutions.
• CepheominorChannel Partner/ Reseller/ DistributorPartner implementing Dynaway solutions for Microsoft Dynamics.
• InnoviaminorChannel Partner/ Reseller/ DistributorPartner offering Dynaway EAM implementation services.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IBM Maximo Application Suite: IBM's flagship EAM platform serving asset-intensive industries with work order, preventive maintenance, and asset lifecycle management. Most direct competitor to Dynaway in the enterprise EAM market, though positioned for larger enterprises and broader asset types than Dynaway's D365-embedded footprint.
• Infor EAM: Enterprise asset management software (formerly Datastream / Hansen) targeting manufacturing, facilities, and public sector. Comparable in vertical focus (manufacturing, F&B) and core EAM functionality, but operates as a standalone platform rather than ERP-embedded.
• IFS Ultimo: Enterprise Asset Management and Enterprise Service Management solution acquired by IFS, targeting asset-intensive mid-market and enterprise customers in manufacturing and facilities. Closely aligned with Dynaway's mid-market D365 BC positioning.
• Hexagon EAM (formerly j5): Enterprise asset management platform serving industrial asset-intensive industries with work order, inspection, and reliability management. Direct overlap in target verticals (manufacturing, energy) and core maintenance functionality.

Broad incumbents

• SAP Plant Maintenance (SAP PM): Embedded EAM/PM module within SAP S/4HANA ERP, used by large asset-intensive enterprises. Parallel to Dynaway's positioning of EAM-inside-ERP, but tied to the SAP ecosystem rather than Microsoft Dynamics.
• Oracle Enterprise Asset Management: Oracle's EAM solution for JD Edwards and other Oracle ERP customers in asset-intensive industries. Comparable ERP-embedded EAM approach for the Oracle ecosystem, competing for the same type of large asset-intensive buyers.
• AVEVA EAM (powered by HxGN EAM): Industrial software giant offering EAM as part of a broader portfolio covering engineering, operations, and asset performance. Targets the same manufacturing, energy, and process industry verticals as Dynaway.

Emerging players

• UpKeep: Mobile-first CMMS and asset operations management platform targeting maintenance teams in manufacturing and facilities. Comparable functionality (work orders, preventive maintenance, mobile execution) but cloud-native/SaaS rather than ERP-embedded.
• Fiix (by Rockwell Automation): Cloud-based CMMS now part of Rockwell Automation, serving mid-market manufacturers with work order, preventive maintenance, and asset management. Comparable target buyer (mid-market manufacturers) and modern cloud delivery model.

Others

• To-Increase (CEPSA EAM): Microsoft Dynamics ISV providing industry-specific solutions including asset management add-ons for D365 F&SCM. Closest comparable ISV peer within the Microsoft Dynamics ecosystem that competes for similar partner and customer mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/dynaway
• Xx.com/dynawaydotcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynaway