Novasoft

What Novasoft does

Novasoft is a privately held Microsoft Dynamics 365 and LS Retail implementation partner headquartered in Dubai (Jebel Ali Free Zone) with regional offices in Riyadh, Greater Noida, and New Brunswick, NJ. The firm delivers end-to-end ERP, CRM, retail POS, and AI programmes for enterprise and mid-market customers in retail, food & beverage, manufacturing, wholesale & distribution, power & energy, and facility management across the UAE, Saudi Arabia, India, and the United States. The company operates a four-stage methodology (Assessment, Design, Implementation, Go-Live) at 8–14 weeks per application, with multi-store retail rollouts running 4–9 months for 50+ stores. Its claimed footprint is 100+ Dynamics and LS Central rollouts, 8+ years of operation (founded 2016), and a self-reported 4.9/5 CSAT in 2025; the headcount sits in the 51–100 band.

The core technology stack is Microsoft Dynamics 365 — Business Central as the default ERP for SMEs, with Finance, Supply Chain Management, Sales, Customer Service, Marketing, and Field Service layered on top — augmented by LS Central (LS Retail's unified commerce platform) running on the same Business Central tenant. Novasoft's own IP, distributed via Microsoft AppSource, includes NOVAREQ (purchase requisition), NOVAPROD (advanced manufacturing), NovaHub (vendor/customer portal), NOVAGO (delivery management), ANNOYA (F&B ERP vertical), and a compliance pack family (ZATCA Phase 2, UAE FTA, KSA withholding tax). An AI layer spans Microsoft Copilot across Business Central and M365, two proprietary Copilot add-ons (Purchase Co-Pilot, Retail Co-Pilot), Business Central AI features (forecasting, late-payment prediction, image recognition, bank reconciliation), and 10+ custom Copilot Studio agents shipped per customer.

The business model combines professional services (implementation, consulting, advisory, certified consultant resourcing), managed services (NovaCare 360° 24x7 AMC from USD 1,500/month), recurring software (AppSource add-ons — one-time perpetual plus annual support, e.g., SAR 18k + SAR 4k/year for ZATCA), and Microsoft CSP licensing resale (per-user per-month). Pricing for a 5-store, 10-POS Riyadh rollout is benchmarked at SAR 660k–820k Year 1 including one-time implementation of SAR 380k–540k. Distribution is direct enterprise field sales from the four on-the-ground offices, supplemented by AppSource marketplace listing and Microsoft/LS Retail partner referrals. The company is founder-operated with no disclosed external funding, led by Director Amit Sobti (20+ years Microsoft Dynamics) and Practice Head Vishwanath Ramchandraiah.

Name

Novasoft

Legal name

Novasoft FZCO

Website

https://novasoft.global

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Novasoft is a Dubai-headquartered Microsoft Dynamics 365 and LS Retail Diamond Partner delivering ERP, unified commerce, and AI implementations plus proprietary AppSource add-ons to enterprises across the UAE, Saudi Arabia, India, and the United States.

Ownership category

akta.pro rank

Product category

Microsoft Dynamics 365 ERP Implementation and LS Central Unified Commerce

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Other Computer Related Services (541519), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)

Keywords

• Microsoft Dynamics 365 implementation
• LS Central unified commerce
• ERP consulting services
• GCC e-invoicing compliance
• AI procurement automation

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Microsoft Dynamics 365 & LS Central Implementation: End-to-end implementation services for Business Central, LS Central, Dynamics 365 Finance, Supply Chain, Sales, Customer Service, Azure, and Power Platform. Scoped via individual Statement of Work referencing master services agreement. Four-stage methodology: Assessment, Design, Implementation, Go-Live (8-14 weeks per app).
2. NovaCare Managed Support: 24x7 application managed services with SLA-backed response. NovaCare 360° plan includes named escalation, monthly tenant health reviews, and release-wave readiness. Pre-paid retainers refundable pro-rata with 30 days written notice.
3. Consulting & Advisory: Strategy, architecture, process mapping, KPI alignment, independent advisory on vendor fit and total cost of ownership. Includes Project Efficacy Check — independent audit service delivering six-metric scorecard in five business days.
4. AppSource Add-ons (NOVAREQ, NOVAPROD, Co-Pilots, Connectors): Proprietary Microsoft-certified extensions sold via Microsoft AppSource marketplace. Subscription or perpetual licensing per product. Includes e-invoicing compliance packs (ZATCA Phase 2, UAE FTA), delivery management (NOVAGO), and industry verticals (ANNOYA F&B ERP).
5. Licensing Resale: Microsoft Dynamics 365, LS Central, Microsoft 365, Azure, and Power Platform licenses resold through CSP agreement. Right-sized base plus attach licenses across apps. Per-user per month pricing.
6. Certified Consultant Resourcing: Certified Dynamics 365 and LS Central consultants on contract — onsite or remote. For customers needing supplemental delivery capacity or specific expertise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Novasoft implements and supports Microsoft Dynamics 365 (Business Central, Finance, SCM, Sales, Customer Service), LS Central unified commerce for retail and hospitality, Microsoft Azure cloud, and Power Platform. The company also builds and sells its own proprietary AppSource add-ons including NOVAREQ, NOVAPROD, Purchase Co-Pilot, Retail Co-Pilot, NovaHub partner portal, and regional e-invoicing compliance packs (UAE FTA, KSA ZATCA Phase 2). It provides end-to-end consulting, implementation, managed support (NovaCare 360°), and certified consultant resourcing.

Product overview

Novasoft offers a consulting-plus-product partner model built on the Microsoft ecosystem, combining hands-on consulting with purpose-built product accelerators. The core platform is Microsoft Dynamics 365 (Business Central as the primary ERP, Finance, Supply Chain Management, Sales CRM, Customer Service, Marketing, and Field Service) augmented by LS Central — LS Retail's unified commerce platform for retail, hospitality and pharma — running on the same Business Central tenant. The AI layer spans Microsoft's native Copilot across Business Central and M365, plus Novasoft's own AppSource AI add-ons: Purchase Co-Pilot for BC (AI procurement), Retail Co-Pilot for LS Central (conversational retail analytics), and Business Central AI (forecasting, late-payment prediction, image recognition, bank rec). Regional compliance modules cover UAE FTA e-invoicing, KSA ZATCA Phase 2, KSA withholding tax, and payroll across all six GCC countries. Novasoft's own IP add-ons on AppSource include NOVAREQ (purchase requisition workflow), NOVAPROD (advanced manufacturing), NOVAHUB (vendor/customer portal), NOVAGO (delivery management), ANNOYA (F&B ERP vertical), and facility management software (12 IWMS/CAFM/FMS modules). Services span implementation, digital transformation, analytics, eCommerce integration, managed support (NovaCare 360°), resourcing, and independent project audits (Project Efficacy Check). The company operates across UAE, KSA, India and USA with 100+ enterprise clients and LS Retail Diamond Partner status (5x consecutive, 2022-2026).

Differentiator

Problem solved

Functional benefit

Brands

• NovaHub: Partner portal for vendor and customer self-service on Business Central
• NOVAGO
• NOVAREQ
• NOVAPROD
• NOVAHUB
• Purchase Co-Pilot
• Retail Co-Pilot
• NovaCare 360°
• NOVA-WHT
• NOVA-OMAN

Products and services

• Microsoft Dynamics 365 Business Central Implementation End-to-end implementation of Microsoft Dynamics 365 Business Central for SMEs covering finance, sales, service and operations with native Microsoft Copilot, GL, AP, AR, inventory, multi-entity consolidation and UAE VAT/KSA ZATCA compliance.
• Microsoft Dynamics 365 Finance Implementation Automated financials, cash-flow forecasting and global tax with Copilot for variance analysis. Enterprise-tier ERP for large organisations requiring multi-entity, multi-currency, and statutory reporting capabilities.
• Microsoft Dynamics 365 Supply Chain Management Implementation Demand planning, warehouse and production visibility from purchase order to delivery for manufacturers and distributors requiring advanced planning, shop floor, and multi-site warehousing.
• LS Central Implementation (Unified Commerce) Unified commerce platform for retail, hospitality and pharma covering POS, inventory, back-office finance and eCommerce on a single platform running on Business Central.
• NovaCare 360° Managed Support 24x7 application managed services for Business Central and LS Central with SLA-backed response, monthly tenant health reviews, and release-wave readiness. Pre-paid retainers refundable pro-rata with 30 days written notice.
• Microsoft 365 Copilot Rollout Deployment and adoption service for Microsoft 365 Copilot (Word, Excel, PowerPoint, Outlook, Teams) delivered to enterprises across UAE and KSA for productivity enhancement.
• UAE e-Invoicing for Business Central UAE FTA PEPPOL-compliant e-invoicing extension for Dynamics 365 Business Central. Generates UAE VAT-compliant tax invoices for UAE VAT and Corporate Tax compliance.
• KSA ZATCA Phase 2 e-Invoicing for Business Central Saudi ZATCA Phase 2 FATOORA-compliant e-invoicing for Business Central with clearance, QR codes and ZATCA integration. Registers cryptographic identifier with FATOORA on the customer's behalf.
• Purchase Co-Pilot for Business Central Novasoft's AppSource AI add-on for procurement on Business Central. Auto-suggests purchase orders based on consumption patterns, vendor terms and approval policy. Cuts PO cycle time by 60-70%.
• Retail Co-Pilot for LS Central Conversational AI for store managers on LS Central + Business Central. Ask plain-English questions about sales by SKU, stock cover, slow movers, top promotions. Built on Copilot Studio with LS Central data.
• NOVAREQ Purchase Requisition for Business Central AppSource extension adding multi-level purchase requisition workflow to Business Central with line-item approvals, budget validation, mobile Teams/Outlook approver views, vendor catalogue integration and full audit trail.
• NOVAPROD Advanced Production for Business Central AppSource extension adding advanced manufacturing capabilities to Business Central including BOM versioning, alternate routings, by-product and co-product handling, tablet-based shop-floor data capture, lot/batch traceability and finite scheduling preview.
• NovaHub Partner Portal Self-service vendor and customer portal for Business Central covering registration, order tracking, item-master updates, two-way messaging and payment status.
• Digital Transformation Consulting Roadmaps connecting Dynamics 365, Power Platform and Azure from legacy ERP to unified Microsoft cloud. Strategy, architecture, implementation, integrations and 24x7 managed support.
• Global Rollout Service

Quantifiable outcome

• Implementation time reduced by up to 40% using pre-built accelerators
• +7 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability13 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and major.

• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner — Business Applications with verified specializations. Resells Dynamics 365, Business Central, Microsoft 365, Azure, Power Platform, and Copilot Studio. 20+ year partnership history. Deep technical certifications across the Microsoft stack enabling delivery of CRM, ERP, cloud, AI, and analytics implementations.
• LS RetailcoreImplementation/ SI/ Consulting PartnerLS Retail Diamond Partner for five consecutive years (2022-2026) — highest partner tier. Implements LS Central unified commerce platform (POS, ERP, eCom) for retail, hospitality, and pharma. LS Central runs on Business Central as the underlying ERP. Diamond Partner status enables priority support, early access to new features, and co-marketing with LS Retail.
• ShopifymajorTechnology or IntegrationNovasoft delivers production-grade Shopify + Business Central integrations covering six data flows: item master, stock-on-hand, orders, customers, payments/refunds, and VAT-compliant invoices. Integration pattern tested across UAE and KSA D2C brands. eCommerce practice also covers Magento, WooCommerce, and Salla integrations with LS Central and Business Central.
• DeliverectmajorTechnology or IntegrationNovasoft LS Central + Deliverect connector listed on Microsoft AppSource. Routes Talabat, Careem, Deliveroo, Uber Eats, and 100+ aggregator orders into LS Central as native KOTs with recipe-level inventory decrement. Live across Gulf F&B groups since 2021.
• Urban PipermajorTechnology or IntegrationNovasoft LS Central + Urban Piper connector available on Microsoft AppSource. Aggregator middleware for Zomato, Swiggy, Magicpin and other India/Gulf platforms. Menu sync, stock-aware availability, and order ingestion into LS Central as native transactions. Covers India F&B market alongside Deliverect's Gulf coverage.
• Microsoft Copilot StudiomajorTechnology or IntegrationCustom AI agent development on Copilot Studio using Microsoft Graph and Dataverse connectors. Novasoft has shipped 10+ custom Copilot Studio agents for customers reading and writing to Business Central and Power Platform data. Builds on Azure OpenAI for custom AI workflows.
• ZATCA (Saudi Zakat, Tax and Customs Authority)coreTechnology or IntegrationZATCA Phase 2 FATOORA-compliant e-invoicing integration built into Novasoft's Business Central and LS Central implementations for Saudi Arabia. Novasoft handles ZATCA registration and cryptographic identifier setup via FATOORA portal as part of KSA implementation package.
• UAE Federal Tax Authority (FTA)coreTechnology or IntegrationUAE FTA PEPPOL-compliant e-invoicing extension for Dynamics 365. UAE VAT and Corporate Tax compliance built into every Business Central implementation for UAE customers. FTA reporting generated from BC.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Avanade: Accenture/Microsoft joint venture and the largest pure-play Microsoft SI globally. Heavily overlapping Dynamics 365, Azure, Copilot, and Power Platform delivery with Novasoft; would commonly appear on the same RFPs for enterprise Microsoft-stack rollouts in the GCC.
• Accenture (Microsoft Business Group): Global SI with the largest enterprise Dynamics 365, Azure, and Copilot delivery practice. Competes with Novasoft on enterprise-scale GCC rollouts where Novasoft's Microsoft/SI credentials (Microsoft Solutions Partner) make it a credible alternative or co-delivery partner.
• Hitachi Solutions: Global Microsoft Dynamics 365 SI with deep Business Central, Finance & SCM, and LS Retail practices. Competes with Novasoft on multi-region rollouts and has a much larger global delivery bench; comparable because it is a Microsoft Solutions Partner running similar Dynamics/LS practices, just at a larger scale.

Direct peers

• Crayon Group: Microsoft LSP and Dynamics partner providing licensing, implementation and cloud economics services across EMEA/APAC. Comparable because it serves Microsoft Dynamics customers with licensing resale (CSP) plus implementation services, mirroring Novasoft's licensing resale and managed-services model.
• AlfaPeople: Microsoft Gold/Solutions Partner specializing in Dynamics 365 Business Central, Finance & SCM, Sales and Customer Service with strong EMEA and Middle East delivery. Comparable because it is a regionally focused Dynamics SI with similar ERP/CRM + Microsoft stack focus to Novasoft.
• The Henson Group: Microsoft Dynamics 365 and LS Retail partner with deep LS Central implementation focus on retail, hospitality and ecommerce. Directly comparable as an LS Retail-focused partner on Dynamics 365/BC with regional deployment experience similar to Novasoft's vertical coverage.
• Stoneridge Software: US-based Microsoft Dynamics 365 Gold Partner delivering Business Central and LS Central implementations with a similar consulting-plus-product model. Comparable because it sells Dynamics/LS implementation services plus IP add-ons in a regional delivery footprint.
• WebSan Solutions: Canadian Microsoft Dynamics 365 Business Central Gold Partner focused on SMB/mid-market BC implementations with proprietary IP and ISV solutions on AppSource. Directly comparable as a Dynamics 365 partner combining consulting services with proprietary BC add-ons, similar to Novasoft's practice.

Regional players

• Saffery Solutions: UAE-based Microsoft Dynamics 365 and LS Retail partner focused on GCC retail and hospitality implementations. Most comparable regional peer — directly competes with Novasoft in the UAE on LS Central and Business Central rollouts for the same retail/F&B verticals.
• Blueshift Information Technology: India-based Microsoft Dynamics 365 and LS Retail partner with strong F&B and retail practice. Comparable because it competes with NSDynamics India (Novasoft's India subsidiary) on LS Central implementations for Indian restaurant chains and retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/novasoftglobal
• YouTubeyoutube.com/@NovasoftD365BClsr
• Facebookfacebook.com/NovasoftGlobal
• LinkedInlinkedin.com/company/novasoftglobal
• Instagraminstagram.com/novasoftglobal

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novasoft