Frontive
Frontive is a healthcare technology company that provides a procedural readiness platform to health systems, operationalizing patient preparation protocols into time-based guidance with real-time adherence tracking and risk signal detection for surgical, oncology, GI, and fertility care pathways.
- Company typePrivate
- Founded2021
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Frontive does
Frontive is a healthcare technology company that develops a procedural readiness platform for health systems and care organizations in the United States and Canada. Its core Frontive Procedural Performance System converts existing clinical protocols into time-based, patient-facing instructions, captures explicit confirmation of medications and tasks, and surfaces adherence and risk signals back to care teams. The platform is positioned as execution infrastructure rather than patient engagement, targeting reductions in day-of cancellations, complications, length of stay, and preventable readmissions across surgical, oncology, GI, and fertility care pathways.
The technology stack includes a Patient Signal Layer for structured risk input, an Execution & Insights Layer (launched May 2026) for operational visibility, and read-only FHIR integration with EHR systems designed to minimize IT lift at deployment. Frontive monetizes via a SaaS subscription model with quote-based pricing tailored to health system size and procedure volume, sold under multi-year enterprise contracts through direct field sales. Primary customer segments are surgical service lines and oncology care pathways, with secondary use cases in GI and fertility medicine.
The company was founded in 2021 by C. Anthony Jones (CEO) and Seth Polansky (CTO), both bringing more than 25 years of healthcare technology and software experience from roles at Philips Healthcare, Lumiata, Silicon Valley Bank, Yahoo, eBay, and PayPal. It is privately held, headquartered in Los Angeles, operates with 11–50 employees, and has not disclosed any external funding rounds.
Frontive firmographics
Firmographics- Name
- Frontive
- Legal name
- Frontive, Inc.
- Website
- https://frontive.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Frontive is a healthcare technology company that provides a procedural readiness platform to health systems, operationalizing patient preparation protocols into time-based guidance with real-time adherence tracking and risk signal detection for surgical, oncology, GI, and fertility care pathways.
- Ownership category
- akta.pro rank
Frontive industry classification
Industry- Product category
- Healthcare Patient Preparation Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
- akta.pro secondary industries
- Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE) (HLACABAA), Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
Keywords
Where Frontive is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Frontive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Healthcare technology platform delivered as a subscription service to health systems, enabling them to operationalize patient preparation protocols. The platform generates revenue through recurring software licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Healthcare Subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Frontive product offering
Product offeringCore offering
Frontive builds a procedural readiness SaaS platform that operationalizes clinical protocols into time-based patient preparation guidance, capturing explicit confirmations of medications and tasks and surfacing risk signals in real time to health-system care teams. The platform integrates with EHR systems via read-only FHIR and is sold as a subscription to hospitals and care organizations to reduce day-of cancellations, complications, and length of stay.
Product overview
Frontive offers a unified procedural performance system consisting of its core Procedural Performance System platform plus add-on modules. The core system provides time-based instruction sequencing, confirmation capture, adherence monitoring, and risk signal surfacing. The Execution & Insights Layer adds visibility and analytics capabilities for health systems. The Oncology Care Pathways module extends the platform beyond surgical care into longitudinal oncology treatment journeys. All components share the same infrastructure for patient guidance and signal capture.
Differentiator
Problem solved
Functional benefit
Products and services
- Frontive Procedural Performance System A SaaS procedural readiness platform that operationalizes patient preparation protocols into time-based instructions, captures explicit confirmations of medications and tasks, and surfaces real-time risk signals to health-system care teams for surgical, oncology, GI, and fertility service lines. Sold as an enterprise subscription to hospitals and care organizations with quote-based pricing and multi-year contracts.
Quantifiable outcome
- 60%+ reduction in patient questions
- +5 more outcomes
Companies that use Frontive
Customer profileSegments4 records
Ideal customer profiles2 records
Frontive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
Frontive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EHR Systems (via FHIR Integration)coreFrontive integrates with existing Electronic Health Record systems through read-only FHIR integration at launch. This integration enables the platform to access patient data without disrupting existing clinical workflows, requiring minimal IT implementation effort from health systems.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
Frontive competitors and assessment
Company assessmentEmerging players
- Memora Health: AI-powered patient engagement platform for care journeys, including post-acute and chronic conditions. Comparable in targeting complex longitudinal patient workflows and using automation to surface adherence and risk signals to care teams.
- Caregility: Virtual care and inpatient telehealth platform serving health systems with continuous patient observation and virtual nursing. Partially comparable as a connected-care platform focused on health-system operational efficiency and patient status visibility.
- FORCE Therapeutics: Digital care management platform for musculoskeletal and perioperative recovery. Comparable because both focus on patient preparation and recovery outside the clinic, with overlap in surgical service lines and orthopedic use cases.
Direct peers
- Lumeon: Care pathway orchestration platform that operationalizes clinical protocols into automated patient journeys. The closest direct competitor to Frontive's 'execution infrastructure' thesis, addressing surgical, oncology, and chronic-care pathways in health systems.
- Wellbe: Patient navigation platform focused on orthopedic and surgical preparation pathways. Highly comparable given similar use case (guided pre-procedure preparation, recovery protocols, reduced cancellations) and similar enterprise health-system buyer.
- CipherHealth: Patient engagement and outreach platform focused on rounding, post-discharge follow-up, and care transitions. Comparable because both sell to health systems to manage patient execution outside the clinical setting, with overlap in post-procedure and care-pathway workflows.
- GetWellNetwork: Patient engagement platform acquired by SAI Global and later by Apelon, serving hospitals with interactive patient care, discharge planning, and care transitions. Directly comparable in targeting health systems with patient-facing preparation and recovery tools.
- Phreesia: Public patient intake and engagement platform used by large health systems. Both companies target enterprise health systems with patient-facing workflows that improve operational efficiency, and compete for the same perioperative and care-pathway budgets.
Broad incumbents
- Twistle by Health Catalyst: Patient engagement and automated care pathway platform acquired by Health Catalyst. Comparable workflow functionality (automated outreach, patient guidance, adherence tracking) but bundled into a broader data and analytics portfolio targeting health systems.
- DocASAP (Relatient): Patient engagement and scheduling platform serving health systems and physician practices. Adjacent overlap in patient-facing preparation workflows, with broader footprint in scheduling, registration, and outreach.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Frontive social profiles
Digital presenceFrontive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frontive leadership team
Management profileNumber of profiles
Profiles3 records
Frontive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frontive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frontive
What does Frontive do?
Frontive builds a procedural readiness SaaS platform that operationalizes clinical protocols into time-based patient preparation guidance, capturing explicit confirmations of medications and tasks and surfacing risk signals in real time to health-system care teams. The platform integrates with EHR systems via read-only FHIR and is sold as a subscription to hospitals and care organizations to reduce day-of cancellations, complications, and length of stay.
Is Frontive a public or private company?
Frontive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frontive founded?
Frontive was founded in 2021. It employs 1 to 10 people.
Where is Frontive based?
Frontive is headquartered in Los Angeles, United States, in the North America region.
How does Frontive make money?
One revenue line is on record: saaS Platform Subscription.
Who are Frontive's main competitors?
Emerging players on record are Memora Health, Caregility and FORCE Therapeutics. Direct peers are Lumeon, Wellbe, CipherHealth, GetWellNetwork and Phreesia. Broad incumbents are Twistle by Health Catalyst and DocASAP (Relatient).
Does Frontive have an API?
No public API is recorded for Frontive.
What industry is Frontive in?
Frontive's product category is Healthcare Patient Preparation Software. Its primary akta.pro industry code is HLALABAJ, Patient Engagement, Education & Messaging Platforms (portal/CRM integrated), with a secondary code of HLACABAA, Interoperability Standards, Profiles & Implementation (HL7/FHIR/IHE). Its NAICS code is 541512 and its SIC code is 7372.