iCareBetter
iCareBetter is a Boston-based online marketplace that helps endometriosis patients find rigorously vetted specialists — surgeons, pelvic floor physical therapists, mental health providers, dietitians, and acupuncturists — through a proprietary double-blind surgical video-review credentialing process, monetized via tiered provider membership subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What iCareBetter does
iCareBetter Inc., founded in 2018 and headquartered in Boston, Massachusetts, operates a curated online marketplace that helps endometriosis patients locate vetted specialists across the full continuum of care. The platform's distinguishing technical asset is a proprietary double-blind surgical video-vetting process, in which prospective surgeon applicants submit three complete operative videos for anonymous peer review by top vetted experts — an architecture designed to produce an unbiased credentialing signal in a field with no standardized certification. Beyond surgeons, the directory now covers pelvic floor physical therapists, mental health providers, dietitians, and acupuncturists, with more than 400 vetted providers listed.
iCareBetter generates revenue exclusively from the supply side of the marketplace — healthcare providers — through a four-tier membership model ranging from a free Private tier (profile only, no search visibility) to a Premium tier at $2,500 per month with homepage featured placement and social media promotion. Intermediate tiers include Basic at $1,749 per year with search and social promotion, and Standard at $500 per month with high search ranking and landing-page usage rights. A separate long-term care provider track charges a $600 application fee plus $146 per month. Patient access to the directory is free.
Distribution is dual-channel: patients discover and self-serve through the website, organic SEO, and active social media presence on Instagram, Facebook, Twitter, and LinkedIn, supplemented by a patient discussion forum and educational content library; providers are acquired inbound through a structured application portal requiring knowledge tests, credential verification, and (for surgeons) video submission. The company operates with 1–10 employees, has not disclosed external funding, and is led by founder and CEO Saeid Gholami. The business is fundamentally a community-led, two-sided marketplace monetized on provider subscriptions, with a defensible credentialing process serving as its primary differentiator against general practitioner directories and OB-GYN find-a-doctor tools.
iCareBetter firmographics
Firmographics- Name
- iCareBetter
- Legal name
- iCareBetter Inc.
- Website
- https://icarebetter.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iCareBetter is a Boston-based online marketplace that helps endometriosis patients find rigorously vetted specialists — surgeons, pelvic floor physical therapists, mental health providers, dietitians, and acupuncturists — through a proprietary double-blind surgical video-review credentialing process, monetized via tiered provider membership subscriptions.
- Ownership category
- akta.pro rank
iCareBetter industry classification
Industry- Product category
- Healthcare Provider Directory
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Endocrinology & Diabetes Telemedicine Platforms (HLALAGAD)
- akta.pro secondary industry
- Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension) (HLACAPAD)
Keywords
Where iCareBetter is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
iCareBetter business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Provider Membership Subscriptions: iCareBetter generates revenue from endometriosis specialists (surgeons, PTs, mental health providers, dietitians, acupuncturists) through four tiered membership subscriptions. Providers join after passing a vetting process and knowledge test. Tiers range from free (profile only, no search visibility) to premium ($2,500/month with homepage featured placement and social media promotion). Long-term care provider application fee is $600 with $146/month membership. The company states over 400 providers across different specialties and 1,000+ daily visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Private Tier - Free, profile only, no search visibility |
| Subscription | Annual | Basic Tier - $1,749/year, search visibility and social media promotion |
| Subscription | Monthly | Standard Tier - $500/month, high search ranking and landing page use |
| Subscription | Monthly | Premium Tier - $2,500/month, top search ranking and homepage featured placement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
iCareBetter product offering
Product offeringCore offering
iCareBetter operates an online marketplace that connects endometriosis patients with a curated network of vetted specialists across surgery, pelvic floor physical therapy, mental health, dietetics, and acupuncture. Providers are credentialed through a proprietary double-blind surgical video-vetting process, and the company monetizes the platform through tiered provider membership subscriptions while patients access the directory free of charge.
Product overview
iCareBetter is a healthcare marketplace platform that helps patients find vetted endometriosis specialists. The core offering is the Specialist Directory, which connects patients with verified providers across multiple specialties (surgeons, pelvic floor therapists, mental health professionals, dietitians, and acupuncturists). The platform's key differentiator is its Video-Vetting Process—a double-blind surgical video review system that ensures quality standards. Healthcare providers can subscribe to different membership tiers (Private, Basic, Standard, Premium) for varying levels of visibility and patient engagement tools. Additional offerings include a patient Discussion Forum and educational content about endometriosis care.
Differentiator
Problem solved
Functional benefit
Products and services
- iCareBetter Specialist Directory A searchable online directory that connects endometriosis patients with vetted specialists across surgery, pelvic floor physical therapy, mental health, dietetics, and acupuncture, featuring provider profiles, locations, specialties, and patient reviews. Patients access the directory free of charge and can filter by location and specialty type.
- Video-Vetting Process
Quantifiable outcome
- Over 400 vetted endometriosis specialists across different specialties on the platform
- +2 more outcomes
Companies that use iCareBetter
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
iCareBetter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
iCareBetter partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
iCareBetter competitors and assessment
Company assessmentDirect peers
- Zocdoc: Online marketplace that lets patients search and book appointments with healthcare providers across specialties. Directly comparable two-sided provider-patient marketplace business model, though broader in specialty coverage.
- Carrot Fertility: Fertility-focused benefits platform connecting employees with vetted fertility specialists and resources. Comparable as a curated, vetted-specialist network in a women's health niche, sold through B2B and direct channels.
- Maven Clinic: Virtual care platform for women's and family health, including fertility, pregnancy, and postpartum care. Comparable as a women's health-focused digital platform addressing under-served female patient needs.
- Parsley Health: Women's health-focused membership care model addressing chronic and complex conditions through vetted provider networks. Comparable women's health orientation and subscription-based access to curated specialists.
- Tia: Women's health clinic and care platform integrating gynecology, primary care, and mental health. Comparable in targeting women's health patients seeking integrated, trusted providers.
Broad incumbents
- One Medical: Membership-based primary care platform combining in-office and virtual care. Comparable in using a curated provider network and subscription model to deliver trusted care, though primary care-focused.
- Healthgrades: Large established provider directory and physician search platform. Comparable as a doctor-finding resource, but much broader in scope and lacking endometriosis-specific vetting methodology.
- Doctor On Demand: Large virtual care provider offering urgent care, mental health, and chronic condition management. Comparable digital care delivery and provider-patient matching model, though far broader.
- Hims & Hers Health: Direct-to-consumer telehealth and subscription platform spanning multiple conditions. Comparable subscription-based digital health GTM but addresses many specialties rather than a single condition.
Emerging players
- BetterHelp: Online mental health therapy platform with subscription-based provider matching. Comparable in delivering one of iCareBetter's multidisciplinary care verticals (mental health) via vetted therapist matching and subscription tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
iCareBetter social profiles
Digital presenceiCareBetter financial estimates
Financial estimateRevenue estimate
Valuation estimate
iCareBetter leadership team
Management profileNumber of profiles
Profiles1 record
iCareBetter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iCareBetter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iCareBetter
What does iCareBetter do?
iCareBetter operates an online marketplace that connects endometriosis patients with a curated network of vetted specialists across surgery, pelvic floor physical therapy, mental health, dietetics, and acupuncture. Providers are credentialed through a proprietary double-blind surgical video-vetting process, and the company monetizes the platform through tiered provider membership subscriptions while patients access the directory free of charge.
Is iCareBetter a public or private company?
iCareBetter is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iCareBetter founded?
iCareBetter was founded in 2018. It employs 1 to 10 people.
Where is iCareBetter based?
iCareBetter is headquartered in Boston, United States, in the North America region.
How does iCareBetter make money?
One revenue line is on record: provider Membership Subscriptions.
Who are iCareBetter's main competitors?
Direct peers on record are Zocdoc, Carrot Fertility, Maven Clinic, Parsley Health and Tia. Broad incumbents are One Medical, Healthgrades, Doctor On Demand and Hims & Hers Health. BetterHelp is listed as an emerging player.
Does iCareBetter have an API?
No public API is recorded for iCareBetter.
What industry is iCareBetter in?
iCareBetter's product category is Healthcare Provider Directory. Its primary akta.pro industry code is HLALAGAD, Endocrinology & Diabetes Telemedicine Platforms, with a secondary code of HLACAPAD, Chronic Disease Management IoT (Diabetes, CHF, COPD, Hypertension). Its NAICS code is 6211 and its SIC code is 8011.