Beta pro

What Beta pro does

Beta PRO (Бета ПРО) is a privately held Russian fulfillment operator headquartered in Moscow that has provided warehouse and transport logistics services since 1994. The company serves marketplace sellers and online stores operating across all major Russian e-commerce platforms — Wildberries, Ozon, Yandex Market, SberMegaMarket, and AliExpress Russia — through three operational models: FBO (delivery to marketplace warehouse), FBS (seller-fulfilled with marketplace last-mile), and DBS (seller-fulfilled including last-mile). It operates approximately 20,000 m² of Class A and B+ warehouse capacity split between a 12,000 m² facility in Moscow and a 7,000 m² facility in PNK Park Valishchevo (Moscow Oblast), with a stated throughput capacity of 100,000 units per day and approximately 15 million shipments processed annually across 1,000+ active clients.

The company's technology stack centers on a proprietary Warehouse Management System (WMS) implemented in 2015, which provides address-based storage, per-item tracking, expiry and serial number management, Честный знак (mandatory product marking) integration, biometric access for high-value zones, and direct API integrations with all five major Russian marketplaces. A client-facing Personal Account (Личный кабинет) with CRM elements serves as a unified control plane for FBO/FBS/DBS operations, courier routing, and analytics. The platform is augmented by vertical-specific modules for Fashion (hanging storage, branded packaging), BADS/dietary supplements (FEFO expiry control), Electronics (serial tracking, secure zones), and Jewelry (GIIS DM DK state reporting). In 2019 the company vertically integrated last-mile delivery via the acquisition of TopDelivery, adding coverage across 14,226 postal codes in 77 Russian regions.

Revenue is generated primarily through per-unit transaction fees (goods acceptance from 13.50 ₽, FBO shipment from 22.50 ₽), usage-based storage fees (from 0.20 ₽/day/unit), and courier/delivery fees. A new fixed-fee subscription product — the Express FBS Assembly Service at 15,000 ₽/month — was introduced in March 2026 to help sellers comply with a tightened Wildberries assembly window. The company also offers Marketplace Promotion Services (SEO, advertising, product card optimization), returns processing, factoring, and a GTM partner ecosystem of analytics and AI service providers. Go-to-market is sales-led with dedicated account managers, on-site warehouse visits, and a self-service personal account tier for SMB sellers.

Name

Beta pro

Legal name

ООО «Бета ПРО»

Website

https://betapro.ru

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Beta PRO is a Moscow-based Russian fulfillment operator serving 1,000+ marketplace sellers and online stores. It offers FBO, FBS, and DBS models via proprietary WMS, direct API integrations with all major Russian marketplaces, and 20,000 m² of warehouse capacity in Moscow region.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• E-commerce fulfillment
• Warehouse management services
• Marketplace logistics
• Order fulfillment Russia
• Storehouse and delivery

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Fulfillment Services (Per Unit): Per-unit pricing for warehouse operations including goods acceptance, order assembly, packaging, and shipment to marketplaces or customers. Pricing varies by volume (up to 500, 500-1000, 1000-5000, 5000-10000, 10000+ shipments).
2. Storage Services: Daily storage fees based on goods volume and storage type (regular shelving, mezzanine, hanging storage for fashion). Rate from 0.20 ₽ per day per unit.
3. Delivery Services: Delivery to marketplaces (pallet delivery) and courier services. Partners with multiple delivery services including CDEK, Boxberry, 5Post, Dalli, TopDelivery. Online tariff calculator available.
4. Marketplace Promotion Services: SEO optimization, advertising setup, product card creation and promotion on marketplaces. Monthly reporting on external and internal analytics.
5. Express Assembly FBS Service: Fixed monthly fee of 15,000 ₽ for express FBS assembly within 15-hour window to meet Wildberries deadlines. Protects sellers from penalties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Beta PRO is a Moscow-based e-commerce fulfillment operator that provides warehousing, order processing, packaging, and shipping services to marketplace sellers and online retailers across Russia. Its core offering spans three operational models — FBO (fulfillment to marketplace warehouse), FBS (fulfillment by seller with marketplace last-mile), and DBS (delivery by seller including last-mile) — supported by a proprietary WMS, a unified Personal Account client portal, and direct API integrations with Wildberries, Ozon, Yandex Market, SberMegaMarket, and AliExpress Russia.

Product overview

Beta PRO is a fulfillment operator offering a modular service portfolio centered on three core operational models: FBO (fulfillment by operator to marketplace warehouse), FBS (fulfillment by seller with last-mile by marketplace), and DBS (delivery by seller including last-mile to customer or pickup point). The platform is built around its proprietary WMS, a client-facing Personal Account (Litsevoy Kabinet), and an API integration layer. The Personal Account acts as the unified control plane, aggregating warehouse operations, courier services, and marketplace performance across all channels in a single window. The WMS provides address-based storage, real-time inventory sync, serial number and Честный знак tracking, biometric access, and integration with sales channels. API integrations connect directly with Wildberries, Ozon, Yandex Market, SberMegaMarket, and AliExpress Russia. Vertical-specific add-on modules cover Fashion, BADS (dietary supplements), Electronics, Jewelry, and Beauty Box assembly. Supporting services include Express FBS Assembly (Wildberries-specific), Returns Processing, Online Tariff Calculator, Factoring, and SMS Notification. The product portfolio is complemented by marketplace Promotion Services (SEO, advertising, card optimization).

Differentiator

Problem solved

Functional benefit

Products and services

• Fulfillment Services (FBO model) Fulfillment by Operator (FBO) service where Beta PRO receives goods, performs repackaging, applies barcode labels, and ships palletized deliveries to marketplace warehouses. Processes are adapted to marketplace-specific FBO scheme requirements.
• Fulfillment Services (FBS model) Fulfillment by Seller (FBS) service where Beta PRO stores goods, performs warehouse processing and pre-sale preparation, integrates via API with marketplaces, and delivers orders to marketplace acceptance points. The marketplace handles last-mile delivery to buyers.
• Fulfillment Services (DBS model) Delivery by Seller (DBS) service where Beta PRO stores goods, performs warehouse processing and pre-sale preparation, and delivers orders to pickup points or directly to end customers, managing the full first-mile and intermediate-mile logistics.
• Fulfillment for Internet Stores Full-service fulfillment for independent online stores including goods receiving, quality inspection, storage, order picking and packing, shipping, and returns processing. Beta PRO functions as a technology partner across the full order lifecycle.
• Marketplace Promotion Services Full-service marketplace launch and growth support including SEO optimization, advertising configuration, product card creation and promotion. Includes monthly external and internal analytics reporting and weekly sales and advertising efficiency reporting.
• Personal Account (Личный кабинет) Client Portal Unified client profile for managing goods and orders, monitoring and analyzing warehouse, courier services, and marketplace operations in a single-window mode. Supports FBO, FBS, and DBS models across all connected marketplaces simultaneously with warehouse reporting, income analytics, marketplace volume dashboards, order management, delivery calculator, and SMS notification capabilities.
• Beta PRO WMS (Warehouse Management System) Proprietary warehouse management system with API and module integration protocols providing address-based storage, real-time inventory sync, per-item tracking, expiry date management, serial number registration, Честный знак data transmission, video surveillance, biometric access control, and integration with sales channels.
• API Integration API protocol integration modules enabling connection of client websites and sales channels to Beta PRO's WMS. Supports multi-channel order receipt and real-time inventory synchronization across marketplaces, with direct API integrations with Wildberries, Ozon, Yandex Market, SberMegaMarket, and AliExpress Russia.
• Express FBS Assembly Service Express fulfillment service for Wildberries FBS sellers ensuring assembly and handover within the 15-hour window mandated by Wildberries from 2026. Includes increased shipment frequency (twice daily) from both warehouses and fixed monthly pricing of 15,000 rubles, protecting sellers from accumulating penalty fees.
• Fashion Fulfillment (Clothing and Shoes) Specialized fulfillment for fashion goods including hanging storage in dedicated zones, protective clothing packaging, item re-measuring for size grid accuracy, Честный знак tracking, and premium branded packaging.
• BADS Fulfillment (Dietary Supplements) Specialized fulfillment for dietary supplements including product labeling, expiry date tracking at intake and dispatch, FEFO method operation, and kit assembly capabilities.
• Electronics Fulfillment Specialized fulfillment for electronics including serial number registration and transmission, dedicated secure zone for high-value items, biometric access control, and enhanced protective packaging.
• Jewelry Fulfillment Specialized fulfillment for jewelry including data transmission to GIIS DM DK (state jewelry tracking system) and enhanced security with fortified guarding system.
• Returns Processing Full-service returns handling including defect repair, repackaging, and return-to-stock. Handles partial, customer-initiated, and complete returns. Offers repackaging and damaged packaging restoration services.
• Online Tariff Calculator Real-time delivery cost calculator providing current tariff rates from courier services for delivery across Russia. Integrated into the Personal Account for instant shipping cost estimation.
• Factoring Services Accelerated cash-on-delivery payment transfers to reduce cash flow gaps for clients. Beta PRO facilitates faster remittance of cash-on-delivery receipts.
• Beauty Box Assembly Custom beauty box assembly service including expiry date tracking, box assembly per specifications, insertion of promotional materials, and branded sticker application.

Quantifiable outcome

• Express assembly service pays for itself at 150-300 shipments/month through penalty avoidance (50-100 ₽ savings per order)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• AliExpress RussiacoreTechnology or IntegrationAuthorized fulfillment operator of AliExpress Russia since 2020. Provides direct API integration for FBS model. Special offer: 60 days free storage for new AliExpress sellers. Zero commission for first 100 goods sold.
• WildberriescoreTechnology or IntegrationAPI integration launched for Wildberries FBS model. Orders automatically flow from Wildberries to Beta PRO warehouse system. Enables single-stock fulfillment across multiple marketplaces.
• OzoncoreTechnology or IntegrationAPI integration for Ozon FBS model. Daily shipments to Ozon sorting centers. Automated order and inventory data exchange.
• Yandex MarketcoreTechnology or IntegrationFBS integration with Yandex Market. Direct API connection for order processing and inventory synchronization. TOP-20 certified agency status achieved.
• SberMegaMarketcoreTechnology or IntegrationTechnology partner status with SberMegaMarket. API integration for FBS model enabling automated order processing and inventory management.
• Pochta Rossii (Russian Post)coreStrategic or Co-development PartnerStrategic partnership agreement signed in 2019 for joint development of e-commerce fulfillment services. Joint technology platform development and infrastructure coordination. Beta PRO ships approximately 15 million shipments annually.
• TopDeliverycoreTechnology or IntegrationAcquired into Beta PRO group in November 2019. Provides last-mile delivery with 14,226 postal code coverage across 77 regions. Same-day Moscow delivery, next-day St. Petersburg delivery.
• 5PostmajorChannel Partner/ Reseller/ DistributorDelivery to 17,000+ pickup points in Pyaterochka and Perekrestok stores. Coverage across 3,300+ localities. Special 41% discount for Beta PRO clients.
• CDEKmajorChannel Partner/ Reseller/ DistributorDelivery service partner with extensive Russian and international coverage. One of the most popular courier services in Russia.
• BoxberrymajorChannel Partner/ Reseller/ DistributorDelivery service with coverage including Russia and CIS countries (Kyrgyzstan, Armenia, Belarus, Kazakhstan). Full delivery cycle from warehouse to customer.
• DalliminorChannel Partner/ Reseller/ DistributorCourier service specializing in Moscow, St. Petersburg and surrounding regions. Focus on high buyout and delivery rates.
• IML (International Mail LLC)minorChannel Partner/ Reseller/ DistributorDelivery service with 1,000+ pickup points across Russia. One of the pioneers in e-commerce logistics.
• KSE (Courier Service Express)minorChannel Partner/ Reseller/ Distributor160+ branches and representative offices in Russia. 25+ years in courier market. Delivery to 218 countries worldwide. 20,000+ business clients.
• CainiaomajorChannel Partner/ Reseller/ DistributorDropshipping service for AliExpress Russia sellers. Fixed rates from 69 rubles for last-mile delivery. Free first 100 shipments. Coverage through 20,000+ pickup points.
• MoneyplaceminorGTM or Marketing PartnerAnalytics service for Wildberries, Ozon, Yandex Market, Magnit Market, and Lamoda. Special conditions for Beta PRO clients: 14 days for 1000 rubles.
• Stat4marketminorGTM or Marketing PartnerAnalytics and sales automation service for Wildberries. Product selection, SEO optimization, profit analysis. 1 week unlimited access for Beta PRO referrals.
• WebOptimizeminorGTM or Marketing PartnerWebsite development, marketplace promotion, Bitrix24 implementation, and SEO services. Special conditions for Beta PRO clients.
• FittinminorGTM or Marketing PartnerAI-powered solutions for online stores and business. Sales increase and customer experience improvement. Special conditions for Beta PRO clients.
• SalesynergyminorGTM or Marketing PartnerAI-powered review management service for marketplaces. Collects, generates unique responses, provides analytics. Special conditions for Beta PRO clients.
• OtvetominorGTM or Marketing PartnerCustomer feedback management service for marketplaces. Buyer review and question processing. 250 free responses bonus for Beta PRO clients.
• MVPoint (Analitik+)minorGTM or Marketing PartnerCloud analytics service for Wildberries and Ozon data collection. Multi-user web application with secure data storage and scheduled automation.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• ShipBob: ShipBob is a US-based tech-enabled 3PL providing fulfillment for e-commerce brands across multiple sales channels with proprietary WMS technology. Comparable to Beta PRO as a multi-channel fulfillment specialist with proprietary warehouse management software serving omnichannel sellers.

Direct peers

• PickPoint: PickPoint operates one of Russia's largest automated pickup point networks and provides fulfillment services for e-commerce. Comparable to Beta PRO as an integrated fulfillment and last-mile operator for marketplace sellers.
• SberLogistics: SberLogistics is the logistics arm of Sber ecosystem, providing fulfillment and delivery services leveraging the SberMegaMarket marketplace relationship. Directly comparable to Beta PRO as a marketplace-aligned fulfillment provider with integrated delivery capabilities.
• Boxberry: Boxberry provides delivery and fulfillment services across Russia and CIS countries, including warehouse fulfillment and last-mile via pickup points. Comparable to Beta PRO as a multi-channel fulfillment operator serving e-commerce and marketplace sellers.
• Pony Express: Pony Express is a Russian logistics and fulfillment provider with nationwide coverage. Comparable to Beta PRO in providing multi-channel fulfillment, warehousing, and courier services for e-commerce businesses.
• CDEK: CDEK is a major Russian delivery and fulfillment service provider operating nationwide and internationally. Direct competitor to Beta PRO in 3PL fulfillment for e-commerce and marketplace sellers, with overlapping courier and warehouse service offerings.
• Dalli Service: Dalli is a Russian courier and fulfillment service specializing in Moscow, St. Petersburg, and surrounding regions with high buyout rates. Directly competes with Beta PRO in last-mile delivery and FBS fulfillment.
• Major Express: Major Express is a Russian courier and fulfillment operator serving e-commerce and corporate clients. Comparable to Beta PRO in providing order fulfillment, warehousing, and last-mile delivery services across Russia.
• IML (International Mail LLC): IML is a Russian delivery and fulfillment pioneer with 1,000+ pickup points and 3,000+ clients. Offers warehouse fulfillment services comparable to Beta PRO's FBS/FBO models for online stores and marketplace sellers.

Broad incumbents

• Russian Post (Pochta Rossii): Russian Post is the state-owned national postal operator and Beta PRO's strategic partner since 2019. While primarily a postal/logistics incumbent, it also provides fulfillment-adjacent services and represents both a partner channel and a broader competitive presence in Russian e-commerce logistics.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beta-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beta pro