What MYLI does

MYLI (legal entity My Local Influence, RCS Marseille B 822 948 949) is a French B2B SaaS company headquartered at 38 rue de la République, 13001 Marseille, that operates an AI-powered e-reputation and customer acquisition platform purpose-built for multi-location businesses. Founded circa 2016-2018, it targets restaurant chains, multi-site retail, services, fashion, and specialty stores struggling to manage fragmented online presence across hundreds of locations. According to France Snacking (April 2024), MYLI serves 40% of France's Top 100 fast food chains, with a visible customer base including Amorino (270 boutiques across 18 countries), Groupe Bertrand (200+ establishments), B&M France (135 stores), Monceau Fleurs (211 florists), Pokawa (128 restaurants), Adecco, Bocuse, Joe & The Juice, and Pizzacosy (73 pizzerias).

The platform comprises four integrated products: Myli Review (AI-powered review collection and sentiment analysis identifying location-specific issues such as '5% of customers angry about wait time'), Myli Presence (listing optimization on Google, Apple, and Facebook), Myli SEO/Store Locator (generation of hundreds of locally optimized SEO pages — e.g., 356 pages for one client), and Myli Lottery (gamification tool for local marketing and customer data capture). MYLI's disclosed AI capabilities are limited to NLP for review analysis, anomaly detection on sentiment patterns, and process automation for review responses; no proprietary models, patents, research publications, senior AI hires, or disclosed APIs/SDKs are referenced, and the platform's integrations with Google, Apple, and Facebook are described in functional terms rather than as formal partnerships.

MYLI operates a pure demo-based, consultative enterprise sales motion with no publicly disclosed pricing, no self-serve option, and no free trial. Pricing is annual and tiered by establishment count (1-50, 50-200, 200+ locations). The company describes itself as a small, human-sized team of 11-50 employees with no disclosed venture funding, no parent company, no M&A activity, and no equity transactions — appearing bootstrapped and founder-controlled (Adrien Gibault is Directeur de la publication). The channel mix centers on direct sales, LinkedIn, earned media (industry recognition), and customer testimonials, with ecosystem affiliations to Google for Startups, La French Tech, and Facebook's Startup Garage PACA.

Name

MYLI

Legal name

My Local Influence

Website

https://myli.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MYLI (My Local Influence) is a French B2B SaaS provider of an AI-powered e-reputation and customer acquisition platform serving multi-location businesses across restaurants, retail, and services, with four integrated tools for review management, listing optimization, local SEO, and gamification.

Ownership category

akta.pro rank

Headquarters

HQ city

Aubagne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Multi-product B2B SaaS platform subscription model. Customers deploy multiple products (e.g., Pizzacosy uses 4 products). Pricing appears to scale with number of establishments and products selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MYLI sells an AI-powered e-reputation and customer acquisition SaaS platform for multi-location businesses, bundling four software products: Myli Review (AI-driven review collection and analysis), Myli Presence (Google/Apple/Facebook listing optimization), Myli SEO Store Locator (hundreds of SEO-optimized local pages), and Myli Lottery (gamified local marketing and customer data collection). Pricing is subscription-based, tiered by number of establishments (1-50, 50-200, 200+) and product bundle, sold via demo-led consultative sales with annual billing.

Product overview

MYLI is an AI-powered e-reputation and customer acquisition platform for multi-location businesses, offering a unified platform with four integrated modules: Myli Review (intelligent review collection and analysis), Myli Presence (Google/Apple/Facebook listing optimization), Myli SEO (local SEO-optimized Store Locator creation), and Myli Lottery (gamification for local marketing and customer data collection). The platform serves multi-location businesses across sectors including restaurants, services, retail, fashion, beauty, and specialty stores, helping them manage online reputation, attract local customers, and drive engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Myli Review AI-powered customer review collection and intelligent analysis module. Identifies specific per-location issues and sentiment (e.g., 5% of customers angry about wait time) and supports automated review response workflows for multi-location businesses.
• Myli Presence Business listing optimization module that connects to Google, Apple, and Facebook to centralize and optimize business profiles across all of a customer's locations. Includes cover photo and listing content suggestions to attract more clients via Google.
• Myli SEO (Store Locator) Store Locator module that generates hundreds of SEO-optimized local pages (e.g., 356 pages per client) for each location of a multi-location brand, intended to drive organic local search traffic.
• Myli Lottery Gamification-based local marketing module that lets customers play games, leave reviews, and return, while capturing customer data as a bonus output for the operator's marketing campaigns.

Quantifiable outcome

• 40% of France's Top 100 fast food chains use Myli (France Snacking, April 2024)
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• Google for StartupsminorGTM or Marketing PartnerGoogle for Startups partner program member, providing credibility and potential co-marketing opportunities for the startup.
• La French TechminorGTM or Marketing PartnerAffiliated with La French Tech ecosystem, providing national startup recognition and networking opportunities in France.
• JeiminorOthersStartup ecosystem sponsor/partner, nature of partnership not fully specified in available materials.
• Startup Garage PACA (Facebook)minorGTM or Marketing PartnerIncubator program from Facebook/Meta's startup support initiative in the Provence-Alpes-Côte d'Azur region of France.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Critizr: French customer-feedback and reputation-management platform primarily serving retail, restaurant and banking networks in Europe — directly comparable to MYLI's multi-location review and presence stack.
• Guest Suite: French reputation-management vendor focused on restaurants and hospitality, with review collection, response tools and presence optimization — overlapping directly with Myli Review and Myli Presence in the same customer base.
• Birdeye: US-based customer-experience platform offering review management, listings, messaging and AI-driven insights for multi-location businesses — the global template for what MYLI is building at smaller scale in France/Europe.
• Podium: Customer-interaction platform combining reviews, messaging, payments and local marketing — most directly comparable to MYLI on the multi-location review-and-acquisition thesis.
• Yext: Enterprise listings and digital-presence platform with strong integrations to Google, Apple and Facebook — directly overlaps with Myli Presence and Myli SEO at multi-location brands.

Broad incumbents

• Trustpilot: Global consumer-reviews marketplace serving businesses of all sizes; competes with MYLI on the customer-review and reputation side as a broader, less-localized incumbent.
• Reputation.com: Enterprise reputation-experience platform with review, listings, social and CX analytics — a wider-portfolio incumbent targeting the same multi-location enterprise buyer as MYLI.

Emerging players

• Uberall: European-focused location-marketing platform offering listings management, local SEO and store-locator capabilities — directly comparable to Myli Presence and Myli SEO for multi-location European brands.
• ReviewTrackers: Review-monitoring and customer-feedback analytics platform focused on multi-location businesses — overlaps with Myli Review's core review collection and analysis functionality.
• NetReviews: French and European customer-review and e-reputation vendor serving retailers and restaurants — a regional competitor in the same buyer segment as MYLI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Myli
• LinkedInlinkedin.com/company/mylocalinfluence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYLI