What MyCORE does

MyCORE is a privately held, Jacksonville, Florida-based platform company founded in 2018 that bundles people operations, marketing operations, and business education into a people-centric ecosystem targeting small and medium-sized local "main street" businesses. The company operates four core product lines under a single mission: ProfitChair (an all-in-one people operations solution covering payroll, benefits administration, HR management, profit sharing, and employee engagement), MarketChair (an all-in-one marketing operations solution covering CRM, review management, social media, SEO, and website design), MyCORE Academy (a $197/month growth community delivering coursework, weekly MasterClasses, and semi-annual in-person events), and supporting Advisor and Partner programs. The technology stack is conventional SaaS — no public API, SDK, or MCP exists — and integration is the principal product differentiator rather than proprietary AI/ML capability. A content engine (weekly YouTube Podcast, blog, Skool-hosted communities) supports top-of-funnel demand and ecosystem alignment.

MyCORE's business model is multi-sided. Subscription recurring revenue comes from the Academy ($197/month per member) and from ProfitChair and MarketChair service subscriptions to SMB end-clients (pricing undisclosed, likely varies by scope). Affiliate/referral revenue mechanics layer on top: a Partner Program pays 10% revenue share (or 10% discounted partner billing) to CPAs, agencies, coaches, consultants, and virtual assistant firms who refer clients, while an Advisor Program recruits business leaders and content creators who earn commissions and residuals. MyCORE's internal business advisors and client experience managers handle onboarding and delivery after partner introduction — meaning the company is operationally the service provider, not merely a software vendor.

The company is founder-led by Nathan Bourne (Founder & CEO) with a 9-person C-suite spanning operations, experience, relationships, growth, sales, culture, revenue, and brand functions. It serves the Southeast USA market, employs 51–100 people, and has no disclosed external funding, M&A activity, patents, or enterprise customer anchors. The company's cultural positioning is explicitly faith-based ("Walk By Faith, Lead With Who, Measure What Matters"), which both differentiates the brand and potentially narrows its addressable market.

Name

MyCORE

Website

https://mycore.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

MyCORE is a people-centric business platform serving local SMBs with integrated people operations (ProfitChair), marketing operations (MarketChair), and a $197/month Academy, distributed primarily through a 10% revenue-share partner program and an advisor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. MyCORE Academy Subscription: Monthly subscription membership to the MyCORE Academy growth community, providing access to coursework, masterclasses, community events, and networking. Priced at $197/month per member.
2. Partner Revenue Share: Partners earn 10% revenue share for client introductions or alternatively receive 10% discounted partner billing. This creates a recurring referral income stream for channel partners who introduce MyCORE's People Ops and Digital Marketing services to their clients.
3. People Ops & Digital Marketing Services (ProfitChair & MarketChair): MyCORE generates revenue by providing integrated People Ops solutions (payroll, benefits, HR, profit sharing, employee engagement) and Digital Marketing solutions (CRM, review management, social media, SEO, website design) to businesses via partners and direct advisors.
4. Advisor Compensation & Commissions: Advisors earn lucrative commissions and residuals by promoting MyCORE's ecosystem of solutions to businesses. Advisors are compensated for client introductions and ongoing relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MyCORE provides integrated People Operations (ProfitChair) and Digital Marketing Operations (MarketChair) solutions to local main street businesses, bundling payroll, benefits, HR, profit sharing, employee engagement, CRM, review management, social media, SEO, and website design into unified offerings. The company also runs the MyCORE Academy, a $197/month growth education community, and distributes its services through a partner referral program and an advisor network rather than direct self-serve sales.

Product overview

MyCORE operates as a platform company with multiple integrated product lines serving small and medium-sized businesses. The core products are ProfitChair (comprehensive people/HR operations including payroll, benefits, and employee engagement) and MarketChair (full-stack marketing operations including CRM, social media, SEO, and web design). Supporting these core offerings are MyCORE Academy (a $197/month educational community providing coursework and MasterClasses), MyCORE Advisor (a referral/commission program for individual promoters), and MyCORE Partner (a 10% revenue-share agency partnership program). The company also produces a Podcast series. The portfolio is unified by a people-centric mission and shared infrastructure for partner/client onboarding and management.

Differentiator

Problem solved

Functional benefit

Brands

• ProfitChair: All-in-one people ops solution covering payroll, benefits, HR, profit sharing, and employee engagement.
• MarketChair
• MyCORE Academy
• MyCORE Podcast
• MyCORE Advisor
• MyCORE Partner

Products and services

• ProfitChair All-in-one people operations solution providing payroll, benefits administration, HR management, profit sharing, and employee engagement tools for local and small businesses, delivered through MyCORE's business advisors and client experience managers.
• MarketChair All-in-one marketing operations solution offering CRM, review management, social media management, SEO optimization, and website design services for local and small businesses, delivered through MyCORE's business advisors and partner channel.
• MyCORE Academy A subscription-based growth community at $197/month offering interactive coursework, weekly MasterClasses, semi-annual in-person events, leaderboard engagement, member directory, self-paced courses, and small-batch merchandise for personal and professional development.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Dark Horse CPAsminorChannel Partner/ Reseller/ DistributorDark Horse CPAs is a certified public accounting firm that partners with MyCORE to offer People Ops solutions (payroll, benefits, HR) to their accounting clients. The partnership allows CPAs to expand their service offering beyond traditional bookkeeping and tax services.
• FreedomMakers Virtual Assistant ServicesminorChannel Partner/ Reseller/ DistributorFreedomMakers provides virtual assistant services and partners with MyCORE to offer integrated People Ops solutions to their clients and team members, enhancing the support they can provide to small businesses.
• Kairos DigitalminorChannel Partner/ Reseller/ DistributorKairos Digital is a digital marketing agency led by Stephen Freeman. The agency partners with MyCORE to refer clients for People Ops services while potentially co-delivering integrated marketing and HR solutions. Stephen Freeman has provided a testimonial praising MyCORE's support and reliability.
• Supporting StrategiesminorChannel Partner/ Reseller/ DistributorSupporting Strategies is an outsourced bookkeeping and operational support firm serving the Northwest Maryland market. They partner with MyCORE to provide People Ops solutions alongside their existing financial operations services.
• Cochran CoachingminorChannel Partner/ Reseller/ DistributorCochran Coaching is a business coaching firm that partners with MyCORE to offer their coaching clients access to integrated People Ops and Digital Marketing solutions, extending the value of their coaching engagements.
• Social RootsminorChannel Partner/ Reseller/ DistributorSocial Roots is a creative marketing agency that partners with MyCORE. The agency refers clients for People Ops services and has provided a testimonial citing MyCORE's top-tier customer service and the ability to expand service offerings effortlessly.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gusto: Gusto is a leading all-in-one payroll, benefits, and HR platform serving SMBs. It directly competes with MyCORE's ProfitChair product on people operations, with a vastly larger scale, VC backing, and broader feature set.
• Rippling: Rippling unifies HR, IT, payroll, and spend management for SMB and mid-market. It overlaps directly with ProfitChair on people ops while offering deeper proprietary tech — a direct competitive benchmark for MyCORE's people-centric platform play.
• Justworks: Justworks is a PEO providing payroll, benefits, HR compliance, and partner solutions to SMBs. It competes head-to-head with ProfitChair's PEO-style offering and serves a similar main-street business customer.
• HubSpot: HubSpot is a dominant CRM, marketing automation, SEO, and website platform for SMBs. Its marketing hub directly overlaps with MyCORE's MarketChair product across CRM, social, SEO, and web design.
• BambooHR: BambooHR offers HR software for small and mid-sized businesses, including payroll, benefits administration, and employee experience. It is a direct ProfitChair competitor in the people-ops layer for SMBs.
• Zenefits: Zenefits provides HR, payroll, benefits, and compliance software aimed at SMBs. It competes with ProfitChair and historically targeted the same 'main street' business segment MyCORE serves.
• TriNet: TriNet is a PEO offering HR solutions, payroll, benefits, and risk mitigation to small and mid-sized businesses. Comparable to ProfitChair on the PEO/HR outsourcing wedge for SMB.
• Paychex: Paychex is a long-established payroll, HR, and benefits provider for SMBs with significant scale. Its payroll/HR suite competes with ProfitChair across the same main-street customer base.

Direct peers

• GoHighLevel: GoHighLevel is an all-in-one marketing and CRM platform targeting agencies and small businesses with white-labeled marketing automation, CRM, and website tools. It closely resembles MarketChair's positioning and the agency-partner GTM model MyCORE uses.
• Vendasta: Vendasta is an SMB platform providing marketing, CRM, and operations tools sold through agency and partner channels. Its partner-led distribution model and SMB marketing/ops bundle make it the closest structural analog to MyCORE's full-stack platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mycore.media
• LinkedInlinkedin.com/company/mycore-media
• Instagraminstagram.com/mycore.media

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCORE