Faceforce

What Faceforce does

FACEFORCE GmbH is a Saarbrücken-based digital marketing agency founded in 2013 by Dominik Weirich and incorporated as a limited liability company in 2017, focused exclusively on the fitness, health, and golf industries across the DACH region (Germany, Austria, Switzerland). The company's core offering is the modular 'mitfit' marketing technology platform, which comprises mitfitMEMBER (a fully automated member acquisition system using a recommendation algorithm with a claimed 40% conversion rate versus an industry baseline of ~10%), mitfitPAY (digital booking and payment processing supporting credit card, PayPal, SEPA direct debit, Sofortüberweisung, and purchase on invoice, with automated two-step checkout and email retargeting), and mitfit Controlling (a central cloud dashboard with lead management, annual marketing planner, content cloud, and API connectivity to studio management systems including Magicline, Virtuagym, Club Planner, Easy Solution, and Aidoo). The company also offers ELIAS, a virtual reality sales consultation tool that won the FIBO Innovation Award 2019; HOLOSCAN, a 3D body scanning technology that won the Staatspreis Design 2019; video and storytelling production services; an online video streaming platform launched in 2020; and in-house coaching and seminars.

The business model blends recurring annual marketing subscription packages, individual performance-based campaigns (with an average cost of €21.70 per acquired member), transaction fees from mitfitPAY payment processing, outcome-based performance fees, and professional services revenue from coaching and seminars. FACEFORCE distributes primarily through consultative direct sales to enterprise and mid-market fitness studios, supported by a self-service e-commerce shop, channel partnerships with resellers such as igroup, studios in motion, and E7N, and integration-driven demand from 20+ technology and equipment partners including EGYM, Meta (as a certified Meta Business Partner), Magicline, SecData GmbH, and others. With 11-50 employees, no disclosed external funding, and a bootstrapped operating history, the company serves more than 1,500 cumulative business customers across fitness studios, EMS studios, physiotherapy practices, golf clubs, and B2B health/fitness companies, positioning itself as a vertically specialized niche player rather than a scaled horizontal marketing platform.

Name

Faceforce

Legal name

FACEFORCE GmbH

Website

https://face-force.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

FACEFORCE GmbH is a DACH-focused digital marketing agency and technology provider serving fitness studios, EMS operators, physiotherapy practices, and golf clubs with its modular mitfit platform for automated member acquisition, online payments, and VR/AR sales tools.

Ownership category

akta.pro rank

Product category

Fitness Marketing Automation Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)

Keywords

• Fitness marketing automation
• Member acquisition software
• Performance marketing services
• Studio management integration
• Virtual reality sales tools

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Jahresmarketing-Pakete (Annual Marketing Packages): Comprehensive annual marketing packages offering holistic solutions including social media coaching, flexible themed performance campaigns, online needs analysis, integrated retargeting, annual marketing planning with one-click functionality, and full-service support. Revenue generated through recurring annual subscription model with various package tiers.
2. Einzelkampagnen (Individual Campaigns): One-time themed performance campaigns for lead generation without contractual commitment. Includes MITFIT controlling tool for contact management. Billed per campaign execution.
3. mitfitPAY Online Payment Processing: Payment processing for digital bookings and memberships. Revenue from transaction fees on digital sales processed through the platform.
4. Performance-Based Member Acquisition: Pricing tied to new member acquisition with average cost per new member at €21.70. This performance-based model aligns company incentives with customer outcomes.
5. Inhouse Coaching & Seminare: On-site team training and professional online marketing seminars. Customized content developed for specific studio needs. Revenue from coaching sessions and seminar delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

FACEFORCE provides a vertically specialized cloud-based marketing automation platform (the mitfit suite — mitfitMEMBER, mitfitPAY, mitfit Controlling) plus full-service digital marketing campaigns, video/storytelling production, proprietary VR (ELIAS) and AR/3D-scanning (HOLOSCAN) sales tools, and on-site coaching/seminars for fitness studios, EMS studios, physiotherapy practices, and golf clubs in the DACH region. The offering combines fully automated member acquisition (recommendation algorithm with ~40% conversion), online booking and payment processing, multi-channel performance marketing (especially Meta/Facebook paid social), retargeting, AI-supported annual campaign planning, and integrations with leading studio management systems.

Product overview

FACEFORCE offers a modular digital marketing ecosystem built around the mitfit platform. The core mitfit system consists of mitfitMEMBER (automated member acquisition with 40% conversion recommendation algorithm), mitfitPAY (online payment and booking system), and mitfit Controlling (central dashboard with campaign management, lead management, and API connectivity). Additional modules include Jahresmarketing (comprehensive annual marketing packages), Einzelkampagnen (individual lead generation campaigns), Videos & Storytelling (video production services), ELIAS VR consultation, HOLOSCAN 3D body scanning, and Online Video Stream. The company serves multiple industry verticals: Fitness, EMS Studios, Physio/Therapy, and Golf. The platform integrates with major membership management systems (Magicline, Virtuagym, Club Planner, Aidoo) and payment providers for seamless data flow.

Differentiator

Problem solved

Functional benefit

Brands

• mitfitMEMBER: Fully automated member acquisition system for fitness studios using a recommendation algorithm with a 40% closing rate.
• mitfitPAY
• ELIAS
• HOLOSCAN
• THE GOLF JOURNEY

Products and services

• mitfitMEMBER Fully automated member-acquisition SaaS for fitness and health studios: a recommendation algorithm generates a continuous pipeline of new members and digital direct acquisitions, eliminating manual lead follow-up calls and replacement of traditional sales staff. Average cost €21.70 per acquired member; immediate go-live, no programming required.
• mitfitPAY Cloud-based online booking and payment-processing system that converts visitors into paying customers on the studio's own website and inside social-media campaigns. Two-stage GDPR-compliant checkout, automated email retargeting/autoresponders for cart abandonment, and central aggregation of all leads/sales in the mitfit Controlling-System.
• Jahresmarketing-Pakete (Annual Marketing Packages) Subscription annual marketing packages delivered full-service: awareness strategy, lead-generation performance campaigns, integrated retargeting, AI-supported Jahresmarketing-Planer (annual planner) with one-click full-year planning, social-media coaching and complete service handling for continuous member acquisition across the year.
• Einzelkampagnen & Pakete (Individual Campaigns) Themed, contract-free single campaigns for lead generation available across fitness, EMS, physio and other verticals: trialist campaigns, demand-analysis campaigns, prize-draw campaigns and standalone retargeting. Billed per campaign execution and bundled with the MITFIT controlling tool for contact management.
• Videos & Storytelling State-of-the-art image films and emotional storytelling for the health industry with individual branding (logo, corporate identity), CGI technology integration and integration into ongoing marketing campaigns. Annual marketing customers receive preferential pricing.
• ELIAS - Virtual Reality Beratung Proprietary virtual-reality consultation assistant used during studio sales conversations and promotions, showing prospective members individualized simulated training benefits across health, weight-loss, fitness and back categories. Winner of the FIBO Innovation Award 2019; described as a globally unique ('weltweit einzigartig') innovation.
• HOLOSCAN - 3D Körpervermessung Contactless 3D body scanner that generates life-size holograms of customers and stores their body measurements digitally. 100% mobile via tablet; supports longitudinal comparison of scans over time and integrates with ELIAS for richer visualization. Winner of Staatspreis Design 2019.
• Online Video Stream Personalized, password-protected online video-streaming platform that lets fitness studios stream classes, tutorials and info events directly to members with adaptive quality based on the viewer's internet connection; billed monthly and cancellable on a monthly basis.
• Business-To-Business Marketing B2B marketing offering for fitness-industry vendors and service companies: performance marketing for leads and inquiries, follow-up marketing delivered as a whitelabel solution, full-service advertising-film production, payment solutions, and SEA/SEO management.
• Seminare (Seminars) Group online-marketing seminars delivered to businesses, leveraging FACEFORCE's experience from more than 1,500 business customers across the fitness industry. Customizable content tailored to specific studio team needs and delivered via standard or day-seminar formats.
• Inhouse Coaching Customized on-site team training on online marketing delivered at the customer's location, with content selection tailored to the studio team's existing knowledge level and growth objectives.

Quantifiable outcome

• 40% conversion rate on leads vs traditional 10% closure rate
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Meta/FacebookcoreGTM or Marketing PartnerMeta Business Partner status certified by Facebook. Confirms proven expertise in selling products, managing ad campaigns, and driving business growth through Facebook and Instagram. FACEFORCE meets specific criteria including qualified spending, ad placements, and managed business page volumes.
• MagiclinecoreTechnology or IntegrationStudio management software partnership. Customers benefit from direct interfaces between systems allowing prospect data to transfer directly to Magicline.
• EGYMcoreStrategic or Co-development PartnerExclusive marketing campaigns developed exclusively for EGYM customers. Partnership provides unique campaigns unavailable elsewhere. Joint webinars conducted for fitness industry education.
• SecData GmbHcoreImplementation/ SI/ Consulting PartnerData protection expert specializing in fitness industry. Dr. jur. Christoph Franke and team support GDPR compliance and IT security questions, protecting companies from warnings.
• Club PlannercoreTechnology or IntegrationStudio management software partnership with direct interfaces allowing prospect data transfer directly to Club Planner.
• XelerateminorGTM or Marketing PartnerCognitive fitness training partner with exclusive access to targeted online campaigns for measurable lead generation.
• myline / myintense+minorGTM or Marketing PartnerQuarterly campaigns available as online campaigns for myline customers. Unified online-offline concept. Also available for myintense+ with health insurance subsidies.
• SLIM BELLY (AIRPRESSURE BODYFORMING)minorStrategic or Co-development PartnerExclusive partner for SLIM BELLY product. FACEFORCE develops exclusive online marketing for this product line.
• SLIMBODYminorGTM or Marketing Partner4-week intensive course with infrared deep heat belt. FACEFORCE equips partner studios with campaigns for direct lead generation.
• next level.runningminorGTM or Marketing PartnerExclusive access to targeted online campaigns for measurable lead generation for next level.running licensees.
• SlimyonikminorGTM or Marketing PartnerSlimyonik licensees receive exclusive access to targeted online campaigns for lead generation.
• Dr. WolffminorGTM or Marketing PartnerCustomized marketing campaigns for clubs featuring Dr. Wolff equipment focused on back fitness and therapy.
• InBodyminorGTM or Marketing PartnerBody analysis devices featured with aligned marketing strategy leveraging detailed body analysis data for prospect engagement.
• xbodyminorGTM or Marketing PartnerCustomized marketing strategies for clubs with xbody EMS equipment for new customer acquisition.
• DHZminorGTM or Marketing PartnerOnline campaigns exclusively for DHZ customers featuring DHZ devices and DHZ Outdoor Gym.
• igroupminorChannel Partner/ Reseller/ DistributorClose cooperation with short communication paths. igroup is also a B2B customer referring fitness studios to FACEFORCE.
• studios in motionminorChannel Partner/ Reseller/ DistributorClose cooperation with short communication paths. Partner refers fitness studios for FACEFORCE marketing solutions.
• E7NminorChannel Partner/ Reseller/ DistributorClose cooperation with fast integration of various specific measures.
• 360° SteuerberatungsgesellschaftminorImplementation/ SI/ Consulting PartnerRegional tax consulting firm with focus on innovation and digitalization offering added value for fitness businesses.
• BI InkassominorOthersDebt collection service trusted by numerous fitness and health providers. Reduces administrative burden and improves liquidity.
• Kjub/CubeWallminorStrategic or Co-development PartnerCubeWall training unit or §20 course program partner. Develops matching online marketing campaigns for member acquisition in functional fitness and therapy areas.

Scale indicators6 records

Recent moves16 records

Expansion highlights5 records

Broad incumbents

• Leadpages: Cloud-based landing page and marketing automation platform serving SMBs across verticals. Comparable to Faceforce as a marketing automation and lead conversion SaaS, though Leadpages serves a much broader customer base without fitness-vertical specialization.
• HubSpot: Global marketing, CRM, and customer acquisition platform with deep automation capabilities. Overlaps with Faceforce's mitfit Controlling, campaign management, and lead management functionality but targets a much wider audience and competes on breadth rather than vertical depth.
• ActiveCampaign: Marketing automation, email, and CRM platform for SMBs. Comparable to Faceforce's automated email retargeting, recommendation algorithm, and sales automation logic, though it is a horizontal SaaS without fitness industry specialization or VR/AR modules.
• Mindbody: Vertical SaaS for fitness, wellness, and beauty studios with booking, payments, and marketing tools. Comparable to Faceforce as a vertical platform for fitness studios, though Mindbody is broader in scope, much larger, and focused on studio management rather than member acquisition marketing.
• Brevo (formerly Sendinblue): European-origin marketing automation platform covering email, SMS, CRM, and conversion funnels. Overlaps with Faceforce's email retargeting and lead management modules but operates at much larger scale across all verticals.

Regional players

• FunnelCockpit: German-built marketing automation and funnel platform targeted at agencies and SMBs. Directly comparable as a DACH-based marketing automation tool with campaign execution and conversion optimization, but without fitness-vertical specialization or VR/AR product lines.
• Evalanche: Established German email marketing automation platform from SC-Networks, serving B2B and B2C customers in DACH. Comparable to Faceforce's Newsletter2Go-backed email and retargeting capabilities and similar in DACH regional positioning, though focused on email rather than member acquisition.
• KlickTipp: European email marketing automation platform with strong DACH customer base. Comparable in DACH regional orientation and SMB focus; overlaps with Faceforce's email retargeting and autoresponder functionality in mitfitPAY, but not a direct fitness competitor.

Others

• Virtuagym: Dutch-based vertical SaaS for fitness clubs offering member administration, training management, and business tools. Faceforce integrates directly with Virtuagym and is positioned as a complementary acquisition channel rather than competitor; together they form part of the same fitness-SaaS ecosystem.
• CleverFit: German low-cost fitness franchise and a named Faceforce customer/partner. Relevant as both a customer and a fitness-industry ecosystem player, illustrating Faceforce's channel into the high-volume German fitness franchise segment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faceforce