Henri's Bakery & Deli
Henri's Bakery & Deli is a family-owned Atlanta bakery and deli founded in 1929, operating seven retail storefronts across Metro Atlanta serving handcrafted French pastries, made-to-order sandwiches, custom cakes, catering, and food truck events.
- Company typePrivate
- Founded1929
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Henri's Bakery & Deli does
Henri's Bakery & Deli is a family-owned bakery and deli founded in 1929 by Henri Fiscus in Atlanta, Georgia, operating six retail storefronts across Metro Atlanta and North Georgia (Buckhead, Sandy Springs, Upper Westside, Brookhaven, Peachtree Corners, and Clayton) with a seventh location announced for Fall 2025. The company's core products are handcrafted French-style pastries, breads, cakes, and made-to-order deli sandwiches built on founder recipes that date to 1929, produced at an 8,000+ square foot central commissary kitchen on the Upper Westside that supplies all locations daily.
Henri's monetizes through a multi-channel retail and event-services model: walk-in and online-order pickup at storefronts (sandwiches priced $5-$10, pastries $3-$6), full-service catering for corporate events, weddings, and family celebrations (48-72 hour advance notice, quote-based pricing), a mobile food truck for on-site events, and third-party delivery via DoorDash and Uber Eats. The company markets through its website (powered by the Popmenu platform), a VIP email program, review-driven word-of-mouth, and the ezCater corporate-catering channel.
The business remains independently and family-owned with no disclosed private equity, venture capital, or parent-company involvement, and operates with 11-50 employees. Its customer base is long-tail and distributed across Atlanta neighborhoods and corporate catering buyers, with no dependence on a single anchor account. There is no public disclosure of revenue, funding history, or formal AI/ML capability, and the technology footprint is limited to the Popmenu commerce and review platform.
Henri's Bakery & Deli firmographics
Firmographics- Name
- Henri's Bakery & Deli
- Legal name
- Henri's Bakery & Deli
- Website
- https://henrisbakery.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Henri's Bakery & Deli is a family-owned Atlanta bakery and deli founded in 1929, operating seven retail storefronts across Metro Atlanta serving handcrafted French pastries, made-to-order sandwiches, custom cakes, catering, and food truck events.
- Ownership category
- akta.pro rank
Henri's Bakery & Deli industry classification
Industry- Product category
- Specialty Bakery & Deli
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291), Commercial Bakeries (311812)
- SIC
- Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Delis & Sandwich Specialty Stores (CRAHAGAF)
Keywords
Where Henri's Bakery & Deli is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Henri's Bakery & Deli business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Bakery & Deli Sales: Direct sales of freshly baked pastries, breads, sandwiches, cakes, and other food items across physical storefront locations. Customers order in-person or online for pickup.
- Catering Services: Customized catering for corporate events, family celebrations, and weddings. Includes sandwich trays, breakfast spreads, custom cakes, and dessert bars with delivery and setup options.
- Food Truck Operations: Mobile food truck catering for events including corporate gatherings, school events, neighborhood parties, and community festivals.
- Third-Party Delivery: Partnership with DoorDash and Uber Eats for delivery services to customers who prefer delivery over pickup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sandwiches range from $7.99 to $9.99 |
| Unit Pricing | Pay-as-you-go | Breakfast sandwiches priced at $6.50 |
| Unit Pricing | Pay-as-you-go | Pastries priced from $2.99 to $5.75 |
| Unit Pricing | Pay-as-you-go | Add-ons priced at $0.99 to $2.50 |
| Other | Multi-year contract | Catering requires 48-72 hour advance notice |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Henri's Bakery & Deli product offering
Product offeringCore offering
Henri's Bakery & Deli is a family-owned neighborhood bakery and deli chain founded in 1929 by Henri Fiscus in Atlanta, Georgia, operating seven retail storefronts across Metro Atlanta and North Georgia. The company sells handcrafted French pastries, made-to-order deli sandwiches, custom celebration cakes, and seasonal holiday desserts produced daily at a central 8,000-square-foot commissary kitchen. Additional offerings include full-service catering for corporate events, weddings, and family celebrations, plus a mobile food truck for on-site events.
Product overview
Henri's Bakery & Deli is a family-owned bakery and deli offering a unified product portfolio centered on handcrafted baked goods and made-to-order deli sandwiches, with catering services and a food truck as add-on offerings. The core products include bakery items (French pastries, cookies, cakes, petit fours, Napoleons, cronuts, and shortbread cookies dating to 1929) and deli sandwiches (po'boys, subs, Reubens, chicken salad, tuna salad, roast beef). Additional offerings include custom celebration cakes, holiday dessert pre-orders, full-service catering for events of all sizes, and a mobile food truck for on-site catering at corporate events, festivals, and private celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakery Items
- Deli Sandwiches
Companies that use Henri's Bakery & Deli
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Henri's Bakery & Deli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Henri's Bakery & Deli partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PopmenucorePopmenu powers Henri's website, online ordering system, customer review platform, and promotional tools including the review giveaway program. This is a foundational technology partnership for the company's digital commerce operations.
- ezCaterminorezCater serves as a distribution channel for Henri's catering services, allowing corporate clients to discover and order Henri's catering through the ezCater platform.
- DoorDashminorDoorDash partnership enables delivery of Henri's sandwiches, pastries, and treats to customer homes and offices in the Atlanta metro area.
- Uber EatsminorUber Eats partnership provides additional delivery coverage for Henri's menu items to customers who prefer Uber's platform for food delivery.
- Level AccessminorLevel Access partners with Popmenu to provide website accessibility compliance services, ensuring Henri's digital properties are accessible to individuals with disabilities.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Henri's Bakery & Deli competitors and assessment
Company assessmentBroad incumbents
- Panera Bread: National bakery-cafe chain with deep Atlanta presence offering sandwiches, soups, salads, and baked goods. Competes directly on category, daypart, and catering, with significantly larger scale and digital infrastructure.
- First Watch: National breakfast/brunch/lunch chain with Atlanta presence operating in the same morning daypart. Comparable on breakfast sandwich category and morning traffic competition, though broader menu scope.
Direct peers
- Corner Bakery Cafe: National bakery-cafe chain offering handcrafted sandwiches, salads, soups, and baked goods in a similar breakfast-through-lunch daypart. Compares on product menu, catering services, and urban/suburban retail footprint.
- Alon's Bakery & Market: Atlanta-based artisan bakery and market offering French-style pastries, breads, sandwiches, and prepared foods. Comparable as a locally-rooted Atlanta bakery with European heritage and a similar retail-bakery-plus-prepared-food model.
- La Madeleine: French bakery-cafe chain founded in Dallas with French heritage recipes, scratch-baked breads, pastries, and made-to-order sandwiches. Most directly comparable to Henri's in terms of European/French bakery identity, sandwich-plus-pastry menu, and sit-down cafe format.
Others
- ezCater: Corporate catering marketplace and a partner of Henri's. Not a direct competitor but a channel partner enabling corporate catering reach that defines Henri's B2B go-to-market motion.
Regional players
- Atlanta Bread Company: Bakery-cafe concept headquartered in the Atlanta/Southeast region offering pastries, sandwiches, and catering. Geographic overlap with Henri's core market makes it a direct local competitor.
- Sunflour Baking Company: Atlanta-based bakery specializing in artisan breads, pastries, and custom cakes. Comparable as a local Atlanta bakery competing for the same catering and celebration-cake occasions as Henri's.
- Saint Germain Bakery: Atlanta-area French bakery offering pastries, breads, cakes, and catering. Comparable on French heritage, product mix, and local market overlap with Henri's Atlanta locations.
- Café Intermezzo: Atlanta-based European-style cafe chain with a pastry and dessert-led menu. Comparable on European cafe heritage and Atlanta market presence, though positioned more as a dessert-and-coffee destination than a bakery-deli.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Henri's Bakery & Deli social profiles
Digital presenceHenri's Bakery & Deli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henri's Bakery & Deli leadership team
Management profileNumber of profiles
Henri's Bakery & Deli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henri's Bakery & Deli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henri's Bakery & Deli
What does Henri's Bakery & Deli do?
Henri's Bakery & Deli is a family-owned neighborhood bakery and deli chain founded in 1929 by Henri Fiscus in Atlanta, Georgia, operating seven retail storefronts across Metro Atlanta and North Georgia. The company sells handcrafted French pastries, made-to-order deli sandwiches, custom celebration cakes, and seasonal holiday desserts produced daily at a central 8,000-square-foot commissary kitchen. Additional offerings include full-service catering for corporate events, weddings, and family celebrations, plus a mobile food truck for on-site events.
Is Henri's Bakery & Deli a public or private company?
Henri's Bakery & Deli is a private company. It is classified as family owned and is currently operating.
When was Henri's Bakery & Deli founded?
Henri's Bakery & Deli was founded in 1929. It employs 11 to 50 people.
Where is Henri's Bakery & Deli based?
Henri's Bakery & Deli is headquartered in Atlanta, United States, in the North America region.
How does Henri's Bakery & Deli make money?
Four revenue lines are on record. Retail Bakery & Deli Sales are the primary driver. The others are catering Services, food Truck Operations and third-Party Delivery.
Who are Henri's Bakery & Deli's main competitors?
Broad incumbents on record are Panera Bread and First Watch. Direct peers are Corner Bakery Cafe, Alon's Bakery & Market and La Madeleine. ezCater is listed as an others. Regional players are Atlanta Bread Company, Sunflour Baking Company, Saint Germain Bakery and Café Intermezzo.
Does Henri's Bakery & Deli have an API?
No public API is recorded for Henri's Bakery & Deli.
What industry is Henri's Bakery & Deli in?
Henri's Bakery & Deli's product category is Specialty Bakery & Deli. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.