IPFingerprint
IPFingerprint is a UK-based B2B SaaS platform that identifies anonymous business visitors to client websites via proprietary reverse-IP lookup, delivering company-level visitor intelligence, email alerts, lead scoring, and CRM integrations to B2B marketing and sales teams.
- Company typePrivate
- Founded2015
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What IPFingerprint does
IPFingerprint is a UK-based B2B SaaS platform, operated as a trading name of Virtualnet Marketing Limited (founded 1999; IPFingerprint product launched circa 2014-2015), that identifies anonymous business visitors to client websites. Its core technology is a proprietary reverse-IP lookup algorithm that matches visitor IP addresses against databases of publicly available business information to surface company names, pages viewed, traffic sources, and — for Google Ads traffic — the search phrases used, then routes identified companies into configurable instant or daily email alerts and direct CRM records.
The product suite centres on the IPFingerprint Core Platform and includes the Simple Stats dashboard (a Google Analytics alternative), Lead Scoring filters, Email Alerts, Goal Pages/Goal Patterns, and a Google Ads ROI module, delivered as a cloud-based service installable via WordPress plugin, Google Tag Manager, or direct code insertion. One-step integrations exist with Salesforce, Microsoft Dynamics 365, Maximizer CRM, Zoho, Pipedrive, LinkedIn, Hunter, and Google Ads. IPFingerprint is positioned as GDPR-compliant because it does not collect or store personal information, relying on IP-based company identification rather than cookies.
IPFingerprint operates a hybrid go-to-market: a product-led motion with a 14-day full-feature free trial (no payment details required) plus a sales-assisted enterprise motion with free online demos, personalised onboarding, and training. Pricing is a subscription matrix based on monthly unique visitors and identity rate, with monthly and annual billing, unlimited users and unlimited support/training on all plans, and multi-site aggregate pricing on request. Revenue is supplemented by a Referral/Reseller Partner Programme offering 20% upfront plus renewal commission. The company is private, bootstrapped under its parent entity, and serves customers across the UK, USA, Canada, and Australia.
IPFingerprint firmographics
Firmographics- Name
- IPFingerprint
- Legal name
- Virtualnet Marketing Limited
- Website
- https://ipfingerprint.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IPFingerprint is a UK-based B2B SaaS platform that identifies anonymous business visitors to client websites via proprietary reverse-IP lookup, delivering company-level visitor intelligence, email alerts, lead scoring, and CRM integrations to B2B marketing and sales teams.
- Ownership category
- akta.pro rank
Where IPFingerprint is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IPFingerprint business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Traffic-Based Pricing: Monthly subscription pricing based on monthly unique visitors/users and identity rate (percentage of visitors identified as businesses/organisations). Accessed via pricing matrix. Supports monthly pay-as-you-go and annual billing options. Payment methods include BACS, Direct Debit, PayPal, and major Credit Cards.
- Multi-Site Aggregate Pricing: For clients with more than one website, aggregate pricing is offered upon request.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All Plans Include Full Feature Access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
IPFingerprint product offering
Product offeringCore offering
IPFingerprint is a B2B SaaS platform that identifies the businesses visiting a customer's website by analysing IP addresses against proprietary databases of publicly available business information. It reveals which companies viewed which pages, products or services, the source of the visit (including Google Ads phrases), and provides contact details for follow-up, integrating with major CRMs and tools such as Salesforce, Dynamics 365, Zoho, Pipedrive, LinkedIn and Hunter.
Product overview
IPFingerprint is a single unified B2B SaaS platform — the IPFingerprint Core Platform — focused on website visitor identification and lead generation. The core platform is delivered as a cloud-hosted service and is extended through add-on modules and integrations: the WordPress Plugin and Google Tag Manager Integration provide installation options; the Simple Stats (Google Analytics Alternative) module adds basic analytics dashboards; Lead Scoring provides visitor filtering; Email Alerts provides real-time and scheduled notifications; Goal Pages enables page-level visit tracking; and the Google Ads Integration connects paid search data to visitor identification. The platform integrates natively with Salesforce, Microsoft Dynamics 365, Maximizer CRM, Zoho, Pipedrive, LinkedIn, and Hunter.
Differentiator
Problem solved
Functional benefit
Products and services
- IPFingerprint Core Platform B2B SaaS platform that identifies businesses visiting a customer's website by matching IP addresses against proprietary and publicly available business data. Provides real-time alerts, lead scoring, visitor analytics, Google Ads phrase tracking and CRM integrations to convert anonymous website traffic into actionable sales leads.
- IPFingerprint Pipedrive Integration Integration module that automatically sends identified website leads into Pipedrive accounts through a one-step setup in the IPFingerprint User Panel.
- IPFingerprint Simple Stats (Google Analytics Alternative) Dashboard and reporting module providing simple website analytics, including most viewed pages, sources of traffic, device type, visiting countries, top landing pages, screen resolutions, operating systems, and path-through-website tracking per visitor session.
- IPFingerprint Google Ads Integration Integration module that connects IPFingerprint with Google Ads to track in real-time which businesses clicked specific ads, which keywords were searched, and provide ROI analysis across campaigns.
Quantifiable outcome
- 30-40% more accurate data than market leader
- +2 more outcomes
Companies that use IPFingerprint
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles3 records
IPFingerprint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature7 records
IPFingerprint partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- IPFingerprint Referral/Reseller PartnerscoreReferral Programme offering 20% commission upfront plus renewal commission. Reseller Partners manage client accounts through single analytics dashboard. Referral Partners refer clients with direct data and account access. Two-week trial included for evaluation.
- SalesforcecoreOne-step integration through IPFingerprint User Panel sends leads visiting your website straight into Salesforce account. Automates lead capture from website visitors into CRM.
- Microsoft Dynamics 365coreOne-step integration for online Microsoft Dynamics 365 accounts sends leads visiting website straight into Dynamics with immediate lead profile auto pull-in.
- Maximizer CRMcoreOne-step integration through User Panel sends leads visiting website straight into Maximizer CRM account for automated lead capture.
- ZohocoreStep-by-step integration guide via IPFingerprint User Panel sends leads visiting website straight into Zoho account.
- PipedrivecoreOne-step integration sends leads visiting website straight into Pipedrive account. Latest integration added to complete CRM coverage.
- LinkedIncoreIntegration enables finding right prospects instantly. LinkedIn feature allows targeting specific organisations and individuals. Upgrading to Premium or Sales Navigator recommended for better prospecting.
- HuntercoreSimple integration finds email addresses in seconds for connecting with people that matter. Used with IPFingerprint for prospect research and outreach using legitimate interest basis under GDPR.
- Google AdscoreTracks in real-time when businesses search for keywords and click on Google Ads. Reveals which businesses clicked which adverts. Provides ROI analysis for campaign performance.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
IPFingerprint competitors and assessment
Company assessmentDirect peers
- Leadfeeder (Dealfront): Leadfeeder (now part of Dealfront) is the closest direct competitor — a reverse-IP-based B2B website visitor identification SaaS serving the same SMB and mid-market B2B marketer persona with CRM integrations, lead scoring and Google Ads tracking. Directly comparable on product, pricing model and customer segment.
- Albacross: European-headquartered B2B visitor identification and intent data platform offering reverse-IP company identification, lead generation and CRM integrations. Directly comparable to IPFingerprint on product mechanics and target customer.
- Visitor Queue: SMB-focused B2B website visitor identification tool that identifies companies visiting a website and routes them into CRMs. Closely aligned with IPFingerprint on product, persona (B2B marketers) and self-serve trial-led GTM motion.
- Snitcher: Reverse-IP B2B visitor identification platform with CRM integrations and email alerts; positions in the same niche as IPFingerprint and competes for the same SMB/mid-market B2B marketer budget.
- Salespanel: B2B website visitor identification and lead enrichment product that identifies companies, scores leads and syncs to CRMs. Overlaps with IPFingerprint on core reverse-IP functionality and target segment.
Broad incumbents
- ZoomInfo: Large public B2B intelligence platform offering company identification, intent data and contact enrichment. While its visitor identification capability sits within a much broader GTM/data portfolio, it competes for the same B2B marketer budget.
- Demandbase: Account-based marketing platform with website visitor identification, account intelligence and advertising capabilities. Overlaps with IPFingerprint's reverse-IP use case but addresses a much larger enterprise ABM buyer.
Emerging players
- 6sense: Account intelligence and predictive analytics platform using intent data and AI-driven identification of in-market accounts. Adjacent overlap with IPFingerprint's visitor identification use case, but with a heavier predictive-AI/enterprise orientation.
- Clearbit: B2B data enrichment and visitor identification product (now part of HubSpot) that identifies companies from web traffic and enriches leads. Partial overlap with IPFingerprint on company identification, with stronger enrichment depth.
Others
- Bombora: B2B intent data co-operative. Not a direct visitor identification product but feeds IP-style intent signals to many of the same B2B marketing platforms that compete with IPFingerprint, making it a thematic comparator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
IPFingerprint social profiles
Digital presenceIPFingerprint compliance and trust
Trust signalCompliance1 record
IPFingerprint financial estimates
Financial estimateRevenue estimate
Valuation estimate
IPFingerprint leadership team
Management profileNumber of profiles
Profiles1 record
IPFingerprint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IPFingerprint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IPFingerprint
What does IPFingerprint do?
IPFingerprint is a B2B SaaS platform that identifies the businesses visiting a customer's website by analysing IP addresses against proprietary databases of publicly available business information. It reveals which companies viewed which pages, products or services, the source of the visit (including Google Ads phrases), and provides contact details for follow-up, integrating with major CRMs and tools such as Salesforce, Dynamics 365, Zoho, Pipedrive, LinkedIn and Hunter.
Is IPFingerprint a public or private company?
IPFingerprint is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IPFingerprint founded?
IPFingerprint was founded in 2015. It employs 11 to 50 people.
Where is IPFingerprint based?
IPFingerprint is headquartered in Oxford, United Kingdom, in the Europe region.
How does IPFingerprint make money?
Two revenue lines are on record. SaaS Subscription - Traffic-Based Pricing is the primary driver. The others are multi-Site Aggregate Pricing.
Who are IPFingerprint's main competitors?
Direct peers on record are Leadfeeder (Dealfront), Albacross, Visitor Queue, Snitcher and Salespanel. Broad incumbents are ZoomInfo and Demandbase. Emerging players are 6sense and Clearbit. Bombora is listed as an others.
Does IPFingerprint have an API?
No public API is recorded for IPFingerprint.